TyreSafe, UK’s leading tyre safety charity, has confirmed Leeds City Council as its newest local authority partner, formalising a joint mission to elevate tyre maintenance standards and driver safety throughout the metropolitan area.

This collaboration builds upon the Council’s existing road safety framework, targeting a diverse population of 825,000 residents and a substantial daily commuter workforce of 470,000 individuals, all navigating the city’s congested transport corridors. The initiative also strategically engages the significant student demographic, encompassing over 75,000 individuals across four universities, with a particular focus on influencing younger and novice motorists.

During the recent Tyre Safety Month in October, the Council executed a dual-pronged awareness campaign. Staff collaborated with National Highways at the White Rose Shopping Centre to offer live tread depth demonstrations and defect identification, while citywide variable message signs reinforced the importance of routine tyre checks. These actions exemplify the Council’s proactive approach to mitigating vehicular hazards and fostering enduring safe driving behaviours across Leeds.

Councillor Peter Carlill, Leeds City Council’s executive member for transport and planning, said, “Achieving our Vision Zero ambition requires action across every aspect of road safety. Partnering with TyreSafe allows us to strengthen the ‘Safe Vehicles’ element of our strategy by giving drivers across Leeds clear, practical tools to ensure their vehicles are roadworthy. Vehicle maintenance is a fundamental, preventative step in reducing risk on our roads. Through our ongoing use of VMS messaging and direct community engagement, we are committed to making routine checks second nature for everyone driving in Leeds.”

Stuart Lovatt, TyreSafe Chair, said, “We are delighted to welcome Leeds City Council as a TyreSafe supporter. Their proactive approach to driver education that commenced during Tyre Safety Month, and as an ongoing initiative shows a real dedication to protecting road users. With high traffic volumes, simple tyre checks can make a critical difference in keeping drivers safe. By joining TyreSafe, Leeds City Council is helping to amplify that message and ensure communities across the city have access to clear, practical tyre safety guidance. We look forward to working together to build on this important foundation.”

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TBC Corporation, one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, has expanded its Multi-Mile Tires lineup with the Multi-Mile Matrix 4S, an all-weather tyre designed to deliver dependable, durable traction across diverse terrains and weather conditions. The addition broadens a portfolio that now covers nearly 90 percent of the vehicle market, positioning dealers to address virtually any customer requirement.

The Matrix 4S incorporates an advanced all-weather tread compound paired with a distinctive asymmetric tread pattern for strong grip and stable handling. It holds 3-Peak Mountain Snowflake severe snow certification, while turned tread blocks help minimise road noise for a quieter, smoother ride. The tyre comes in 24 sizes spanning 15 to 20 inches, accommodating a broad range of passenger cars and CUVs.

Multi-Mile, a prominent name in the replacement tyre market, offers touring, high-performance and broad-line products for passenger cars, light trucks and SUVs. Every Multi-Mile tyre is supported by the Mile After Mile Protection Plan, encompassing three-year roadside assistance, three-year road hazard protection and a 60-day satisfaction guarantee.

Rachel Tibor, Chief Marketing Officer for TBC Wholesale, said, “The Matrix 4S adds to a Multi-Mile Tires portfolio that has produced durable, reliable and cost-effective tyres for more than 70 years. Multi-Mile Tires deliver the safety and performance drivers have come to expect and the product options dealers demand. We continue to expand our portfolio to provide the right tyres at the right time for any type of vehicle or application.”

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Tegeta Green Planet recently took part in a two-day Circular Economy Hackathon at Senaki Tech Park, an initiative funded by the Georgia Innovation and Technology Agency (GITA). The gathering sought to connect the circular economy and waste management fields with technological innovation, with organisers working to pinpoint urgent industry challenges and craft workable technological solutions, prototypes and business models in response.

For Tegeta Green Planet, an Extended Producer Responsibility organisation, pursuing such technological routes matters greatly, since effective waste handling, resource reuse and the real-world application of circular economy principles call for up-to-date, intelligent technological methods and flexible systems. Team members contributed by joining a panel discussion, guiding participants through the project development stage, and finally choosing their preferred team.

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TyreSafe, UK’s leading tyre safety charity, has joined forces with Mat MacDonald, the West Midlands Road Safety Commissioner, in a bid to raise greater awareness of how tyres contribute to keeping road users safe. The collaboration draws on TyreSafe’s longstanding expertise in tyre safety education alongside MacDonald’s broader road safety remit.

