The global tyre industry faced significant hurdles in 2024, with geopolitical tensions, wars and economic uncertainties contributing to a year of near stagnation. The ongoing conflict in Russia has posed challenges to the global economy and, by extension, the tyre industry. Many companies, including machinery manufacturers, have had to navigate the complexities of operating in.

As hopes rise for a resolution to the conflict in 2025, Marangoni Meccanica is cautiously optimistic about resuming full-scale operations in the region. A peaceful resolution would unlock significant opportunities, allowing for the revival of trade and investment in this strategically important market.

Another focus about 2025 is referred to Donald Trump’s re-election, which could present unique opportunities also for the tyre market, particularly if his administration focuses on bolstering manufacturing and infrastructure development in the United States. Policies encouraging domestic production and investment in industries like automotive manufacturing may drive demand for tyres, especially for commercial vehicles, agricultural and construction equipment. Additionally, potential tariffs on imported goods could incentivise the growth of local tyre manufacturers, fostering innovation and creating a more competitive landscape. These factors could create a dynamic environment for the tyre industry to expand and adapt.

In addition, as 2025 begins, signs of recovery are emerging. This recovery is particularly evident in markets where tyre manufacturers are resuming investments in advanced machinery to meet growing demand.

A leading company in the tyre-building machinery sector, Marangoni Meccanica, is capitalising on this revival by aligning its offerings with the evolving needs of its clients. Its cutting-edge, automated systems are designed to enhance production efficiency and product quality, providing much-needed support to tyre manufacturers eager to rebound.

BRIGHT PROSPECTS IN THE INDIAN MARKET

India, one of the fastest-growing automotive markets, is presenting immense opportunities for tyre manufacturers and their equipment suppliers. With a booming middle class and increasing vehicle ownership, the demand for high-quality tyres is on the rise.

Recognising this potential, Marangoni Meccanica is strengthening its presence in India through collaborations with local partners, enhanced customer service and tailored solutions for the unique requirements of the Indian market. This includes developing versatile machinery that can accommodate a wide range of tyre types, from agricultural to industrial vehicles.

STRATEGIC PARTNERSHIPS FOR GLOBAL COMPETITIVENESS

To bolster its position in the international market, Marangoni Meccanica is actively pursuing strategic partnerships. These alliances focus on sharing technological expertise, expanding distribution networks and codeveloping solutions that address specific industry challenges.

Such collaborations not only enable the company to penetrate new markets but also provide a competitive edge in established ones. By pooling resources and expertise, the company is setting new benchmarks for innovation and service excellence.

STRENGTHENING R&D BY LATE 2025

Innovation remains at the heart of the company’s growth strategy. By the end of 2025, the company plans to significantly enhance its Research and Development (R&D) capabilities. This initiative will focus on:

Sustainability: Developing eco-friendly machinery that minimises energy consumption and waste.

Automation and AI: Introducing smart systems for predictive maintenance and real-time monitoring.

Customisation: Creating modular designs to cater to the diverse needs of global customers. This renewed focus on R&D will ensure the company remains at the forefront of technological advancements, addressing emerging trends and challenges in the tyre-building sector.

CONCLUSION

As the tyre industry emerges from a difficult 2024, Marangoni Meccanica is seizing the moment with strategic initiatives tailored to global recovery. From capitalising on growth in India to forging international partnerships and investing in future-ready technologies, the company is well-positioned to thrive in an evolving market landscape. With resilience and innovation at its core, it aims not only to support the recovery of its customers but also to lead the industry into a new era of efficiency and sustainability.

Francesco Motta is the Chief Executive Officer at Marangoni Meccanica.

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Bridgestone India announced the winners of the 5th Edition of its Mobility Social Impact Awards (MSIA) 2025 in Pune, celebrating organisations that use mobility for social good.

The top honour in the Road Safety Innovation and Excellence category went to ALERT (Amenity Lifeline Emergency Response Team) from Chennai for empowering over 450,000 citizens with emergency response skills. Safety Research Foundation (SRF), based in Pune, received a Jury Commendation for its BRACE Project, which transforms school zones with safety audits and infrastructure upgrades.

In the Empowerment of Vulnerable Communities category, The Association of People with Disability (APD), Bengaluru, won the top honour for its Rehab on Wheels initiative, which provides last-mile rehabilitation services.

The winners were presented with their awards by social worker Dr. Girish Kulkarni, founder of Snehalaya.

Hiroshi Yoshizane, Group President, Bridgestone Asia Pacific and Managing Director, Bridgestone India, said: “It is a privilege to honour these changemakers who are redefining mobility for social good. Their work reflects our shared commitment to building inclusive, safe, and empowered communities.”

