Murfitts Industries, the UK’s largest tyre recycling company, has unveiled plans for a state-of-the-art materials recovery facility at Michelin’s Stoke-on-Trent tyre plant. This groundbreaking initiative will transform end-of-life tyres into valuable resources while significantly reducing the site’s environmental footprint. The advanced recycling process will recover energy to power Michelin’s manufacturing operations, cutting annual CO₂ emissions by 1,500 tonnes. Additionally, the facility will produce high-quality recovered carbon black (rCB) and tyre pyrolysis oil (TPO), supporting sustainable material production.

Under the agreement, Michelin will supply Murfitts with 12,500 tonnes of discarded tyres annually – equivalent to 1.35 million car tyres. This capacity far exceeds local demand, with the plant able to process the equivalent of two tyres from every car registered in Stoke-on-Trent and Staffordshire. Slated for completion by late 2026, the facility will apply Murfitts’ proprietary pyrolysis technology at commercial scale, extracting reusable raw materials from tyres. The rCB will serve as a sustainable alternative in tyre manufacturing and other industrial applications, while TPO will be used in material production and alternative fuels, displacing virgin petroleum feedstocks.

Beyond material recovery, the process generates steam that will directly supply Michelin’s tyre-curing operations, replacing natural gas and further reducing fossil fuel reliance. Murfitts, which already recycles 20 million tyres yearly for applications like sports surfaces and road asphalt, continues to pioneer circular economy solutions – ensuring tyre-derived materials re-enter production cycles, closing the loop on waste. This collaboration marks a major step toward greener tyre manufacturing and resource-efficient industrial practices.

Mark Murfitt, Founder, Murfitts Industries, said, “We believe this plant could be a breakthrough in the life cycle of a tyre. It moves tyre recycling on from recovering energy and material for other uses to being able to feed it directly back into factories for new tyre production. Our core ethos at Murfitts has always been that end-of-life tyres are a valuable resource and we need to do all we can to maximise the use of the energy and materials within them. We have been developing our pyrolysis process for a number of years and our results now show we can produce material from end-of-life tyres which can perform better than the virgin equivalent for some applications. This plant will be a win-win for the tyre industry, the local and national economy and the environment.”

Christina Peloquin, Site Director, Michelin UK, said, “This is a really exciting project which reduces our environmental impact at the same time as helping us stay competitive by lowering our energy costs. The team has worked exceptionally hard on this project, and we’re looking forward to welcoming Murfitts to our Stoke-on-Trent site.”

Maria Röttger, CEO and President, Michelin Europe North, said, “At Michelin, we see every challenge as a chance to lead positive change – and end-of-life tyres are no exception. As shapers, innovators and pioneers of sustainable mobility, Michelin is committed to transforming the way tyres are handled at every stage of their life cycle. Through our deep expertise and forward-thinking approach, we are co-building a robust recycling ecosystem that redefines what has previously been possible. This project with Murfitts Industries is a powerful reflection of Michelin’s enduring commitment to sustainability and responsible leadership in the tyre and rubber industry.”

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Kuraray Asia Pacific Pte. Ltd., a subsidiary of Kuraray Co., Ltd., has inaugurated the Kuraray Asia Pacific Centre in Singapore's Science Park. This new facility will function as a dedicated technical support hub for the Asian market. Its primary focus will be on providing specialised expertise for growing regional demand in PVOH resin, EVAL EVOH resin and activated carbon products.

Equipped with advanced material evaluation and analysis laboratories, the centre is designed to deliver prompt and tailored solutions to meet specific local customer requirements. It will also act as a platform for open innovation, fostering collaborative development and product demonstrations to generate new value.

By establishing itself within the concentrated research environment of the Singapore Science Park, the centre aims to accelerate market development and attract global talent through strategic partnerships. This initiative is a key part of the Kuraray Group's strategy to address emerging customer needs, explore new applications and strengthen its overall business expansion throughout the region.

Lim Wey-Len, Executive Vice President, Singapore Economic Development Board, said during the opening ceremony on 1 September: “We welcome Kuraray and other like-minded companies to leverage Singapore’s innovation ecosystem, talent pool, and regional connectivity to scale impactful and sustainable solutions from here.”

