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Firestone Launches Next-Gen Firehawk INDY 500 V2 UHP Summer Tyre
January 17, 2026
Firestone, a subsidiary of Bridgestone Americas (Bridgestone), has launched the next generation of its ultra-high-performance summer tyre, the Firehawk INDY 500 V2. This tyre builds upon its predecessor's legacy by incorporating advanced ENLITEN technolog
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DUNLOP Launches Dominant European Media Campaign For Australian Open 2026
January 17, 2026
Capitalising on its role as the official ball of the Australian Open, Dunlop Tyres is launching a major pan-European campaign to align its tyre brand with the tournament’s elite sporting values. This new initiative will unfold across Warner Bros. Discov
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Maxam Tyre Europe Collaborates With Farming Influencer Tom Pemberton
January 16, 2026
Maxam Tyre Europe, a division of the globally ranked Sailun Group, has entered a strategic partnership with farming influencer Tom Pemberton, known for his popular Tom Pemberton Farm Life digital channels. This collaboration was unveiled at the prominent
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BKT Debuts With Strong CDP Ratings For Climate And Water
January 15, 2026
BKT Tires has achieved a noteworthy initial rating from the international environmental watchdog, CDP. The company’s inaugural disclosure for the 2025 fiscal year resulted in a ‘B’ score for its climate change management and a ‘B-’ in water secu
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CEAT Partners With CleanMax On Major Renewable Energy Initiative
January 15, 2026
Leading Indian tyre manufacturer CEAT is advancing its sustainability targets through a strategic partnership with CleanMax Enviro Energy Solutions Limited. Under a group captive arrangement, CleanMax will supply renewable electricity from a combined ~59
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JK Tyre Expands Banmore Facility To Lift Passenger Car Radial Output
January 14, 2026
JK Tyre & Industries Ltd inaugurates the Phase III expansion of its Banmore plant, raising passenger car radial tyre capacity to about 10.5 million units a year as part of a INR 10 billion crore investment programme.
