Sumitomo Rubber Europe GmbH has appointed Michael Haupt as Senior Manager Tyre Design/Automotive Original Equipment (OE) with effect from 1 April 2025. Haupt will lead the company’s OE division and take care of tyre development activities for its Falken and Dunlop brands.

Haupt has more than 30 years of expertise in the tyre and automotive industries. He began working for Ford Motor Company in 1994 as a research engineer before joining Porsche in 1996. He advanced to the role of team leader in tyre development throughout his tenure at Porsche, where he significantly contributed to the advancement of quality management procedures. Haupt worked for Nexen Tyre for five years in top positions, first as Vice President for OE development in Europe and then as top Vice President for worldwide OE and replacement tyre development, prior to joining Sumitomo Rubber Europe. His achievements there included creating high-end tyres specifically for German original equipment manufacturers, optimising manufacturing procedures and raising brand awareness through media and motorsport initiatives.

Dr Bernd Löwenhaupt, Managing Director, Sumitomo Rubber Europe, said, “Michael Haupt is an excellent fit for our team. His leadership qualities and extensive experience in tyre development and OE strategy make him a strong addition to our company as we continue to innovate and grow in the European market.”

Nevin Aslan-Özkan, the newly appointed Managing Director of Continental Tires India, outlines a strategy focused on ultra-high-performance tyres, a EUR 10.5 million investment and the introduction of global technology to Indian roads. She explains why India is now central to Continental’s global strategy.

India’s passenger vehicle market is moving at speed. According to data published by Autopunditz, dispatches in April stood at 441,721 units, marking a 25 percent year-on-year rise. Beneath that headline figure lies an equally consequential structural shift: SUVs now account for more than 60 percent of recent volume growth in the passenger vehicle segment – a transformation that is reshaping not just what Indians drive but what they expect from every component beneath the car.

Nevin Aslan-Özkan, who became Managing Director of Continental Tires India this year after more than eight years with the company, most recently as Chief Financial Officer, views this as a pivotal moment. “As the market moves towards premium vehicles, adventure-led driving, larger rim sizes and a stronger focus on safety, comfort and performance, we are well-positioned to bring our global technology and premium tyre portfolio to meet the evolving needs of Indian consumers while continuing to strengthen our presence in the passenger vehicle segment,” she says.

She describes her transition from CFO to Managing Director as a progression rather than a change. “Being the Chief Financial Officer in India, I have gained strong insights into the market and business operations. As I take on the new responsibility, I will focus more on knowing the consumer needs and lead Continental’s growth agenda in India, with a strategic focus on accelerating the company’s presence in the passenger vehicle segment,” says Aslan-Özkan.

Her immediate priorities are clear. “My immediate priorities will focus on leveraging evolving consumer preferences to drive profitable growth for Continental Tires in India,” she explains. “A key area of emphasis will be strengthening our presence in the UUHP segment, particularly in the above 18-inch category, going up to 22 inches, in line with the evolving car parc. In parallel, I will prioritise expanding our footprint and deepening market penetration across key regions while enhancing production capabilities to support sustained growth and operational efficiency with made-in-India 21- and 22-inch tyres,” adds Aslan-Özkan.

THE SUV IMPERATIVE

The structural shift in consumer preferences is not a peripheral consideration for Continental – it is, Aslan-Özkan insists, central to everything. “The structural shift in consumer preferences is very central to our growth blueprint. SUVs now account for over 60 percent of recent volume growth in the passenger vehicle segment. In line with this, a key area of focus for us is strengthening our presence in the UUHP segment, particularly in the above 18-inch category, going up to 22 inches,” she says.

To strengthen its position in these high-value categories, Continental is adopting a multi-pronged approach. This includes an investment of approximately INR 1 billion (EUR 10.5 million) in India to support growth in the passenger vehicle tyre segment and a focused expansion of the product portfolio, particularly in the 21- and 22-inch tyre categories.

“We are well-positioned to bring our global technology and premium tyre portfolio to meet the evolving needs of Indian consumers. As the market moves towards premium vehicles, adventure-led driving and a stronger focus on safety, comfort and performance, we will proactively adapt and enhance our portfolio to meet changing needs. We are also working towards expanding our footprint across key markets to enhance accessibility and customer reach,” elaborates Aslan-Özkan.

