Eurogrip Tyres Launches New Brand Campaign Featuring MS Dhoni
- By TT News
- March 19, 2025
Eurogrip Tyres, a leading manufacturer of two—and three-wheeler tyres in India, announced on Tuesday that it has launched a new brand campaign featuring former Indian cricket captain MS Dhoni.
The campaign, titled "ENJOY EVERY TURN," aims to connect Dhoni's passion for motorcycle riding with Eurogrip's tyre technology. The campaign is built around the concept that life's journeys are filled with possibilities that should be approached with confidence.
Speaking about the campaign, P Madhavan, EVP of Sales and Marketing, TVS Srichakra Ltd, said, “We are excited about our new brand campaign with MS Dhoni. The “Enjoy Every Turn” film is an offbeat take on the joy of riding, and we believe it fits perfectly with Dhoni’s personality. As the bike tyre specialist, we remain committed to offering tyres that allow you to confidently take on any of the challenges the road throws at you, enhancing every ride, making every journey smoother, safer and more exciting for the new-age rider.”
“As a passionate rider, shooting for this campaign along with Eurogrip was a pleasure for me. The ad film insight and script resonated with me as I have always “enjoyed every turn” life has thrown at me. As an aside, I also got to try Eurogrip’s high-performance super bike tyres. It was a fun experience for me to do what I love doing for this film – riding.”, said M S Dhoni.
Adarsh Atal, Chief Creative Officer – Tilt Brand Solutions added, “Every biker will tell you that the twists and turns of a road make their ride interesting. A straight road is never fun. This formed the base insight of our idea. That whether it is on the road, or in life, it is not knowing what’s around the corner that makes things exciting. With Dhoni at that juncture in his life where the whole world is wondering what’s next for him; the idea really came alive.”
According to the company, Dhoni’s global sporting profile will help strengthen Eurogrip’s brand positioning among millennial and Gen Z Indian riders.
The advertisement began airing on 18 March across television, digital, and social media platforms, supported by planned on-ground activities.
KraussMaffei Names Ren To Lead Extrusion Unit Alongside China Role
- By TT News
- September 08, 2026
KraussMaffei has appointed Xinting Ren as Managing Director of its extrusion business, effective 1 September, 2026, combining the role with his existing leadership of the group’s China operations.
Ren succeeds Ralf Benack, who left the company at his own request on 31st August , ending a tenure of about two years.
The company said the dual appointment is intended to strengthen integration between its extrusion activities and international operations.
Ren has led KraussMaffei China for the past three years, overseeing cross-technology activities in the Chinese market. Before joining the group, he held several management roles in the chemical industry, including Assistant General Manager at KraussMaffei Company Limited, now operating as Sinochem Equipment Technology Qingdao Co., and most recently served as general manager of Shanxi China Coal Pingshuo Energy Chemical Co., Ltd.
Benack took over leadership of KraussMaffei Extrusion in 2024 and was responsible for the group’s global extrusion business. During his tenure, the company focused on operational processes and customer orientation, reducing delivery times and further developing the Technology Center at its Laatzen site.
The facility now offers 26 pilot lines for development and customer projects, and the company said it also expanded its extrusion technology portfolio.
From September, responsibility for the extrusion business and management of the China business will be combined under Ren’s leadership.
Nokian Tyres Launches Summer Tyre With Top EU Label Ratings Across Range
- By TT News
- September 08, 2026
Nokian Tyres plc has introduced a new premium summer tyre, the Powerproof E, designed for Central and Southern European markets, with A-class ratings in all three European Union tyre label categories across its full range.
The company said the tyre achieves top grades for rolling resistance, wet grip and external rolling noise, reflecting a development approach aimed at balancing efficiency, safety and comfort within a single product.
“Whether the priority is maximizing range and efficiency or achieving confidence and comfort in wet conditions, drivers should not have to compromise on safety. The new Nokian Tyres Powerproof E is designed to deliver outstanding performance in the areas that matter most to drivers,” said Tommi Alhola, Senior Vice-President for Passenger Car tyres in Central Europe.
Samu Lepistö, development manager at the company, added: “Achieving A-class ratings in all three EU tire label categories across the entire range is a significant result. These characteristics are all important to today's drivers yet improving one can often affect another. Nokian Tyres Powerproof E was developed to deliver balanced performance across all three areas.”
The tyre incorporates what the company calls Motion Control Technology, combining tread design, compound development and structural engineering to support efficiency and wet-weather performance.
Depending on size, between 40.9 percent and 42.8 percent of the tyre’s material content consists of recycled and renewable inputs, including rice husk ash, recycled carbon black and recycled steel.
Production takes place at the group’s factory in Oradea, Romania, which opened in 2024 and operates with zero direct carbon dioxide emissions, powered by renewable energy.
The Powerproof E is designed for passenger cars, sport utility vehicles and crossover vehicles, including electric, hybrid and internal combustion models. It will be available in sizes ranging from 16 to 20 inches for the 2027 summer season in Central and Southern Europe.
Frank Buntinx Takes Helm As Managing Director Of Continental Tire Canada
- By TT News
- September 08, 2026
Continental Tire Canada has appointed Frank Buntinx as its new Managing Director, effective 17 August 2026. In this executive capacity, he assumes comprehensive oversight of the organisation’s entire Canadian tyre portfolio, which encompasses passenger and light truck vehicles, commercial truck lines and specialised tyre segments. His leadership will guide the strategic direction and operational performance across these diverse business units.
A native of Belgium, Buntinx brings over two decades of tenure with Continental, having commenced his career there in 2003 within logistics and supply chain management. Over the years, he has accumulated a broad commercial skillset through successive roles in marketing, pricing strategy, business analytics, fleet operations and sales. His professional trajectory later elevated him to senior leadership positions in the Benelux region, where he directed marketing efforts and subsequently headed Fleet Solutions and Truck Tires, thereby acquiring multifaceted management expertise.
This transatlantic appointment signifies a pivotal career transition for Buntinx, offering him the chance to infuse the Canadian market with an international vantage point. His arrival is anticipated to bolster Continental’s regional presence, leveraging his extensive cross-functional background to navigate the complexities of the domestic tyre industry and drive organisational growth.
“I am truly excited to join Continental Tire Canada and begin this new chapter. Continental has built a strong business and reputation in the Canadian market, and I look forward to working alongside our talented team to build on that success, strengthening Continental's position while supporting the growth and success of our customers,” said Buntinx.
Dunlop To Exit Karting Tyre Segment By 2027
- By TT News
- September 07, 2026
Sumitomo Rubber Industries, Ltd., which operates the Dunlop brand, will discontinue the supply of karting tyres by the end of 2027 as part of a strategic review of its business and allocation of management resources.
The company said it would continue supplying products to existing customers until December 31, 2027.
Dunlop has produced karting tyres since 1976, supplying products homologated by the Commission Internationale de Karting-FIA (CIK-FIA), under the Fédération Internationale de l’Automobile, as well as tyres accredited by the Japan Automobile Federation.
The company said its products had supported a wide range of users, from recreational drivers to young drivers aiming to compete at higher levels, and had contributed to the development of karting participation.
It added that the decision followed a review of its medium- to long-term management strategy and changes in the business environment.
The group said it would continue to contribute to motorsport activities, while expressing appreciation to customers and organisations that had supported its karting tyre business.
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