French tyre major Michelin has appointed Vitor Silva as the President of the Africa, India and Middle East (AIM) Region.

Silva has been with Michelin with over 28-years and held several leadership positions in sales, marketing and other functions across North America, Europe and Asia. Till recently, he was the Chief Operating Officer at Euromaster, a wholly-owned subsidiary of Michelin Group, a leading service provider for car, van and truck fleets in Europe. The company operates over 2,500 centres across 18 countries. He also worked in areas across two-wheel, truck, retread and distribution for Michelin.

In his new position, Silva will be based out of Pune, India and will be responsible for bringing growth in AIM region, enhancing customer experience and driving innovations for sustainable mobility.

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Sailun Group secured dual honours at the 2026 Forbes China Best Employers rankings, announced on 20 October, earning recognition as both China Best Employer of the Year and China Best Employer of the Year for Best ESG Practices. The accolades, selected from hundreds of participating enterprises, highlight the tyre maker’s achievements in talent strategy, organisational culture and social responsibility.

The Forbes China Best Employers selection, now in its sixth consecutive year, serves as a key gauge of workplace and employment trends in China. This year’s four-month evaluation assessed organisational effectiveness, digital intelligence and innovation, employee development and corporate social responsibility, reinforcing the ranking’s authority and professionalism.

Sailun has long treated talent as the foundation of sustained innovation and long-term growth, investing systematically in organisational effectiveness and employee development. The company draws talent through its mission to make great tyres, unites staff around trust and respect and enables growth via dual management and professional career pathways, mentoring and hands-on projects. A people-centric governance belief that employees are its greatest concern underpins a comprehensive, multi-tiered support system spanning the entire employee lifecycle, strengthening belonging and fulfilment.

Sustainability sits at the top of Sailun’s governance framework. Guided by its ‘eco+’ strategy and aligned with 14 sustainability goals, the Group is accelerating environmental, social and governance transformation – embedding green and low-carbon principles from research and development through manufacturing and supply chain management, integrating fair employment and talent development across human resources and extending social responsibility to industry partners and local communities. The 2026 selection added an AI practices dimension; Sailun’s ‘AI+’ strategy has moved the tyre industry from isolated pilots to organisation-wide AI enablement, with an intelligent system covering product development, manufacturing, quality control, marketing and customer service.

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Hankook Tire will serve as the official sponsor of the Ballon d'Or for the third consecutive year, continuing its partnership with the prestigious award that honours the best individual performance of the past professional football season and stands as the sport's highest individual accolade. The premium tyre manufacturer's renewed commitment was confirmed ahead of the 2026 ceremony.

The 2026 ceremony, marking the award's 70th anniversary, will be held in London for the first time on 26 October. The event is set to take place at the London Palladium Theatre, where the successors to Aitana Bonmatí and Ousmane Dembélé will be revealed. London's selection as the anniversary venue also honours the first winner, England international Stanley Matthews, who received the award in 1956.

As part of its involvement, Hankook is running a competition offering football fans the chance to win a ticket to attend the ceremony. Participation details and competition conditions are available on a dedicated page of the company's website. The Ballon d'Or was established in 1956 by France Football and has been presented by the publication, part of the L'Équipe Group, in conjunction with UEFA since 2024.

Hankook's sponsorship reflects an internationally oriented strategy of selected partnerships at global, European and national levels, concentrating on motorsport and football platforms with wide reach and strong visibility in key markets. The company aims to expand its brand presence through prestigious sporting events with a global audience while creating touchpoints with fans, customers and business partners worldwide.

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Michelin UK is calling on motorists to check their tyres this October after new research (OnePoll survey of 2,000 UK drivers, conducted in September 2026, commissioned by Michelin) found that half are unsure about some of the most basic elements of tyre safety. The findings arrive as TyreSafe's Tyre Safety Month gets underway and suggest that while drivers recognise vehicle safety matters, knowing what to inspect and how to act when something requires attention remains unclear for many.

Nearly a quarter of those surveyed (24 percent) cannot tell whether their tyres are road legal, and only 53 percent know that the UK's legal minimum tread depth is 1.6 mm. Everyday maintenance also presents difficulties: 19 percent of motorists are not confident about inflating tyres and setting pressures correctly, and 56 percent lack confidence in using a tyre repair kit.