PREMIUMISATION’S MOMENT

For years, premium tyres in India faced a challenge: price sensitivity limited the ability to build volumes that justified sustained investment. Aslan-Özkan notes that this challenge has now eased.

Aslan-Özkan says, “The long-term outlook for the Indian tyre market remains very strong. We are seeing a structural shift in consumer preferences towards premium vehicles, adventure-led driving, larger rim sizes and a stronger focus on safety, comfort and performance. As the market matures and consumers increasingly gravitate towards premium vehicles, the conditions for premiumisation have become both viable and scalable.”

Continental is committed to maintaining product relevance. “We will continue to focus on introducing products and technologies that are aligned with evolving consumer preferences in India, ensuring that our offerings remain relevant, innovative and competitive,” adds Aslan-Özkan.

DEPLOYING THE EUR 10.5 MILLION

The EUR 10.5 million commitment – already made, not merely pledged – is being directed with precision. According to the new Continental India MD, the investment supported Continental’s overall growth strategy in India, with a particular focus on capacity expansion in the above 18-inch category, extending up to 22 inches, in line with evolving consumer preferences. “We are also working towards expanding our footprint across key markets to enhance accessibility and customer reach,” adds Aslan-Özkan.

Trade policy has also provided a structural advantage. “Moreover, the recently announced duty cut on German cars will enable more consumers to experience Continental’s innovations through vehicles equipped with our factory-fitted   tyres,” she notes. For premium tyre brands, this distribution channel is often more effective than retail campaigns.

Modipuram, already a significant manufacturing base for the company, will continue to be evaluated as market demand evolves. “As demand continues to grow, the company remains open to making further investments to support this growth trajectory,” adds Aslan-Özkan.

INDIA AS A GLOBAL LABORATORY

Earlier this year, Continental demonstrated its commitment to the Indian market by selecting India as the first global launch site for the CrossContact A/T2, a tyre designed for adventure and all-terrain driving. The launch was held at Continental’s Track Day 2026 in Goa.

“India’s first-to-market status for the Continental CrossContact A/T2 is a reflection of how significant India is within our global roadmap. This is led by a sharp change in the car parc and consumer preferences towards adventure driving. India offers significant growth potential, and as a strategic priority within our global roadmap, we are committed to aligning global strengths with local market needs,” says Aslan-Özkan.

This first-to-market decision exemplifies Continental’s ‘In the Market, For the Market’ philosophy. “Continental’s ‘In the Market, For the Market’ approach is at the core of how we operate in India. My experience in India enables me to effectively align global strengths with local market needs. I will work closely with our teams, partners and stakeholders to drive sustainable growth,” explains Aslan-Özkan.

Implementing this philosophy requires aligning product development closely with local demand. “We will continue to focus on introducing products and technologies that are aligned with evolving consumer preferences in India. The launch of CrossContact A/T2 in India is a clear example of this philosophy in action,” she says.

READY FOR THE ELECTRIC SHIFT

As electric vehicle adoption accelerates – particularly in the SUV segment – tyre manufacturers face a new set of engineering demands: greater load-bearing capacity, lower rolling resistance and the ability to handle the instant torque of electric powertrains. Continental says it is already positioned for this transition. “The long-term outlook for the Indian tyre market remains very strong. As the market moves towards premium vehicles, larger rim sizes and a stronger focus on safety, comfort and performance, we are well-positioned to bring the German technology and premium tyre portfolio to meet the evolving needs of Indian consumers. In the meantime, all our product offerings in India are already compatible with EVs,” says Aslan-Özkan.

The commitment to adaptation is standing, not situational. “We will continue to focus on introducing products and technologies that are aligned with evolving consumer preferences in India. As the market matures, we will proactively adapt and enhance our portfolio to meet changing needs, ensuring that our offerings remain relevant, innovative and competitive,” she says.

SCALING WITHOUT DILUTING

Scaling premium tyres in a market as price-conscious and geographically diverse as India demands both consumer education and retail depth – and doing so without eroding brand equity is a challenge Aslan-Özkan takes seriously.

“With our ‘In the Market, For the Market’ approach, we have been continually listening and understanding consumer needs. To further strengthen Continental’s presence in the Indian tyre market, we are taking a multi-pronged approach. This includes a focused expansion of our product portfolio, particularly in the 21- and 22-inch tyre categories, in line with evolving consumer preferences. We are also working towards expanding our footprint across key markets to enhance accessibility and customer reach,” says the Continental India Executive.