Jeya Padmanaban, Founding Trustee, Safety Research Foundation (SRF), said, “We are truly honoured to receive the Jury Commendation at the Bridgestone Mobility Social Impact Awards 2025. The BRACE Project reflects our belief that road safety must begin at the community level, where awareness and infrastructure meet action. This recognition strengthens our resolve to continue building safer environments for children and fostering a culture of responsibility and care on our roads.”

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Linglong Tire has announced the promotion of Alessio Iacovelli to Deputy Director of Replacement Sales for Western Europe, effective 1 September 2025. In this elevated role, Iacovelli will take on leadership of the regional sales team with a mandate to accelerate business development. His key objectives will include forging strategic alliances and implementing programmes to strengthen customer loyalty. Iacovelli will report directly to Lisa Zhao, the Director of Replacement Sales for Western Europe, and will collaborate with her to manage key markets, including Germany, the UK, Italy and Spain.

Iacovelli, who began his career with Goodyear and Nexen, first joined Linglong Tire at the end of 2022 as a Sales Manager. In that capacity, he demonstrated significant success in developing the Southern European aftermarket, where he expanded the brand's footprint, defined effective growth strategies and secured robust partnerships with distributors. This strategic appointment and the restructuring of the sales leadership underscore Linglong Tire's intensified focus on achieving its ambitious growth targets across the European continent.

Iacovelli said, "I am very pleased to have been promoted to Deputy Director Replacement Sales West Europe at Linglong Tire. We have fantastic products such as the Sport Master 4S and the Sport Master Winter, both successfully tested in the recently published tyre tests. We have a state-of-the-art development centre in Germany and a new tyre plant in Europe and are successful in original equipment – ideal conditions for achieving our ambitious goals together with my team and the colleagues in Hannover and continuing to grow, especially in Europe."

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German synthetic rubber maker ARLANXEO has launched consultations with worker representatives over the potential closure of its Port Jerome facility in France, citing persistent weak demand and declining competitiveness in the European chemicals industry.

The company, which is majority-owned by Saudi Aramco, had begun an information and consultation period with the Works Council at the site, located in northern France. A final decision on the closure will be taken after the mandatory consultation process concludes and approval is obtained from the French labour authorities, DREETS.

“The European chemical industry continues to face persistent weak demand and declining competitiveness driven by rising costs, unbalanced global markets, and increased regulatory pressure,” said Stephan van Santbrink, ARLANXEO chief executive.

“These conditions have generated a significant burden on the sector across the regional value chain. ARLANXEO has not been an exception to these challenges. The Port Jerome site has remained in a structurally loss-making position. Despite numerous improvement efforts, we do not foresee a viable path to a sustained structural improvement.”

The company did not disclose how many jobs would be affected by a potential closure, nor did it provide details on the facility’s production capacity or annual output.

Van Santbrink acknowledged the impact on workers, saying: “We recognise the impact a potential closure may have on our employees, and we regret the need to consider these steps. We will continue to treat all employees with respect. If we decide to cease operations at the site, we will do our utmost to assist in finding alternative solutions for all impacted employees. In addition, we intend to provide impacted employees with a social plan which reflects their valued contribution to ARLANXEO.”

The announcement adds to a growing list of European chemical producers struggling with high energy costs, sluggish demand and competition from lower-cost producers in Asia and the United States.

ARLANXEO said it would work closely with all affected internal and external stakeholders to minimise the impact of the intended closure.

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Continental's Tires group sector has strengthened its leadership team with two key internal appointments, effective 1 September 2025. Jana Striezel has been named the new head of global purchasing for Continental Tires, while Dennis Bellmund has assumed leadership of the global original equipment business for both passenger and commercial vehicles. Both executives will report directly to Christian Kötz, the member of Continental AG's Executive Board who leads the Tires group sector.

In her new capacity, Striezel will oversee worldwide strategic and operational purchasing. She brings extensive experience from the automotive industry, having previously held several procurement management roles at Renault, where she led purchasing for the Renault brand and its alliance with Nissan and Mitsubishi in Europe. Her career began at Volkswagen in 2014.

Bellmund, who has a 25-year tenure with Continental, steps into his role following the departure of his predecessor, Manja Greimeier, to the ContiTech sector. His extensive background within the company includes recent responsibility for Continental’s tyre retail operations, alongside prior leadership roles in EMEA supply chain management and sales direction for the European replacement tyre business. These appointments signal a strategic reinforcement of Continental's tyre division leadership.

Kötz said, “We’re delighted to welcome Jana Striezel, a highly skilled manager, to our team. She brings extensive expertise in international procurement and will focus on driving forward our purchasing strategy. In Dennis Bellmund, our global original equipment business has gained a highly experienced leader. Thanks to his many years at Continental, he is familiar with our company and our customers’ needs from many different angles. On behalf of the entire management team, I wish both of them every success in their new roles and look forward to working together.”

“On behalf of the entire team, I would like to thank Manja Greimeier for her successful leadership of our original equipment business and wish her all the best and continued success,” added Kötz.

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