Since tyres are vital to braking, handling and grip, Michelin stresses that knowing how to check and maintain them is essential for the safety of drivers, passengers and other road users. The company is therefore urging drivers to act now and inspect their tyres during Tyre Safety Month rather than waiting for problems to emerge.

Michelin points drivers to four key areas of tyre care. On legality, UK car tyres need at least 1.6 mm of tread across the central three-quarters of the tread around the entire circumference, and drivers should watch for visible damage including cuts, cracks and bulges. On tread depth, regular checks are preferable to waiting for the legal limit; a gauge gives an accurate reading, while a 20 pence coin offers a handy alternative because its rim measures 1.6 mm.

On pressures, Michelin notes that incorrect inflation can affect handling, braking, fuel consumption and tyre wear. Drivers should check when tyres are cold, follow the manufacturer's recommendations, usually in the handbook or on a label inside the vehicle, and use a pressure gauge. On damage, drivers should learn their tyre repair kit before an emergency; many modern vehicles carry a sealant kit instead of a spare wheel, injecting sealant through the valve to temporarily seal certain punctures and restore pressure so the vehicle can reach safety or the nearest tyre professional.

Joe Brammer, Technical Manager, Michelin UK, said, “The findings highlight an opportunity to make tyre safety advice more accessible and help motorists feel better equipped to make informed decisions about their vehicles. By understanding a few key checks and knowing when to seek professional advice, drivers can take a more active role in maintaining their tyres and help to keep themselves and others safe on the road.”

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Toyo Tires will stage its Treadpass showcase at the 2026 SEMA Show in Las Vegas from 3–6 November, assembling a hand-picked roster of vehicles making their global premieres. Set between the Las Vegas Convention Center's Central and South Halls, the exhibit pairs the tyre maker with skilled builders, handing them a high-visibility platform for their craft.

Twenty-seven world-debut machines will populate this year's display, spanning a spectrum broad enough to satisfy nearly any automotive taste. Among them are a 1979 Porsche 935 styled after racing machinery and powered by a 637-horsepower electric drivetrain, alongside a 2027 Rolls-Royce Cullinan with a custom body kit marking its first North American appearance. Toyo Tires will again dedicate a section of its website to detailing each build, listing model year, make, model, wheel and tyre fitment and other notable modifications.

Working with Time Capsule, a business-to-business firm known for finely crafted diecast miniatures, Treadpass will host an oversized die-cast toy box. The centrepiece is a 2014 Scion FRS (Toyota GT86) conceived and assembled by Daniel Song of DRVNmind. It carries the first Neo86 widebody conversion fitted outside the demonstration car built in Japan a year earlier, restyling the Scion with cues drawn from the iconic AE86 and honouring the celebrated US-built AE86 nicknamed ‘Run Free’. A Beams 3SGE swap with individual throttle bodies from Panic Made and custom high-rise headers from Dream Maker Goods sit under the hood, while Rays TE37V 18x10 wheels in Dash White carry Toyo Proxes Sport R 255/35/18 rubber.

Leen Customs returns as a collaborator, with limited-edition pins once again part of the SEMA experience. Ten designs will honour select Treadpass vehicles and be handed out at scheduled times. A separate 11th pin will be offered during an Artist's Meet with Leen Customs founder Hansel Echeverria on 4 November from noon to 1 p.m.

As the industry's premier trade gathering, the SEMA Show draws manufacturers and buyers from every sector. Toyo Tires remains a highlight, presenting distinctive builds from leading shops nationwide. Among the vehicles on view will be a 1972 Chevrolet Blazer K5 by Tony Arme, a 1974 Capri Mk 1 by JH Restorations Ltd., a 1979 Ford F-250 Crew Cab by Fat Fender Garage, a 1979 Porsche 935 Baby Moby by Bisimoto and a 2027 Rolls-Royce Cullinan by WALD USA. Further details on the tyres behind these builds can be found on the Toyo Tires website.

Stan Chen, Deputy Director – Consumer Marketing, Toyo Tire U.S.A. Corp, said, “Over the years, Treadpass has been an incredible way for us to collaborate with top builders and create a one-of-a-kind experience at the SEMA Show. We are thrilled to bring the activation back for its 13th year and deliver another unforgettable experience for attendees while showcasing the largest culmination of world-debut cars at this year’s show.”

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