Vitor Silva Takes Charge As Michelin’s CEO For Africa, India and Middle East Region

Vitor Silva

French tyre major Michelin has appointed Vitor Silva as the President of the Africa, India and Middle East (AIM) Region.

Silva has been with Michelin with over 28-years and held several leadership positions in sales, marketing and other functions across North America, Europe and Asia. Till recently, he was the Chief Operating Officer at Euromaster, a wholly-owned subsidiary of Michelin Group, a leading service provider for car, van and truck fleets in Europe. The company operates over 2,500 centres across 18 countries. He also worked in areas across two-wheel, truck, retread and distribution for Michelin.

In his new position, Silva will be based out of Pune, India and will be responsible for bringing growth in AIM region, enhancing customer experience and driving innovations for sustainable mobility.

Bridgestone And ADRA India Join Forces To Rehabilitate Punjab Schools Devastated By 2025 Floods

Bridgestone And ADRA India Join Forces To Rehabilitate Punjab Schools Devastated By 2025 Floods

In the wake of the devastating floods that struck Punjab in August 2025, a strategic partnership between Bridgestone and ADRA India successfully restored educational infrastructure and learning continuity across 20 government schools in the Gurdaspur district. The natural disaster had inflicted widespread damage on school buildings, with sanitation systems rendered inoperable, while countless students lost access to textbooks, stationery and uniforms – essential items for classroom participation.

Working in tandem with the District Disaster Management Authority, local government bodies, School Management Committees and community stakeholders, ADRA India implemented a targeted three-month rehabilitation project from October 2025 through January 2026. The collaborative approach ensured that intervention efforts reached the most severely impacted educational institutions within a region where flooding had submerged over 324 villages, causing prolonged disruption to essential services including education.

The restoration initiative prioritised the repair and upgrade of water, sanitation and hygiene facilities across 12 government schools, directly benefiting approximately 697 children through renewed access to safe and functional toilets. Beyond infrastructure rehabilitation, the project distributed comprehensive education kits to 585 particularly vulnerable students, including children from daily wage worker families, migrant households, women-led families and historically marginalised communities. This intervention alleviated the financial burden on families already strained by disaster losses while enabling students to resume their education promptly.

Sustainability remained central to the project's design, with School Management Committees receiving orientation on routine maintenance of rehabilitated facilities to ensure their long-term functionality. Infrastructure repairs incorporated enhanced durability measures specifically intended to withstand potential future flooding, thereby strengthening the resilience of educational facilities in this disaster-prone region.

Dr Aaditya Sharma, IAS, SDM Dera Baba Nanak, said, “Following the floods that affected Dera Baba Nanak Sub-Division, several government schools suffered damage to essential infrastructure, particularly Water, Sanitation and Hygiene (WaSH) facilities, resulting in disruption to the education of school-going children. The restored sanitation infrastructure has helped ensure a safe, hygienic and dignified learning environment for students, especially for girl students.”

Sudhir Kulkarni, Executive Director HR, Admin & CSR, Bridgestone India, said, “Bridgestone is committed towards Serving Society with Superior Quality. This inspires us to offer the best to the communities that we serve. Education is a critical pillar for communities, and this was most impacted by the floods. We have, in our humble way, contributed towards restoring some of the educational facilities in the Dera Baba Nanak block, thus safeguarding learning and well-being when vulnerable communities needed it the most.”

Imran Majid, Programmes Director, ADRA India, said, “In post-disaster settings like Dera Baba Nanak, children are among the most vulnerable. Restoring safe and functional WASH facilities in schools is not just about infrastructure, it is about protecting children’s health, dignity and right to learn. When sanitation and hygiene are compromised, the risks of illness increase and school dropouts become more likely, especially for girls. Through the School WASH project, we are ensuring that schools become safe, hygienic spaces again, enabling children to return, stay and thrive in their education.”

CEAT Specialty Tyres’ SUSTAINMAX-VF Tyre Nominated For Sustainability Award

CEAT Specialty Tyres’ SUSTAINMAX-VF Tyre Nominated For Sustainability Award

CEAT Specialty Tyres has received a nomination for its SUSTAINMAX-VF tyre in the Environmental Achievement of the Year – Tire Design category at the prestigious Tire Technology International Awards 2026. The nomination marks a significant milestone for the company, highlighting advancements made at the intersection of tyre design, performance and sustainability.