The destination, she says, is clear. “India is already on a strong growth trajectory for us, and we aim to build on this momentum through sustained, strategic interventions while ensuring our brand remains synonymous with premium quality and performance,” she says.

DEFINING VICTORY

Ask Aslan-Özkan what ‘winning in India’ means for Continental over the next five years, and she reaches not for a single metric but for a compound definition. “With our ‘In the Market, For the Market’ approach, we have always focused on bringing in quality innovations in the Indian market that are suitable for Indian roads,” she says.

“Continuing on that trajectory, winning in India for Continental will be defined by strengthening our presence in the passenger vehicle tyres segment while ensuring that our brand remains associated with premium quality, technology and performance. India is already on a strong growth trajectory for us, and we aim to build on this momentum through sustained, strategic interventions,” adds Aslan-Özkan.

The roadmap is specific. “This includes strengthening our presence in the UUHP segment, expanding our footprint across key markets, enhancing production capabilities and continuing to bring innovations made for Indian roads and consumer demands. As the market matures, we will proactively adapt and enhance our portfolio to meet changing needs, ensuring that our offerings remain relevant, innovative and competitive,” she says.

Magna Tyres Group has acquired Forrez, the Belgium-based tyre specialist and mobility services provider, in its sixth strategic acquisition in recent years as the company continues to expand its international presence.

The transaction strengthens Magna Tyres Group’s position in the global tyre market and adds Forrez’s established tyre services, fleet solutions, industrial tyre and vehicle maintenance operations to the group’s portfolio.

Over recent years, Magna Tyres Group has expanded from a tyre manufacturer into an international organisation with operations, service divisions and distribution networks across Europe, Africa, Asia, Australia and the US. Its portfolio includes Magna Tyres, Fennel Tyres International, Industra Tyres & Lubricants, Tirepoint, Telescope Tyres Group, OBO Tyres and, now, Forrez.

Founded in Belgium, Forrez has built its business around tyre services, fleet solutions, industrial tyres and vehicle maintenance. The company serves customers across the transport, industrial, agricultural and automotive sectors.

Magna Tyres said the acquisition would create operational and commercial synergies by combining the group’s international scale and purchasing power with Forrez’s local market expertise and customer relationships.

Following the acquisition, the combined group is expected to generate annual turnover of approximately €275m in 2026. The deal forms part of Magna Tyres Group’s long-term strategy to build a global tyre solutions business with annual revenue of €650m by 2029 through a combination of organic growth, international expansion and acquisitions.

Michael de Ruijter, president of Magna Tyres Group, said:

“The growth of Magna Tyres Group over the past years has been driven by a clear long-term vision: building a strong international organisation with local expertise at its core. Forrez is an excellent fit within our group. Their reputation, technical knowledge and customer-focused culture align perfectly with our strategy and values. Together, we will continue strengthening our position in Europe while further improving the service and support we provide to our customers worldwide. We remain focused on creating long-term value for our customers, employees, partners and shareholders.”

Christine Forrez and Geert Mertens of Forrez said:

“Joining Magna Tyres Group marks an important new chapter for Forrez. We are proud of the company we have built and the relationships we have developed with our customers and partners over many years. Becoming part of Magna Tyres Group gives us access to an international network, additional expertise and new growth opportunities, while maintaining the entrepreneurial spirit and service quality that define our organisation.”

Forrez will continue to operate under its existing name and management structure. Magna Tyres Group said it would support the business with further investment in operations, product availability and future expansion.

The global tyre industry is undergoing significant change. Geopolitical disruptions, increased sustainability requirements, supply chain shifts and the move to digital manufacturing are transforming an industry once focused on scale and efficiency. Additionally, electric mobility, smart factories and material innovation are redefining competition.

In this context, the Global Tyre & Rubber Conference (GTRC) 2026, organised by Tyre Trends and scheduled for 17–18 June in Chennai, is especially timely. More than a typical industry gathering, the conference serves as a strategic forum for business leaders, machinery suppliers, material scientists and technology specialists to shape the future of tyre manufacturing.

The timing is significant.

