JK Tyre is a pioneer in motorsports in India with the credit to transform an unorganised and casual interest in racing into organised motorsport. With the sole purpose of growing the motorsports community in India, the company’s motorsports journey began in the early 1980s when it associated with The Himalayan Rally – India’s premier international event. “Ingraining motorsports in India has always been a key priority for JK Tyre. In India, motorsport is at the key junction of going from a niche to a populous sport, with a cult following,” says Sanjay Sharma, Head – Motorsport, JK Tyre & Industries Limited.

For JK Tyre, motorsport has played a vital role in providing the most potent platform to test tyres in the most extraordinary conditions in absolute terms and to reach out to youth and demonstrate technological prowess to build the brand. Sharma further explains, “Motorsports allow us to continuously test and update our products to offer the best possible tyres for passenger or commercial vehicles. Thanks to its competitive nature, motorsporting activities also inspired us to pioneer the technology used in producing high-performance tyres capable of running in treacherous conditions and at high speeds in racing and rallies.

“More importantly, motorsport is a perfect brand-building exercise for any automobile tyre manufacturer, which allows positioning themselves as an adventurer which  connects with the youth instantly, and excelling and winning also demonstrates the effectiveness of our products. JK Tyre’s name is synonymous with motorsport, and we are committed to making India the motorsport hub of Asia and putting in place a system that is constantly unearthing fresh talent and readying drivers for the global stage.”

Legacy

The company has been associated with a multitude of big and small events happening across India every year. It has invested in motorsport programmes for budding racers interested in taking up motorsport as a career. Today, JK Tyre is present in all the verticals of motorsport, from karting, racing, time-speed-distance navigational events, national and international rallying to 2-wheeler racing, truck racing and off-roading coupled with experiential events and expeditions in the country.

JK Tyre’s National Karting Championship has been running successfully for over 15 years. “Our National Karting Championship is serving as a breeding ground for budding racers. Jehan Daruvala, Arjun Maini, Kush Maini and Yash Aradhya, who have won laurels for the country in the international arena, have all started with us and been our national karting champions,” adds Sharma.

JK Tyre National Racing Championship is the longest-running racing championship in the country, which is in its 24th successive year. It was also the first company to acquire the FIA accredited series Formula BMW and rechristened it as the JK Racing Asia Series, which ran as a support race across F1 tracks in Asia and Europe. Subsequently, the company introduced the series as part of its National Racing Championship as JK Euro Cup to give the Indian racers a chance to race in the FIA accredited Formula 3 cars on their home turf. 

The company was one of the inaugural partners of the franchise based X1 Racing League in 2019 and partners of Racing Team India for its debut at Asian Le Mans 2021. “We have been leading in the Indian National Rally Championship with our ace driver, Arjuna Awardee and also our brand ambassador Gaurav Gill winning the coveted title for the seventh time,” adds Sharma.

According to Sharma, back then, the country lacked the infrastructure required for motorsports, and JK Tyre has been actively developing world-class infrastructure. “To nurture and mentor young talent, we have put together a step by step motorsport progression ladder for budding enthusiasts. We encourage young talent in our karting championships post. They graduate to race in the Indian make Formula 4 cars and then further move to Formula 3 cars in the JK Tyre National Racing Championship. After that, they go on to compete in major international events on a global stage. For this, we also introduced India’s first motorsport academy to foster the spirit of young racers,” elaborates Sharma.

Grooming New Breeds

Currently, JK Tyre has the best grid of rally drivers in the Indian National Rally Championship. Along with Indian rally ace Gaurav Gill’s expertise, the company has kickstarted a Rally Academy where Gaurav himself mentors its team of rally drivers.

“An important part of our goal when we became involved with motorsport was to develop the sport and support its sportsmen, and not just use it for product development. Today, we are proud to state that 90 percent of Indians flying the national flag globally are in one way or other have been a part of the JK Tyre development programme. When the Indian National Anthem plays on an international podium, it is indeed a proud moment for us,” says Sharma.

Tyre Test On Racing Turf

For JK Tyre, motorsport is essential in tyre development as it provides an organic testing ground for its products. The conditions in motorsports are not simulated and prove effective in comprehending actual results on the ground, without parameters and conditionalities.

