Maxxis India has introduced an exclusive range of tyres for the cruiser segment for premium bikes. These are Maxxis M6311/M6312 and M6239/M6240. The closed grooves at the shoulder of Maxxis M6311/M6312 minimise the chances of cracking by providing additional support and resistance to the wear and tear forces. Maxxplore Series i.e. M6239/M6240, is specially designed to cater to the needs of riders for the exploration of off-road conditions without compromising speed. It has been built with state-of-the-art advance rubber compound technology that offers higher strength and performance on dry/wet conditions.

These tyres have specially-designed tread patterns to meet the needs for safety and comfort. They are currently available for the replacement market for Royal Enfield Classic 350, Classic 500, Thunderbird 350, Thunderbird 500, Bullet 500, Bullet Electra, Himalayan, Hunter.

Maxxis Maxxceed Series M6311/M6312 gives control while riding. Its curvilinear design supports cornering on wet roads and dispersing water. Steering, leaning, cornering all get an upgrade because of the technologically-advanced design which creates a greater contact area and optimises structural rigidity. The custom designed zigzag pattern on alternate lugs relieves the stress of the tyres. This results in reduced shape distortion, improved performance and enhances the tyre’s total life. 

Both the series are supported by a 5+1 unconditional warranty with Maxxis two-wheeler tyres. This unconditional warranty is a no-questions-asked warranty that applies to all unserviceable and unrepairable tyres, states Maxxis India. Brian Yen, Commercial and Marketing Head, Maxxis India, said, “Over the years, Maxxis has built a strong legacy and excellence in producing the finest tyres in the world. As we progress in the year 2023, we want to strengthen our national footprint.  Maxxceed and Maxxplore series is a testament to our expertise in tyre manufacturing and re-instate our preparedness for the Indian market. We are glad to introduce the M6239/M6240 and M6311/M6312 series of tyres for the replacement market that will set a benchmark for the cruiser segment tyres in a big way. These new ranges of tyres will bring out the zeal and fervour amongst those who long for performance and ensure a great cruising experience for new as well as experienced riders. We have engineered these tyres for enjoyable long distance riding and highway cruising, that gives the right driving force with control while unlocking the performance of their vehicle.”

The tyres are available pan India across all Maxxis dealer outlets.

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Michelin has appointed James Dimmock as its new Commercial Communications Manager for the United Kingdom and the Republic of Ireland. Based at the company's Stoke-on-Trent headquarters, he will report to the Northern European Communications team. In this capacity, Dimmock will oversee all commercial communications, including public relations, social media and influencer partnerships.

His mandate involves crafting the brand's commercial narrative, fostering stronger connections with media and content creators and producing innovative digital content to support the brand's growth. He brings more than two decades of extensive experience with Michelin to the role, having held various senior marketing and communications positions both internationally and domestically. His most recent role was as Social Media and Influencer Manager. He will now lead these efforts locally while integrating with the broader communications team.

John Howe, Managing Director, Michelin UK, said, “James has already made a significant contribution to Michelin communications activity in the UK & ROI. His deep understanding of our business and products, combined with his strategic and creative approach, makes him ideally placed to lead our commercial communications as we continue to evolve our brand.”

Dimmock said, “I am excited to be taking on this new role at Michelin. It is a privilege to continue building on the work we have already achieved and to help drive the next phase of our commercial communications strategy across the UK & ROI.”

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Discount Tire has earned a prominent position on Glassdoor's Best Places To Work 2026 list, ranking 14th in Consumer Services and within the top 100 US employers. This distinction is awarded to organisations with over 1,000 employee reviews on Glassdoor and a minimum rating of 3.5. For the Scottsdale-based retailer, with more than 1,250 locations nationally, the honour underscores a long-standing commitment to its workforce.

The company cultivates a people-first culture for its over 30,000 employees by providing substantial career growth, thorough training, leadership development and competitive benefits. This philosophy, centred on serving others and empowering personal goals, previously earned Discount Tire top Glassdoor rankings from 2018 through 2021. The latest recognition reaffirms its status as an employer dedicated to fostering a supportive and progressive workplace.

Dean Muglia, Chief Executive Officer, said, "We treat our people like family. We're honoured to be recognised by both current and former employees and Glassdoor as a best place to work. We strive every day to deliver the most inviting, easy and safe experience possible for our people and our customers."

Michael Zuieback, Executive Chairman, said, "Through six and a half decades of growth, our primary commitments have stayed true: We want to take care of people and help make more dreams come true.”

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Radar Tyres has entered a significant, multi-year global partnership with Cricket South Africa, a strategic move to build its brand within a sport enjoyed by a worldwide audience. This alliance grants the company headline sponsorship for the Proteas Men’s and Women’s T20 International sides, alongside associate partnership status for their ODI and Test matches. Radar will also be the headline partner for South Africa’s Under-19 national teams.

The collaboration provides substantial visibility, featuring exclusive logo placement on both match and training kits, with the new T20I apparel already unveiled. For Radar, this investment is a key step in leveraging high-profile platforms to enhance global brand recognition, all while maintaining its commitment to providing high-quality, value-driven tyre products.

G S Sareen, President and CEO, Omni United, said, "Becoming the Global Partner of the Proteas marks a significant milestone in Radar Tyres' global brand journey and reflects our belief in sport as a powerful platform to build brand equity, strengthen dealer support, enhance trust and credibility and connect with households worldwide. Through this partnership, we are able to engage with cricket fans both locally and globally while reinforcing Radar Tyres' as a reliable, performance-driven brand committed to delivering premium-performance at an accessible price point."

Pholetsi Moseki, Chief Executive Officer, CSA, said, "CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well. This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players and delivering memorable experiences for fans. Radar Tyres' support also reinforces CSA's commitment to excellence and inclusion, strengthening our ability to drive high performance across all levels."

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For the second consecutive year, the Alliance for the Future of Tyres (AZuR) has been shortlisted for the German Award for Sustainability Projects, following its 2025 win. This renewed nomination underscores the jury’s recognition of AZuR as a pioneering force in sustainability, particularly for its dedicated efforts to advance tyre retreading as a core component of a circular economy. The 2026 award ceremony will be held under the patronage of Brigitte Zypries on 17 September in Berlin.

AZuR’s multifaceted initiative extends well beyond theoretical advocacy. Its work gained significant international attention with the Retreading Summit, held in September 2025 at KRONE Trailer in Werlte. This event convened experts from industry, politics, academia and media for two days of intensive dialogue on the potential, challenges and necessary policy frameworks for tyre modernisation, leading to the launch of concrete action plans. Furthermore, the alliance drives progress through strategic communications and direct support for flagship projects, such as the new passenger car tyre retreading facility established by Rigdon in Pfaffenhofen.

Central to AZuR’s mission is transforming public perception by demonstrating that worn tyres are valuable resources, not waste. Through ongoing awareness campaigns, it highlights the substantial ecological and economic benefits of retreaded tyres, which can be refurbished multiple times to conserve raw materials, reduce climate impact and offer cost-effective solutions. The German Award for Sustainability Projects, judged by a panel chaired by Prof Dr Claudia Kemfert of DIW Berlin, evaluates entries based on their innovation, impact and relevance to a sustainable future. AZuR’s repeated shortlisting affirms that its model for a tyre circular economy is a replicable and exemplary system with groundbreaking potential.

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