The winners are scheduled to be announced on the opening day of the Tire Technology Expo 2026, held in Hannover, Germany, from 3 to 5 March 2026. The recognition on a global stage underscores the company’s commitment to developing responsible and forward-looking mobility solutions, specifically within the off-highway segment.

The nomination reinforces the company’s dedication to engineering products that align with evolving industry standards. CEAT Specialty Tyres anticipates participating in key discussions shaping the future of tyre technology during the event in Hannover.

JK Tyre Launches Shresth Plus Farm Tyre

JK Tyre Launches Shresth Plus Farm Tyre

JK Tyre & Industries has expanded its premium agricultural tyre lineup with the introduction of ‘Shresth Plus’, unveiled at the Krishi Darshan Expo 2026 in Hisar. The launch was officiated by Rajya Sabha MP Subhash Barala, alongside the company’s Director of Sales & Marketing, Srinivasu Allaphan, and other key officials. This new offering underscores the company’s dedication to delivering innovative solutions tailored to the shifting demands of contemporary agriculture.

Engineered to meet the challenges posed by modern farming techniques, the Shresth Plus tyre is designed for high-horsepower tractors that operate under diverse and demanding soil conditions for extended periods. Its construction features a deep non-skid profile and a broad lug pattern, which together provide superior grip and longevity. The tread design incorporates an angular step lug configuration with connecting tie bars, which enhances stability and minimises tread distortion under strenuous fieldwork. Furthermore, features such as the Eagle Eye sidewall design and a fortified nylon casing contribute to increased durability, offering better resistance against impacts and greater load-bearing capacity for both in-field and on-road applications.

JK Tyre is leveraging the expo to present its comprehensive range of farm solutions, catering to a wide array of tractors and implements used across different agricultural terrains. The display at Stall OA-15-16 highlights the brand's robust portfolio and its commitment to boosting farming efficiency and productivity through reliable technology.

Beyond the product showcase, JK Tyre is adding a dynamic element to the event with a dedicated motorsport arena. Reflecting its legacy as a motorsport pioneer, the company has arranged for a professional driver to perform live tractor stunts, providing entertainment and demonstrating the vehicles' capabilities in a high-energy format. The expo, held at the Northern Region Farm Machinery Training & Testing Institute in Hisar, runs from 14 to 16 February, offering attendees a firsthand look at the new tyre’s features.

Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said, “Indian agriculture is rapidly embracing mechanisation and higher horsepower tractors. With premiumisation at the core of our business strategy, we are focused on bringing advanced, high-performance solutions to the farm segment. ‘Shresth Plus’ reflects this direction, combining superior traction, durability and stability to meet the evolving needs of modern farming. The product has been designed to help farmers achieve better efficiency, reliability and consistent performance across varied agricultural applications.”

Ecolomondo Secures Additional $2.7M Financing From EDC For Hawkesworth Facility Ramp-Up

Ecolomondo Secures Additional $2.7M Financing From EDC For Hawkesworth Facility Ramp-Up

Ecolomondo Corporation has finalised documentation with Export Development Canada (EDC) for an additional USD 2.7 million in financing aimed at advancing the final phase of operational ramp-up at its Hawkesbury tyre-derived products (TDP) facility. This follows a previously announced agreement in principle reached on 12 January 2026, concerning funding for capital investments and working capital needs at the Ontario site. Alongside this new financial support, EDC has also granted a temporary reprieve on principal and interest payments for existing loans throughout the company's 2026 ramp-up period.

The announcement coincides with recent operational milestones at the Hawkesbury plant, which achieved record production levels during the week of 12 January 2026. During this peak period, the facility successfully processed approximately 150,000 pounds of crumb rubber, yielding around 60,000 pounds of recovered carbon black, 75,000 pounds of tyre-derived oil and 15,000 pounds of syngas. This level of output corresponds to the processing of an estimated 9,375 end-of-life tyres, underscoring the facility's enhanced capacity and operational progress as it moves towards full-scale production.

Jean-François Labbé, Interim CEO, Ecolomondo, said, “This additional financing provides important financial flexibility as we complete the final stage of the Hawkesbury facility ramp-up. It also supports continued workforce expansion and a steady increase in production as we advance towards full operational capacity.”