JK Tyre is a pioneer in motorsports in India with the credit to transform an unorganised and casual interest in racing into organised motorsport. With the sole purpose of growing the motorsports community in India, the company’s motorsports journey began in the early 1980s when it associated with The Himalayan Rally – India’s premier international event. “Ingraining motorsports in India has always been a key priority for JK Tyre. In India, motorsport is at the key junction of going from a niche to a populous sport, with a cult following,” says Sanjay Sharma, Head – Motorsport, JK Tyre & Industries Limited.

For JK Tyre, motorsport has played a vital role in providing the most potent platform to test tyres in the most extraordinary conditions in absolute terms and to reach out to youth and demonstrate technological prowess to build the brand. Sharma further explains, “Motorsports allow us to continuously test and update our products to offer the best possible tyres for passenger or commercial vehicles. Thanks to its competitive nature, motorsporting activities also inspired us to pioneer the technology used in producing high-performance tyres capable of running in treacherous conditions and at high speeds in racing and rallies.

“More importantly, motorsport is a perfect brand-building exercise for any automobile tyre manufacturer, which allows positioning themselves as an adventurer which  connects with the youth instantly, and excelling and winning also demonstrates the effectiveness of our products. JK Tyre’s name is synonymous with motorsport, and we are committed to making India the motorsport hub of Asia and putting in place a system that is constantly unearthing fresh talent and readying drivers for the global stage.”

Legacy

The company has been associated with a multitude of big and small events happening across India every year. It has invested in motorsport programmes for budding racers interested in taking up motorsport as a career. Today, JK Tyre is present in all the verticals of motorsport, from karting, racing, time-speed-distance navigational events, national and international rallying to 2-wheeler racing, truck racing and off-roading coupled with experiential events and expeditions in the country.

JK Tyre’s National Karting Championship has been running successfully for over 15 years. “Our National Karting Championship is serving as a breeding ground for budding racers. Jehan Daruvala, Arjun Maini, Kush Maini and Yash Aradhya, who have won laurels for the country in the international arena, have all started with us and been our national karting champions,” adds Sharma.

JK Tyre National Racing Championship is the longest-running racing championship in the country, which is in its 24th successive year. It was also the first company to acquire the FIA accredited series Formula BMW and rechristened it as the JK Racing Asia Series, which ran as a support race across F1 tracks in Asia and Europe. Subsequently, the company introduced the series as part of its National Racing Championship as JK Euro Cup to give the Indian racers a chance to race in the FIA accredited Formula 3 cars on their home turf. 

The company was one of the inaugural partners of the franchise based X1 Racing League in 2019 and partners of Racing Team India for its debut at Asian Le Mans 2021. “We have been leading in the Indian National Rally Championship with our ace driver, Arjuna Awardee and also our brand ambassador Gaurav Gill winning the coveted title for the seventh time,” adds Sharma.

According to Sharma, back then, the country lacked the infrastructure required for motorsports, and JK Tyre has been actively developing world-class infrastructure. “To nurture and mentor young talent, we have put together a step by step motorsport progression ladder for budding enthusiasts. We encourage young talent in our karting championships post. They graduate to race in the Indian make Formula 4 cars and then further move to Formula 3 cars in the JK Tyre National Racing Championship. After that, they go on to compete in major international events on a global stage. For this, we also introduced India’s first motorsport academy to foster the spirit of young racers,” elaborates Sharma.

Grooming New Breeds

Currently, JK Tyre has the best grid of rally drivers in the Indian National Rally Championship. Along with Indian rally ace Gaurav Gill’s expertise, the company has kickstarted a Rally Academy where Gaurav himself mentors its team of rally drivers.

“An important part of our goal when we became involved with motorsport was to develop the sport and support its sportsmen, and not just use it for product development. Today, we are proud to state that 90 percent of Indians flying the national flag globally are in one way or other have been a part of the JK Tyre development programme. When the Indian National Anthem plays on an international podium, it is indeed a proud moment for us,” says Sharma.

Tyre Test On Racing Turf

For JK Tyre, motorsport is essential in tyre development as it provides an organic testing ground for its products. The conditions in motorsports are not simulated and prove effective in comprehending actual results on the ground, without parameters and conditionalities.

