Bridgestone EMEA, Grupo BB&G and Versalis announced a partnership to establish a closed-loop ecosystem for recycling end-of-life tyres. The collaboration aims to develop a scalable and sustainable supply chain for transforming used tyres into new tyres.

According to the World Business Council for Sustainable Development (WBCSD) ’s Tire Industry Project, approximately one billion tyres reach the end of their useful life each year. The partnership seeks to address this issue by providing innovative and environmentally responsible solutions for the synthetic rubber business.

The three companies will collaborate to develop pyrolysis technology and tyre pyrolysis oil (TPO) to create high-quality elastomers comparable to those obtained from traditional feedstock. BB&G’s TPO unit in Fatima, Portugal, has been successfully operating since 15 July 2024. Versalis will integrate BB&G’s TPO into its supply chain to manufacture circular elastomers that Bridgestone will use to create the first batch of tyres in early 2025.

This partnership will contribute to achieving the environmental goals of all three companies. By transforming end-of-life tyres into new ones, the collaboration will help reduce waste and promote a more circular economy.

Laurent Dartoux, Group President Bridgestone EMEA and Global Sustainability Initiative Lead Bridgestone Corporation, explains: “At Bridgestone, we have set a goal of working with 100 percent sustainable materials by 2050, and recycling and reusing products is an important part of this. The partnership with industry leaders Grupo BB&G and Versalis to research, implement and overcome the challenge of recycling tyres will contribute towards this target. The collaboration also supports Bridgestone’s corporate E8 commitment, along with our global EVERTIRE initiative, which focuses on co-creating new and environmentally responsible ways to maximise the complete lifecycle of our tyres.”

Adriano Alfani, CEO of Versalis (Eni), commented: “In line with our strategy for circularity, we have developed lower-carbon solutions that perfectly fit in the value chain we’ve established with our industry partners Bridgestone EMEA and Grupo BB&G. This agreement aims to deliver maximum value to our customers and an innovative boost to the tyre industry, furthering our commitment to more sustainable mobility.

Germano Carreira, CEO of BB&G, concluded: “This strategic partnership with industry leaders Bridgestone and Versalis is a huge step towards achieving our visionary goal of accelerating tyre recycling worldwide. It confirms the value of our patented technology and acknowledges the persistence that has brought us to this crucial point, enabling us to expand our technology across different regions. This collaboration is not just about advancing our products; it is a joint effort to increase circularity in the industry, aligning with global sustainability goals.”

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Birla Carbon, a leading global manufacturer and supplier of high-quality carbon materials, has been awarded the prestigious Platinum sustainability rating by EcoVadis, ranking it within the top one percent of all assessed companies globally. This honour recognises the firm’s enterprise-wide leadership in integrating sustainability across its operations, innovation and value chain.

The evaluation specifically commended its strong performance across four key areas: Environment, Labor & Human Rights, Ethics and Sustainable Procurement. This achievement is further validated by extensive third-party certifications, with over 75 percent of operations certified to international standards including ISO 14001, ISO 50001, ISO 45001, SA8000 and ISO 27001, underscoring the consistency and strength of its sustainability management systems.

John Loudermilk, President and CEO, Birla Carbon, said, “This Platinum rating reflects the steady progress we are making in embedding sustainability at the core of our business. Our growth strategy is geared towards delivering sustainability through innovation, operational excellence and responsible practices across our global footprint. We continually invest in sustainability and circularity-driven processes, keeping our operations sustainably efficient while creating long-term value for our customers, partners, communities and employees. Our sustainability strategy, Share the Future, serves as a roadmap to a sustainable future and guides our actions towards our aspiration of reaching net zero carbon emissions over the next 25 years. Being recognised among the top one percent of companies globally is a testament to the commitment of our teams worldwide.”

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The Yokohama Rubber Co., Ltd. recently conducted an educational seminar for local natural rubber farmers in partnership with the Surat Thani branch of the Rubber Authority of Thailand (RAOT). This marked the 10th such event since the programme's inception in 2020, involving 50 local farm households. Attendees received complimentary fertiliser, developed with RAOT's expertise, as part of the ongoing support.

The seminar curriculum covered essential agricultural topics, including soil and plant nutrition, correct fertiliser application and methods to prevent contamination in natural rubber. To commemorate the 10th seminar, the programme was expanded to include guest speakers from local government, police and healthcare. These guests addressed broader community and safety issues, such as human rights for foreign and minority workers, road safety and occupational health. A particular focus was placed on practical well-being, with the local hospital director offering guidance on preventing injuries during tree tapping and managing encounters with poisonous insects.

Post-event feedback from participants was overwhelmingly positive. Many expressed that they gained new, systematic knowledge about cultivation practices, despite years of experience. Several noted that hearing directly from a rubber manufacturer reinforced the critical importance of purity in their product. Others found the health and safety advice immediately useful. The engaging delivery of the seminar was also highlighted, with one farmer mentioning a desire to recommend the valuable and enjoyable experience to peers.

This initiative is a direct implementation of a memorandum of understanding (MoU) signed between Yokohama Rubber and RAOT in January 2020. The MoU focuses on economic support for farmers and improving supply chain traceability, aligning with the company's Procurement Policy for Sustainable Natural Rubber. Hosted in the region where Yokohama’s Thai natural rubber processing subsidiary, Y.T. Rubber Co., Ltd. (YTRC), operates, the seminar exemplifies the policy's guideline to support small-scale farmers within the supply chain.

As a founding member of the Global Platform for Sustainable Natural Rubber (GPSNR), Yokohama Rubber is committed to advancing these principles. The company views such efforts as integral to creating shared value under its sustainability slogan, ‘Caring for the Future’, and contributes to broader United Nations Sustainable Development Goals through the promotion of sustainable raw material procurement.

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In a significant event for India’s rubber sector, Minister for Ports, Co-operation & Devaswoms V N Vasavan inaugurated a ceremony for the transfer of innovative latex-based paint technology. This eco-friendly paint, a product derived from natural rubber, was developed by the Rubber Products Incubation Centre of the Rubber Research Institute of India. The technology was formally handed over to Kerala Paints Industries Private Ltd., with the Minister highlighting the event's historic nature for launching a sustainable product and stressing the importance of increasing domestic natural rubber consumption to improve grower returns.

Rubber Board Executive Director M Vasanthagesan outlined the centre's role in converting research into market-ready goods, reaffirming the Board's dedication to creating innovative, value-added rubber products. The gathering also heard remarks from several key figures, including Mahatma Gandhi University's K V Dayal, RRII Director Dr Debabrata Ray, RRII Senior Scientist Dr Shera Mathew and Kerala Paints' Managing Director Midhun P Pullumettel.

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The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for November 2025, providing an overview of key developments in the global natural rubber sector.

While a modest rise in global production of 1.3 percent is anticipated for the year, this follows a revised, lower output forecast for Indonesia. Concurrently, worldwide demand is projected to grow by a more subdued 0.8 percent, bolstered by an upward adjustment in Indonesia's own consumption figures.

Recent price pressures have emerged due to this combination of uncertain supply, influenced by unpredictable weather patterns and generally muted demand. However, there are sporadic positive indicators, including noticeable recoveries within the tyre sector across some regional markets.

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