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TyreSafe And Sheffield City Council Join Forces On Tyre Safety Initiative
July 13, 2026
TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has forged a new alliance with Sheffield City Council aimed at elevating tyre safety awareness among the city's motorists. This initiative specifically targets Sheffield’s substantial
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Atturo Tires Secures Exclusive Sponsorship With Mecum Auctions For 2026–27 Season
July 13, 2026
Atturo Tires has entered into a multiyear agreement to serve as the exclusive tyre brand for Mecum Auctions, the host of the World’s Largest Collector Car Auction. This strategic alliance positions Atturo at the heart of a dedicated automotive community
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Avon Tyres Unveils Major Line Extension Across Cobra Chrome, Spirit ST And 3D Supersport
July 13, 2026
Avon Tyres has expanded its motorcycle tyre portfolio with the introduction of 11 new specifications across its Cobra Chrome, Spirit ST and 3D Supersport product lines. The release comprises seven completely new sizes and four established dimensions that
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Goodyear Racing Retains Top FIA Environmental Accreditation For 2026
July 13, 2026
Goodyear Racing has retained its three-star rating within the FIA’s Environmental Accreditation Programme for 2026, securing the highest possible distinction for environmental management in motorsport. The renewal affirms that the company’s racing div
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Thai Bridgestone Inks MOU With Nippon Express To Drive Circular Economy In Tyres
July 13, 2026
Thai Bridgestone Co., Ltd. has formalised a strategic memorandum of understanding with Nippon Express Logistics (Thailand) Co., Ltd. to advance joint sustainability and corporate social responsibility initiatives. This alliance is structured to generate m
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BFGoodrich Secures Official Tyre Partnership With ChampCar Endurance Racing
July 11, 2026
BFGoodrich Tires has been designated the official tyre partner for the ChampCar Endurance Racing Series, establishing a new platform to demonstrate its engineering capabilities in grassroots motorsport. Central to this collaboration is the g-Force Rival+