 Motorsport drivers have a more diverse range of needs for their tyres, challenging to meet and balance the off-road rally events tyres on the track. Racing events are different and call for different tyre design approaches. Major performance expectations from tyres are extremely good longitudinal grip for quick braking and acceleration and excellent lateral grip for sharp cornering. They must be robust enough to operate in different terrains and on various surfaces without any punctures and structural damage. These requirements push tyre designers to the limits and constantly make designers think out of the box. “To meet the performance requirements of motorsport tyres, unique tyre pattern designs, constructions and compounds have to be developed. Few of these designs and compounds are horizontally deployed in commercial tyres as well to enhance the performance,” says Sharma.

 Gaining Popularity

Sharma thinks that motorsport is gaining traction in India. He adds that while cricket remains the preferred sport, motorsport still is the second most-watched sport in India. “Motorsport is a unique combination of man and machine. And with technology advancing, the sport also has seen much advancement in the country. In the last 10 years, the way progress has been made is almost at par with the world. The Indian motorsports industry has grown multifold over the past few years and will continue on this growth path in the future as well. With increasing participation in international rallies and events, the country’s role in global motorsports has never been this recognised.

“From Khel Ratna Deepa Mallik to Padma Shri Narain Karthikeyan and from Arjuna Awardee Gaurav Gill to Pradhan Mantri Bal Puruskar awardee Yash Aradhya, they are all standing examples of motorsport getting its due recognition. Over the years, we have seen many auto and auto ancillary manufacturers use this platform in one way or another, either by participating in the sport or using it to test their products. In any case, the industry participation is unparallel to any other sport,” explains Sharma.

Women In Motorsports

Sharma claims Initiatives of JK have encouraged the Federation of Motor Sports Clubs of India (FMSCI) to focus on women in motorsport. Today in India, there is a commission that only concentrates on women in motorsport with its principal supporter JK Tyre. Over the years, JK Tyre has also played a proactive role in encouraging women to take to the sport, and its efforts have yielded satisfying results.

“JK Tyre adopted FIA’s highly successful initiative: the Girls on Track (GoT) programme, to spread awareness at the grassroots level and encourage girls to come to the race track and take to the sport. The event attracted a huge number of entries from young girls from across the country,” adds Sharma.

Sneha Sharma and Mira Erda emerged from JK Tyre’s karting programmes and are now competing in international formula racing. In fructification of these efforts, the JK Tyre National Racing Championship also features an all-women’s motor racing team. In addition to this, the company has specially curated women-centric TSD events like the Times Women Drive, Defence Wives Power Drive, FICCI Flo and Rally to the valley, which are the most awaited events in the calendar. “Today, in any and every vertical of motorsport, there is almost up to 20 percent participation of women on each grid,” adds Sharma.

Going Forward

JK Tyre will continue to consolidate its partnership with motorsports across verticals and continue investing in technology and bringing India closer to world standards. “We have already seen a tremendous growth of motorsport in the past decade. However, there’s still a long way to go. We pride ourselves on our active participation in almost every vertical of motorsport event happening in the country and will continue to do so in the forthcoming years. While the pandemic may have slowed the progress, the motorsport industry will be back in action with the upcoming seasons to look forward,” concludes Sharma.(TT)

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Goodyear is set to debut its first retail concept store in Detroit, the Goodyear Motor City Garage, just in time for the 2026 Woodward Dream Cruise. The opening coincides with a historic aerial display, as two Goodyear Blimps will fly over the Motor City for the first time in nearly two decades. This dual-blimp appearance will provide a bird's-eye view of the automotive spectacle, which annually draws over 40,000 classic vehicles and more than one and a half million enthusiasts.

The new garage will open on 15th August at eight in the morning at 3075 East Grand Boulevard. This specialised auto service centre functions as a hub for car culture, similar to destination retail concepts like a Starbucks Reserve Roastery. While offering expert services such as tyre sales, oil changes, alignments, brake service and battery replacement, the space also showcases the company’s technological innovations and storied heritage.

A custom Detroit-themed Eagle racing tyre, laser-carved with a tribute to the city, will be on display alongside a 1973 Ford Mustang convertible from ‘The Mary Tyler Moore Show’ and a 1977 Pontiac Firebird Trans Am ‘Bandit’. The Dream Cruise weekend will also feature new remote-controlled mini blimps, with further details to be announced on social media. The event honours Detroit engineers who once raced along Woodward Avenue, and Goodyear’s ties to the city date back to the early 1900s when Henry Ford collaborated with the company.

