India’s passenger vehicle industry must embrace a technology-neutral fuel strategy whilst accelerating safety standards and building resilient supply chains, senior executives and policymakers concluded at a major industry gathering in Pune 2^nd September 2025, as the country grapples with balancing affordability against rapid technological transformation.

The third edition of the Passenger Vehicle Forum, held at Hyatt Regency in Viman Nagar, brought together more than 300 senior industry leaders, policymakers, original equipment manufacturers, technology innovators and supply chain experts for discussions spanning electrification, software-defined vehicles, artificial intelligence integration and evolving consumer behaviour in the world’s third-largest automotive market.

Fuel Transition Demands Flexibility

Industry leaders stressed that India’s path to cleaner mobility cannot rely solely on battery electric vehicles, calling instead for a diversified approach incorporating hybrids, compressed natural gas, biofuels and hydrogen technologies.

“India’s path to cleaner mobility must be technology-neutral—balancing EVs with hybrids, CNG, biofuels, and hydrogen—while fostering indigenous R&D, supportive policies, and collaborative efforts to ensure energy security and sustainability,” panellists from NIBE, the International Council on Clean Transportation, IIT Kanpur, Hydrovert Energy and the Automotive Research Association of India said during discussions on the future fuel mix.

The forum opened with a research presentation by Hemal N Thakkar, senior practice leader and director at Crisil, outlining the passenger vehicle industry's present scenario and future roadmap. Thakkar subsequently moderated a panel featuring Shashank Srivastava of Maruti Suzuki India, Amar Jatin Sheth from the Federation of Automobile Dealers Associations, automotive industry veteran Arun Kumar Malhotra, Puneet Anand of Hyundai Motor India, and Prashant Shitoot from Auto Yoga Car Wellness Centre.

“Sustainability, safety, technology adoption and affordability were identified as the four pillars shaping India’s automotive future, with collaboration across OEMs, government, and stakeholders seen as critical for long-term growth,” the opening panel concluded, whilst highlighting the dramatic shift in consumer preferences from hatchbacks to sport utility vehicles in the post-COVID period.

Panellists emphasised persistent affordability challenges in entry-level car segments and called for regulatory clarity on goods and services tax structures, ethanol blending mandates and corporate average fuel economy norms. The strengthening of aftermarket services and upgrading of local service providers were identified as critical priorities, alongside exploring new revenue models through telematics and subscription services.

Supply Chain Vulnerabilities Expose Import Dependence

A panel featuring senior executives from Honda Cars India, Omega Seiki Mobility, Tata AutoComp, BMW and Nomura Research Institute examined critical vulnerabilities in India’s electric vehicle supply chain, with particular emphasis on the country’s heavy reliance on imported battery cells.

Abhishek Sahi of Honda Cars India, Preetesh Singh from Nomura Research Institute, Dr Ajit Kumar Jindal of Tata AutoComp and Dr Arvind Gupta from BMW underscored the country’s dependence on imports—especially battery cells—while emphasising the strategic imperatives for building a sustainable EV ecosystem.

The executives highlighted the importance of accelerated localisation, stronger supplier partnerships and robust risk management frameworks to navigate global disruptions and build a resilient domestic manufacturing base.

Experts from IIT Kanpur, Altigreen, ARAI, Henkel and Stellantis discussed the transition from internal combustion engines to electric vehicles during a separate electrification panel, addressing lightweighting strategies, advanced materials and the critical role of startups and research centres. Panellists identified limited domestic battery production, raw material dependence and talent development as significant hurdles, whilst stressing the need for a collaborative ecosystem to meet global standards and enhance India’s competitiveness against markets such as China.

Safety Emerges As Consumer Priority

Vehicle safety is rapidly shifting from a regulatory compliance issue to a consumer-driven purchasing criterion, according to experts from ARAI, the Institute of Driving Training and Research, ZF and Bharat NCAP, who participated in a panel moderated by Neelam Pandey Pathak of the Women in Mobility Alliance and Rozgar Dhaba.

“Safety is shifting from a regulatory mandate to a consumer-driven priority, with evolving standards, ADAS integration, and stronger OEM-supplier collaboration set to align India with global benchmarks by 2027-28,” the panellists said, noting that India accounts for 11 percent of global road accidents.

The discussion highlighted advances in crash testing methodologies, driver training programmes, localised safety technologies and the growing influence of Bharat NCAP ratings on consumer purchasing decisions. Integration of advanced driver assistance systems and enhanced collaboration between manufacturers and suppliers was identified as an essential step towards meeting international safety benchmarks.