 Motorsport drivers have a more diverse range of needs for their tyres, challenging to meet and balance the off-road rally events tyres on the track. Racing events are different and call for different tyre design approaches. Major performance expectations from tyres are extremely good longitudinal grip for quick braking and acceleration and excellent lateral grip for sharp cornering. They must be robust enough to operate in different terrains and on various surfaces without any punctures and structural damage. These requirements push tyre designers to the limits and constantly make designers think out of the box. “To meet the performance requirements of motorsport tyres, unique tyre pattern designs, constructions and compounds have to be developed. Few of these designs and compounds are horizontally deployed in commercial tyres as well to enhance the performance,” says Sharma.

 Gaining Popularity

Sharma thinks that motorsport is gaining traction in India. He adds that while cricket remains the preferred sport, motorsport still is the second most-watched sport in India. “Motorsport is a unique combination of man and machine. And with technology advancing, the sport also has seen much advancement in the country. In the last 10 years, the way progress has been made is almost at par with the world. The Indian motorsports industry has grown multifold over the past few years and will continue on this growth path in the future as well. With increasing participation in international rallies and events, the country’s role in global motorsports has never been this recognised.

“From Khel Ratna Deepa Mallik to Padma Shri Narain Karthikeyan and from Arjuna Awardee Gaurav Gill to Pradhan Mantri Bal Puruskar awardee Yash Aradhya, they are all standing examples of motorsport getting its due recognition. Over the years, we have seen many auto and auto ancillary manufacturers use this platform in one way or another, either by participating in the sport or using it to test their products. In any case, the industry participation is unparallel to any other sport,” explains Sharma.

Women In Motorsports

Sharma claims Initiatives of JK have encouraged the Federation of Motor Sports Clubs of India (FMSCI) to focus on women in motorsport. Today in India, there is a commission that only concentrates on women in motorsport with its principal supporter JK Tyre. Over the years, JK Tyre has also played a proactive role in encouraging women to take to the sport, and its efforts have yielded satisfying results.

“JK Tyre adopted FIA’s highly successful initiative: the Girls on Track (GoT) programme, to spread awareness at the grassroots level and encourage girls to come to the race track and take to the sport. The event attracted a huge number of entries from young girls from across the country,” adds Sharma.

Sneha Sharma and Mira Erda emerged from JK Tyre’s karting programmes and are now competing in international formula racing. In fructification of these efforts, the JK Tyre National Racing Championship also features an all-women’s motor racing team. In addition to this, the company has specially curated women-centric TSD events like the Times Women Drive, Defence Wives Power Drive, FICCI Flo and Rally to the valley, which are the most awaited events in the calendar. “Today, in any and every vertical of motorsport, there is almost up to 20 percent participation of women on each grid,” adds Sharma.

Going Forward

JK Tyre will continue to consolidate its partnership with motorsports across verticals and continue investing in technology and bringing India closer to world standards. “We have already seen a tremendous growth of motorsport in the past decade. However, there’s still a long way to go. We pride ourselves on our active participation in almost every vertical of motorsport event happening in the country and will continue to do so in the forthcoming years. While the pandemic may have slowed the progress, the motorsport industry will be back in action with the upcoming seasons to look forward,” concludes Sharma.(TT)

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The Yokohama Rubber Co., Ltd. has been selected as the official tyre supplier for the groundbreaking FIA Extreme H World Cup, the world's first hydrogen-powered motorsport series. The company will supply its GEOLANDAR brand of tyres for the championship, which is scheduled to commence next month in Saudi Arabia. The company will also continue to supply GEOLANDAR tyres for the Extreme E off-road electric vehicle series, which holds its final event on 4–5 October in Saudi Arabia.

Central to both the Extreme H and Extreme E series is a shared mission to advance sustainability and equality. The championships serve as dynamic platforms to promote environmental awareness and demonstrate cutting-edge technologies while also enforcing a strict mandate for gender parity by requiring each team to field one male and one female driver. The Extreme H series will feature eight international teams operating the Pioneer 25, a cutting-edge hydrogen fuel cell vehicle capable of generating 550 horsepower and accelerating from 0 to 100 kmph in 4.5 seconds. The global significance of this new championship is expected to draw a worldwide television audience across multiple continents.

