TVS Srichakra has entered the European market with its new range of Eurogrip two-wheeler tyres which are customised to meet the European rider’s needs. The company has been meticulously moving on its brand building and product launches in the last two years. In 2019, the company had launched its brand TVS Eurogrip with a new logo and new product range, aiming at younger, millennial and aspirational buyers.

To foray into the European market, TVS Srichakra once again has gone through a lot of studies and product testing. The newly launched range of Eurogrip Bee Connect scooter tyres will be available in a basket of 40 different sizes in the coming months in Europe. Decoding the significance of the Eurogrip Bee Connect name, Andrea Bianchi Milella, Marketing Manager of TVS Srichakra’s Italian Centre, said, “It took quite a long process to came to this to this name-Eurogrip Bee Connect. The pandemic has changed everyone’s life, so has mobility. Due to social distancing and safety, public transportation is being avoided in Europe and, two-wheelers, especially scooters, are increasingly preferred by people to connect with each other. Secondly, at TVS Srichakra, we are the forefront runner for creating ecological consciousness in the tyre industry. We did tremendous work on reducing the environmental impact and increasing the usage of renewable energies with this product. With the Eurogrip Bee Connect, we wanted to highlight that we are very conscious about sustainable mobility and which animal could be better than the bees to symbolise this fact. Bees are industrious and hardworking and, most of the time, on the move, but at the same time, they play kind of a crucial role in the wellbeing of nature and humanity itself. So, we wanted also to highlight this side of our involvement in the automotive industry.”

 The company has entered the European market when the pandemic has put a halt on everyone’s life for more than a year. However, P Madhavan, Executive Vice President - Sales & Marketing, TVS Srichakra, backs the timing to enter the European market, saying the strategic move has been taken after much deliberation. Madhavan says, “I will strongly believe in stop, pause and take a breath, and then look at the very reason where you can go from that point onwards. So we use this period to go back and understand the consumer better. We got into the research more and tried to get fresh insights on the consumer so that if there is that nugget of gold as an opportunity available, go pick that up. That was the thought right through.” 

 The Chennai-headquartered company utilised the recent slowdown period for designing, studying the market trends and the riders’ needs in greater details. The new product development went through multiple rounds of prototyping and subsequent tests in its laboratories and racetracks and roads by some independent testers in Europe. 

 Today, the homegrown company is a leading tyre company in the two-wheelers and three-wheeler and OHT tyre space, operating for more than three decades. The company rolls out around three million tyres every month out of its two manufacturing facilities located in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand). 

Eurogrip Bee Connect for riding experience 

In India, two-wheelers are essentially a mode of commuting, whereas as the consumers in Europe, though in smaller numbers, is more discerning and evolved. 

According to Milella, European two-wheeler riders seek a wholesome experience and are choosy on bikes, accessories, and tyres. “European two-wheeler riders want to enjoy the riding experience, which could be any forms - long rides on highways, country roads, sporty rides, off roads or racetracks. The consumer segment in the region we are dealing with is updated and aware of the types of tyres they require for their needs. So, you need to have quite a lot of offers all across the spectrum to cater to each type of riders. I will say it’s quite interesting,” said Milella.

 Currently, the company is working on new products, which will be released in the first quarter of 2022. A knobby product for off-road purposes and a street tyre for medium and big displacement motorcycles, both in Radial and Cross Ply construction, are lined up for launch in the next few months.

TVS Srichakra has installed an entirely new line at its Madurai plant to manufacture the newly launched range. Elaborating further, V Sivaramakrishnan, Chief Technology Officer (R&D Head), said, “Tyres made for the European market require completely different compounds and materials and need to meet the REACH compliance. So, we have a completely new manufacturing plant dedicated for the European product line in Madurai, India, which includes completely new extruders, tyre building machines, and process.”

 At the start, TVS Srichakra is not looking for sales targets in the European market. The priority for the company is to establish the brand, which another mammoth task for any tyre company. TVS Srichakra has already been in Europe with its Eurogrip brand in the Agri tyre space for five years. “We are designing and developing our products as per the market needs and building our brand. We prefer to have more organic growth,” says Madhavan. 

 The company also plans to introduce some of Eurogrip Bee Connect products in India and other markets in upcoming quarters.

 Not only building a brand, but establishing the retail chain in Europe is another challenge. The retail tyre business in the region is much more organised in both online and offline segments, which give much more options to consumers. In Europe, the retail tyre business is being increasingly driven by digital space, and consumers expect solutions from doorstep delivery and fitment to other services instead of just a product. As of now, TVS Srichakra has no plans to acquire any retail chain or distributors in the replacement market in the region. Currently, the company is working with the leading distributors across all European countries- Italy, Spain, France and the Netherlands. “With our partners, we will be present at the vast majority of retailer across countries to support our customers,” said Milella. 

 TVS Srichakra’s Italian R&D centre will play a vital role in establishing the company’s base in Europe. It focuses on cutting edge technology development and bringing the knowledge and consumers specific inputs in the region. The Italian centre also brings in testing capabilities, which are available globally. The Indian R&D Centre is oriented towards designing detailing, product industrialisation, working from the arts to parts, compound and material testing. “We look into more synergy in terms of technologies getting developed at our India and Europe R&D centres,” said Sivaramakrishnan.

