Bridgestone Americas (Bridgestone) is celebrating its iconic Potenza tyre line’s 45th anniversary by competing in the 40th running of the Tire Rack One Lap of America event 4-11 May, 2024. 

The company says Team Potenza Race and Team Potenza RE-71RS will participate in the eight-day, 3,500-mile (5,673km) event, which is considered one of the most difficult endurance challenges in the United States. The cross-country event spans 15 states and includes time attack trials at some of America’s most famous racetracks. 

Teams will spend nearly 24 hours a day making the gruelling journey and pushing the tyres’ performance and durability to the limit across multiple courses and thousands of miles.

This year also marks the 45th anniversary of Bridgestone’s Potenza tyre line, which it says was engineered to bring thrill, passion and performance of the racetrack to everyday drivers. 

The name Potenza translates to ‘power’ in Italian, connecting the company’s passion for performance with a culture known for its contribution to global motorsports. Bridgestone says its participation in One Lap of America offers the opportunity to highlight high-performance products that are designed to deliver wins both on and around the track that empower everyone to perform at their best.

Cara Krstolic, Executive Director, Race Tire Engineering and Production, Bridgestone Americas said, “Motorsports have been fundamental to Bridgestone’s identity for more than 60 years, and racing is a true passion for us as a company to enhance the joy of the sport. One Lap of America offers a thrilling platform to celebrate and showcase our high-performance Potenza lineup’s enduring legacy of performance and reliability. We will continue to use racing as a proving ground for our R&D efforts. What really matters is that the new solutions we deliver on track today will transform premium mobility on the road tomorrow.”

Team Potenza Race and Team Potenza RE-71RS will be advised by professional racecar driver Katherine Legge, who has won multiple races in the International Motorsports Association (IMSA) WeatherTech SportsCar Championship and boasts one of the most diverse resumes in modern motorsports. 

In addition to IMSA, Legge has experience in NASCAR, INDYCAR, ChampCar, DTM, A1GP, Formula E, Formula 3, Formula Atlantic, Formula Renault, Jaguar I-Pace eTrophy series and a Formula One test with Minardi.

The Team Potenza Race will consist of Krstolic and professional racecar driver Christina Nielsen. Krstolic has more than 15 years of racing experience and oversees all design, development, manufacturing and track-side support of INDYCAR race tyres in North America. Nielsen brings over 15 years of global professional racing experience and is a champion of the IMSA Endurance Championship and a two-time champion of the IMSA Weathertech series. 

Krstolic and Nielsen will comete in a 2024 Acura Integra Type S equipped with Bridgestone Potenza Race tyres. As team number 93, Krstolic and Nielsen celebrate the number of years Bridgestone has been in business. Team Potenza Race will be competing in the sports/GT cars over $50,000 and engine displacement under 3.5L class.

Introduced in May 2023, the Bridgestone Potenza Race is engineered for track-driving enthusiasts based on their expectations for an ultra-high performance tyre. The semi-slick Potenza Race tyre is claimed to deliver the fastest lap time and the shortest braking on dry pavement among key competitors. This pairs well with outstanding track longevity to help driving enthusiasts perform and push their limits on the track. The Bridgestone Potenza Race tyre is available in the U.S. and Canadian markets in 13 sizes from 17-inch to 20-inch rim diameters. Popular fitments include sports cars and supercars most commonly used on streets and tracks, including Maserati, Ferrari, Porsche, McLaren, Lamborghini, BMW M, Audi RS, Mercedes-AMG and more.

On the other hand, the Team Potenza RE-71RS will consist of drivers Todd Chapman, Senior Product Manager at Bridgestone Americas, partnered with automotive influencer Dustin Williams. Chapman has nearly 20 years of grassroots racing experience and has completed over 90 races to date. Williams has competed in various racing events around the world including Global Time Attack, GridLife and the Maximum Attack Challenge in Japan. Chapman and Williams will be competing in a 2024 Honda Civic Type R equipped with Bridgestone Potenza RE-71RS tyres. As team number 45, Chapman and Williams give a nod to the Potenza line’s 45th anniversary. Team Potenza RE-71RS will be competing in the sports/GT cars under $50,000 and engine displacement under 3.5L class.

