Yokohama Rubber has announced that a vehicle equipped with its GEOLANDAR M/T G003 mud-terrain tyres secured the overall championship at the 2025 Asia Cross Country Rally (AXCR). This victory in Asia's premier off-road rally, held in Thailand, marks the third win for the tyre model, following previous triumphs in 2022 and 2023. The tyres were praised for their durability and high performance under extreme conditions.

The winning #112 Mitsubishi Triton, driven by Chayapon Yotha and co-driver Peerapong Sombutwong for Team Mitsubishi Ralliart, claimed its first title in three years. After taking an early lead in the gruelling event, the team overcame vehicle issues and intense competition to maintain their position through the final leg. The rally’s challenging course, which spanned over 2,000 kilometres through varied terrain and adverse weather, tested both vehicle and tyre resilience.

Further demonstrating the tyre's capabilities, two other vehicles on GEOLANDAR M/T G003 tyres finished within the top five. The GEOLANDAR line is engineered for superior off-road traction and an extended lifespan, combining a robust, aggressive design with proven performance in demanding races worldwide.

Under its current medium-term management plan, Yokohama Rubber is focused on expanding its high-value-added tyre segments, including the GEOLANDAR brand for SUVs and pickup trucks. The company views motorsports as a vital platform for strengthening its brand identity and continues to participate in a diverse range of global racing events.

Hiroshi Masuoka, Director of Team Mitsubishi Ralliart, said, “Last year's AXCR was very frustrating for us because engine trouble forced us to retyre our vehicle that was in the lead for the overall championship in the latter half of the course. This year, however, we were able to win the overall championship thanks to the Triton’s enhanced durability and the accumulated collective strength of a team participating in its fourth AXCR. I thank everyone for their support. Again, this year, Team Mitsubishi Ralliart selected Yokohama Rubber’s GEOLANDAR M/T G003 tyres for our vehicles participating in the AXCR. The GEOLANDAR M/T G003 delivers the highly stable performance needed for fast and safe driving on the AXCR course’s diverse terrains, especially when running through deep mud and wet surfaces. Our three Team Mitsubishi Ralliart vehicles were challenged by rough and rocky terrain, especially in the first half, but all three were able to run the entire course without suffering punctures or other tyre problems. I think the GEOLANDAR M/T G003’s high performance and durability enabled us to win the overall championship and the Team Award.”

Comments (0)

ADD COMMENT

Link Copied!

Steelastic LLC, part of the HEICO Companies, has officially announced a new strategic partnership with IBP for the territories of India, Sri Lanka and Bangladesh. In this capacity, the company has welcomed John Powath as its official agent for these regions. Powath is a respected leader within the tyre industry, bringing a wealth of experience from his roles as a Partner at IBP and as a Co-Founder of Automoto. He is also recognised as an active contributor to global tyre and automotive industry events.

Operationally, Steelastic’s Business Development Manager Hemant Agrawal will work in close coordination with the IBP team. Their collective focus will be on strengthening the support infrastructure for customers and driving the growth of Steelastic’s business footprint across South Asia. The company has expressed considerable optimism regarding this collaboration and believes it will unlock substantial new opportunities for its valued customer base in the region, enhancing product access and technical service.

The company statement read: “We welcome John Powath as Steelastic’s official agent in these regions. Powath is a respected leader in the tyre industry, Partner at IBP, & Co-Founder at Automoto, as well as an active contributor to global tyre and automotive events. Moving forward, Steelastic Business Development Manager, Hemant Agrawal, along with the IBP team, will work closely to strengthen customer support and grow Steelastic’s business across South Asia. We are excited about this collaboration and the opportunities it will bring for our valued customers.”

Comments (0)

ADD COMMENT

Link Copied!

The Bridgestone Potenza Sport has been declared the definitive winner in EVO's 2025 Tyre Test, decisively outperforming eight rival products. Evaluated on a high-powered BMW 135i xDrive with 302 bhp in the size 235/35 R19, the tyre delivered six class-leading results.

