Yokohama Rubber Buys Romanian Tyre Plant For USD 35 Mln To Expand European Operations
- By TT News
- May 22, 2025

Japan's Yokohama Rubber said it had acquired a former tyre manufacturing facility in Romania for USD 35 million as part of its strategy to bolster production capacity for off-highway tyres in Europe.
The purchase of the plant in Drobeta-Turnu Severin through subsidiary Yokohama TWS Romania S.R.L. includes land, buildings and production machinery for manufacturing tyres used in mining and construction equipment, the company said.
The acquisition represents the latest move in Yokohama's expansion following its purchase of Goodyear Tire & Rubber Co's off-the-road (OTR) business, as the Japanese firm seeks what it calls "Hockey Stick Growth" under its medium-term management plan running through 2026.
The facility spans approximately 200,000 square metres in Romania's Mehedinți County and will manufacture tyres for mining and construction machinery, sectors experiencing robust demand globally.
Yokohama's strategic push into off-highway tyres comes as the company looks to diversify beyond passenger car tyres and capitalise on infrastructure development and mining activity worldwide. The Romanian plant acquisition follows a broader industry trend of Asian tyre manufacturers expanding their European footprint to serve local markets more effectively.
The deal forms part of Yokohama's "Yokohama Transformation 2026" plan, which aims to strengthen the company's market position in the off-highway tyre segment whilst enhancing production and supply capabilities across all OHT categories.
Pirelli Celebrates 20 Years Of Collaboration With Sacs Tecnorib
- By TT News
- May 31, 2025

Pirelli hosted an exclusive event at Villa Bicocca degli Arcimboldi, its historic Milan headquarters, to celebrate two decades of collaboration with Sacs Tecnorib that gave rise to the Maxi-Ribs line, redefining nautical excellence by blending performance, design and unmistakable identity – bringing Pirelli’s racing heritage from the road to the open sea.
Over 20 years, this partnership has flourished, with over 1,000 Pirelli-branded boats delivered to discerning owners across 30+ nationalities. From the sun-drenched coasts of Florida to the crystal waters of the Mediterranean, these vessels have carved a legacy of innovation and style. Supported by the Sacs Tecnorib distribution network in 19 countries, the brand has achieved annual revenues exceeding EUR 20 million for the past two years.
The story began with the Pirelli P ZERO™ 770, a model that introduced a bold new aesthetic – defined by taut lines, a dynamic hull and the unmistakable P ZERO tyre tread on its tubulars. This design language became the hallmark of the entire Pirelli marine collection. The Pirelli 1400, launched in 2007, took inspiration from offshore racing and earned the prestigious Red Dot ‘Best of the Best’ Award, cementing the brand’s reputation for cutting-edge design. By 2012, the Pirelli 1100 Cabin emerged as the most successful cabin cruiser in the lineup, merging sleek aesthetics with unmatched comfort.
In 2017, the Pirelli 1900 made its grand debut at the Cannes Yachting Festival, standing as the largest and most formidable model in the range – a maxi-RIB engineered for speed, stability and luxury. The brand’s evolution continued in 2019 with the introduction of jet tenders, compact yet powerful vessels designed for versatility. The year 2020 marked a new chapter with the Pirelli 42, the first walkaround model, offering seamless connectivity between spaces and a truly immersive on-board experience. Today, the Pirelli speedboats collection has expanded to include the 30, 35 and the flagship Pirelli 50 – a masterpiece of engineering and elegance, embodying the pinnacle of the brand’s vision.
Marco Maria Tronchetti Provera, SVP – Pirelli Design & Assets Conversion, said, “The partnership with Sacs Tecnorib is a virtuous example oriented towards excellence and for this reason capable of lasting over time. Together we have been able to transfer the values of the Pirelli brand such as innovation, sportiness and glamour to the nautical world, with a range of boats that has redefined the standards of the sector. This anniversary celebrates not only the results achieved but also the strength of an agreement that looks to the future with ambition, determination and the desire to continue to grow.”
Gianni De Bonis, Founder, Tecnorib, said, “Twenty years of close cooperation on a complex project is an achievement that fills us with pride. Since the beginning we have tried to interpret the attributes of the Pirelli brand by adapting them to the nautical world, with an innovative and international approach.”
Matteo Magni, President & CEO, Sacs Tecnorib, said, “This anniversary renews a successful partnership and launches us towards new challenges in strategic continuity and with even greater attention to the issues of sustainability and international development.”
- Michelin
- Michelin North America
- Best Defense Foundation
- Delta Air Lines
- World War II Veterans
- Normandy Trip
Michelin Honours WWII Veterans With Normandy Trip
- By TT News
- May 31, 2025

