JK Tyre & Industries Ltd, one of India's largest tyre manufacturers, has announced its partnership as co-presenting sponsor of the Men's Asia Cup 2025, as the cricket tournament begins its three-week run across venues in the United Arab Emirates.

The sponsorship deal with Sony Sports Network covers the Twenty20 International tournament running from September 9 to 28 across Dubai and Abu Dhabi, marking JK Tyre's expansion from its traditional motorsport sponsorship into cricket broadcasting.

The partnership positions JK Tyre to reach cricket audiences across India and Asia during prime-time broadcasts of the 19-match tournament, which features eight national teams competing for the continental title.

"At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia," said Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries Ltd.

"Our association with the Men's Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as 'Desh Ka Tyre,' a brand that reflects the aspirations and passions of today's India."

JK Tyre, which has built its sporting credentials through decades of involvement in motorsport, is leveraging cricket's popularity to strengthen its market position across Asia's emerging economies.

The Asia Cup represents one of cricket's premier regional tournaments, with the current edition featuring teams including India, Pakistan, Sri Lanka, Bangladesh and Afghanistan amongst others. The tournament serves as preparation for next year's T20 World Cup.

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InnoVent Technology LLC has appointed Jose Rodriguez as its new Chief Technology Officer. He brings three decades of extensive experience in industrial digital systems, automation and simulation platforms to the role.

Rodriguez was most recently the Global Technical Authority at Wood Group, a multi-billion-dollar engineering firm, and previously served as CTO of Ingenious Inc., prior to its acquisition by Wood. In his new position, he will direct a global team focused on advancing the company's InnoSIM digital twin platform.

His leadership will be central to integrating commercial AI and automation systems, significantly boosting predictive modelling capabilities and deploying digital twin projects on an international scale. The appointment underscores InnoVent's strategic commitment to leading the industry through cutting-edge technological innovation and advanced digital solutions.

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Indian off-highway tyre maker maintains top supplier status in global recognition programme

Balkrishna Industries Ltd (BKT), one of the world’s leading off-highway tyre manufacturers, has secured the “Excellence Level” certification for the fourth consecutive year under Caterpillar’s Supplier Excellence Recognition (SER) programme, the Indian company said on Wednesday.

The recognition from the American heavy machinery giant underscores BKT’s sustained performance across quality metrics and delivery standards, reinforcing its position as a key supplier in the construction and mining equipment sector.

BKT’s partnership with Caterpillar dates back to 2015, when it began supplying tyres for the Indian market. The relationship has since expanded, with BKT now providing off-highway tyres for Caterpillar equipment ranging from 40 to 190 tonnes across various markets.

The Mumbai-based company’s certification journey began in 2017 with a Silver Level rating, followed by progressive improvements to Gold and Platinum levels before achieving the Excellence distinction in 2022.

Caterpillar’s SER programme evaluates suppliers across multiple criteria, including product quality, on-time delivery performance, technical support capabilities and operational feedback from field deployments.

“We are truly honoured to receive the Caterpillar Excellence Supplier Award. This recognition reflects our unwavering commitment to quality, innovation, and customer satisfaction,” said Ludovic Revel, President Global OEM at BKT. “It is a testament to the dedication of our entire team and the long-standing business relationship with Caterpillar.”

The Excellence Level represents the highest tier in Caterpillar’s supplier assessment framework, reserved for partners demonstrating consistent performance and reliability across operational metrics.

BKT has distinguished itself through comprehensive customer support, including proactive communication channels and technical on-site assistance, according to the company statement.

“We are proud to share our global ambitions: to deliver excellence, sustainability, and performance at every corner of the world. We look forward to carrying on our support for Caterpillar’s success with the same passion and reliability that distinguish BKT Tyres,” Revel added.

The recognition comes as global demand for construction and mining equipment remains robust, driven by infrastructure development and commodity extraction activities worldwide.

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Michelin Connected Fleet North America has named Willem Moore as its new Chief Executive Officer. Having been with the parent company since 2019, Moore brings considerable leadership expertise from the technology and mobility sectors. In his new role, he will steer the company's mission to provide advanced fleet management solutions that enhance customer efficiency, safety and sustainability.

“Willem brings an extensive leadership experience in the technology and mobility arenas and will guide our mission to deliver innovative fleet management solutions that drive efficiency, safety and sustainability for our customers. His leadership will help us accelerate innovation while continuing to put our people, customers and partners at the centre of everything we do,” expressed the company.

Moore said, “At Michelin Connected Fleet, we help fleet customers unlock the power of data to accelerate their transformation. Thanks to connected technologies, real-time insights and personalised support. Because we go beyond tools by partnering with our customers. Our end-to-end approach combines smart hardware, advanced analytics and the strength of Michelin’s 130+ years of innovation and trust. I’m honoured to lead such a talented and passionate team across North America and to continue building strong, trusted relationships with our customers and partners. Together, let’s keep moving mobility forward!”

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Indian tyre manufacturer Tolins Tyres Ltd launched heavy-duty tractor rear tyres, completing its agricultural tyre portfolio as the company seeks to capitalise on India’s farming sector ahead of the harvest season.

The Kerala-based firm, which already produces tractor-trailer tyres, front tyres and tiller tyres, said the new product would enable it to offer farmers a complete tyre solution for tractors whilst opening fresh revenue streams in the agricultural market.

India’s agriculture sector, which employs nearly half the country’s workforce, is preparing for the upcoming harvest season that typically begins in late September. Tractor sales have remained robust in recent months as farmers invest in mechanisation to boost productivity.

Tolins plans to distribute the new rear tyres through its network of more than 1,200 dealers across India, ensuring availability during the critical farming period.

"The launch of our tractor rear tyres is a significant milestone as it completes our tractor tyre range, enabling us to serve farmers with a comprehensive solution," said Dr KV Tolin, promoter, chairman and managing director of Tolins Tyres.

"Agriculture remains at the heart of India's economy, and we are committed to supporting farmers with durable, high-performance products that enhance efficiency and reliability in the field. Backed by our strong dealer network of over 1,200 partners, this new offering will not only support farmers during the upcoming harvest season but also strengthen Tolins' position in the agricultural segment whilst opening new avenues of growth for the company."

The company said the timing of the launch would allow farmers to prepare their machinery ahead of the 2025 harvest season.

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