The Yokohama Rubber Co., Ltd. has unveiled its comprehensive motorsports activity plan for the 2026 season. The company views its participation in global motorsports as essential for advancing tyre technology and reinforcing the ADVAN and GEOLANDAR brands. Its strategy encompasses a diverse range of events, from top-tier championships to grassroots competitions worldwide.

Key championships and series

• SUPER FORMULA: Yokohama Rubber has renewed its exclusive agreement as Official Tyre Partner and control tyre supplier for Japan's premier racing series, a partnership dating back to 2016. The new contract extends through the 2030 season. For 2026, the company will supply ADVAN racing tyres featuring a high renewable and recycled raw material ratio of approximately 46%. The series will also introduce the SUPER POLE QUALIFYING Supported by YOKOHAMA TYRE, a three-stage knockout format.
• SUPER GT: Yokohama will supply ADVAN racing tyres to one car in the GT500 class and 17 cars in the GT300 class, aiming for victories and a championship title in the latter.
• Nürburgring 24-Hour Race: Yokohama will supply ADVAN racing tyres to three teams: Haupt Racing Team, KONDO RACING with Rinaldi, and BMW M Motorsport. This marks the first collaboration with BMW M Motorsport in nearly 40 years, with ADVAN tyres fitted to two BMW cars entered by Schubert Motorsport and a special fan-focused BMW entry. Tyres will also be supplied for the Nürburgring Langstrecken-Serie (NLS).
• Porsche Sprint & Endurance Challenges: For the sixth consecutive year, ADVAN racing tyres will serve as the control tyre for the Porsche Sprint Challenge North America and Porsche Sprint Challenge USA West. It will also be the control tyre for the Porsche Endurance Challenge North America for the third straight year.
• Ford Mustang Cup: Yokohama will again supply ADVAN racing tyres as the control tyre for this one-make series, which features the Ford Mustang Dark Horse R.
• American Off-Road Racing Championship (AORC): Yokohama has become a supporting sponsor of this newly launched premier desert racing series. The company will supply GEOLANDAR tyres to top teams competing in the championship, which includes renowned races like Best in the Desert and The Mint 400.

Other major events and disciplines

• Hill Climb: At the Pikes Peak International Hill Climb, Yokohama will supply ADVAN racing tyres to top drivers and continue sponsoring and providing the control tyre for the Pikes Peak GT4 Trophy by Yokohama.
• Off-Road Races: Yokohama will seek a second consecutive overall win at the Asia Cross Country Rally (AXCR) using GEOLANDAR M/T G003 tyres. In North America, the company will support the King of the Hammers (as title sponsor of the Every Man Challenge), the Championship Off-Road series (with GEOLANDAR X-AT and A/T4 tyres), and the TrophyLite Series (supplying GEOLANDAR M/T G003 as the official specification tyre for the eighth year). They will also supply tyres for the XCR Sprint Cup Series in Japan.
• Rally: In the Japanese Rally Championship (JRCA), ADVAN rally tyres will be supplied to top JN-1 class teams, including the NUTAHARA Rally Team (with an ADVAN-coloured car) and SUBARU Team ARAI. Yokohama will also support the TOYOTA GAZOO Racing Rally Challenge for a second year.
• Drift: For FORMULA DRIFT JAPAN (FDJ), Yokohama will supply ADVAN NEOVA AD09 tyres to teams in the top FDJ class and provide control tyres (ADVAN NEOVA AD09 for FDJ2, ADVAN APEX V601 for FDJ3). The company will also supply ADVAN tyres to a team competing in the D1 GRAND PRIX.
• Speed Competitions: In Japan, Yokohama will supply ADVAN A052 and A050 tyres for the All Japan Gymkhana Championship and a range of ADVAN tyres for various surfaces in the All Japan Dirt Trial Championship.

