Kumho Tire USA, one of the world's leading tyre manufacturers, has added three new tyres to its lineup of ultra-high-performance tyres. The new tyres – Ecsta Sport All-Season PA71, Ecsta Sport PS72 and Ecsta Sport S PS72 – were showcased at the recently concluded SEMA 2024 event in Las Vegas and will be available in the spring of 2025.

Featuring wide and stiff outside tread blocks and zig-zag grooves on the inside tread blocks, the Ecsta Sport All-Season PA71 is an all-season tyre that enhances grip and traction in any weather condition without sacrificing performance. The lateral grooves in the tread design further aid in water drainage and maintain performance in wet weather. Equipped with proprietary ‘K-NOISE DEFENDER’ dimple design, the tyre provides excellent low-noise performance. The tyre also comes with a 50,000-mile (around 80,000 km) treadwear warranty to stand out as the perfect all-season tyre.

The Ecsta Sport PS72 and Ecsta Sport S PS72, on the other hand, are the most advanced ultra-high-performance summer tyres developed by Kumho Tire. Featuring an enhanced compound and special tread design, these summer tyres provide maximum traction and excellent performance in handling, stability, cornering and steering response in the rain as well as summer. Both the tyres come with a 30,000-mile (around 48,000 km) treadwear warranty.

Shawn Denlein, President – Sales and Marketing, Kumho Tire USA, said, "We are introducing our most technologically advanced ultra-high-performance tyres that set a new standard for what a high-performance tyre can and should be. We are continuing to deliver superior tyres with exceptional warranties at extremely competitive price points, which is what customers can and should expect from Kumho Tire.

"The Ecsta Sport All-Season PA71 delivers a combination that is hard to find. It offers true performance and grip, is excellent in wet weather and features a high-mileage warranty. This tyre pushes the limits of what is possible in an all-season, high-performance tyre.

"The Ecsta Sport PS72 and Ecsta Sport S PS72 product line sets Kumho Tire apart in the ultra-high-performance tyre space. The magic is in the details, and we left no stone unturned to design tyres with the mission to unleash peak performance and include an impressive tread wear warranty."

The Ecsta Sport All-Season PA71 is available in 56 sizes, ranging from 16-inch to 21-inch, whereas the Ecsta Sport PS72 is available in 56 sizes, ranging from 17-inch to 21-inch, and the Ecsta Sport S PS72 in 52 different sizes, ranging from 18-inch to 22-inch.

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RuLa-BRW GmbH, a prominent independent retreader of commercial vehicle tyres, a longstanding partner in the AZuR network and a key component of the German tyre circular economy, is celebrating its 25th anniversary. Based in Königs Wusterhausen near Berlin, the company is marking this milestone by launching a significant growth initiative focused on modernising its production capabilities and broadening its market reach.

Since its establishment a quarter-century ago, the company has evolved from a regional supplier into a recognised specialist in tyre retreading. Throughout this period, its core mission has centred on the economical reuse of high-quality tyre casings. This approach not only delivers substantial cost reductions for fleet operators but also plays a vital role in conserving raw materials, reinforcing the company’s longstanding commitment to sustainable practices within the commercial vehicle sector.

Looking forward, the company is undertaking substantial investments in state-of-the-art production technology. This strategic move is designed to elevate retreading quality, enhance operational efficiency and ensure robust competitiveness in the evolving market. This focus on technological advancement comes in response to several converging industry trends, including escalating raw material prices, stringent climate change regulations and the persistent pressure on fleet operating costs. These factors are collectively driving heightened demand for retreaded tyres as a viable, economical alternative to new tyres.

In conjunction with its production upgrades, RuLa-BRW is actively expanding its sales network to meet this growing demand. The company’s dual-pronged strategy of investment and expansion underscores a strong vote of confidence in the future of the retreading industry. By extending the life cycle of durable tyre casings, retreaded tyres significantly reduce energy consumption, material usage and carbon dioxide emissions, solidifying their role as a cornerstone of sustainable logistics and the broader circular economy.

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Falken Tyre Europe GmbH is embarking on a new brand initiative designed to put its all-terrain capabilities to the test in a practical, real-world environment. The Falken Adventure Camp, set to take place in New York State from 28 May to 7 June 2026, will place the Falken WILDPEAK A/T AT3WA tyre at the heart of an immersive driving experience. Participants will navigate a curated route through a diverse range of landscapes, from bustling urban settings to serene forests, gravel paths and remote countryside trails, showcasing the tyre’s adaptability.