The Motor City Garage exemplifies Goodyear’s broader transformation, which includes approximately 1,500 new products planned for 2026 and a focus on higher-performance tyres. As the only major tyre manufacturer headquartered in United States, based in Akron, Ohio, Goodyear is striving to become more consumer-focused and digitally connected. The company also offers mobile installation service in 28 markets, including Detroit, allowing for tyre servicing at customer locations. Woodward Avenue remains a symbolic stretch where millions of Goodyear tyres have left their mark.

Mark Stewart, CEO, Goodyear, said, "Some of the best vehicles in the world have been laying down Goodyear rubber in Detroit since Henry Ford put them on his 999 race car in 1901. From track to tarmac to trail, Goodyear makes tyres worth bragging about, and we'll be doing just that during the Woodward Dream Cruise. Whether you're an enthusiast looking for ultra-high performance or just need help picking the best tyres to get your SUV through the school pick-up line, we're looking to show you how easy Goodyear can make vehicle care. Detroit's car culture makes it the perfect place to showcase our new retail concept alongside our Mobile Garage service that can install tyres and service your vehicle right in your driveway."

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Bridgestone India, a subsidiary of Japan’s Bridgestone Corporation, has marked three decades of operations in the country with a commemorative ceremony in New Delhi. The event functioned as a strategic review of the company’s deep-rooted presence in the region, bringing together a wide array of automotive executives, government officials and supply-chain collaborators. Senior management used the occasion to reaffirm the organisation's long-term commitment to the subcontinent, highlighting the mutual growth achieved through sustained industrial cooperation.

The ceremony was elevated by the presence of the Japanese Ambassador to India, H.E. ONO Keiichi, who acted as the guest of honour for the evening. His attendance underscored the diplomatic and economic importance of the bilateral ties that have supported the company’s expansion. During the proceedings, Bridgestone formally acknowledged the critical role played by its local allies and manufacturing partners, whose operational support has been fundamental to navigating the competitive Indian automotive landscape over the decades.

While the celebrations looked towards the future, they also provided a moment to evaluate the company’s evolutionary path within the country. The initial foray into India began with commercial activities in 1996, but the true industrial footprint was established two years later when production commenced at the Pithampur complex in Madhya Pradesh. Subsequent capacity enhancements, notably the 2013 addition of the Chakan facility near Pune, allowed the firm to scale its operations to meet the surging domestic demand for diversified tyre products.

In a bid to stay ahead of technological curves, Bridgestone inaugurated a specialised Satellite Technology Centre at its Pune site in 2025. This research hub is designed to localise the development of premium-grade tyres, concentrating on the entire lifecycle from raw material experimentation to final product engineering for Indian roads. This strategic move is intended to embed advanced research capabilities directly within the local manufacturing ecosystem, ensuring that regional offerings align with global ‘Dan-Totsu’ quality standards.

As the company transitions into its next operational decade, leadership is pivoting towards a robust agenda centred on sustainable transportation and digital mobility solutions. The firm currently supplies a comprehensive portfolio covering passenger vehicles, heavy-load trucks and off-road machinery, all engineered for local climatic and road conditions. With a strengthened technological base and a mature distribution network, Bridgestone India is positioning itself to be a primary catalyst in the country’s ongoing infrastructure modernisation and vehicular safety evolution.

H.E. ONO Keiichi, Ambassador Extraordinary and Plenipotentiary to India & the Kingdom of Bhutan, said, “Bridgestone India's 30-year journey is not merely the story of the growth of a company; it is also a symbol of the success of Japan-India economic cooperation. Since its establishment in 1996, the company has grown alongside the Indian market and has made significant contributions to India's industrial development and the evolution of mobility through its investments in plants in Madhya Pradesh and Maharashtra.”

Ankit Asthana, IAS, Additional Managing Director, Madhya Pradesh Industrial Development Corporation, said, “The story of Bridgestone in Madhya Pradesh is not merely the success of one company; it is an example of how visionary corporate leadership and responsive governance can together create lasting economic and social value. This collaboration has not only contributed to the company’s growth but has also strengthened the industrial ecosystem of our state by generating employment, supporting ancillary industries and promoting responsible manufacturing.”