Participatory & Grassroots: Yokohama will support grassroots events globally, including supplying ADVAN dB V553 tyres as the control tyre for the new CATERHAM CUP JAPAN. The company also announced its Yokohama Motorsports Scholarship 2026 programme to support participants in Japanese rally, gymkhana and dirt trial competitions.

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Kumho Tire USA has introduced the all-new Road Venture HT, an advanced all-season highway-terrain tyre designed for light trucks and SUVs. Engineered with innovative technology, this latest offering caters to drivers seeking dependable everyday performance. The tyre provides enhanced wet and snow traction, extended tread life, a smooth and quiet ride and is also compatible with electric vehicles.

Developed as a next-generation all-season product, the Road Venture HT features an optimised structural design and a new polymer compound with High Dispersible Micro Silica to boost wear resistance. This results in a 10 percent improvement in tread life over its predecessor. Additional technologies including 3D chamfers, integrated tie-bar noise reduction and reinforced polyester body plies help ensure a quiet ride, improved sidewall stiffness and better cornering stability.

For wet-road confidence, the tyre incorporates a high-grip resin and four wide circumferential grooves to evacuate water efficiently. Wider lateral shoulder grooves, multi-angle sipes and independent tread blocks with enhanced biting edges deliver superior traction and stability. A zigzag tread design and waved 3D interlocking sipes provide strong snow traction, earning the tyre Three-Peak Mountain Snowflake certification. This sets a new benchmark as most all-season tyres lack true winter rating, making the Road Venture HT a uniquely versatile all-weather solution.

Kumho Tire USA conducted independent third-party testing against leading competitors, with results showing the Road Venture HT outperformed rivals in ride comfort, wet handling and dry and wet braking. Available starting in June in over 40 sizes from 15 to 22 inches, the tyre comes with a 75,000-mile (approximately 120,700 km) limited treadwear warranty for P-metric sizes and 50,000 miles (approximately 80,467 km) for LT-metric sizes. A road hazard warranty and a 30-day satisfaction guarantee are also included.

Shawn Denlein, President – Sales and Marketing, Kumho Tire U.S.A., said, "With significant enhancements in structure, design and materials, the Road Venture HT delivers exceptional performance, durability and comfort so light truck and SUV vehicle owners can drive with confidence year-round. The HT is another example of KUMHO's commitment to performance without compromise, delivering premium-level products at a price point that offers outstanding value."

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The AZUR network has declared 10 May 2026 a pivotal date for Germany’s ecological balance, marking the country’s Overshoot Day, which is calculated by the Global Footprint Network. From this point forward, the nation’s resource consumption for the remainder of the year will be living beyond environmental means. If the global population mirrored German habits, three planets would be required to meet resource demands. For AZUR, this calculation serves as an urgent directive for the tyre industry to adopt a circular economy without delay.

The tyre sector stands at the centre of this challenge, with roughly 600,000 tonnes of used tyres generated annually in Germany. According to AZUR, this waste stream represents either a severe environmental liability or a valuable secondary raw material source, depending on handling. The early Overshoot Day underscores that the linear production model has reached its limit, compelling a consistent ecological transformation.

Within its network, AZUR promotes three strategic approaches to tyre recycling. Retreading old tyres conserves up to 70 percent of the energy and virgin materials like natural rubber and steel compared to new production. Mechanical recycling recovers rubber meal and granules, keeping resources circulating rather than sending them to incinerators. Chemical recycling via pyrolysis breaks down tyres under heat without oxygen to produce pyrolysis oil, recovered carbon black and gas.

The 10^th of May thus stands as a reminder that resource inefficiency is no longer acceptable. By uniting industry specialists, AZUR aims to shrink mobility’s ecological footprint and progressively push Germany’s Overshoot Day later into the winter months in the years ahead.