The tyre’s dominance was particularly evident in wet conditions, where it achieved the shortest braking distance and top scores for cornering and aquaplaning resistance. The tyre also excelled in dry performance, recording the fastest lap time and a strong third-place finish in dry braking. Test editors praised it as an exceptional and emphatic winner, noting its superb on-road feel and capability in all conditions.

This assessment is further supported by independent TÜV SÜD testing, which confirms the Potenza Sport's superior dry braking, cornering and stability against other premium tyres. Its wet performance is also officially recognised with a top EU 'A' wet grip rating and leading results in wet cornering and handling, solidifying its status as a top-tier ultra-high-performance tyre.

Comments (0)

ADD COMMENT

Link Copied!

Michelin has announced the full deployment of its proprietary TreadEye technology across the Michelin Retread Technologies franchise network in the United States. TreadEye is a technology developed to enhance the retread process and deliver value to fleets.

The company stated that TreadEye is a tread depth assessment tool that helps fleets maximise their tyre investment. The system collects 1,200 measurement points accurately and consistently, providing insights into tread wear and casing condition.

Key benefits of the TreadEye technology include:

• Identification of pull points by fleet location.
• Maximisation of rubber on the road by helping to avoid early pulls.
• Helps in prevention of casing damage and helps reduce DOT violations.
• Helps reduce downtime from late pulls.
• Improved efficiency in the tyre removal process, directly affecting a fleet’s bottom line.

Nate Kirian, Vice-President of Sales and Distribution, Commercial Business Lines for Michelin North America, Inc, said, “TreadEye is a game-changer for our retread operations and for the fleets we serve. It’s a powerful example of how Michelin continues to innovate in ways that directly benefit our customers.”

Comments (0)

ADD COMMENT

Link Copied!

In a significant move for UK road safety, TyreSafe, the nation's dedicated tyre safety charity, has formed a landmark partnership with the National Tyre Distributors Association (NTDA). This alliance represents a powerful consolidation of industry voices, uniting manufacturers, distributors and safety advocates behind the common goals of enhancing road safety, elevating professional standards and promoting positive behavioural change among motorists.

This formal collaboration brings together two central organisations within the automotive aftercare sector. By combining their strategic objectives, they aim to amplify crucial safety messages and deepen engagement with the frontline professionals – retailers, fitters and technicians – who directly influence driver habits. The NTDA, a leading trade association founded in 1930, represents over 300 companies operating more than 2,000 retail outlets across the country, from major national chains to independent family-run businesses.

The partnership will facilitate joint public campaigns, shared research projects and the development of educational resources designed to help both consumers and industry professionals better understand the critical importance of correct tyre maintenance and timely replacement. This collaborative effort is bolstered by compelling new data from the NTDA's recent TyreCheck 2025 study, which examined over 58,000 vehicles. The research revealed a concerning increase in the number of tyres nearing the legal minimum tread depth, underscoring an urgent need for renewed public education on what constitutes a truly roadworthy and safe tyre. Ultimately, this unified initiative marks a new era of cooperation, driven by a shared vision to eliminate the dangers posed by illegal and defective tyres on Britain's roads.

Stuart Lovatt, TyreSafe Chair, said, “This partnership represents a pivotal moment for the tyre industry. TyreSafe and the NTDA share a common goal – to make tyre safety a central part of the national road safety conversation. By combining TyreSafe’s public awareness and behavioural insight with the NTDA’s trade expertise and nationwide reach, we are uniting every part of the tyre supply chain behind one clear message – safe tyres save lives. Together, we can make that message stronger, more consistent and more effective than ever before.”

Ian Andrew, CEO, NTDA, said, “The NTDA has long been committed to raising standards across the tyre trade and promoting the professionalism of our members. Working collaboratively with TyreSafe allows us to take this commitment to the next level – ensuring that retailers, fitters and technicians play a central role in improving driver understanding and road safety outcomes. This partnership will help unify our industry around shared goals, driving both cultural and practical change.”

Comments (0)

ADD COMMENT

Link Copied!