Nobuyuki Tamura, Member of the Board, Representative Executive Officer, EAST CEO, Bridgestone Corporation, said, “The first 30 years established a strong foundation, and the next 30 years will create new possibilities. Throughout our journey in India, we have remained guided by our Mission, ‘Serving Society with Superior Quality’, and our commitment to creating value for society through safety, sustainability, innovation and quality. India today plays a significant role in Bridgestone’s regional and global growth strategy. Looking ahead, we will further strengthen our commitment to India, including through the previously announced passenger car tyre expansion plan, preparations for which are already underway, while continuing to enhance our R&D capabilities to meet the increasingly sophisticated needs of the Indian market. Together with our partners and stakeholders, we will continue to innovate, grow and contribute to a safer, more sustainable and more connected future of mobility.”

Rajarshi Moitra, Managing Director, Bridgestone India, said, “Bridgestone India has contributed to India's growth through investment, employment generation, manufacturing excellence, technology development, local sourcing and skill development. As we enter the next phase, our focus will remain on translating Bridgestone's global capabilities into locally relevant products and solutions, strengthening responsible manufacturing, deepening partnerships across the automotive value chain, and addressing the evolving needs of mobility, society and the environment.”

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The Yokohama Rubber Co., Ltd., has confirmed its role as the official tyre supplier for a significant portion of the upcoming Asia Cross Country Rally (AXCR), with 12 competing teams and 20 vehicles set to utilise its GEOLANDAR M/T G003 mud-terrain tyres. The 2026 edition of Asia’s largest cross-country rally is scheduled to take place from 10 to 15 August 2026. This announcement follows a dominant streak for the tyre manufacturer, as vehicles equipped with GEOLANDAR tyres have secured the overall championship in three of the last four rallies, with victories in 2022, 2023 and 2025.

Among the prominent contenders receiving support is the defending champion, Team Mitsubishi Ralliart, which triumphed in 2025 and also claimed the title in 2022. The team is entering three Mitsubishi Triton pickup trucks for this year’s race, with a driver lineup that includes Chayapon Yotha, a two-time overall champion, Katsuhiko Taguchi and Kazuto Koide. The squad is aiming for consecutive victories on the Yokohama tyres.

Additional leading teams will also compete on the GEOLANDAR tyres, including TOYOTA GAZOO RACING INDONESIA, which previously achieved a championship and second-place finish in 2023 with its Toyota Fortuner. The roster of supported teams further includes the GEOLANDAR FORTUNER takuma-gp, driven by 2023 champion Takuma Aoki, the ISUZU SUPHAN TRANE TITANIUM YOKOHAMA NEXZTER RALLY TEAM, which is expanding to three vehicles after a fourth-place finish last year, and CUSCO Racing with two entries. Yokohama Rubber is also extending its support to diverse teams, including those featuring female drivers.

The GEOLANDAR M/T G003 tyre is distinguished by its robust and aggressive design, providing superior traction and durability across challenging off-road surfaces such as mud, gravel and sand. The tyre’s extended lifespan and reliable performance on varied terrain have been consistently validated in numerous international off-road competitions, reinforcing the brand’s reputation in the rally community.

The AXCR, first held in 1996 and officially sanctioned by the FIA, is a gruelling event comparable to the Dakar Rally. For 2026, the rally will be entirely hosted within Thailand, covering an approximate 2,000-kilometre route from Pattaya to Phitsanulok. Competitors will navigate a demanding assortment of landscapes, including mountainous regions, dense jungles, coastal beaches and agricultural plantations, testing both vehicle and tyre durability to the limit.

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Italian bicycle tyre manufacturer Vittoria has launched Tire Finder, a digital tool on its website designed to streamline the tyre selection process. The platform offers a personalised recommendation system that guides each cyclist towards the most suitable Vittoria products based on individual riding profiles.

The tool operates by posing a structured series of queries regarding a rider’s preferred discipline, style, terrain, priorities and performance goals. Responses generate a tailored selection, complete with explanations for each recommendation, covering road, mountain bike, gravel, BMX and commuting applications. An additional Mix & Match feature enables customised front and rear combinations to enhance grip, rolling efficiency and control for specific performance targets.

Catering to novices purchasing their first tyres and experienced racers seeking specialised setups, Tire Finder simplifies the decision-making process. The system delivers a personalised configuration that prioritises the rider’s specific ambitions, ensuring an informed and efficient path to the ideal tyre arrangement.

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