A recent FICCI survey made it amply clear that the Covid-19 pandemic has had a deep impact on Indian businesses which could lead to "unprecedented collapse" of the Indian economy. Only a substantive and urgent economic package by the Government could save a large section of the industry from permanent impairment, survey findings stated.

The survey has just brought to the fore what businesses, cutting across segments, have been realizing ever since the Corona outbreak led to shuttering of businesses and disruption of supply chains. A financial stimulus is, indeed, imperative in view of the huge financial impact on businesses especially to those like auto & tyre sectors who had been facing exceptional distress even before the arrival of the current pandemic. For instance, Tyre industry is poised to lose sales of nearly Rs 10000 crore due to lock-down till the end of April. There is huge blockage of funds by way of inventories of raw materials and in the form of finished goods. Many OEMs have asked for deferment of payments and realizations from the replacement market have dried out.

It is heartening to note Government’s resolve to fight back with full might. Hon’ble Prime Minister has exhorted his cabinet that Government must work on war footing to mitigate the impact of Covid-19 and strategize for the emergent conditions. However, what is of greater significance is PM’s advice to lessen the country’s dependence on other nations and give a sincere push to 'Make in India' as a long-term strategy to immune the country from external trade shocks. He emphasized on boosting India's manufacturing and exports to benefit from emerging world realties.

Certainly, it is all the more important now to identify champion sectors where the country has much better bet of attaining the ideals of Make in India. These sectors will include the ones which have significant employment potential, have proven credentials in domestic manufacturing and exports, enjoy wide acclaim for quality worldwide and have the capacity to ramp up and become global leaders.

On all these counts, Tyre Industry in India has withstood the test very well over the years. It is unfortunate that Indian Tyre Industry has remained one of the less celebrated success stories on manufacturing landscape of India. The industry has not been adequately acclaimed for sterling achievements in areas such as exports, research & development and innovation. It is time that industry’s key contribution as wheels of nation’s economy gets adequately noticed.

For one, Tyre Industry is self-sufficient in India with indigenous capacities to manufacture practically all kinds of tyres from a moped tyre to mammoth off-the-road tyres. Not many countries in the world can boast of this capability.

Not only has the Tyre Industry worked for a self-reliant India ever since independence but has emerged as a major exporter with Indian manufactured tyres being exported to more than 100 countries in the world including the most discerning ones such as US and European countries. Exports of tyres from India are in the range of Rs 12000 crore per annum (nearly 20% of the industry revenue).

Job creation potential of the Tyre Industry is huge in view of a rich value chain extending from rubber planters to tyre mechanics. Industry supports over one million Natural Rubber (NR) planters since as much as 75% of the NR produced in the country is consumed in tyre manufacturing. Another million or so are engaged in tyre manufacturing, tyre retreading and those employed at tyre dealerships and tyre repair services across the length and breadth of the country.

Indian Tyre Industry is increasingly converging with the world in terms of practices, product quality and research & development. Today India has some of the finest radial tyre manufacturing facilities in the world. International vehicle majors (OEMs) have been rolling out leading brands in India on Indian made tyres underscoring the quality edge. The Indian Tyre Industry is emerging as a force to reckon with in the global manufacturing ecosystem. As many as four Indian tyre companies find a pride of place among the top 30 tyre companies in the world.

At a time when private investments have been hard to come by, Tyre Industry in India has continued to invest handsomely in capacity creation and technology. Ongoing and recently completed investments are to the extent of Rs 51000 crore which is unprecedented in the history of the industry.

There is little doubt that India is in the sweet spot as far as tyre manufacturing goes. Seasoned entrepreneurship, availability of skilled manpower, availability of NR plantations and products surpassing international quality benchmarks –are all the ingredients to make India a hub for tyre manufacturing in the world.

Tyre Industry deserves to be a shining example of Indian manufacturing (much like IT or Pharma in the respective sectors) in view of advancements in technology, contribution to Auto and Transport sectors, job creation potential and growth projections.

Currently, several countries in the world are looking to reduce their dependence on China for political, economic and strategic reasons. US and Japan are openly looking for alternatives to China to source products which offer quality and price competitiveness. And therein lies the opportunity of casting the net wider for exports of tyres from India.

However Indian Tyre Industry can leverage this opportunity and replace China in several key markets only if production and exports are provided a policy push by the Government and bottlenecks are removed. China enjoys huge economies of scale as far as tyre manufacturing is concerned. For instance China exports tyres worth US $15 bn in a year which is nearly double the size of Indian Tyre Industry. Actually China has provided large export incentives to its tyre companies since the manufacturing capacity in China is many times that of its domestic requirements. To insulate its companies from the vagaries of fluctuation in Natural Rubber prices and availability, China is maintaining large reserves of rubber as a state policy.

