Apollo Tyres named three-time Formula 1 race winner Giancarlo Fisichella as brand ambassador for its Vredestein premium passenger car tyres.

The two-year deal involves Fisichella in testing and developing new high-performance Vredestein tyres, attending key events, and participating in online and offline brand communications.

Fisichella debuted in June, leading the Vredestein team at the iconic 1000 Miglia classic car rally in Italy. He drove a 1953 Simca Aronde S, marking his first official appearance for Vredestein.

Yves Pouliquen, VP Commercial at Apollo Tyres, said, “Giancarlo is highly respected among performance car enthusiasts, so he is the perfect fit for the Vredestein brand. In addition, his wealth of knowledge gained over many years in top-tier motorsport can help guide our R&D teams as they bring new products and technical innovations to market.” 

Since 2017, Vredestein has been the “official tyre partner” of the 1000 Miglia, with prominent branding throughout the race and associated marketing. A 2022 sponsorship expansion extended Vredestein’s presence to all events in the 1000 Miglia series, including the 1000 Miglia Green, Coppa delle Alpi, and 1000 Miglia Warm Up USA.

Fisichella, a veteran of 13 Formula 1 seasons, began his career with Minardi and raced for Jordan, Benetton, Sauber, Renault, Force India, and Ferrari, achieving three Grand Prix victories. After F1, he transitioned to sports car racing, including the prestigious 24 Hours of Le Mans, where he and his team secured first place in the GTE-Pro class in 2012 and 2014.

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Titan International Inc. is embarking on an official partnership with NASCAR competitor Ross Chastain, who is also an eighth-generation watermelon farmer. This alliance extends far beyond traditional sponsorship, focusing instead on direct agricultural support. Titan is integrating its expertise into the daily operations of the Chastain family farm, where company specialists are collaborating alongside Melon 1 to address the distinct challenges of watermelon cultivation.

The farm’s diverse fleet, which includes everything from primary tractors to specialised sprayers and utility vehicles, requires a wide array of tyre specifications. Titan is supplying a comprehensive portfolio of products and tailored support for this entire equipment lineup, aiming to enhance operational efficiency and minimise potential downtime.

Chastain’s national profile uniquely bridges the worlds of high-speed racing and foundational farming. Leveraging his platform as NASCAR’s prominent ‘agriculture guy’, this partnership is designed to generate meaningful awareness for the broader farming community. The initiative underscores a shared mission to recognise the critical innovations and relentless effort of agricultural professionals who support global supply chains. Ultimately, it represents a functional fusion of motorsport visibility and tangible, on-farm problem-solving.

Chastain said, “I grew up farming watermelons with my family, and that will always be a part of who I am. What excites me about working with Titan is that they’re actually on the farm, looking at our equipment and helping us find real solutions. I trust Goodyear tyres on the track, and now I trust Titan and Goodyear Farm Tires on our farm. That’s what 'Ag to Asphalt' means to me.”

Scott Sloan, Global Ag/LSW Product Manager, Titan, said, “Watermelon farming has unique demands across a wide range of equipment. Our goal is to make each machine perform at its best. If Ross trusts Titan on his farm, that tells other farmers they can trust us too.”

Kim Boccardi, VP – Marketing, Titan, said, “For Titan, this partnership represents exactly what we stand for. We’re here to listen, to learn and to provide the service, support and expertise farmers want and need. Ross and his family welcomed us onto their farm, and together we’re showing the industry that if a machine needs tyres, whether it's tractors, trailers, ATVs or UTVs, we’ve got it handled.”

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Radar Tyres has entered a strategic global partnership with celebrated Australian cricketer Michael Clarke, appointing him as the company's new brand ambassador. This alliance represents a significant step in the brand's ongoing development, aimed at bolstering support for its international network of distributors and retailers. Clarke’s worldwide recognition and respected legacy are intended to elevate Radar’s visibility and deepen its connection with consumers across key markets.

The brand emphasises that Clarke's professional attributes – encompassing peak performance, resilience and leadership – perfectly mirror its own core mission of delivering high-quality, premium performance tyres to everyday drivers globally. His celebrated career, which includes captaining Australia to a 2015 Cricket World Cup victory and achieving an iconic Test score of 329 not out, has cemented his status as a sporting legend. Beyond the field, his influence extends through media engagements, business ventures, and a substantial digital footprint, allowing him to connect authentically with diverse, worldwide audiences.

This collaboration is a cornerstone of Radar Tyres' long-term strategy to invest in meaningful brand elevation. By partnering with influential figures like Clarke, the company seeks to authentically amplify its message and mission. The initiative will be supported by a comprehensive series of online and on-ground activities, all designed to actively engage consumers and drive the brand’s presence into households worldwide, thereby providing substantive support to its retail partners.