MacDonald, the UK’s first Road Safety Commissioner, works with partners across the West Midlands to improve road safety and reduce the number of people killed or seriously injured on the region’s roads. His wider background includes experience as an NHS doctor supporting victims of road collisions and a previous role as chair of Better Streets for Birmingham, a group established to campaign for safer and better connected public spaces in the city.

TyreSafe maintains that tyre safety must form an integral part of this work. Tyres are a vehicle’s only point of contact with the road, playing a critical role in braking, steering and grip, yet condition, pressure and tread depth can be overlooked by drivers, increasing the risk of collisions and breakdowns. Through the collaboration, both parties aim to reinforce the importance of tyre safety as part of a wider commitment to safer journeys and preventing avoidable harm.

The charity is encouraging every road user to follow its ACT approach, which covers air pressure, condition and tread. Drivers are advised to check pressures regularly in line with manufacturer recommendations, look for cuts, cracks, bulges, embedded objects and uneven wear, and ensure tread depth is legal and suited to the vehicle. Such checks should form part of routine maintenance, with professional advice sought if concerns arise. TyreSafe continues to promote practical steps through work with road safety organisations, emergency services, industry partners and public bodies.

MacDonald said, “Traffic collisions can change lives in an instant on our roads, wiping out futures and leaving behind unimaginable trauma for witnesses and survivors. Safe vehicles are one of the key pillars of the system we’re trying to create, in which no-one is killed or seriously injured as they travel. That’s why I’m so proud to be supporting TyreSafe’s work in this area, raising awareness of the risks associated with illegal or poorly maintained tyres and encouraging road users to take practical steps to ensure their vehicles are safe and roadworthy. Checking your tyres before you drive is a small act, but there’s no doubt it could prevent your journey from ending in a devastating tragedy.”

Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to be working with Mat MacDonald to strengthen the focus on tyre safety as a fundamental part of road safety. Tyres are often overlooked, despite being critical to a vehicle’s ability to brake, steer and maintain grip. Our aim is to make tyre safety an everyday consideration for every road user, rather than something people think about only when a problem arises. Partnerships are essential to reaching more people with clear, practical advice that can help change behaviour and reduce risk. By working together, we can reinforce the message that checking your tyres takes only a few minutes, but those checks could make all the difference.”

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FALKEN, a tyre brand under Dunlop Tyre Europe GmbH, has renewed its partnership with the International Handball Federation (IHF), extending its sponsorship to cover both the 2027 and 2029 IHF Men’s Handball World Championships. The agreement was brokered by SPORTFIVE, the IHF’s exclusive commercial agency for worldwide media and marketing rights through 2031.

The renewed deal continues a cooperation that began with the 2019 World Championship and persisted through the 2023 and 2025 tournaments. FALKEN served as official event partner for the 29th edition in 2025, gaining visibility through LED advertising boards and goal-area signage that reached millions of fans globally and reinforced its standing as a sporty upper mid-range tyre provider.

Shared values of precision, performance, reliability and the pursuit of excellence underpin the collaboration, qualities the brand describes as essential both on the handball court and on the road. The extension signals FALKEN’s commitment to international handball as a communications platform.

The 30th IHF Men’s World Championship will be held in Germany from 13 to 31 January 2027 across Munich, Stuttgart, Magdeburg, Kiel, Hannover and Cologne under the motto ‘Where Handball is Alive’. Through 2029, FALKEN aims to build long-term, authentic sporting partnerships and bring its brand values to a global audience.

Dr Hassan Moustafa, President, International Handball Federation (IHF), said, “I am pleased to confirm the continuation of our partnership with FALKEN for the IHF Men’s World Championships in 2027 and 2029. FALKEN has been part of our tournament for several years, and the extension of this partnership underlines our shared commitment to performance and excellence, values that define both our sport and the FALKEN brand. I would like to thank FALKEN for its continued trust in the IHF and in the Men’s World Championship and look forward to welcoming the brand back to our courts in Germany and again in France and Germany for the upcoming tournaments.”

Markus Bögner, Managing Director and President, Dunlop Tyre Europe GmbH, said, “Our shared values, the successful partnerships of previous years and the FALKEN brand’s deep roots in sport provide a strong foundation to continue our commitment. We are delighted to partner with the IHF Men’s Handball World Championships in 2027 and 2029 and look forward to the excitement and entertainment it brings fans. The extension of our partnership with the IHF enables us to further expand our presence on a global stage and connect with millions of enthusiasts all around the world.”

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