Corona outbreak can work to India's advantage as the quality of tyres produced in India has received worldwide acclaim. India can leverage this opportunity, if production and exports of tyres is given a strong fillip. That requires a support to the industry much in the same way that Chinese Government has been providing to its tyre companies.

India’s economic engine needs a lot of help from the Government to restart after the lockdown. However support to a champion sector like Tyre Industry which has already proven its credentials as employment and export revenue generator will pay dividends in multiples.

Comments (0)

ADD COMMENT

Link Copied!

Premium tyre manufacturer Hankook has earned significant recognition at the prestigious 2025 WhatTyre Awards for the fifth consecutive year. The UK-based tyre news and product comparison website, which uses a detailed algorithm to evaluate and compare tyres, placed multiple Hankook products on its winners' podium across several key categories.

Hankook’s flagship Ventus evo was awarded the Performance Tyre of the Year, commended for its innovative AI-assisted mixing process that precisely distributes silica for superior wet grip. The tyre also features a reinforced structure for shorter braking distances and is engineered for low rolling resistance, which enhances fuel efficiency and tread longevity. This model recently proved its high performance by achieving a joint fourth-place finish in a major 2025 summer tyre test against 52 competitors.

The company also secured the Electric Tyre of the Year title for its Hankook iON evo, marking the second year in a row this product has won the award. This accolade underscores Hankook's dedicated focus on the electric vehicle market, where its iON range is specifically engineered to meet the unique demands of EVs, such as handling instant torque and supporting heavy battery weight.

Beyond these two category wins, Hankook’s expertise was acknowledged in several other areas. The Ventus Prime 3 X received a Highly Recommended distinction in the SUV category for its balanced all-weather handling and responsive steering. Furthermore, the brand was named a finalist in three additional categories: Winter Tyre of the Year for the Winter i*cept evo 3 and both All-Season Car and SUV Tyre of the Year for the versatile Kinergy 4S 2 line. This breadth of recognition highlights Hankook’s consistent commitment to innovation and quality across its entire product portfolio.

Andrew Bogie, editor at Tyrepress and WhatTyre, said, “WhatTyre wants above all to raise the level of conversation about tyres. Too often, this highly technical product, the subject of huge research and development operations, which has a massive influence on automotive performance, the sustainability of mobility and road safety, is underrated as a distress purchase made in haste.”

Comments (0)

ADD COMMENT

Link Copied!

As the title sponsor of the 2025 Bridgestone World Solar Challenge (BWSC), Bridgestone Corporation introduced a new standard in sustainable motorsport by equipping teams with tyres composed of over 65 percent recycled and renewable materials. This initiative, centred on the company's ENLITEN technology, represented a comprehensive evolution of its sustainability efforts across the entire tyre lifecycle, from material sourcing to end-of-life recycling. The performance of these tyres was proven on the track, with victorious teams in both the Challenger and Cruiser classes utilising them.

The advanced materials were developed through strategic partnerships. In collaboration with ENEOS Corporation, Bridgestone employed precise pyrolysis technology to recover carbon black from end-of-life tyres, which was then used in BWSC tyres for the first time. Similarly, recycled steel was produced from scrap tyres and processed into bead wire with partners Sanyo Special Steel and Nippon Steel, marking another debut application for the race.

Beyond materials, the ENLITEN technology was fundamental to the tyre design, enabling crucial performance characteristics for solar vehicles such as ultra-low rolling resistance, reduced weight and superior wear resistance. This engineering allowed the tyres to withstand the event's 3,000-kilometre extreme conditions while maximising vehicle efficiency. The incorporation of Teijin Aramid's new Twaron Next material further enhanced the product's circular content.

Bridgestone also addressed the environmental impact of logistics by partnering with DHL and its GoGreen Plus solution. The shipment of tyres to Australia utilised sustainable marine fuel, achieving up to an 85 percent reduction in well-to-wake CO₂ emissions. Furthermore, the enhanced durability of the tyres meant each team required significantly fewer sets, reducing the total number supplied. After the event, a partnership with Australian company RubberGem will ensure the used tyres are recycled into high-quality rubber flooring.

This victory marks the third consecutive win in the Challenger class and the fourth in the Cruiser class for teams on Bridgestone tyres. By supporting this premier innovation challenge, Bridgestone reinforces its commitment to accelerating sustainable mobility and nurturing the next generation of engineers.

