NEXEN Tire is embracing cutting-edge technologies to address the evolving mobility landscape. The company is developing innovative tyres using VR (virtual reality) technology to evaluate virtual tyre performance and AI (artificial intelligence) to predict performance, thereby enhancing the efficiency of its R&D efforts.

Recently, NEXEN Tire became the first domestic tyremaker to introduce its “High Dynamic Driving Simulator,” a VR-based tool for tyre development. The simulator, developed in partnership with British supplier Ansible Motion, aims to accelerate virtual development, leading to shorter vehicle development times and lower costs.

VR tyre development involves evaluating virtual tyres with mathematically simulated performance, eliminating the need for initial physical prototypes. The driving simulator creates a virtual environment mimicking real-world conditions, allowing for virtual tyre performance assessments. This technology leverages precise tyre modelling techniques to predict performance through real-time simulations, feeding directly into product design and performance evaluations.

NEXEN Tire plans to utilise the simulator to proactively predict and optimise the performance of original equipment (OE) tyres. This will reduce development time and costs, enhancing the company’s market competitiveness. VR development also offers cost reductions in raw materials, vehicles, and space rentals while streamlining the testing and processing time from prototype to finished product.

Prior to the driving simulator, NEXEN Tire had already integrated VR and AI into its development processes. In 2022, the company launched an AI Performance Prediction System that utilises machine learning to forecast key tyre performance metrics at the concept stage. This system leverages extensive test data to enable developers to quickly and accurately predict essential performance characteristics such as fuel efficiency, noise, handling, and grip.

Nexen Tire is committed to further expanding its use of AI technology. The company is developing a system that employs explainable AI (XAI). This system goes beyond simply generating answers to test values; it explains and interprets results and processes, providing optimal design solutions.

Implementing VR and AI in tyre development advances Nexen Tire’s competitive technology and aligns with its environmental, social, and governance (ESG) management practices. Reduced reliance on real-world vehicle testing lowers fossil fuel consumption and significantly cuts carbon emissions associated with prototype production.

“We are committed to dedicating our R&D efforts to developing tyres that are suitable for new concept vehicles in a timely manner,” said a NEXEN TIRE representative. “The product development process incorporating VR, AI, and other technologies aligns with our vision of opening a sustainable future with tomorrow’s technology.”

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Vikram Makar, Managing Director, Oriental Rubber Industries and Former President, All India Rubber Industries Association, passed away on 5 July 2025. 

The second-generation entrepreneur was instrumental in expanding Oriental Rubber’s presence not just in India but to over 50 countries globally, including North America, Europe, Australia, Southern Africa and the Middle East. Under his leadership, Oriental Rubber Industries became the leading exporter of conveyor belts from India.

The 62-year-old rubber industry veteran was vocal for India’s rubber MSME sector — passionate, insightful and deeply committed to seeing these small businesses thrive. 

Maker spoke with a rare blend of industry knowledge and empathy, underlining the human side of economic policies. He didn't just highlight the challenges; he offered practical recommendations.

Beyond policy, he exemplified leadership grounded in compassion, seeking systemic change with a sense of urgency and care. Makar’s legacy is one of actionable insight and unwavering belief in the resilience of India’s small enterprises.

Makar will be remembered not just as an expert voice in the rubber industry and finance, but as a thoughtful, empathetic leader.

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Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

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  - Jitendra Pancholi July 04, 2025 19:47 PM

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Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.

The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.

The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.

To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future. 

Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”

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