India’s tyre sector is rapidly evolving, driven by domestic demand, export growth and investment in advanced manufacturing. Chennai, a key hub for automotive and tyre production, is a fitting location for a conference focused on industrial transformation.

The conference will begin with an inaugural session that sets the context for these industry changes.

The opening address will be delivered by Mike Norman, Chief Commercial Officer of VMI, a leading supplier of technology for the manufacture of superior radial passenger vehicle, light truck, all-steel truck and bus tyres. As a leader in tyre manufacturing technology, Norman offers valuable insight into global manufacturing trends, highlighting the increasing importance of advanced machinery and digital systems for competitiveness.

A strategic dimension will be added by Arun Mammen, Chairman of the Automotive Tyre Manufacturers’ Association (ATMA) and Vice Chairman and Managing Director of MRF, who will deliver the key address. Few voices are better placed to contextualise the present state of the Indian tyre industry. As manufacturers navigate shifting regulatory environments, sustainability expectations and global competitive pressures, Mammen’s perspective is expected to extend beyond immediate market conditions towards the structural evolution of the sector itself.

The ceremonial lighting of the lamp will formally inaugurate proceedings, but the conference’s real momentum begins with its first major business session.

The opening business session features a CXO panel of senior executives whose organisations have significant influence in manufacturing, technology and sustainability.

Moderated by Latha Chembrakalam, CEO of AutoAscend, the panel includes Anil Gupta (COO, Yokohama Off-Highway Tires), Arun Mammen, Mike Normann and Ian Wilson (Managing Director and Co-CEO, HF Group). This session is structured to address the key commercial challenges facing the industry, rather than serving as a routine executive discussion.

The panel will discuss how manufacturers are adjusting investments, localisation strategies and technology adoption in response to global changes. The focus is shifting from efficiency alone to building industrial resilience for future disruptions.

Sanjay Chatterjee, Director General of ATMA India, will complement this discussion with a presentation on industry growth, policy and institutional perspectives. His insights will be valuable for delegates interested in the regulatory and economic factors influencing future investments in India’s tyre sector.

If the opening sessions focus on commercial realities, the conference’s technical programme turns decisively towards manufacturing transformation.

Session II, chaired by V K Misra, Technical Director of JK Tyre, examines manufacturing excellence through the lens of process engineering and industrial innovation. The session begins with the presentation of Dr Gerard Nijman, Expert Sales Manager Tyre & Rubber, Krauss Maffei, who will present a paper titled ‘50 Years of Tyre Component Extrusion: Did the Piggyback Multiplex Head Reach its End of Life?’ The presentation will revisit the introduction of the piggyback co-extrusion concept nearly 50 years ago, which improved process capability, addressed OEM requirements and reduced scrap generation.

The technology enabled the co-extrusion of tyre components using up to seven rubber compounds and is now used in more than 95 percent of tread and sidewall production. Dr Nijman will also discuss the limitations of current multiplex heads and provide a preview of a new co-extrusion concept for tyre compounds.

Nicola Fedele Rodolfo, Managing Director and Board Member, Rodolfo Comerio, will speak on ‘Calendering – The Heart Beat of Tyre Production’. The presentation will trace Rodolfo Comerio’s role in calendaring technology for the global tyre and rubber industry, combining market perspectives, technical innovation, company heritage and future developments. The presentation concludes by underscoring the company’s 148-year legacy in the industry, from operating the first calender for Pirelli to supporting the next generation of tyre production technologies.

Karsten Jung, Director – Sales, Rubber Machinery Division, TROESTER GmbH & Co. KG, and Saravana Kumar S, Managing Director and Member, TROESTER India Pvt Ltd, will speak on ‘Robotics and Automation’. Jung will present the latest developments in automation and robotics solutions for the tyre industry while also addressing the impact of electric vehicle requirements on compound development. Drawing on testing conducted at TROESTER’s in-house laboratory, the presentation will highlight a newly adapted screw design developed to improve the processing of new EV compounds. Saravana Kumar will outline how regional service integration supports sustainable extrusion operations. Saravana Kumar’s presentation will focus on TROESTER India’s presence in Chennai and its customer support capabilities across engineering, technical service, spare parts and after-sales support, aimed at enabling faster response times and improved operational efficiency.

This progression towards advanced manufacturing continues in the third session which is on Advancements in Tyre Manufacturing.