Software, AI Reshape Automotive Landscape

The forum dedicated substantial attention to the transformation of vehicles into software-defined platforms, with experts from EY-Parthenon, Elektrobit, ARAI, Vayve Mobility and HackersEra exploring the shift from hardware-centric to software-driven architectures.

Nandakumar Kollu of Elektrobit India, Nilesh Bajaj from Vayve Mobility and Vikash Chaudhary of HackersEra Automotive Cybersecurity discussed the critical importance of cybersecurity, over-the-air update capabilities, evolving regulatory frameworks and new monetisation models for software features.

Panellists highlighted India’s opportunity to lead in SDV development by leveraging its strong IT talent, growing EV ecosystem, and increased R&D investments, while stressing the need for collaboration across OEMs, suppliers, regulators, and academia.

A separate panel examined artificial intelligence applications across automotive design, customer engagement, supply chain management and aftersales service. Experts from Xane AI, Skoda Auto Volkswagen, Kinetic Green and DaveAI addressed challenges around affordability, data privacy and scalability in emerging markets.

Panellists emphasised the need for responsible, empathetic AI solutions, stronger regulatory frameworks, and industry-academia collaboration to build talent and ensure localised, consumer-centric innovation.

Consumer Insights Reveal Market Evolution

A panel led by K Srikumar of ICRA, featuring executives from Mahindra & Mahindra, MG Motor, Chitra Cars, Honda and Trak N Tell, examined the evolving Indian passenger car market, identifying significant shifts in consumer mindset, dealership dynamics and financing trends.

Ravinder Singh Rawal from Mahindra & Mahindra Automotive, Saurabh Tripathi of Morris Garages India and industry veteran Minesh Jha discussed rising demand for safety and comfort features, the growing importance of digital research channels alongside the continued relevance of physical dealerships, and the rapid expansion of the used car market.

Panellists agreed that the future will be driven by safety, cost efficiency, electrification, and personalised customer experiences, whilst noting persistent challenges in electric vehicle adoption related to financing availability and charging infrastructure gaps.

A panel moderated by Kaushik Madhavan explored future in-vehicle infotainment and telematics systems, featuring insights from Pranshu Gupta, founder and chief executive of Trak N Tell, alongside experts from Stellantis India and the National Institute of Design. Priyanka Shukla of Stellantis and Pratheek P Ashok from the National Institute of Design joined discussions on how startups can build credibility whilst manufacturers drive differentiation through user experience and connected features.

Panellists also highlighted challenges around affordability, ADAS adoption, and consumer awareness, stressing the need for innovation, data-driven solutions, and industry-academia collaboration to shape India’s next phase of mobility.

Technical presentations during the forum included an introduction to telematics solutions by Gupta and a spotlight on noise, vibration and harshness challenges in electric mobility repair by Rohit Ekhe and Alistair Saldanha from Henkel’s ACM India division.

Other notable speakers included Anil Srivastava from IIT Kanpur, Avik Chatterjee from ARAI, and Achyut Deshmukh from Stellantis. They contributed diverse expertise across the forum’s two parallel tracks, which focused on strategy, growth, and market dynamics, as well as technology, innovation, and future trends.

The forum’s organisers said the event reinforced its position as India’s premier platform dedicated to shaping the future of the passenger vehicle ecosystem, with the next edition scheduled for 2026.

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Continental has secured original equipment approval to supply tyres for the new Volkswagen T-Roc compact SUV. The German tyre manufacturer will provide the EcoContact 7 and EcoContact 7 S models in sizes ranging from 16 to 19 inches. For colder seasons, Volkswagen also recommends the WinterContact TS 870 P, while the AllSeasonContact 2 serves as the year-round alternative.

The EcoContact 7 summer tyre achieves high energy efficiency through a specialised rubber compound and Smart Energy Casing technology. New materials in the carcass, inner layer and sidewall reduce internal friction and lower rolling resistance, while an aerodynamically optimised sidewall further improves efficiency. Continental integrates several innovations, including a golf-inspired aerodimple structure. These small dimples reduce air turbulence behind the tyre, allowing the vehicle to use less energy.

Noise reduction comes from the Silent Pattern tread design, where engineers have carefully adjusted the spacing and angles of tread blocks to match noise frequencies generated at lower urban speeds. The result is a noticeably quieter ride for drivers, passengers, passersby and nearby residents. The energy-focused EcoContact 7 is approved in 16-, 17- and 18-inch sizes, while the sportier EcoContact 7 S comes in 16-, 17- and 19-inch variants.