Tomoyuki Watanabe, Director and Managing Executive Officer, and President of the Vinyl Acetate Resin Company at Kuraray, said, “By offering a place for co-creation with our customers, we hope to drive the rapid market growth in the region.”

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The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for July 2025, providing an overview of key developments in the global natural rubber sector.

According to the report, natural rubber prices exhibited significant volatility in July. This instability was driven by a combination of adverse weather conditions impacting production, ongoing geopolitical tensions and international trade tariffs. After an initial phase of ample supply and muted demand, market sentiment shifted as concerns over potential supply disruptions prompted a notable increase in purchasing activity.

The report further projects a modest global production increase of 0.5 percent for 2025, while demand is anticipated to grow by a slightly higher 1.3 percent. However, this growth is expected against a challenging backdrop of a potential global economic slowdown. Complex US tariff policies and their widespread ripple effects are primary factors contributing to what may become one of the most subdued years for economic expansion since the pandemic.

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Continental is establishing a groundbreaking industrial process for recycling complex rubber waste through a strategic acquisition of key patents and the launch of a new pilot facility. This initiative, led by its ContiTech division, leverages advanced pyrolysis technology to transform end-of-life rubber products into valuable raw materials, creating a sustainable alternative to fossil resources.

The core of this innovation is a thermal decomposition process where waste rubber is heated in a low-oxygen environment. This breaks the material down into its core chemical constituents, one of which is a high-quality oil with properties mirroring traditional crude oil. This output is particularly significant as it can be directly used in the manufacture of new plastics and rubber goods, effectively closing the material loop.

A major historical obstacle for the industry has been the difficulty of recycling vulcanised rubber, whose altered chemical structure resists conventional separation methods. Pyrolysis successfully circumvents this challenge, cleanly decomposing the material to recover not only oil but also carbon black and other energy sources. The widespread adoption of pyrolysis has been hindered until now by the complexity of purifying its outputs to meet industrial standards. Continental’s new facility, originally developed by British start-up LowSulphurFuels, directly addresses this hurdle with a specialised purification process, making large-scale rubber recycling both technically feasible and economically attractive.

This advancement is especially critical for complex rubber products like composite hoses and specialised seals, which were previously nearly impossible to recycle efficiently. By converting this challenging waste stream into a high-grade resource, Continental is driving progress towards a circular economy. This move also reinforces the company's position as a leader in sustainable innovation, complementing its extensive patent portfolio and ongoing projects focused on material recovery and developing eco-friendly solutions for the automotive and industrial sectors.

Dr Michael Hofmann, Chief Technology Officer, ContiTech, said, “With this technology, we’re closing a crucial gap in the circular materials economy: we’re able to recover high-quality raw materials from rubber waste, which we can then feed back into the chemical material cycle to create new products without relying on crude oil. We’re thus demonstrating how innovation can become the driving force behind sustainable industrial processes – and how a previously untapped raw material cycle can be made economically viable.”

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Following a resolution by its Board of Directors on 29 August 2025, Zeon Corporation has formally revised the total investment for its upcoming cyclo olefin polymer (COP) production plant. The new total investment is now projected to be approximately JPY 78.0 billion (approximately USD 525.70 million), a significant increase from the initial estimate of approximately YEN 70.0 billion (approximately USD 471.77 million) announced in June 2024.

This upward revision is attributed to anticipated increases across key construction areas, including rising costs for labour, raw materials and equipment. The updated financial framework incorporates both confirmed and projected cost escalations to ensure accurate budgeting. Zeon Corporation intends to fund the entire investment through a combination of internally generated capital and loans from financial institutions.

The new facility remains on schedule for completion in the first half of fiscal year 2028. Due to this timeline, the substantial investment is not expected to materially affect the company's consolidated financial results for the fiscal year ending 31 March 2026. The project is a central pillar of the company’s medium-term business strategy, identified as a major future growth driver.

The decision to proceed with the plant underscores the strong market outlook for Zeon’s cyclo olefin polymers. These advanced materials are prized for their superior optical clarity, extremely low water absorption and high purity. While already established in applications like optical films and lenses, demand is growing rapidly from the medical and semiconductor industries. By expanding its production capacity, Zeon aims to capitalise on this robust and expanding demand, thereby strengthening its market position and enhancing its corporate value over the medium to long term.

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