The Yokohama Rubber Co., Ltd. has unveiled its comprehensive motorsports activity plan for the 2026 season. The company views its participation in global motorsports as essential for advancing tyre technology and reinforcing the ADVAN and GEOLANDAR brands. Its strategy encompasses a diverse range of events, from top-tier championships to grassroots competitions worldwide.

Key championships and series

• SUPER FORMULA: Yokohama Rubber has renewed its exclusive agreement as Official Tyre Partner and control tyre supplier for Japan's premier racing series, a partnership dating back to 2016. The new contract extends through the 2030 season. For 2026, the company will supply ADVAN racing tyres featuring a high renewable and recycled raw material ratio of approximately 46%. The series will also introduce the SUPER POLE QUALIFYING Supported by YOKOHAMA TYRE, a three-stage knockout format.
• SUPER GT: Yokohama will supply ADVAN racing tyres to one car in the GT500 class and 17 cars in the GT300 class, aiming for victories and a championship title in the latter.
• Nürburgring 24-Hour Race: Yokohama will supply ADVAN racing tyres to three teams: Haupt Racing Team, KONDO RACING with Rinaldi, and BMW M Motorsport. This marks the first collaboration with BMW M Motorsport in nearly 40 years, with ADVAN tyres fitted to two BMW cars entered by Schubert Motorsport and a special fan-focused BMW entry. Tyres will also be supplied for the Nürburgring Langstrecken-Serie (NLS).
• Porsche Sprint & Endurance Challenges: For the sixth consecutive year, ADVAN racing tyres will serve as the control tyre for the Porsche Sprint Challenge North America and Porsche Sprint Challenge USA West. It will also be the control tyre for the Porsche Endurance Challenge North America for the third straight year.
• Ford Mustang Cup: Yokohama will again supply ADVAN racing tyres as the control tyre for this one-make series, which features the Ford Mustang Dark Horse R.
• American Off-Road Racing Championship (AORC): Yokohama has become a supporting sponsor of this newly launched premier desert racing series. The company will supply GEOLANDAR tyres to top teams competing in the championship, which includes renowned races like Best in the Desert and The Mint 400.

Other major events and disciplines

• Hill Climb: At the Pikes Peak International Hill Climb, Yokohama will supply ADVAN racing tyres to top drivers and continue sponsoring and providing the control tyre for the Pikes Peak GT4 Trophy by Yokohama.
• Off-Road Races: Yokohama will seek a second consecutive overall win at the Asia Cross Country Rally (AXCR) using GEOLANDAR M/T G003 tyres. In North America, the company will support the King of the Hammers (as title sponsor of the Every Man Challenge), the Championship Off-Road series (with GEOLANDAR X-AT and A/T4 tyres), and the TrophyLite Series (supplying GEOLANDAR M/T G003 as the official specification tyre for the eighth year). They will also supply tyres for the XCR Sprint Cup Series in Japan.
• Rally: In the Japanese Rally Championship (JRCA), ADVAN rally tyres will be supplied to top JN-1 class teams, including the NUTAHARA Rally Team (with an ADVAN-coloured car) and SUBARU Team ARAI. Yokohama will also support the TOYOTA GAZOO Racing Rally Challenge for a second year.
• Drift: For FORMULA DRIFT JAPAN (FDJ), Yokohama will supply ADVAN NEOVA AD09 tyres to teams in the top FDJ class and provide control tyres (ADVAN NEOVA AD09 for FDJ2, ADVAN APEX V601 for FDJ3). The company will also supply ADVAN tyres to a team competing in the D1 GRAND PRIX.
• Speed Competitions: In Japan, Yokohama will supply ADVAN A052 and A050 tyres for the All Japan Gymkhana Championship and a range of ADVAN tyres for various surfaces in the All Japan Dirt Trial Championship.

Participatory & Grassroots: Yokohama will support grassroots events globally, including supplying ADVAN dB V553 tyres as the control tyre for the new CATERHAM CUP JAPAN. The company also announced its Yokohama Motorsports Scholarship 2026 programme to support participants in Japanese rally, gymkhana and dirt trial competitions.