The WILDPEAK A/T AT3WA is engineered for drivers whose journeys frequently shift between paved roads and unpaved terrain. This event aims to make that transition tangible, demonstrating the tyre’s competence in both everyday commuting and more rugged off-road conditions. Its selection for the camp is bolstered by a recent industry accolade; in September 2025, the tyre secured first place overall in a prestigious off-road tyre test, outperforming six competing all-terrain models. It was specifically praised for its exceptional performance on loose surfaces, including reliable traction, short braking distances and consistent lateral grip.

The Adventure Camp’s philosophy steers clear of extreme off-road challenges, instead focusing on authentic driving scenarios that highlight the tyre’s versatility. The planned journey is intended to illustrate how modern mobility can harmoniously coexist with nature-focused exploration. Enthusiasts interested in participating can submit their applications through the dedicated campaign website until the end of March 2026.

This initiative represents Falken’s broader strategic shift towards more experiential marketing. By moving beyond traditional product presentations, the company seeks to create memorable encounters where drivers can directly experience product performance. The goal is to make the tyre’s strengths tangible within genuine, relatable driving contexts, fostering a deeper connection between the consumer and the brand.

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The Association of Natural Rubber Producing Countries (ANRPC) hosted representatives from NOMURA JIMUSHO, INC. at its Kuala Lumpur Secretariat on 12 February 2026. The visit facilitated strategic discussions between ANRPC Secretary-General Dr Suttipong Angthong, his team and the firm’s Yoshiyuki Hosaka and Taichi Nomura.

Deliberations focused on ANRPC’s core strategic objectives, which include boosting productivity and lowering production costs. Other key areas of discussion involved strengthening downstream value addition, creating diversified income sources and tapping into the environmental value of natural rubber. Central to the dialogue was the overarching goal of improving livelihoods for smallholder farmers.

The exchange highlighted a mutual commitment to advancing sustainable growth and circular economy models within the sector. The meeting underscored the critical role of enhanced partnerships in navigating current industry challenges and capitalising on emerging global opportunities.

The collaborative spirit of the visit reinforced a shared dedication to fostering a more sustainable, resilient, and environmentally conscious future for the natural rubber industry.

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Trelleborg Tires is set to introduce a significant performance assurance programme at the upcoming Commodity Classic in San Antonio, scheduled from 25 to 27 February. This new initiative guarantees up to 5,000 hours of certified tread wear for several of its key rear tyre ranges, including the TM1060, TM1000, TM900 and TM800 ProgressiveTraction models. The offer underscores the company’s dedication to providing durable solutions that deliver tangible value, enabling farmers to extend equipment operation, minimise downtime and safeguard their investments under rigorous field conditions.

Access to this guarantee is provided exclusively through the Trelleborg Premium Care Portal. This platform not only facilitates secure registration but also connects customers with expert support and personalised advice aimed at optimizing tyre longevity and performance.

Attendees at Booth #1171 will have the opportunity to explore the company’s latest advancements in agricultural tyres, particularly for high-horsepower tractors. Featured exhibits will include the TM1000 ProgressiveTraction in size VF800/70R38, the TM900 ProgressiveTraction in 710/70R42 and the TM800 PowerFlex in VF650/65R38, which showcases a newly engineered tread pattern for improved roadability and field performance. Additionally, the TM200 ProgressiveTraction for vineyard and orchard applications will be on display in size VF440/65R24.

Each of these products integrates Trelleborg’s patented ProgressiveTraction technology, characterised by a distinctive double-edge lug design. This innovation enhances traction, stability and self-cleaning capabilities, effectively reducing slippage and vibration while boosting fuel efficiency and prolonging tread life. Visitors can also learn about Pressure Field Operation (PFO) technology, which allows tyres to perform optimally at lower inflation pressures in specific conditions without sacrificing load capacity. Through these farmer-centric innovations, Trelleborg continues to reinforce its leadership in the agricultural sector by helping producers achieve greater productivity and operational efficiency over the long term.

Tom Rodgers, Commercial Director, Trelleborg Tires, said, “We know that tyre replacement represents a significant operational cost for farmers. With this 5,000-hour performance guarantee, we stand firmly behind our ProgressiveTraction technology and offer a clear commitment to long-term performance.”

Andrea Masella, Marketing Director Agriculture North America, said, “With every innovation, we design our tyres from the soil up to perform where it matters most — in our customers’ fields. By combining advanced engineering with a 5,000-hour certified performance commitment, we provide farmers with solutions that maximise productivity, protect their investment and support long-term operational success.”

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