Dr Róbert Hula, Sales & Marketing Manager, Vipo a.s., will present his paper titled ‘Bead and Apex Solutions for Advanced Tire Manufacturing’. The presentation will explore how changing tyre production requirements, including smaller batch sizes, frequent product changes and larger rim sizes, are increasing demand for more flexible manufacturing systems.

The presentation will highlight VIPO technologies such as the LIHEXAL 8 bead winding machine and advanced apexing systems, featuring real-time monitoring, AI-supported controls, MES integration and automated material handling. It will also introduce concepts such as sensor-ready bead production and digital optimisation of manufacturing lines, focusing on the role of bead and apex technologies in advanced tyre production.

Bob Irwin, Vice President Sales & Marketing, Steelastic, will give a paper presentation titled ‘Integrating Extrusion Technology with Conventional Calendering to Elevate Tire Manufacturing Efficiency’. The paper will explore the integration of Steelastic’s advanced extrusion-based systems with conventional calendering and cutting methods in tyre reinforcement manufacturing, with a particular focus on the APAC market.

The presentation will examine how combining these technologies can enhance production efficiency, flexibility, sustainability and quality across tyre manufacturing operations.

Session IV, chaired by C Harimohan of Yokohama Off Highway Tire, is Going Green and Sustainable. Colin Clarke, Director Technical Sales, Schill+Seilacher “Struktol” GmbH, will present a paper titled ‘From Evolution to Revolution – Functional Additive Chemistry Adapted to Extreme Processing Challenges’. The presentation will examine how process additives have evolved from general processing aids into targeted solutions addressing challenges such as silica dispersion, tack, green strength, mill release and compound-to-metal adhesion. Focusing on extreme silica-filled and resin-rich tyre compounds, the presentation will introduce a new functional additive technology designed to optimise mixer and mill release while maintaining silica dispersion, improved flow behaviour, enhanced green strength and tyre performance properties.

In his presentation titled ‘Innovative Silane Grafted Liquid Rubber for Tire Compounds’, Ralph Böhm, Senior Manager, Kuraray, will share his thoughts on the role of liquid rubbers, composed of isoprene, butadiene and styrene, in improving tyre processing and performance. The paper will highlight the latest study on functionalised liquid rubbers and their advantages in natural rubber and silica formulations, focusing on processability, balancing rolling resistance, abrasion and grip and supporting formulations for next-generation TBR and EV tyres with sustainability considerations.

In his presentation titled ‘Excellent Cord Adhesion Without Cobalt and Resorcinol – A Truly Sustainable Solution’, Dr Roberto Blanco Trillo, Global Business Development Manager, Allnex, will talk about emerging alternatives to conventional adhesion promoter systems used in tyre compounds. Dr Trillo will also talk on the challenges of eliminating resorcinol and cobalt salts from tyre formulations while maintaining vulcanisation speed, mechanical properties, cord adhesion and ageing performance. The presentation will highlight the development of resorcinol-free Novolak resins and a newly functionalised Novolak technology designed to deliver strong cord adhesion and ageing performance without the use of cobalt or resorcinol while also addressing environmental, toxicological and sustainability concerns.

As GTRC is known for providing networking opportunities, a Gala and entertainment night has been organised on the first day on the conference.

Day Two opens with one of the conference’s most contemporary themes.

Session V, explores emerging technologies and artificial intelligence within tyre manufacturing. The timing could hardly be more relevant.

Artificial intelligence (AI) has progressed rapidly from experimental concept to industrial application. Predictive maintenance, intelligent inspection systems and data-driven production management are already altering factory operations across multiple industries.

Marcel Berkers, Vice President Global Sales Tire & Rubber at VMI, is expected to share his thoughts on how these technological shifts are redefining manufacturing systems. Yet the most anticipated discussion may come from Peter Haan, Head of Global VM Tire at Siemens AG, whose presentation addresses the simple utilisation of AI in tyre manufacturing.

Hann will explore the practical adoption of artificial intelligence in tyre manufacturing through his presentation titled ‘Simple Utilisation of AI in Tyre Manufacturing’. The presentation will focus on how AI can be implemented and utilised more easily in industrial environments, particularly at a time when many AI projects struggle to achieve their intended outcomes. Highlighting the shortage of AI-skilled expertise within the industry, Haan will also discuss the importance of enabling

NEW VENUE FOR A BIGGER GTRC

The decision to host GTRC 2026 at the Chennai Trade Centre (CTC) reflects the conference’s growing scale and industry relevance. Following strong participation in the last two editions, organisers faced space constraints as GTRC evolved beyond a conventional conference into a major knowledge-sharing and networking platform for the global tyre and rubber industry.