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The Tire Recycling Foundation (TRF) has unveiled the recipients of its inaugural Circle of Change Awards, recognising initiatives that convert end-of-life tyres into sustainable materials with tangible community and environmental benefits. The honours, announced during a luncheon at the recently concluded 10th Tire Recycling Conference in Denver, Colorado, highlight growing momentum in end-use markets for recycled tire products.

North Carolina earned the Circular Economy Trailblazer Award for modernising its scrap tyre programme, including a revised funding framework that stabilises county recycling efforts, curbs illegal dumping and establishes a platform to incorporate tyre-derived materials into public works. The Innovation in End-Use Technology Award went to LHB Engineering and the St. Paul Port Authority for redeveloping a brownfield site in Minnesota, where roughly 30,000 yards of tyre-derived aggregate now support an underground stormwater system protecting the Mississippi River from runoff.

Michigan EGLE and its public, private and academic partners received the Market Development Excellence Award for a multi-sector effort using demonstrations and field data to advance tyre-derived aggregate, rubber-modified asphalt and porous pavements. The Value Chain Collaboration Award was presented to Bolder Industries and Pirelli Tire LLC for a closed-loop system that transforms manufacturing scrap tyres into recovered carbon black for new commercial tyre production, reducing emissions and resource use at scale.

The 2026 winning projects demonstrate that tyre recycling and tyre-derived products are established pillars of sustainability and economic growth, reinforcing the value of active state end-of-life tyre programmes focused on innovative market creation. The TRF Circle of Change Awards programme spans four national categories designed to spotlight leadership in advancing tyre recycling and the circular economy.

Stephanie Mull, Executive Director, Tire Recycling Foundation, said, “Every end-of-life tyre represents an opportunity to transform what would have been considered waste into something that strengthens our communities. This year’s winners are proof that when the industry works together, tyre recycling can simultaneously strengthen infrastructure, drive meaningful environmental progress and support local economies.”

Dick Gust, President, Tire Recycling Foundation, said, “What stands out about the 2026 winners is how embedded tyre recycling has become in real-world decision making. The success of these projects sends a clear signal that when recyclers, engineers, transportation agencies, state and local governments, manufacturers and private industry work together, end-use markets grow. That’s the integrated approach we need to continue building on.”

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Prinx Chengshan showcased its latest off-the-road tyre innovations at the 16th China (Guangrao) International Rubber Tire & Auto Parts Expo (Guangrao Tire Expo), which opened on 15 May. The event has established itself as one of China’s largest and most influential professional exhibitions in the rubber and tyre industry, focusing on uniting global tyre resources and fostering collaborative innovation and high-quality development.

The manufacturer’s exhibition focused on the Chengshan brand’s lineup of all-steel OTR and agricultural radial tyres. For heavy mining applications, the ET05/ET05A/ET16/ET17 wide-body dump truck tyres with deep transverse grooves offer strong traction on soft, uneven surfaces while preventing slippage. An all-terrain crane tyre, EC01, featured a non-directional tread and sidewall heat dissipation holes, balancing grip with temperature control for smooth travel between paved and unpaved roads. The ELD11/ELD12 loader tyres emphasised wear resistance and load stability under extreme conditions, and the ESM01 underground scraper tyre featured an ultra-cut-resistant compound to protect against sharp rocks in tunnel and mine settings.

Agricultural needs were addressed with the TX600 radial tyre, built for tractors operating on expanding modern farms. Large central tread blocks and flexible sidewalls support stable high-speed transit, while reinforced base structures and puncture-resistant materials allow for continuous work in fields containing crop straw and gravel.

Responding to growing OTR demand, Prinx Chengshan has accelerated its high-end product development to support domestic substitution in large machinery. A new green intelligent factory, representing an investment exceeding RMB 1.1 billion (approximately USD 161.75 million) across over 100,000 square metres, began operations in 2025 with the rollout of its first tyre. The facility is designed to produce 84,000 all-steel OTR tyres and 10,000 giant tyres annually for mines, construction sites, ports, airports, agriculture and industrial use.

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