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Pirelli's medium and soft compounds shaped the Mexico City Grand Prix, where Max Verstappen took victory for Red Bull and Kimi Antonelli secured the Formula 1 World Championship with a third-place finish. Lewis Hamilton completed the podium in second for Ferrari at the circuit named after the Rodríguez brothers.

Verstappen triumphed through a two-stop strategy, beginning on mediums before switching to softs on lap 27. After 18 laps on the C5 compound, a red flag stopped the race, and the Dutchman used the pause to fit another set of softs, then resisted Hamilton's challenge to the finish. Hamilton had started on softs, moved to mediums and took another set of softs during the Safety Car that preceded the red flag, later choosing a previously run soft set at the restart while setting fastest laps on both compounds.

Antonelli, at 20, becomes Formula 1's youngest World Champion, breaking Sebastian Vettel's record of 23. The Italian started on softs, switched to mediums on lap 43 and used the red flag to fit another used set of softs, a strategy that delivered third place and the title. The podium contained only World Champions, with Verstappen on four titles, Hamilton on seven and Antonelli on his first.

Antonelli is the third Italian driver to claim the championship. His predecessors also won exclusively on Pirelli tyres, with Giuseppe Farina taking the inaugural 1950 title across six races and Alberto Ascari securing his second consecutive crown in 1953 by winning all eight Grands Prix he entered.

Dario Marrafuschi, Pirelli Motorsport Director, said, “Congratulations to Kimi Antonelli on winning the World Championship. It is a thoroughly deserved success, built on the consistency he has demonstrated throughout the season and sealed today with another outstanding performance, culminating in a podium finish in a race packed with drama alongside two World Champions. Without the neutralisations, a one-stop strategy would have been the most competitive option for this Grand Prix. Both the Soft and Medium compounds proved capable of covering around half the race distance, making it possible to complete the event with a single tyre change. The C5 once again confirmed itself as the benchmark compound in terms of grip and driver confidence, although the performance gap to the C4 was very small, with both compounds showing similar levels of degradation. It was therefore no surprise that every driver chose the Soft for the final stint after the Safety Car, despite also having the Hard compound available.

“From a technical perspective, tyre behaviour was very positive. We recorded no significant graining, and degradation remained within expected levels, proving lower than what had been observed on Friday. A lock-up by Leclerc at the restart following the red flag also provided further evidence of the robustness of Formula 1 tyres. The tyre sliding across the asphalt caused particularly severe localised wear on the front-left tyre, bringing it very close to the internal structural layers. This is certainly not a routine occurrence, but it is one that is consistently taken into account throughout Pirelli’s development and validation processes, including through rigorous indoor testing programmes. The ultimate objective is to ensure that the tyre maintains an appropriate level of integrity even under extreme conditions, allowing drivers to continue racing in complete safety.

“The performance of the Soft compound was particularly interesting, as demonstrated by Antonelli’s lengthy stint. He completed 43 laps while maintaining very limited degradation and a competitive pace right through to the closing stages of the race. The C3, meanwhile, was not considered by the teams because, under race conditions, it did not offer any performance advantage over the two softer compounds. Overall, the data collected confirmed a very clear picture, fully consistent with the simulations carried out before the event, both in terms of degradation and the competitiveness of the various strategic options.”

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Goodyear has expanded its presence in Norwood with a new Goodyear Auto Service store at 981 Boston Providence Hwy., situated in the Automile area just off Route 1. The store marked its arrival with a grand opening ribbon-cutting ceremony on 30 September, giving local drivers fresh access to professional tyre and automotive care.

Motorists visiting the location can choose from Goodyear and Cooper tyre lines, which cater to a range of vehicles, budgets and driving preferences. Among the Goodyear offerings are the Eagle F1 All Season for year-round capability, the Wrangler Steadfast HT for dependable comfort, the Assurance WeatherReady 2 for all-weather conditions and the ElectricDrive 2 for electric vehicle performance.

