The new tyre provides 15% extra tyre mileage and gives extra fuel efficiency
To strengthen its position in the commercial vehicle tyre segment, Bridgestone India launched the V-STEEL Mix M721, a new generation drive position tyre, for the general cargo, long haul and highway application.
With this, Bridgestone India aims to establish a strong positioning in the drive axle tyre category through V-STEEL Mix M721.
This tyre addresses issues of tyre mileage, fuel mileage and cut-chip resistance, thereby increasing tyre life and better retreadability.
The Japanese tyre company claims the -STEEL Mix M721 provides 15% extra tyre mileage and gives extra fuel efficiency.
“Our global mission is serving society with superior quality, and our constant endeavour is to provide world-class products and solutions to our customers. The commercial vehicle segment is focussed on optimising total cost of operations to achieve higher profitability. The V-STEEL Mix M721 is targeted towards the general cargo segment, which is the largest portion of the commercial vehicle segment and delivers 15% EXTRA tyre mileage and subsequent reduction in cost per kilometre for the fleet operators.” said Parag Satpute, Managing Director, Bridgestone India.
The combination of Low Rolling Resistance Compound, deeper tread depth and tie bar makes V-STEEL Mix M721 a unique offering which provides EXTRA tyre mileage and even wear.
“Our vehicles operate in the regions from North to North-East including the seven sisters’ states. The timely and proper delivery of goods highly depends on the quality of tyres. In the past, we have faced several issues related to tyre failure which often lead to downtime of the vehicle. Ever since associating with Bridgestone, and using the V- STEEL Mix M721 tyre, it has solved all such major issues, adding to higher tyre mileage and operational efficiency.” said Malkeet Singh, Managing Director, Brahmaputra Cargo Carriers Pvt. Ltd.
CAMSO Construction Names Stefan Bartella As Area Sales Manager For DACH Region
- By TT News
- May 18, 2026
CAMSO Construction has announced the appointment of Stefan Bartella as Area Sales Manager for the DACH region. Bartella brings solid sales experience and a deep understanding of regional market dynamics to the role. Company officials stated that his expertise will support the organisation’s continued growth in the area. The appointment reflects CAMSO Construction’s commitment to strengthening its commercial team in Germany, Austria and Switzerland. Bartella’s knowledge of local customer needs and market trends is expected to drive further business development and reinforce the company’s position across the DACH territories.
The company statement read: “We’re pleased to welcome Stefan Bartella to CAMSO Construction as Area Sales Manager for the DACH region. With solid experience in sales and a strong understanding of regional market dynamics, he brings valuable expertise that will support our continued growth. Welcome aboard, Stefan!”
Nokian Tyres Names Industry Veteran Glenn Arbaugh As Head Of R&D For North America
- By TT News
- May 16, 2026
Nokian Tyres has appointed Glenn Arbaugh as the new Head of Research and Development for North America, marking a strategic move to strengthen product innovation for drivers in the United States and Canada. He will lead the region’s R&D efforts from the company’s manufacturing and research hub in Dayton, Tennessee.
Bringing nearly 35 years of global tyre industry experience in technical leadership, product engineering and design, Arbaugh will oversee next-generation tyre development while enhancing product quality and manufacturing standards at the Dayton Factory. His role supports close collaboration between the North American R&D team and Nokian’s global research operations in Finland.
Since opening in 2019, the Dayton Factory has dedicated all production to the North American market and earned recognition as the first tire plant worldwide to achieve LEED v4 Silver certification. Nokian Tyres, inventor of the winter tyre, continues to offer premium all-season, all-weather and light truck tyres across the region.
Bridgestone Announces Executive Leadership Changes For West Region
- By TT News
- May 15, 2026
Bridgestone has announced executive leadership changes for its West region (Americas, Europe, the Middle East, and Africa), effective 1 May 2026. Scott Damon continues as West CEO, Robert Johnson has been appointed Group President of North America and Wade Sempkowski succeeds Johnson as West Chief Financial Officer.
The company is decoupling the roles of West CEO and Group President of North America to provide clearer scope and focus for its business goals. In his new position, Johnson will assume leadership of North America Core Tire and hold end-to-end ownership and accountability for the full North America profit and loss.
Johnson joined Bridgestone in 2016 as Executive Director of Finance for Bridgestone Retail Operations and later became Vice President of Finance for the Americas Tire Group and Vice President of Stores for Bridgestone Retail Operations. He was named West CFO in May 2024. Before Bridgestone, he held senior finance and operations roles at Advance Auto Parts, Best Buy and Lifepoint Health, earning a finance degree from Belmont University and an MBA from the University of St. Thomas.
Wade Sempkowski
Sempkowski started at Bridgestone Americas in 2019 as Director of FP&A, later becoming Vice President of Finance in 2022 while also serving on the TireHub Board of Directors. His prior experience includes sales analytics and finance roles at Mars Petcare and Southern Land Company, and he holds a bachelor’s degree from the University of Tennessee and an MBA from Vanderbilt University.
Scott Damon, Bridgestone West CEO, said, “Robert and Wade are experienced leaders with a strong understanding of our business, our customers and the priorities ahead. Robert brings a powerful combination of financial, operational and customer-facing leadership to the North America region, and Wade brings deep finance expertise to the West CFO role.”
Yokohama Rubber To Invest $245 Million To Build New Tyre Plants In India And Mexico
- By TT News
- May 15, 2026
Japanese tyre and rubber major Yokohama Rubber Co, has announced plans to construct two new manufacturing facilities for mining and construction machinery tyres in India and Mexico.
These plants will facilitate the transfer of off-the-road (OTR) tyre production acquired from The Goodyear Tire & Rubber Company in February 2025. The company also intends to install equipment at these sites to increase production capacity for ultra-large OTR tyres.
Yokohama Rubber will build a greenfield plant in Odisha, India, representing a capital investment of USD130 million. The facility is designed for an annual production capacity of 9,150 tonnes. Construction is set to commence in Q3 of CY2026, with production expected to start by Q3 of CY2028. This site will assume production currently outsourced to Goodyear facilities in Europe and the United States.
A new brownfield plant will be established in Mexico as a Phase 2 expansion of an existing passenger car tyre plant site. This facility will require a capital expenditure of USD 115 million and will have an annual capacity of 10,650 tonnes. Construction is scheduled for Q3 of CY2026, and production is planned to begin in Q2 of CY2028.
The company is also transferring OTR tyre production from Goodyear plants to a site in Romania acquired in May 2025, as well as to existing factories in Japan, the Czech Republic, and India.
These investments are central to the ‘Yokohama Transformation 2026’ (YX2026) management plan, which aims for significant growth through strategic acquisitions and production network enhancements. By expanding its capacity across all off-highway tyre (OHT) categories, Yokohama Rubber seeks to improve its global market position and corporate value.
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