The U.S. Tire Manufacturers Association (USTMA) forecasts total US tyre shipments of 340.4 million units in 2025, up from 337.3 million in 2024 and 332.7 million in 2019. This beats the previous record of 337.3 million units in 2024.

Compared to 2024, Original Equipment (OE) shipments of passenger, light truck, and truck tyres are predicted to rise by 1.6 percent, 1.2 percent and 2.7 percent, respectively, for a total increase of 0.9 million units. Replacement passenger, light truck, and truck tyre shipments are also expected to grow by 0.8 percent, 1.0 percent and 0.8 percent, respectively, for a total of 2.2 million units

Comments (0)

ADD COMMENT

Link Copied!

Firestone, a Bridgestone Americas subsidiary, has unveiled the Destination LE4 highway touring tyre as the successor to its best-selling Destination LE3. The new model features a deeper tread depth, an advanced compound and a non-directional tread pattern, delivering longer wear life along with improved wet and light snow performance for year-round driving confidence.

Backed by a 70,000-mile limited warranty, the Destination LE4 is projected in external testing to wear 16 percent longer than its predecessor, 9 percent longer than the General Grabber H/T and 43 percent longer than the BFGoodrich Advantage Control HT. Thinner 3D sipes enhance traction and handling, while internal testing showed wet stopping distances reduced by 8 feet versus the Toyo Open Country H/T II and 4 feet versus the BFGoodrich Advantage Ctrl HT, with dry stopping improved by 8 feet and 2 feet, respectively, plus a 2-foot dry gain over the LE3.

Sustainability gains come through wear-resistance technology, optimised material usage that lowers raw material consumption and enhanced traction technology. Two technical firsts originated at the Bridgestone Americas Technology Center in Akron, Ohio: a high-strength, lightweight carcass architecture using light body plies and steel cords for durability and low rolling resistance despite deeper tread, and advanced compound mixing that improves ingredient consistency for tread wear, handling and wet grip.

Available in 65 sizes for 15- to 22-inch rims, the Destination LE4 covers small CUVs, SUVs, pickups and larger trucks, including the Mazda CX-5, Ford F-150, RAM 1500, Chevrolet Trailblazer and Nissan Armada.

Jeremy Norwood, Chief Engineer, New Product Engineering, Bridgestone Americas, said, “Drivers loved the Firestone Destination LE3 for its comfortable, quiet ride and all-season reliability. With the new Destination LE4, we enhanced those strengths by extending wear life and improving wet-weather handling, delivering dependable performance, confident control and everyday value.”

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has announced that Y.T. Rubber Co., Ltd. (YTRC), its Thai subsidiary focused on natural rubber processing, earned the Outstanding Provincial-Level CSR Organization Award. The honour formed part of the ‘CSR Award 2026’ initiative run by Thailand’s Ministry of Social Development and Human Security, and the presentation took place on 22 August 2026.

Built around the idea of ‘CSR Partnerships for Sustainable Thailand’, the award programme highlights organisations demonstrating exemplary corporate social responsibility at provincial or metropolitan level throughout the country’s 76 provinces and Bangkok. A total of 92 recipients – among them YTRC, other firms and bodies chosen nationwide and provincial CSR centres – convened at IMPACT Challenger Hall in Nonthaburi Province to collect commemorative plaques.

Governor Jumpot Wannachatsiri (left) presents flowers to YTRC Managing Director Noboru Takita (centre) and Department Manager Supachai Choosuwan at the Surat Thani Provincial Council.

YTRC, established in Surat Thani Province in 2008, has long pursued environmental preservation and dependable ties with nearby communities. Working with the Rubber Authority of Thailand (RAOT), it surveys natural rubber plantations and supplies management assistance to farmers, supporting sustainable procurement of the material. The company further backs agroforestry practices that give rubber farmers steadier incomes while partnering with the Surat Thani Provincial Office of Social Development and Human Security on efforts to nurture constructive community relations.