Clarke said, “I’m thrilled to join the Radar Tyres family. Radar Tyres is a dynamic, fast-growing brand whose mission to make high-quality, high-performance tyres accessible to everyday drivers around the world, truly resonates with me. They deliver premium products at an affordable price, and I’m excited to be part of their journey in bringing this mission to even more drivers globally.”

G S Sareen, President and CEO, Omni United, said, “We are thrilled to welcome Michael Clarke to the Radar family. Michael is a household name whose passion, accomplishments and global appeal make him an ideal ambassador to elevate our brand. His association will help us connect more meaningfully with everyday drivers who seek reliable, premium performance but at an accessible price. This partnership will expand our reach, strengthen our presence in key markets and further reinforce Radar Tyres as a trusted and fast-growing global brand.”

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Bridgestone Americas is voluntarily recalling 1,742 Firestone Destination LE3 all-season tyres produced for the US market. The affected tyres, size 265/70R17, were manufactured at the company's Wilson, North Carolina, facility between 26 October 2025 and 8 November 2025. An internal review identified a production error that could lead to an increased risk of belt separation over the tyre's life, reducing its expected durability. As a result, these tyres may not meet the endurance specifications of the relevant U.S. Federal Motor Vehicle Safety Standard. The recall is being undertaken as a precautionary measure, and Bridgestone confirms it is not aware of any related accidents or injuries.

The company is contacting all known customers, distributors and dealers. Owners can bring their vehicles to any authorised Bridgestone or Firestone retail outlet for a complimentary inspection. If a tyre is confirmed to be part of the recall, it will be replaced at no cost with a comparable Bridgestone or Firestone tyre, or another suitable alternative. Bridgestone has formally notified the appropriate US regulatory agency in compliance with legal requirements. The recall pertains exclusively to replacement tyres used on light trucks, crossovers and SUVs.

The details are given below:

• Firestone Destination LE3 tyres in size 265/70R17 
• Plant ID: 1W2
• Size Code: 1Y 
• Optional Code: LE31 
• Beginning Date Code: 4325
• Ending Date Code: 4425

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Anyline, a prominent provider of AI-driven mobile tyre inspection technology, achieved a significant landmark in 2025 by completing over 100 million digital tyre inspections globally in a single year. This milestone underscores the widespread integration of its software within automotive service environments, where dealerships, tyre retailers and repair shops rely on its precise and rapid performance under real workshop conditions.

The practical benefits of this technology are substantial for service technicians. It enhances operational consistency on the shop floor, leading to greater overall efficiency and increased customer satisfaction while also creating avenues for additional revenue. Its proven effectiveness at an enterprise level is demonstrated through its adoption by major aftermarket players like Discount Tire and partners such as Tire Storage Solutions.

On a practical level, digital tyre inspection standardises procedures and record-keeping in the service bay. This contributes directly to safety by facilitating the early detection of worn treads and potential hazards. It also improves regulatory compliance through the consistent digital capture of tyre details, including identification numbers. Furthermore, the technology provides valuable performance insights by tracking wear patterns over time, builds customer trust with clear visual documentation and drastically cuts down on manual labour. Cumulatively, these millions of inspections represent immense time savings, helping businesses address ongoing workforce challenges and operational demands.

To further broaden its reach, Anyline has expanded its offerings beyond the ready-made TireBuddy App that it released earlier this year. The company now provides the TireBuddy ToolKit, a highly customisable software development kit. This toolkit allows enterprise and platform partners to embed sophisticated tyre inspection functionalities – including tread depth measurement, tyre identification and condition assessment – directly into their own existing mobile applications on both iOS and Android. Designed for seamless integration and real-world use, it features intuitive guidance to help technicians achieve reliable, uniform results across various locations.

Lukas Kinigadner, Co-CEO, Anyline, said, “Surpassing 100 million tyre inspections in a single year is a defining moment for Anyline and the industry. Tyre inspection isn’t a nice to have; it’s a safety-critical process that depends on consistency and accuracy at scale. We’re on a mission to transform that process with fast, accurate and dependable digital assessments that make technicians’ work easier and keep the customer experience at the centre. This milestone is a strong signal that we’re on the right track.”

Simon Brooks, Vice President – Product, Anyline, said, “With our TireBuddy ToolKit, our goal is to make advanced tyre inspection as easy as adding an SDK into an existing app. We’re excited to see how our customers customise it for their workflows, and we look forward to TireBuddy powering even more safe, consistent tyre inspections in 2026.”

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