Located in Nandambakkam and managed by the Tamil Nadu Trade Promotion Organisation (TNTPO), the Chennai Trade Centre offers modern convention and exhibition infrastructure with excellent connectivity to the airport and city transport networks. Its large, flexible facilities are designed to host international trade fairs and business events.

“The move to CTC also responds to industry demand. Many participating companies increasingly view GTRC not only as a forum for technical discussions but also as a platform to showcase innovations and technologies through exhibition booths. The venue’s integrated conference and exhibition facilities make it an ideal setting for GTRC’s next stage of growth,” said Antony Powath, President, Pin 365.

AI adoption by non-specialists. The presentation will also touch upon how AI can accelerate process optimisation in emerging areas such as electrical curing and tyre recycling.

The conference subsequently turns towards quality assurance through Session VI, chaired by UnniKrishnan P K, Global Head – R&D, Tyre Testing at Apollo Tyres.

Testing technologies increasingly determine both production quality and operational efficiency. As artificial intelligence gains traction across tyre manufacturing, autonomous inspection systems are emerging as a key area of innovation. At GTRC 2026, Dr Shaun M Immel of Micropoise will present the latest developments in autonomous tyre defect detection through X-ray image analysis. The paper will focus on advances in Autonomous Defect Recognition (ADR), highlighting a new software solution designed to streamline tyre X-ray inspection. Unlike conventional systems that rely on expensive master tyres and lengthy calibration procedures to achieve millimetre-level screening accuracy, the new approach eliminates these requirements. According to Micropoise, the technology significantly reduces the time and effort involved in creating and managing inspection recipes, cutting preparation times from hours to minutes. By integrating AI and Deep Learning (DL) techniques, the system enables more accurate autonomous tyre inspection and defect classification.

Lubos Hodal, Head of Sales Department at Micro-Epsilon, will present the company’s latest developments in tyre inspection systems. Hodal’s presentation will highlight offline profiling with compound measurement, online profiling with auto-correlation functionality, tyre letter inspection and tyre mould inspection technologies aimed at improving manufacturing accuracy and defect detection. Hodal will also underline Micro-Epsilon’s ‘Made in India’ approach, reflecting the growing role of localised manufacturing in supporting the tyre industry.

Michael Müller, Senior Sales and Key Account Manager at ZF, will present a technical paper titled ‘Tyre High Speed Uniformity Measurement – Interpretation Regarding Quality & Vehicle Comfort in R&D and Virtual Tyre Development’.

As tyre manufacturers increasingly rely on virtual development and advanced modelling techniques, accurate high-speed uniformity (HSU) measurement has become central to evaluating tyre performance, ride comfort and quality.

Müller’s presentation will examine the state of the art in HSU measurement and analysis, addressing how key tyre characteristics are incorporated into tyre modelling and comparing measurement approaches using speed ramps and constant speeds. The session will also explore the different machine types used for HSU measurement, including the influence of machine natural frequencies on measurement outcomes.

Further discussion will focus on typical HSU evaluations, the impact of varying road wheel surfaces and the available concepts for testing across different surfaces. The presentation will additionally highlight the tyre model parameters derived from HSU measurements and review both recent technological advances and ongoing developments shaping the future of high-speed tyre testing.

The session is expected to offer valuable insight into the evolving role of HSU measurement in tyre R&D, quality assurance and virtual tyre development.

With sustainability moving to the forefront of tyre manufacturing, curing technologies are under increasing scrutiny. Anil Nair, Director of Curing Press Sales for HF Group in India, will present ‘HF eCuring – The Next Level of Electrical Tyre Curing, in the final technical session. In his presentation, Nair will highlight how HF Group’s electrical curing technology could significantly reduce the curing room’s carbon footprint while delivering operational gains such as higher throughput, improved tyre quality, enhanced safety and lower maintenance costs. The presentation will also highlight the role of online condition monitoring and predictive maintenance in supporting long-term efficiency.