As the predecessor to Extreme H, the Extreme E series utilised the high-performance all-electric Odyssey 21 vehicle. All teams competing in the new hydrogen series will also participate in this final Extreme E event, marking the conclusion of the electric championship as it transitions towards a hydrogen future.

In alignment with the environmental principles of these series, Yokohama Rubber will provide a specially developed prototype tyre based on its GEOLANDAR X-AT model. This tyre has been engineered with a significantly increased ratio of sustainable materials, comprising 38 percent renewable and recycled content. It has also been fortified with enhanced durability characteristics to withstand the unique demands of heavy hydrogen-powered and electric off-road racing vehicles.

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Hankook Tire is advancing its future mobility leadership through strategic open innovation and collaborative design projects. This effort was showcased at the company’s recent Design Innovation Day 2025, held at its Pangyo Technoplex headquarters. The event serves as a platform to present new solutions integrating sustainability, innovation and design while reinforcing partnerships with global technology leaders.

A major focus was the unveiling of two key outcomes from Hankook’s ongoing Design Innovation Project. The first was ‘Sustainable Concept Tyre’, an embodiment of the company’s ESG vision. Developed using advanced 3D printing technology, it is constructed from renewable and recycled materials. Its distinctive organic design was realised in collaboration with Harvestance using specialised engineering software.

The second reveal was the WheelBot 2, a multi-directional mobility platform developed with robotics startup CALMANTECH. This advanced robotic wheel system, equipped with tri-axial spherical tyres, demonstrates new possibilities for movement. Its potential was illustrated through a live demonstration of the PathCruizer, a two-seater pod concept powered by the WheelBot technology.

Beyond product reveals, the event highlighted Hankook’s commitment to knowledge sharing, featuring a presentation on 3D printing advancements from LG Electronics. These collaborations are central to Hankook’s strategy of strengthening its technology leadership. Since 2012, the company has partnered with world-renowned design universities and technology firms, consistently earning prestigious international design awards and solidifying the premium stature of its global brand.

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Indian tyre maker to pass full benefit of tax cuts to customers from 22 September

CEAT Limited said on Thursday it would reduce prices across its entire tyre range following the Indian government’s decision to cut goods and services tax (GST) rates on tyres, with the full benefit being passed on to customers.

The Mumbai-based tyre manufacturer said new prices would take effect from 22 September, covering commercial, agricultural, passenger vehicle and two-wheeler segments.

India’s 56th GST Council meeting approved significant reductions in tax rates for the tyre industry. GST on new pneumatic tyres was cut to 18% from 28%, whilst tractor tyres and tubes will attract a reduced rate of 5%.

“We thank the Government of India and the GST Council for their timely and progressive decision to rationalise tax rates in the tyre sector,” said Arnab Banerjee, Managing Director & CEO of CEAT Limited.

“The reduced GST slabs will greatly benefit the tyre industry and consumers alike. Not only will it lower the cost of owning and operating a vehicle for customers across various segments, but by making tyres more affordable to replace, it will also make our roads safer.”

Banerjee added the move would “spur formalisation and greater compliance, while also fostering sustainable growth in the sector.”

The GST rate cuts represent a significant policy shift for India’s automotive sector, where high taxation has been a longstanding concern for manufacturers and consumers.

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The Yokohama Rubber Co., Ltd. has been officially recognised as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry (METI). The designation, which was granted on 1 September 2025, identifies companies that are thoroughly prepared for digital transformation as outlined by the Digital Governance Code.

This certification acknowledges Yokohama Rubber's comprehensive strategy for digital transformation, which is built on three core objectives: advancing business strategy, contributing to sustainability and reinforcing its IT infrastructure. Central to this effort is the company's proprietary AI framework, HAICoLab (Humans and AI ColLaborate), which drives group-wide digital initiatives. These include improving productivity, innovating processes, developing digital talent and building a global cloud-based IT system. The certification confirms that the company's efforts not only meet METI's stringent criteria but also demonstrate appropriate disclosure of information to its stakeholders.

Moving forward, the company said it will continue to leverage data from its entire value chain to adapt to a dynamic business environment. The company aims to enhance customer value, pursue sustainable innovation and transform its corporate culture to strengthen its competitive position and ensure long-term growth.

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