Challenger Class winner Elias Wawoe, Brunel Solar Team (Delft University of Technology), said, “The last time we won the BWSC was eight years ago, and since then, we have been working towards becoming world champion again. The Bridgestone tyres performed exceptionally well, especially in terms of wear resistance, supporting our journey to victory. The BWSC tyres were a great example of accelerating sustainability in the tyres; through the event, these efforts were showcased. What we try to show is the combination of innovation and striving for a sustainable future.”

Cruiser Class winner Kelvin To, VTC Solar Car Team (Hong Kong Institute of Vocational Education), said, “We have been working on the BWSC for more than 10 years, and winning this competition means a lot to us. Our students from engineering and design put classroom skills into the real-life 3,000-km project of the BWSC. We take part to showcase the latest technology in renewable energy and be part of the force that drives into a sustainable future. Bridgestone tyres were very reliable—no punctures over sand, pebbles and potholes—and they helped us save a lot of energy throughout the trip.”

Bridgestone E8 Commitment Award winner Joel Pitts, Iron Lions Solar Car Team (Greenville High School), said, “We are truly humbled to receive the Bridgestone E8 Commitment Award. Our students and teachers set a goal to build a world class solar car that would qualify and compete in the Challenger Class. This recognition affirms our commitment and drive to become world-class solar teams.”

Hiroshi Imai, Vice President and Senior Officer – Global Motorsports, Bridgestone Corporation, said, “I would like to express my heartfelt gratitude to all the teams, team staff, families, organisers and the many volunteers who contributed to the success of the BWSC. It was truly inspiring to witness the passion of everyone involved come together to create such a remarkable event. We are proud that our tyres equipped with ENLITEN technology supported not only the winning teams but many others throughout the challenge. As both a tyre supplier and the title sponsor, Bridgestone remains committed to supporting the realization of sustainable mobility and the development of future engineers and leaders through the BWSC. With passion, we continue to challenge the limits together with the teams and aim to apply the innovations born in this ‘mobile laboratory’ to future sustainable global motorsports activities.”

Comments (0)

ADD COMMENT

Link Copied!

Chinese tyre manufacturer Linglong Tire has won its first quality award from Germany’s Automobile Club (AvD), marking a breakthrough for Chinese brands in European automotive testing as the industry faces mounting competition.

The company’s Sport Master 4S tyre claimed victory in the price-performance category of AvD's 2025 all-season tyre test, scoring 4.1 out of 5 points in the 205/45 R17 size category. The result saw Linglong beat eight models from established manufacturers in the value-for-money assessment.

“This test victory proves the high quality of our products, confirms our excellent development work in Europe and China, and underlines that high quality and an attractive price are very compatible,” said Wolf Fuder, head of marketing at Linglong in Europe.

The victory represents a significant milestone for Linglong, currently ranked 14th globally amongst tyre manufacturers. The AvD noted that the result demonstrates how “Chinese manufacturers are quickly catching up in terms of quality -- not only in the automotive sector, but also in the tyre sector.”

Linglong has been expanding its European presence through its Serbian manufacturing facility in Zrenjanin, which produces over 14 million tyres annually. The plant forms part of the company’s strategy to serve

The Sport Master 4S tyre underwent development at Linglong’s European development centre in Hanover and testing in Spain, China and Finland. The company said the tyre features a directional V-shaped tread pattern designed for enhanced grip on wet and snowy surfaces, whilst an innovative silica compound aims to reduce rolling resistance and noise.

Linglong’s European operations have been central to its global expansion strategy as Chinese tyre manufacturers seek to establish credibility in developed markets.

Comments (0)

ADD COMMENT

Link Copied!

JK Tyre & Industries has promoted a senior finance executive to commercial director and reshuffled management responsibilities as part of organisational changes.

The Indian tyre manufacturer said Sanjiv Saxena, previously senior vice president for corporate accounts, has been elevated to commercial director with immediate effect. Saxena will join the company’s senior management team and oversee supply chain operations, material procurement and liaison activities.

Saxena, a fellow member of the Institute of Chartered Accountants of India, brings more than 38 years of experience in finance, corporate accounts and direct and indirect taxation to his new role. He has participated in various leadership and management programmes at academic institutions.

The company also announced that Ashish Pandey, currently senior vice president for materials, has been redesignated as senior vice president for off-highway tyres (OHT) and outsourcing. Pandey will remain part of the senior management team and will now be responsible for all highway tyres business, outsourcing operations and coordination for the company’s Mexico operations.

Comments (0)

ADD COMMENT

Link Copied!