India’s passenger vehicle industry must embrace a technology-neutral fuel strategy whilst accelerating safety standards and building resilient supply chains, senior executives and policymakers concluded at a major industry gathering in Pune 2^nd September 2025, as the country grapples with balancing affordability against rapid technological transformation.

The third edition of the Passenger Vehicle Forum, held at Hyatt Regency in Viman Nagar, brought together more than 300 senior industry leaders, policymakers, original equipment manufacturers, technology innovators and supply chain experts for discussions spanning electrification, software-defined vehicles, artificial intelligence integration and evolving consumer behaviour in the world’s third-largest automotive market.

Fuel Transition Demands Flexibility

Industry leaders stressed that India’s path to cleaner mobility cannot rely solely on battery electric vehicles, calling instead for a diversified approach incorporating hybrids, compressed natural gas, biofuels and hydrogen technologies.

“India’s path to cleaner mobility must be technology-neutral—balancing EVs with hybrids, CNG, biofuels, and hydrogen—while fostering indigenous R&D, supportive policies, and collaborative efforts to ensure energy security and sustainability,” panellists from NIBE, the International Council on Clean Transportation, IIT Kanpur, Hydrovert Energy and the Automotive Research Association of India said during discussions on the future fuel mix.

The forum opened with a research presentation by Hemal N Thakkar, senior practice leader and director at Crisil, outlining the passenger vehicle industry's present scenario and future roadmap. Thakkar subsequently moderated a panel featuring Shashank Srivastava of Maruti Suzuki India, Amar Jatin Sheth from the Federation of Automobile Dealers Associations, automotive industry veteran Arun Kumar Malhotra, Puneet Anand of Hyundai Motor India, and Prashant Shitoot from Auto Yoga Car Wellness Centre.

“Sustainability, safety, technology adoption and affordability were identified as the four pillars shaping India’s automotive future, with collaboration across OEMs, government, and stakeholders seen as critical for long-term growth,” the opening panel concluded, whilst highlighting the dramatic shift in consumer preferences from hatchbacks to sport utility vehicles in the post-COVID period.

Panellists emphasised persistent affordability challenges in entry-level car segments and called for regulatory clarity on goods and services tax structures, ethanol blending mandates and corporate average fuel economy norms. The strengthening of aftermarket services and upgrading of local service providers were identified as critical priorities, alongside exploring new revenue models through telematics and subscription services.

Supply Chain Vulnerabilities Expose Import Dependence

A panel featuring senior executives from Honda Cars India, Omega Seiki Mobility, Tata AutoComp, BMW and Nomura Research Institute examined critical vulnerabilities in India’s electric vehicle supply chain, with particular emphasis on the country’s heavy reliance on imported battery cells.

Abhishek Sahi of Honda Cars India, Preetesh Singh from Nomura Research Institute, Dr Ajit Kumar Jindal of Tata AutoComp and Dr Arvind Gupta from BMW underscored the country’s dependence on imports—especially battery cells—while emphasising the strategic imperatives for building a sustainable EV ecosystem.

The executives highlighted the importance of accelerated localisation, stronger supplier partnerships and robust risk management frameworks to navigate global disruptions and build a resilient domestic manufacturing base.

Experts from IIT Kanpur, Altigreen, ARAI, Henkel and Stellantis discussed the transition from internal combustion engines to electric vehicles during a separate electrification panel, addressing lightweighting strategies, advanced materials and the critical role of startups and research centres. Panellists identified limited domestic battery production, raw material dependence and talent development as significant hurdles, whilst stressing the need for a collaborative ecosystem to meet global standards and enhance India’s competitiveness against markets such as China.

Safety Emerges As Consumer Priority

Vehicle safety is rapidly shifting from a regulatory compliance issue to a consumer-driven purchasing criterion, according to experts from ARAI, the Institute of Driving Training and Research, ZF and Bharat NCAP, who participated in a panel moderated by Neelam Pandey Pathak of the Women in Mobility Alliance and Rozgar Dhaba.

“Safety is shifting from a regulatory mandate to a consumer-driven priority, with evolving standards, ADAS integration, and stronger OEM-supplier collaboration set to align India with global benchmarks by 2027-28,” the panellists said, noting that India accounts for 11 percent of global road accidents.

The discussion highlighted advances in crash testing methodologies, driver training programmes, localised safety technologies and the growing influence of Bharat NCAP ratings on consumer purchasing decisions. Integration of advanced driver assistance systems and enhanced collaboration between manufacturers and suppliers was identified as an essential step towards meeting international safety benchmarks.

