Valedictory Function Marks Platinum Jubilee Celebrations of the Rubber Act 1947 and Rubber Grower’s Conference
- By TT News
- January 17, 2025
The valedictory function of the Platinum Jubilee celebrations of the Rubber Act 1947 and the Rubber Grower’s Conference was inaugurated by Minister of State for Fisheries, Animal Husbandry, Dairying and Minority Affairs, George Kurian at Mammen Mappillai Hall, Kottayam. The event also witnessed the rollout of iSNR, an eco-friendly and sustainable EUDR-compliant Indian Natural Rubber. The function was presided over by Member of the Legislative Assembly Thiruvanchur Radhakrishnan. Other guests included Vice Chairman of the Rubber Board G. Anil Kumar and Rubber Board member N. Hari.
The technical session highlighted innovations and advancements in the rubber sector. Executive Director of the Rubber Board, M. Vasanthagesan, outlined the development of a digital platform aimed at connecting growers with agencies interested in adopting rubber plantations for harvesting. Director of TRST01, Manoj Vembu, detailed India’s preparedness to implement EUDR processes for natural rubber exporters, an area of significant importance. Dr Joby Joseph provided an in-depth analysis of the socio-economic impact of rubber on the country.
Two panel discussions addressed critical themes in the industry. The first session, titled ‘Handholding Stakeholders through Schemes & Policies’, was moderated by Chairperson and Managing Director of Kerala Rubber Limited Sheela Thomas. Panellists included Tomson Francis, Vincent V.A., Binu Mathew, A.J. Jose, B. Sreekumar and Chandralekha K.
The second session, focused on ‘Sustainable Farming Practices’, was moderated by Managing Director of the Plantation Corporation of Kerala Dr James Jacob. Panellists included Dr Shaji Philip, Dr Mohammed Satik, Dr Ambily K.K., Mr Reju and Dr Phebe Joseph.
Awards were presented to organisations excelling in various categories on the ‘mRube’ platform during 2023-24. Balkrishna Industries was recognised in the tyre sector, while Rubfila International and Classic Industries and Exports were awarded in the non-tyre sector. Manimalayar Rubbers (P) won in the rubber dealer category and Lissy Rubbers received the latex processing sector award. Kavanar Latex was acknowledged in the rubber processor category.
Regional awards included Jalebasa RPS – North Tripura for the North Eastern Region and Puliyanam RPS for other areas. Loyalty awards were given to Ceyenar Associates and Soniya Rubbers, while innovation awards went to Thunchath Ezhuthachan Rubbers and Vembanadu Rubbers .
The event brought together a diverse group of stakeholders including members of the Rubber Board, growers, labourers, technical experts, policymakers and other industry representatives, underscoring its significance in the Indian rubber sector’s journey toward innovation and sustainability.
- Bridgestone
- Bridgestone India
- Bridgestone Tyres
- Nutritional Fruit Orchard Project
- Sustainability
- Women Empowerment
Bridgestone India Launches Women-Led Orchard Project In Madhya Pradesh
- By TT News
- July 05, 2025

Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.
With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.
This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.
Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”
JK Tyre & Industries Appoints Sylvain Sagot As New Director For Quality
- By TT News
- July 04, 2025

JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.
Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.
In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.
Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.
JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.
Nynas Leads In Sustainability As Independent Study Rates Its Products Highly
- By TT News
- July 04, 2025

Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.
The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.
The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.
To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future.
Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”
- Westlake Tyres
- Westlake Performance Tyres
- Westlake Sport RS
- Red Bull Driftbrothers
- Motorsport
- Drifting
- ADAC RAVENOL 24h Nürburgring
Westlake Performance Tyres Becomes Official Tyre Partner Of Red Bull Driftbrothers
- By TT News
- July 03, 2025

Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.
Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.
This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.
Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”
Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”
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