Beyond tyre sales and installation, the Norwood team provides oil changes, alignments, brake service, battery replacement, air conditioning service and preventive maintenance. With heavy commuter traffic along Route 1 wearing down tyres and colder weather elevating the need for proper care, the store invites drivers to receive a complimentary tyre air pressure check or consultation. Tyre rotation, wheel balancing and TPMS inspections are also available.

Several promotional offers are currently available. Through 30 November, customers who purchase and install select Goodyear or Cooper tyres with the Goodyear Credit Card can receive up to USD 200 back, while a full-synthetic oil change is priced at USD 69.99 through 1 December at participating locations. Qualifying oil changes and services also earn up to USD 20 in Valvoline rebates through 31 December. The store operates Monday through Saturday from 7:30 a.m. to 6 p.m.

Marsha Nelson, Store Manager, said, “Backed by more than 125 years of expertise, our Goodyear team is ready to help customers choose the right tyres and provide the service their vehicles need to get them where they’re going with confidence. We’re committed to exceptional customer service and top-quality products, and we look forward to building lasting relationships with Norwood-area drivers and their vehicles.”

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Maxxis International will display its Victra RC-1 tyres on Nissan's Project NAT2 SCCA Touring 2³ car at the SEMA Show 2026, scheduled for 3–6 November at the Las Vegas Convention Center, continuing a partnership with the Nissan Acceleration Team (NAT) that dates to 2020. NAT is an all-volunteer motorsports group staffed by Nissan employees, and the Victra RC-1 has become a popular choice among club racers and enthusiasts for its grip, handling and heat cycle performance.

Project NAT2 is a Nissan Z fitted with upgraded engine, suspension and braking systems for the SCCA T2 road-racing class, which balances performance across production-based sports cars and sedans through rules on eligibility, modifications, weight and tyres. The car will run on 100TW Victra RC-1s in 275/35ZR18, retaining much of its production character while being prepared for serious wheel-to-wheel competition with safety, handling, braking and reliability upgrades.

Visitors can see the Project NAT2 Z and its Victra RC-1 tyres at Nissan's Booth #21521 in Central Hall at the Las Vegas Convention Center. Additional Maxxis tyres are on display at the outdoor booth #82002 in the Silver Lot and the indoor booth #41086 in South Hall Lower near the Bronze Lot.

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Hankook Tire held its 2026 Design Innovation Day on 30 October at Hankook Technodome, the company’s advanced research and development centre in Yuseong-gu, Daejeon, South Korea. The event, themed ‘Shaping Identity, Sculpting Performance’, gave employees a chance to learn about the tyre maker’s design strategies and major accomplishments.

A central highlight was the company’s first public presentation of a unified product design identity framework covering its principal brands: iON, the world’s first full-lineup tyre brand dedicated to electric vehicles; Ventus, its flagship line and Dynapro, its SUV-focused brand. Hankook Tire also introduced a next-generation product design language for the first time and explained how it will be applied to future products, clarifying each brand’s design direction and creating a consistent approach across the portfolio.

The programme featured three sessions. One addressed design strategies for conveying product performance while preserving brand identity and introduced guidelines for turning ‘invisible performance’ developed during R&D into design elements consumers can recognise, with approaches tailored to different product characteristics. Another session presented the next-generation design language for iON, Ventus and Dynapro, translating each brand’s core values into distinctive design elements. Hankook Tire further shared a framework for collaboration among R&D, product planning, marketing and design teams so they can develop products under unified design standards.

Through the event, Hankook Tire seeks to align design strategies and direction across the organisation, improve product development efficiency and speed decision-making while strengthening global brand recognition and its premium image. The company also aims to bolster design competitiveness in original equipment collaborations with global automakers and in product development for global markets. Hankook Tire continues to earn international design recognition, including three Product Design awards at the 2026 Red Dot Design Awards for Ventus evo, iON AT and Laufenn S FIT2, plus six Design Concept awards comprising two Best of the Best honours and four Red Dot awards.

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