 The company already has a material science lab in India and mentors from Japan and Italy for the material and compound development process.

 Last fifteen months of the pandemic, TVS Srichakra designed and developed new products for the local market. It launched 11 new products for the replacement market, including eight new high-performance tyre sizes for motorcycles, two for scooters and one new tyre size for electric rickshaws. The tyre sizes were introduced under the Sportorq, Jumbo GT, Conta, Durapro and e-Durapro product series.

 In December 2020, the company also announced its planned capital expenditure of INR 10 billion to ramp up manufacturing in its Madurai and Pantnagar plants. This investment is planned to be made over three years. The investment, when fully made, will result in an increase in two and three-wheeler tyre capacity by 25-30 percent and a doubling of off-highway tyre capacity from current levels. 

 The company also worked on digitalisation heavily as it had anticipated that contactless working would be the order of the day. The digitalisation programme helped TVS Srichakra reach the retailers without having the salesman in the field. “Consumers who realised that the shared mobility was out and they pulled out the two-wheelers for service and changed the tyres and battery. So we saw a huge uptick in numbers thanks to the effort that we put in,” said Madhavan.

 Madhavan anticipates that if the COVID situation gets better and the economy comes back on track, the boost the usage of two-wheelers. “That will augur well for us, and we run into the festival season. So, this is to say, we are not fortune tellers there, but the only thing is if the entire thing gets over the next two, three weeks, and the consumers are allowed to move around that that I believe will be a stepping stone to getting a good festive season.” (TT)

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Hankook has confirmed its partnership for the 2026 Convoy Truck Shows, stepping in as an infield partner for the series, which runs in tandem with the British Truck Racing Championships (BTRC). These events offer a distinctive fusion of high-octane track action and the immersive atmosphere of a large-scale truck gathering. This renewed involvement deepens Hankook’s footprint at some of the most eagerly awaited dates on the UK motorsport and haulage calendar.

The season’s schedule commences with Convoy on the Plain on 16–17 May, followed by Convoy Cymru on 20–21 June. The flagship gathering, Convoy in the Park, will round off the summer season on 8–9 August. Attendees can look forward to a full agenda of British truck racing, breathtaking stunt performances, live entertainment and attractions for all ages, alongside a remarkable display of working vehicles, custom rigs and pristine show trucks. Mirroring its sponsorship of the Devon Truck Show, Hankook’s partnership with the Convoy series supports its wider mission to generate substantial donations for local charitable causes and community groups, positioning it as an event with purpose beyond spectacle.

At each of these shows, Hankook will spotlight its cutting-edge range of commercial and consumer tyres. Key exhibits will feature the SmartFlex AH51 for steer axles and the SmartFlex DH51 for drives, both engineered for long-haul and regional use and prized for superior traction and extended durability. Also on show will be the SmartFlex TH31 trailer tyre, the Vantra Transit summer tyre for commercial vans and several models from the Laufenn portfolio, such as the LZ22 all-weather drive tyre, the LF21 all-position tyre and the robust LF95 trailer tyre.

Rounding out the display are the Dynapro HP2 all-season SUV tyre and the iON evo SUV, a cutting-edge summer tyre purpose-built for electric vehicles, underlining Hankook’s forward-looking approach to sustainable mobility. Through its involvement in the Convoy Truck Shows, Hankook reinforces its dedication to the haulage industry by engaging directly with drivers, fleet operators and enthusiasts, showcasing tyre innovations focused on safety, efficiency and peak performance, all while actively contributing to valuable community initiatives.

Event Director Mike Quartley said, "We’re thrilled to have Hankook Tyre UK return as an official sponsor of the Convoy Truck Shows. After the success of last year’s collaboration, continuing the partnership was an easy decision for us. Hankook’s commitment to the industry and to our events adds real value across the board – from contributing to the scale and quality of the events to elevating the atmosphere and experience for our audience. We’re proud to be building on this relationship as the Convoy series continues to grow.”

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The tyre industry gathered to honour outstanding innovation and individual accomplishment over the past year during the Tire Technology Expo 2026 held in Hannover. The Tire Technology International Awards, spanning 13 categories, recognised both technological progress and the commitment to a more sustainable future within the tyre sector. Organised by the Tire Technology International magazine, the winners were selected by an independent panel of journalists and technical experts.

Sustainability was a dominant theme, highlighted by three distinct environmental awards. Bridgestone received the award for tyre design innovation, celebrated for developing a truck tyre composed of 70 percent recycled and renewable materials, a notable industry milestone. In manufacturing, Continental was acknowledged for its significant strides in reducing freshwater consumption during production with the Environmental Achievement of the Year – Manufacturing award. The Environmental Achievement – Industry Contribution award went to the BioButterfly project, a collaborative effort involving Michelin, IFP Energies Nouvelles and Axens. This initiative was praised for creating bio-based butadiene from bioethanol, presenting a credible substitute for fossil fuel-derived materials and demonstrating strong potential for immediate industrial application.