Michelin North America, Inc, in partnership with the Best Defense Foundation and Delta Air Lines, will escort 30 World War II veterans to Normandy, France, for the 81st anniversary of D-Day. The group departs on a chartered flight 31 May 2025, continuing a four-year tradition of honouring veterans’ courage and preserving their legacy.
The veterans, accompanied by volunteers from all three organisations, will participate in commemorative events, including the 6 June D-Day ceremony – marking 81 years since the pivotal invasion that turned the tide of World War II in Europe.
Michelin’s connection to D-Day dates to 1947, when it published bilingual maps – Battle of Normandy, Battle of Provence, Battle of Alsace and Liberty Road – documenting key campaigns. Today, its partnership with the Best Defense Foundation and Delta, established in 2021, fulfils a shared mission: honouring veterans where their history unfolded.
Matthew Cabe, President and CEO, Michelin North America, Inc, said, “These veterans exemplify the highest ideals of courage and sacrifice. By supporting their return to Normandy, we honour not only their heroism but also ensure their stories inspire future generations. This journey reflects Michelin’s ongoing commitment to preserving the legacy of veterans and expressing our profound gratitude for their service.”
Donnie Edwards, President and Founder, Best Defense Foundation, said, “Bringing these heroes back to Normandy is about giving them the recognition and closure they deserve. Our partnerships with Michelin North America, Inc. and Delta Air Lines allow us to continue this important mission of honouring their legacy where it all began.”
Delta CEO Ed Bastian said, “It is our honour and privilege to continue this historic charter and weeklong celebration as a journey of remembrance and gratitude, dedicated to our World War II heroes. Delta has a deep history of supporting our military service members and veterans, and this programme is one of the many ways we live our values in service of those who served us.”
Michelin India Inaugurates First Dealership In Kochi
- By TT News
- May 29, 2025
French tyre major Michelin has inaugurated its first standalone Michelin Tyres & Services store in Kochi, Kerala. Launched in partnership with Global Tyres, this further adds to the company’s aggressive expansion plans for India.
The new facility spread across 5,500 sqft provides a comprehensive range of tyre-related services under one roof, including tyre sales, professional fitment, wheel balancing, alignment, nitrogen inflation and alloy wheel upgrades.
The store was inaugurated by Prashant Sharma, National Sales Manager at Michelin India, along with the team from Global Tyres.
Shantanu Deshpande, Managing Director, Michelin India, said, “Kochi is an important and fast-evolving mobility market. The launch of our first standalone Michelin Tyres & Services store in the city underscores our commitment to bringing world-class products and services closer to customers. Together with our experienced partner Global Tyres, we aim to deliver a premium experience that matches the expectations of Kochi’s growing base of automotive enthusiasts and discerning drivers.”
The tyre maker stated that Kochi is experiencing a steady rise in personal mobility and premium vehicle ownership.
Giti Tire Q1 profit slumps nearly 49% on raw material cost pressures
- By TT News
- May 29, 2025

Giti Tire Co., a leading Chinese tyre manufacturer, reported a sharp 48.9 percent fall in first-quarter net profit, citing surging raw material costs that outpaced revenue gains.
Net profit attributable to shareholders slid to 23.7 million yuan in the three months to 31 March, down from 46.3 million yuan a year earlier.
“The decrease in net profit was mainly due to the year-on-year increase in raw material prices,” the company said.
Despite the profit decline, Giti’s operating revenue rose 4.8 percent to 1.13 billion yuan, supported by stronger sales volumes. Net cash generated from operating activities rebounded to 35.7 million yuan, compared with an outflow of 45.9 million yuan a year earlier, as receipts from customers increased.
Operating costs jumped to 1.06 billion yuan, with raw material and production expenses comprising the bulk of the rise. Meanwhile, the company’s total assets grew 3.6 percent to 4.5 billion yuan by the end of the quarter.
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