Software, AI Reshape Automotive Landscape

The forum dedicated substantial attention to the transformation of vehicles into software-defined platforms, with experts from EY-Parthenon, Elektrobit, ARAI, Vayve Mobility and HackersEra exploring the shift from hardware-centric to software-driven architectures.

Nandakumar Kollu of Elektrobit India, Nilesh Bajaj from Vayve Mobility and Vikash Chaudhary of HackersEra Automotive Cybersecurity discussed the critical importance of cybersecurity, over-the-air update capabilities, evolving regulatory frameworks and new monetisation models for software features.

Panellists highlighted India’s opportunity to lead in SDV development by leveraging its strong IT talent, growing EV ecosystem, and increased R&D investments, while stressing the need for collaboration across OEMs, suppliers, regulators, and academia.

A separate panel examined artificial intelligence applications across automotive design, customer engagement, supply chain management and aftersales service. Experts from Xane AI, Skoda Auto Volkswagen, Kinetic Green and DaveAI addressed challenges around affordability, data privacy and scalability in emerging markets.

Panellists emphasised the need for responsible, empathetic AI solutions, stronger regulatory frameworks, and industry-academia collaboration to build talent and ensure localised, consumer-centric innovation.

Consumer Insights Reveal Market Evolution

A panel led by K Srikumar of ICRA, featuring executives from Mahindra & Mahindra, MG Motor, Chitra Cars, Honda and Trak N Tell, examined the evolving Indian passenger car market, identifying significant shifts in consumer mindset, dealership dynamics and financing trends.

Ravinder Singh Rawal from Mahindra & Mahindra Automotive, Saurabh Tripathi of Morris Garages India and industry veteran Minesh Jha discussed rising demand for safety and comfort features, the growing importance of digital research channels alongside the continued relevance of physical dealerships, and the rapid expansion of the used car market.

Panellists agreed that the future will be driven by safety, cost efficiency, electrification, and personalised customer experiences, whilst noting persistent challenges in electric vehicle adoption related to financing availability and charging infrastructure gaps.

A panel moderated by Kaushik Madhavan explored future in-vehicle infotainment and telematics systems, featuring insights from Pranshu Gupta, founder and chief executive of Trak N Tell, alongside experts from Stellantis India and the National Institute of Design. Priyanka Shukla of Stellantis and Pratheek P Ashok from the National Institute of Design joined discussions on how startups can build credibility whilst manufacturers drive differentiation through user experience and connected features.

Panellists also highlighted challenges around affordability, ADAS adoption, and consumer awareness, stressing the need for innovation, data-driven solutions, and industry-academia collaboration to shape India’s next phase of mobility.

Technical presentations during the forum included an introduction to telematics solutions by Gupta and a spotlight on noise, vibration and harshness challenges in electric mobility repair by Rohit Ekhe and Alistair Saldanha from Henkel’s ACM India division.

Other notable speakers included Anil Srivastava from IIT Kanpur, Avik Chatterjee from ARAI, and Achyut Deshmukh from Stellantis. They contributed diverse expertise across the forum’s two parallel tracks, which focused on strategy, growth, and market dynamics, as well as technology, innovation, and future trends.

The forum’s organisers said the event reinforced its position as India’s premier platform dedicated to shaping the future of the passenger vehicle ecosystem, with the next edition scheduled for 2026.

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Hyundai has selected Continental's PremiumContact C tyre as original equipment for its all-electric Hyundai IONIQ 9 SUV. This 21-inch tyre carries an XL marking, signifying its enhanced load capacity, a critical feature for supporting the substantial weight of an electric SUV. The design includes a rim protection rib to help prevent damage to the vehicle's wheels.

As a premium summer tyre developed for robust SUVs, the PremiumContact C combines safety, comfort and durability. Its more robust construction directly addresses the need for a higher load-bearing capacity. An innovative tread pattern, which incorporates adaptive sipe technology, is central to its performance, providing precise handling and reliable grip on both dry and wet road surfaces, even under full load. Furthermore, an extended contact patch promotes optimal pressure distribution against the road, contributing to shorter braking distances and reduced rolling noise.

A key feature for the IONIQ 9 is the integration of ContiSilent technology. This innovation actively dampens road noise within the passenger cabin, reducing intrusive sound levels by up to nine decibels for a noticeably quieter and more comfortable driving experience. This specific tyre line, sized 285/45 R21 113 V XL FR ContiSilent, has received original equipment approval for the vehicle across numerous global markets.

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Hankook Tire has been chosen as the original equipment manufacturer for the Volkswagen Tiguan and Tayron SUV models, fitting them with its Ventus evo SUV tyre. This partnership covers a wide range of specifications, with six different tyre sizes from 17 to 20 inches available for the immensely popular Tiguan and five sizes for the five or seven-seater Tayron crossover. A key identifier for these specially developed tyres is a circled plus sign on the sidewall, signifying they are built to Volkswagen’s precise standards and are approved for factory installation on new vehicles.