Further technical achievements were recognised across several categories. Flexsys earned the Chemicals and Compounding Innovation of the Year award for developing the first practical alternative to the antioxidant 6PPD after extensive research. Teijin Aramid was honoured with the Materials Innovation of the Year award for industrialisation of its high-performance Twaron Next para-aramid fibre. A collaborative R&D breakthrough by Goodyear and TNO, which integrates tyre intelligence directly into a vehicle's automatic emergency braking systems to enhance safety, won the R&D Breakthrough of the Year award. In manufacturing equipment, Comerio Ercole’s advanced modular calendering line, Zeus, won the Tire Manufacturing Innovation of the Year award. Uzer Makina, a long-time finalist, was finally named Tyre Industry Supplier of the Year.

The event also celebrated conceptual and product excellence. Michelin had a particularly successful evening, first winning the Tire Concept of the Year award for its Lunar Airless Wheel, designed to withstand the extreme conditions on the moon. The company then claimed the highly anticipated Tire of the Year award for its Primacy 5 Energy, a tyre noted by the jury for achieving top EU label ratings in most sizes while offering improved longevity and reduced emissions compared to its predecessor. In the final major category, Continental was named Tire Manufacturer of the Year for the second consecutive year and the fifth time overall, following a review of the top manufacturers' yearly contributions.

The awards also highlighted personal achievements within the field. The Young Scientist Prize for 2026 was presented to Max Dixey, a PhD student at Queen Mary University of London, for his compelling presentation on the effects of carbon black activators. Finally, a Lifetime Achievement Award was bestowed upon Michelin’s Pascal Prost. A veteran engineer, researcher and long-time contributor to both the conference and the awards jury, Prost was celebrated by peers and colleagues for his enduring and significant impact on the tyre industry.

Matt Ross, Chairman of the awards and Editor-in-Chief of Tire Technology International, said, “As is now becoming the norm, this year’s awards were incredibly close. Continental and Michelin have picked up multiple awards and should be highly commended, but I’m also happy to see such an array of winners across the whole range of categories. The level of innovation on display across the tyre sector is staggering, and I hope that this year’s awards have captured even a hint of the groundbreaking work taking place to move this industry forward.”

On Frost’s achievement, Ross said, “For as long as I have worked on Tire Technology International and these awards, Pascal has been a valued contributor, a hugely appreciated advisor – and a wonderful sounding board. I would like to join with his peers and friends from across the industry in celebrating his phenomenal contribution to the tyre business.”

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MRF has announced a significant move to expand its manufacturing footprint in southern India. The company revealed that it has signed a non-binding memorandum of understanding (MOU) with the Tamil Nadu Government, facilitated through the state’s nodal investment promotion agency, Guidance. This preliminary agreement outlines the company’s intent to establish a greenfield manufacturing unit dedicated to the production of automotive tyres and related ancillary products. The proposed facility is planned for location within the SIPCOT Industrial Park situated in the Sivaganga District of Tamil Nadu.

As the agreement is currently non-binding, its progression to a final commitment is contingent upon several conditions. These include the Tamil Nadu government’s sanction of a bespoke incentive package, the provision of necessary infrastructure, the allotment of land and the securing of all requisite statutory approvals in accordance with applicable state laws.

According to the official statement released by MRF, the project, upon receiving all clearances and moving forward, envisions a substantial capital outlay. The estimated investment for this venture is projected to be approximately INR 53 billion, with the capital expenditure to be phased over a 12-year period. Beyond the financial injection into the region’s economy, the initiative is also anticipated to be a major source of employment, with expectations of creating direct job opportunities for around 1,000 individuals.

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The second Sustainable Development (ESG) Industrial Ecosystem Innovation Competition for Chinese and Foreign Enterprises in Shanghai’s Pudong New Area recently concluded, with Sailun Group emerging as a distinguished honouree. Recognised for its collaborative ESG efforts with Vale, a global leader in metal and mining, Sailun received the prestigious ‘Innovative Model’ award, standing out as the sole tire company to achieve this recognition.

Organised jointly by the Shanghai Pudong Foreign-Invested Enterprises Association and the Shanghai Pudong Domestic-Funded Enterprises Association, the competition welcomed participation from companies registered and operating in the area, along with their partners. Invited by Vale Metals (Shanghai), Sailun took an active role by meticulously organising and presenting its innovative achievements in sustainable development. Through a structured application process highlighting solid practices and creative excellence, the company successfully secured the award.

Vale, one of the world’s foremost iron ore producers, maintains a longstanding strategic partnership with Sailun. Driven by a mutual dedication to sustainable supply chains, the two organisations have intensified collaboration, particularly in mining tyre supply. By integrating Sailun’s low-carbon tyre technologies, they inject environmental vitality into operations while enabling Vale to achieve refined efficiency through cutting-edge solutions. Their partnership exemplifies a synergistic model that harmonises efficiency, safety and low-carbon practices, serving as a standout case of ESG-driven empowerment across the industrial chain.

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