Three Lions (Motif for English National Identity) Safari Rally (The Hare Race)
Started initially as the Coronation rally in 1953, the Safari Rally was initiated whilst Queen Elizabeth was on her honeymoon in Kenya. It was later known as the East African Rally, Malboro Rally,KCB Rally, and today's WRC Safari Rally. It has now evolved to be the biggest motoring event in the African continent, eclipsing the Dakar rally. After three decades, it was moved out of the continent in 2008 due to terror threats in Mauritania. Another is the South African Grand Prix, which was part of Formula One Circuit until 1993 when it was discontinued due to financial problems. Sadly there are just over 500 registered rally drivers in the East African region. A sport that is loved by many has very few participants.
Initially, the 3200 kilometers safari took five days from May 27th to June 1st, 1953, from Nairobi to Morogoro in Tanzania and back to Nairobi. The second leg took the drivers to Kampala (Uganda) and back to Nairobi through dusty roads and paths that no routes existed. Rules were simple, get a document signed by the majors in Dar and Kampala in the shortest time possible, and you would be declared the winner. Clearly, the event organizers were not worried about fax machines, GPS or accompanying teams.
The WRC Safari rally this year did not disappoint despite coming after a 19-year-old hiatus. It was held in a 48,000-acre—Soysambu Conservancy against a backdrop of giraffes, lions, elephants and leopards. The eventual winner was Sebastien Ogier, a pre-event favourite. Covering an overall distance of 1,113 km and a travel distance of 813 km, he and his team emerged winners riding on the Toyota Gazoo Racing WRT. Local heroes Onkar Rai and Drew Sturrock were winners in the WRC Category 3. Kudos.
A Rhino (The tortoise race)
In the hare and tortoise tale, an enduring theme is that "The race is not for the swift but for those who endure it". A rhino charge is an annual event held in remote and wild areas in Kenya. It is an Off-road 4x4 competition in Kenya that seeks to conserve and protect Kenyan Mountain Range Eco-systems (Water Towers). Today, the Rhino Ark Charitable Trust has raised over USD 16 million for erecting a fence that is 650 km long, and this has reduced the human-wildlife conflict. Funds have also been channelled into protecting the endangered Rhino.
Termed as an endurance race, the entrants must visit several guard posts, while travelling the shortest possible route across a merciless, trackless and often rocky terrain. As if not enough, speed is penalized. Restricted to 65 entrants, the 4x4 drivers have to cover a distance of approximately 100 km in 10 hours (Max) by ensuring that every guard post is visited. The winner is the entrant who visits all the GPS posts provided in the shortest distance possible. Only 65 entrants are allowed. It is my all-time favourite motorsport—a real test of man and machine versus nature.
The Rhino charge route remains a secret until the day of the event to prevent competitors from looking up the route on GPS ahead of time. It is the ultimate test of bravery and level of skill in off-road driving and navigation. A little like the driving through the sand dunes in Dubai laced with the wild thrill of the unknown.
Manoj Shah (A roaring Lion par excellence)
A philanthropically endowed racer who has used over USD 10 million of his money in enriching and transforming the lives of others, Dr Manoj Shah is both an enigma and adorably approachable. A man of different hats, Dr Shah is, among other things. He is the Group Managing Director of the Kingsway Group of Chairman of Kingsway group of companies (Which includes Kingsway Tyres Ltd). Shah is also Governing council member of the Automobile Association of Kenya, Former president of the Kenya Motor Sports Club and An Ambassador of Goodwill awarded by the Lions Club International.
From the tender age of 16, Manoj has always been crazy for cars and took a keen interest in major sports, locally and internationally. Manoj had been about speed – blistering, binding and badass speed. His mantra – 'Damn the torpedos, full speed ahead.'
He started with a borrowed Peugeot 504, to self-owned Datsun 120J, Datsun 710, Nissan PA 10, and eventually retiring with a Nissan 240RS in 1985 after his father's-Ramnilalji- death. In his early days, he took various defensive and motorsports driving lessons to develop his competitive and navigation skills. He later joined the Kenya Motor Sport Council. During his Safari Rally travails, young Manoj had to face several accidents, two rollovers and a head-on collision with an Antelope, almost drowning whilst crossing a seasonal river and facing a breakdown in a jungle among elephants.
After retiring from Rally Driving, Dr Manoj continued his support for the sport by ensuring Kingsway Tyres Ltd sponsored the motorsport by sponsoring teams, supplying Michelin and BF Goodrich tyres, and offering tyre preventive and maintenance services.

In his recently published Autobiography (One in Million) he shares with me the following Motorsports gems in an interview:
"In racing, it is believed that you go where eyes go. The driver who cannot tear his eyes away from the wall as he spins out of control will hit the wall. The driver who looks down on the track as he feels the tyres break free will regain control of the vehicle".
"I have come to believe that if we hope to build a better world, we must be guided by the universal human values that emphasize the kinship of human race – the sanctity of human life and freedom, peace between nations, honesty and truthfulness, regard for rights of others and love for one fellows".
In Ernest Hemmingways words "Auto-racing, bulling fighting and mountain climbing are the only real sports…..all others are games".
Dr Manoj believes that the future of Motor sports in Africa will be improve with better roads, safer drivers , better highway signage, and training. Today he remarks worse than the wild animals , boda boda (Motor cycle ) operators pose a bigger threat to motorists. (TT)
- European Commission
- Hankook Tire & Technology Co Ltd
- Hungary
- Fejer County
- Central Transdanubia
- European Economic Area
European Commission Approves €71.6m Hungarian State Aid For Hankook Tyre Plant
- By Sharad Matade
- May 04, 2026
The European Commission has approved a €71.6m Hungarian state aid measure to support Hankook Tire & Technology Co. Ltd. in establishing a new tyre manufacturing line, in a project aimed at boosting employment and industrial capacity in central Hungary.
The aid, equivalent to HUF28bn, will support the construction of a truck and bus radial tyre facility in the Central Transdanubia region. The investment forms part of a broader €538m project to expand Hankook’s existing plant in Fejér County, which currently produces tyres for passenger cars and light trucks.
The measure will be provided as a direct grant and is expected to create 469 jobs, primarily in manufacturing.
The Commission assessed the scheme under EU state aid rules, notably Article 107(3)(a) of the Treaty on the Functioning of the European Union and the Regional Aid Guidelines. It concluded that the measure is necessary and appropriate to support economic development, competitiveness and employment in a disadvantaged region.
The Commission also found that the aid has an incentive effect, noting that the company would not have undertaken the project within the European Economic Area without public support. It further determined that the measure is proportionate and limited to the minimum necessary, remaining within the aid intensity thresholds defined in Hungary’s regional aid map.
The Commission said the scheme would have a limited impact on competition and trade within the EU and therefore approved the measure under state aid rules.
Pirelli Signs Partnership With Univrses To Integrate AI Vision Into Cyber Tyre System
- By TT News
- May 01, 2026
Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.
The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.
Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.
A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.
Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”
Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”
ZC Rubber To Spotlight WESTLAKE And GOODRIDE Tyres At THE TIRE COLOGNE 2026
- By TT News
- April 30, 2026
ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.
The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.
Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.
A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.
Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”
Magna Tyres Unveils MA801 TR Solid Tyre For Recycling And Heavy Industrial Applications
- By TT News
- April 30, 2026
Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.
The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.
Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.



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