The collaborative development process, centred at the Hankook Tire Technology Center in Hannover, prioritised a harmonious blend of comfort and dynamic performance. A major focus throughout the design phase was achieving the lowest possible noise level. Through meticulous tread design and an innovative compound in the tread material, the Ventus evo SUV attains a noise level below 66 decibels. This performance is crucial, as it helps the overall vehicle meet Volkswagen's strict maximum noise requirement of 68 decibels, significantly enhancing cabin quietness.

Further technical hallmarks of these premium tyres include Opti Pitch and Kerf designs, which work to minimise road noise. The implementation of Dual Pitch technology varies the number of tread blocks on the inner and outer sections of the tyre, a feature that enhances steering precision during cornering while also contributing to a quieter ride. Engineers carefully calibrated the tread height to ensure these acoustic benefits do not come at the expense of critical performance areas such as traction, braking, cornering stability or the tyre’s overall lifespan.

Final validation of the Ventus evo SUV involved rigorous testing that extended beyond laboratory simulations to demanding real-world tracks, including the challenging Nürburgring Nordschleife. This extensive testing protocol confirmed the capabilities of all tyre sizes. Furthermore, Hankook tailored the driving character of the tyres by size; the 17-, 18- and 19-inch variants are engineered for superior comfort, while the 20-inch version offers a distinctly sportier feel. Production for the European market is handled at Hankook’s manufacturing facility in Rácalmás, Hungary.

Klaus Krause, Vice President and Head of Europe Technical Centre at Hankook Tire, said, “The provision of original equipment for the two SUV models Tiguan and Tayron is further proof that the Volkswagen Group considers Hankook Tire one of its top development partners in the tyre sector. We have succeeded in perfectly matching our premium summer tyre, Ventus evo SUV, in every tyre size to the driving characteristics of the two models and achieved our goal of combining the requirements for high comfort over long distances with a sporty character.”

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Sumitomo Rubber Industries has announced that its Thailand-based affiliate will provide original equipment tyres for the newly unveiled Toyota Hilux Travo. The vehicle will be fitted with the specially optimised Dunlop Grandtrek A/T31 tyres.

These tyres were meticulously engineered to meet the demanding and varied conditions the Hilux Travo is expected to encounter. Through enhancements to their shape, internal structure and tread pattern, the tyres achieve a refined balance of travel performance, durability and comfort. A newly developed compound and a unique tread block sequence work in concert to deliver capable on-road and off-road performance while also ensuring quiet operation.

Furthermore, the dedicated tyre design aims for improved fuel efficiency and reliable handling on wet road surfaces.

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Continental said it is supplying a range of summer and winter tyres for Porsche’s all-electric Macan, with the SUV offered with the SportContact 6 for high-performance driving, the CrossContact RX for comfort and all-season use, and the WinterContact TS 860 S for winter conditions.

All tyres feature the XL marking, indicating increased load capacity. The models approved for the Macan carry Porsche’s “NE0” sidewall designation.

The SportContact 6, part of Continental’s ultra-ultra-high-performance segment, is designed for speeds of up to 350 km/h. The company said engineers optimised the compound, tread and construction to deliver “exceptional grip and outstanding safety at high speeds”. The tyre features a newly developed reinforcement structure and a tread designed to maximise force transmission.

The CrossContact RX, aimed at drivers prioritising comfort and reduced road noise, combines a specialised tread and siping design with groove geometry intended to improve water clearance and reduce aquaplaning risk. Depending on specification, it is approved for speeds up to 270 km/h, with Macan-specific versions rated V (up to 240 km/h).

For winter use, Porsche recommends the WinterContact TS 860 S, which Continental said provides “maximum control, stability and driving enjoyment” for sports-oriented vehicles. The tyre is engineered to manage instant torque from electric powertrains and features low rolling resistance to help extend driving range.

Continental supplies original-equipment tyres to most of Porsche’s line-up, including the Taycan, Cayenne and Panamera.

Approved tyre sizes for the Macan include:

• SportContact 6 NE0: 295/40 R21 111Y XL; 255/45 R21 106Y XL
• CrossContact RX NE0: 295/35 R22 108V XL; 255/40 R22 103V XL; 295/40 R21 111V XL; 255/45 R21 106V XL; 285/45 R20 112V XL; 235/55 R20 105V XL
• WinterContact TS 860 S NE0: 295/35 R22 108V XL; 255/40 R22 103V XL; 285/40 R21 109V XL; 255/45 R21 106V XL

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