The recognition reflects YTRC’s continuous community-oriented CSR work and its notable local impact. A special event on 31 August saw the Surat Thani Provincial Council once more acknowledge those contributions, with the governor presenting a celebratory bouquet. Separately, the CSR Center of Surat Thani Province ranked among only nine centres nationwide to win the Outstanding Provincial CSR Promotion Center Award.

Comments (0)

ADD COMMENT

Link Copied!

Hankook Tire has unveiled a new generation of winter tyres for trucks, introducing the Smart Control AW53 for steering axles and the Smart Control DW53 for drive axles. Designed for harsh winter conditions, these models will eventually replace the previous Smart Control AW02 and DW07 winter tyres. They combine high traction on snow and ice with strong cornering and braking performance, along with high mileage. The pair debuts at IAA Transportation 2026 in Hannover, where the company exhibits from 15 to 20 September at stand E09 in hall 11.

Development prioritised strong winter performance across the tyres' full lifespan. Hankook achieves improved winter traction through advanced technology and a blend of tread features. Zigzag grooves and 3D sipes add grip on snow and ice, while tie bars stiffen tread blocks, supporting precise handling and stable driving.

Internal testing at the UTAC Test Centre in Ivalo, Finland, showed the AW53 and DW53 outperforming the earlier AW02 and DW07 models. Braking on snow improved by 2.8 percent, acceleration by 4 percent and handling by 3.7 percent. Central to the design is Hidden Groove technology, in which extra tread grooves emerge as wear progresses, maintaining snow traction and wet grip even when well worn. At 40 percent wear, additional 3D sipes appear, increasing tread block stiffness and improving grip while lowering rolling resistance. At 70 percent wear, further concealed grooves enhance wet grip. Alongside self-regenerating sipes, this sustains winter performance across the service life and extends it by as much as 15 percent.

Stone ejectors in the main grooves and Y-shaped lateral grooves reduce stone retention and shield the tread and carcass from damage. A newly developed compound further contributes to balanced grip. At launch, the AW53 comes in size 385/65 R22.5 164K (158L), rated for 5,000 kg per tyre. The DW53 is offered in size 315/80 R22.5 (156/150L), with a maximum load of 4,000 kg per tyre for single fitments or 3,350 kg for twin fitments. More sizes are planned. All new Smart Control winter tyres carry the 3PMSF label and both can be regrooved and retreaded to extend their working life further.

Comments (0)

ADD COMMENT

Link Copied!

Dunlop Motorcycle Europe is set to back teams and riders contending for championship honours at the 2026 FIM Endurance World Championship (EWC) finale, the 89th Bol d’Or, held at Circuit Paul Ricard.

The tyre manufacturer will assist 43 teams in total, serving as exclusive tyre supplier to all 24 Superstock and 13 Production Trophy entrants. Five manufacturers will contest the Production Trophy’s second title, while six privateer squads in the open-tyre Formula EWC class have opted for Dunlop, among them the No. 6 ERC Endurance Team, which recorded a 1:52.173 best lap in Bol d’Or testing.

The season-closing 24-hour race poses a demanding mix of technical corners and fast stretches, notably the 1.8-kilometre Mistral Straight, alongside day-to-night running and traditionally changeable weather that may test both dry and wet KR allocations.

Dunlop will provide its established KR108 and KR109 slicks, plus a latest-generation medium front specification, developed as G2_01 VAL3 and validated with EWC teams in 2025 for improved durability and performance. The range targets single-lap speed and multi-stint longevity, with intermediate and wet tyres available for all conditions.

David Auerbacher, International Motorcycle Race Event Leader, Dunlop Motorcycle Europe, said, “We’re excited to return to Circuit Paul Ricard for the season finale, where both the Superstock and Production Trophy champions will be crowned. It’s been another strong season for Dunlop across all categories, as we celebrate five years as the exclusive tyre supplier to the Superstock Trophy and two years supporting the Production Trophy. Both categories have continued to grow and develop, while leading privateer teams also continue to choose Dunlop as they fight for wins and podiums in the Formula EWC class. We’re looking forward to an exciting season finale and are proud to support all the teams and riders as they battle for championship success at the biggest race of the EWC calendar.”

Comments (0)

ADD COMMENT

Link Copied!