Launched in April 2022, the Bridgestone Potenza RE-71RS is engineered for grassroots racing, designed with track day, autocross and endurance racing drivers in mind. The flagship Potenza product, the Potenza RE-71RS, is a dedicated track tyre designed for precision performance and blistering lap times, delivering enhanced steering and grip and extended wear life. The Bridgestone Potenza RE-71RS tire is available in the U.S. and Canadian markets in 38 sizes from 15-inch to 20-inch rim diameters. Popular fitments include Mazda Miata/MX-5, Subaru BRZ, Ford Mustang, Porsche Cayman and BMW 3-Series.

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Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

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Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

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Firestone, a Bridgestone Americas subsidiary, has unveiled the Destination LE4 highway touring tyre as the successor to its best-selling Destination LE3. The new model features a deeper tread depth, an advanced compound and a non-directional tread pattern, delivering longer wear life along with improved wet and light snow performance for year-round driving confidence.

Backed by a 70,000-mile limited warranty, the Destination LE4 is projected in external testing to wear 16 percent longer than its predecessor, 9 percent longer than the General Grabber H/T and 43 percent longer than the BFGoodrich Advantage Control HT. Thinner 3D sipes enhance traction and handling, while internal testing showed wet stopping distances reduced by 8 feet versus the Toyo Open Country H/T II and 4 feet versus the BFGoodrich Advantage Ctrl HT, with dry stopping improved by 8 feet and 2 feet, respectively, plus a 2-foot dry gain over the LE3.

Sustainability gains come through wear-resistance technology, optimised material usage that lowers raw material consumption and enhanced traction technology. Two technical firsts originated at the Bridgestone Americas Technology Center in Akron, Ohio: a high-strength, lightweight carcass architecture using light body plies and steel cords for durability and low rolling resistance despite deeper tread, and advanced compound mixing that improves ingredient consistency for tread wear, handling and wet grip.

Available in 65 sizes for 15- to 22-inch rims, the Destination LE4 covers small CUVs, SUVs, pickups and larger trucks, including the Mazda CX-5, Ford F-150, RAM 1500, Chevrolet Trailblazer and Nissan Armada.

Jeremy Norwood, Chief Engineer, New Product Engineering, Bridgestone Americas, said, “Drivers loved the Firestone Destination LE3 for its comfortable, quiet ride and all-season reliability. With the new Destination LE4, we enhanced those strengths by extending wear life and improving wet-weather handling, delivering dependable performance, confident control and everyday value.”

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The Yokohama Rubber Co., Ltd. has announced that Y.T. Rubber Co., Ltd. (YTRC), its Thai subsidiary focused on natural rubber processing, earned the Outstanding Provincial-Level CSR Organization Award. The honour formed part of the ‘CSR Award 2026’ initiative run by Thailand’s Ministry of Social Development and Human Security, and the presentation took place on 22 August 2026.

Built around the idea of ‘CSR Partnerships for Sustainable Thailand’, the award programme highlights organisations demonstrating exemplary corporate social responsibility at provincial or metropolitan level throughout the country’s 76 provinces and Bangkok. A total of 92 recipients – among them YTRC, other firms and bodies chosen nationwide and provincial CSR centres – convened at IMPACT Challenger Hall in Nonthaburi Province to collect commemorative plaques.

Governor Jumpot Wannachatsiri (left) presents flowers to YTRC Managing Director Noboru Takita (centre) and Department Manager Supachai Choosuwan at the Surat Thani Provincial Council.

YTRC, established in Surat Thani Province in 2008, has long pursued environmental preservation and dependable ties with nearby communities. Working with the Rubber Authority of Thailand (RAOT), it surveys natural rubber plantations and supplies management assistance to farmers, supporting sustainable procurement of the material. The company further backs agroforestry practices that give rubber farmers steadier incomes while partnering with the Surat Thani Provincial Office of Social Development and Human Security on efforts to nurture constructive community relations.

The recognition reflects YTRC’s continuous community-oriented CSR work and its notable local impact. A special event on 31 August saw the Surat Thani Provincial Council once more acknowledge those contributions, with the governor presenting a celebratory bouquet. Separately, the CSR Center of Surat Thani Province ranked among only nine centres nationwide to win the Outstanding Provincial CSR Promotion Center Award.

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