As the tyre industry accelerates its shift towards circularity, end-of-life tyre traceability is becoming increasingly important. Arthur Wagner, CEO, REGOM, will discuss how data-driven traceability solutions can improve transparency and efficiency across the recycling value chain. The presentation will tell how structured data and material flow tracking can support compliance, improve decision-making and enhance the quality of recovered materials, helping build a more circular tyre ecosystem.

Sustainable material innovation will also feature prominently at GTRC 2026, with Black Donuts presenting a novel approach to replacing fossil-based tyre components. Aki Nurminen from Black Donut will throw light on a new premix material combining natural rubber and microfibrillated cellulose (MFC), a plant-derived reinforcement material. Designed to overcome compatibility challenges in tyre manufacturing, the technology promises improved usability while reducing reliance on carbon black and other fossil-based inputs.

The conference closes with a panel discussion that may ultimately prove its most candid conversation.

Moderated by Srikanth Chakravarthy, Managing Director of Eonix, the discussion on crisis, sustainability and the green transition brings together Nikhil Puri of Yokohama and procurement leaders from other tyre companies. Their conversation is expected to confront the difficult questions underpinning contemporary industry strategy: how manufacturers balance sustainability with cost realities, navigate geopolitical disruptions and maintain competitiveness amid rapidly changing technological and environmental expectations.

For the tyre industry, GTRC 2026 arrives not simply as another conference but as a reflection of an industry in transition. Chennai may provide the venue, but the themes under discussion – automation, circularity, artificial intelligence and manufacturing resilience – are unmistakably global.

WHAT INDUSTRY LEADERS SAY ABOUT GTRC PAST EDITIONS

“Over and above it, GTRC is a great networking opportunity.”

Satish Sharma, Senior President & Director – Business Development & Strategy, Balkrishna Industries Ltd (BKT)

“I loved the conference a lot, and I thank you, Antony, and the team. Looking forward to attending more conferences.”

Pravin Joshi, Vice President at Yokohama Off-Highway Tyre

“First, we are very happy to be here; it’s always good to be with our friends and customers for a couple of days. It gives us the opportunity to discuss in a very nice atmosphere. I also think the presentations are very good and high level. It helps us connect with our customers and understand their needs better so we can help them and support them even better. This year (2024) , a record number of people have come here, so all in all, it is very good.”

Harm Voortman, VMI Group

“I think it is a very interesting event to get to meet major role players from the Indian tyre industry in one room where they can see all the new developments and trends within the industry – having this conference once every two years is great, as developments take time.”

Warren Rudman, HF

“I like the interaction. The setup, speakers and high-quality audience are all good combinations.”

Erik Lapre, VMI

“On behalf of our company (Vipo), I would like to thank you for organising GTRC and for bringing some great people and topics related to the tyre industry. It is a unique place for networking. I recommend GTRC to everyone in the industry.”

Andrej Bencel, PhD, Vipo A.S.

“I would like to thank the team for hosting GTRC and bringing all the industry leaders together on a common platform. It is a great knowledge-sharing platform as well as a productive one. The topics covered on sustainability and AI are great and very useful. To be frank, it is the need of the hour.”

Vashni R, SRF Limited

“I thought it would be like any other conference, but it was beyond that, and I learned many things from GTRC. Not only the content but also the hospitality was very good. It was just perfect.”

Sahana, Assistant Manager R&D, Yokohama

MAXAM Tire North America has promoted Ed Petros to Forestry & Port Segment Manager, a move that bolsters the company’s leadership in two critical speciality tyre divisions. The promotion underscores MAXAM’s focus on deepening its expertise in these sectors.

With over four decades in the commercial tyre industry, Petros brings a background rooted in a family tyre business and a degree from the University of Pittsburgh. His career includes senior roles at a major OTR tyre dealer, a leading retreading organisation and Bridgestone/GCR, covering Earthmoving, Mining, Forestry and Port applications. Over seven years at MAXAM, he has helped drive customer support, growth and market strength.

Jimmy McDonnell, Senior Vice President, MAXAM Tire North America, said, “Ed’s promotion is a reflection of the tremendous impact he has made throughout his time at MAXAM. His decades of industry knowledge, unwavering commitment to our customers and dedication to continuous improvement have helped shape our success. Ed is well-positioned to lead the continued growth and development of our Forestry and Port segments.”