• The Green And Digital, The Next Era...

    February 24, 2025

    The tyre industry is increasingly placing emphasis on digital transformation and sustainability. ‘What’s next?’ is an open question for any technological industries.

  • Michelin India Continues To Bet High On Premium Segment

    February 21, 2025

    Michelin’s focus on premium tyres has been a cornerstone of its strategy in India. Deshpande emphasises that the company’s value proposition lies in offering a lower total cost of ownership (TCO) for fleet operators, particularly in the TBR segment. 

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