For winter conditions, the recommended WinterContact TS 870 P features a tread design and innovative sipe structure that provide reliable grip on snow and ice. Its rubber compound stays flexible at low temperatures, enabling short braking distances and safe handling in wet, cold and snowy conditions. Drivers preferring a single set of tyres all year can choose the AllSeasonContact 2, which delivers balanced performance in both summer and wet winter conditions.

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Kumho Tire has commenced original equipment supply of its ECSTA PS71 SUV model for two of Škoda’s electric vehicles, the Enyaq and the Elroq. The tyre, a flagship offering within Kumho’s ECSTA line, is being delivered in two electric vehicle compatible sizes, specifically 235/55 R19 and 255/50 R19.

Designed for modern high-powered sport utility vehicles, the ECSTA PS71 SUV delivers optimised handling and braking performance in both dry and wet driving conditions. Building upon the core technology of the standard PS71 range, the SUV variant incorporates several targeted enhancements. These include a more robust structural design, an enlarged contact area for superior braking, improved fuel efficiency, an asymmetrical tread pattern and new hybrid technologies that ensure stable handling at high speeds across varied road surfaces.

The ECSTA PS71 has consistently earned good ratings in summer SUV magazine tyre tests, reinforcing Kumho’s technological capabilities. Beyond this latest supply agreement, Kumho has been broadening its original equipment tyre portfolio through strategic partnerships with major automakers. The company has recently supplied electric vehicle tyres for several flagship models, highlighting its growing technical expertise and rising premium market status.

Insoo Kim, Head of OE Sales at Kumho Tire, said, “Our supply of OE tyres to the automaker is a testament to our quality and technological prowess. We will continue to leverage our world-class quality and technology to expand our OE tyre supply for global premium carmakers.”

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Toyo Tires has been selected as the sole original equipment tyre supplier for the all-new Mitsubishi Xforce launched in Malaysia, equipping the urban SUV with the 225/50R18 Proxes CR1D. This marks a strategic integration of tyre engineering and vehicle dynamics tailored specifically for local driving conditions.

The Proxes CR1D, part of the Proxes CR1 family, was carefully chosen to enhance the Xforce’s city-oriented character, prioritising safety, comfort and daily reliability. Its selection as the exclusive OEM tyre underscores a strong alignment between Mitsubishi’s vehicle design and Toyo Tires’ engineering focus on delivering a refined and reassuring driving experience from the first journey.

Engineered with Toyo Tires’ T-Mode and Nano Balance Technology, the Proxes CR1 features an optimised tread pattern that reduces road noise while ensuring stable handling and reliable grip on both wet and dry roads. This technology improves driving confidence through consistent road contact and dependable braking performance. Additionally, the tyre’s silent, comfort-focused design minimises vibrations and cabin noise, creating a quieter ride for city commutes and longer trips alike.

The continued trust from established automakers reflects growing industry confidence in the Proxes CR1 range. In Malaysia, the Proxes CR1 and CR1 SUV tyres represent Toyo Tires’ most comprehensive comfort-oriented lineup, available in sizes from 14 to 20 inches for passenger cars and SUVs.

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Hankook Tire has confirmed that its associate brand, Laufenn, will supply the second-generation S FIT2 summer performance tyre as original equipment for the Škoda Octavia. The Octavia is a cornerstone model for the Czech automaker under the Volkswagen Group, developed on the modular MQB platform and generating steady European demand. This agreement marks Laufenn’s first original equipment partnership with a European manufacturer, signalling the brand’s entry into the OE sector.

The S FIT2 was developed through close technical collaboration with Škoda to align precisely with the Octavia’s performance requirements. Supplied in a 17-inch size, the tyre delivers stable handling, showcasing Hankook’s engineering capability in OE development. Designed for Europe’s varied climate, the S FIT2 secures reliable stopping power and control through optimised grip and drainage while improving efficiency and mileage over its predecessor.

A high content silica compound and optimised tread block design reduce wet braking distances by approximately 16 percent. Four wide straight grooves enhance water evacuation for superior handling on rain slicked surfaces. An optimised structural design maintains grip on hot asphalt while minimising vibration and noise for a quiet urban ride. A next generation polymer compound extends mileage by roughly 15 percent.

Laufenn shares Hankook Tire’s global top tier technology and rigorous quality system. Since its 2014 debut at the SEMA Show in United States, the brand has expanded across international markets with a complete lineup for passenger cars, SUVs, trucks and buses, reflecting regional driving conditions and customer lifestyles.

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