Leading tyre building machine maker VMI has ramped up its technical support service globally. It has launched a programme of investments to enhance its consistently high-level technical support. 

VMI said this service is strategically based at three global locations in Yantai (Shandong Province, China), Epe (Netherlands) and Stow (Ohio, US), enabling each expert team to provide the same level of support anywhere.

Based on the Asset Management platform, the VMI service enables engineers to respond fast and expertly when customers raise issues or questions. They can use remote monitoring for fast diagnosis, access the complete corporate knowledge of VMI’s engineering teams globally, and respond with effective solutions. 

Erik Lapré, VMI VP Global Services: “We understand that regardless of the location, customers need fast access to the best advice in support of key business priorities. For example, ensuring that production is not interrupted or avoiding quality issues such as excessive waste. The fastest way to deliver this support is through remote service centres, where customers can be certain of receiving the best insights, know-how and practical advice to resolve issues and get their operations back on track. As these centres all leverage the same infrastructure, information, and processes, our services always stay consistent.”

Proactive, expert support, meet agreed KPIs and always current

The Asset Management platform ensures that support teams operate to best practice levels at all times, with new insights and experiences added to the database at once. Engineer scan collaborates with the customer to look at machine performance levels at the site, down to individual machine and component levels. They can simultaneously review the required service standards, KPIs, and all agreement details. With customer permission, VMI can conduct regular reviews and proactively offer guidance and advice designed to enhance asset performance and extend useful life while improving sustainability and productivity.

Mike Norman, VMI Chief Commercial Officer: “Customers are rightly insistent on high-security assurance levels where data is concerned. VMI’s solution is designed for fast response to customer needs, with all monitoring and data access carried out within strict, pre-agreed limits.”

Breaking new ground in-service support

The Covid pandemic, coupled with the need to manage supply chains under stress at times of economic difficulty, means that the traditional service method, which usually involves calling out an engineer on-site, is simply not fast or agile enough to deliver the support customers rightly demand today. VMI’s remote service support solution ensures expert intervention worldwide, when and where the customer needs it most. This enables most problems to be resolved fast, reducing costs, saving time and proving how valuable a more proactive approach can be.

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The Yokohama Rubber Co., Ltd. has been officially recognised as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry (METI). The designation, which was granted on 1 September 2025, identifies companies that are thoroughly prepared for digital transformation as outlined by the Digital Governance Code.

This certification acknowledges Yokohama Rubber's comprehensive strategy for digital transformation, which is built on three core objectives: advancing business strategy, contributing to sustainability and reinforcing its IT infrastructure. Central to this effort is the company's proprietary AI framework, HAICoLab (Humans and AI ColLaborate), which drives group-wide digital initiatives. These include improving productivity, innovating processes, developing digital talent and building a global cloud-based IT system. The certification confirms that the company's efforts not only meet METI's stringent criteria but also demonstrate appropriate disclosure of information to its stakeholders.

Moving forward, the company said it will continue to leverage data from its entire value chain to adapt to a dynamic business environment. The company aims to enhance customer value, pursue sustainable innovation and transform its corporate culture to strengthen its competitive position and ensure long-term growth.

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TyresNmore, the automotive aftermarket e-commerce platform owned by RPG Group, has promoted Rakesh Tatikonda to Chief Executive Officer and announced the change with immediate effect.

Tatikonda, who previously oversaw business operations at the Mumbai-based firm, will spearhead the organisation’s expansion and innovation strategy. The appointment advances RPG Group’s ‘Talent First!’ policy, which rewards internal promotions and develops employees.

The new chief executive brings over 15 years of industry experience, having worked across multiple sectors with companies such as telecommunications giant Reliance Jio and IT services provider Infosys. Before joining TyresNmore in 2022, Tatikonda held senior positions at tyre manufacturer CEAT, where he developed expertise in strategy, operations, marketing and digital transformation.

“My aim is to transform automotive aftercare in India by offering seamless, tech-driven, end-to-end mobility solutions delivered with trust, transparency, and convenience right at the customer’s doorstep,” Tatikonda said in a statement.

TyresNmore operates a doorstep service model for tyre and battery replacement across six major Indian cities: Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, and Chennai. The platform represents RPG Group’s entry into the growing automotive aftermarket sector, which has seen increased digitisation as consumers seek convenient maintenance solutions.

During his tenure in operations, Tatikonda scaled the business and improved profitability while driving digital transformation initiatives. His track record shows he strengthened operational efficiency and enhanced customer experience in the mobility convenience sector.

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Vaculug, Europe’s largest independent retreader producing high-quality OTR and truck retread tyres for fleets across the UK and Europe, has expanded its UK presence by acquiring Tyrefair in Kinross, Scotland.

This strategic acquisition extends the company's award-winning service further north, ensuring Scottish customers receive the same high-quality OTR and truck retread tyres Vaculug has supplied for 75 years. Since the purchase, the Kinross location has already grown by 25 percent, with an ambitious target to double its business within a year and then double it again.

This move is a key part of Vaculug's 2026 growth strategy, focused on strategic acquisitions that enable better, faster and more sustainable customer service. The acquisition reinforces Vaculug’s long-standing environmental mission, marking a new chapter of sustainable growth with a strengthened Scottish operation.

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Nokian Tyres is expanding its US presence through a new nationwide partnership with American Tire Distributors (ATD). This agreement provides Nokian access to ATD’s vast network of over 110 distribution centres, serving roughly 80,000 customers.

The collaboration will efficiently supply tyre shops with Nokian’s complete product lineup, enabling dealers to broaden their inventory. Both companies bring 90 years of experience and a shared dedication to innovation, safety and sustainability. This partnership will offer drivers more choices, supported by Nokian’s award-winning Tennessee factory and ATD’s technology-driven logistics.

This enhanced distribution capability ensures that consumers will have greater access to a full spectrum of high-performance tyres, meeting diverse driving needs and conditions. The alliance strengthens both brands' market positions by combining premium products with an unparalleled delivery system, ultimately improving service for dealers and drivers alike across the country.

Chris Ostrander, SVP, North America, Nokian Tyres, said, “The partnership with ATD enables us to reach more tyre shops and more drivers than ever before. ATD’s robust distribution network, customer service and responsiveness strengthen our agility to serve both new and existing customers.”

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