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Hankook Overhauls Laufenn Website In Push For Stronger Global Brand Presence
December 10, 2025
Hankook Tire & Technology has launched a redesigned global website for its value brand Laufenn, aiming to strengthen international visibility and standardise its digital identity across 21 markets. The overhaul introduces a clearer brand message, improved
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The Invisible Giant: How Bekaert Became India’s Most Indispensable Partner Of The Tyre Industry
December 10, 2025
Bekaert didn’t become a global leader in steel wire transformation overnight. The company has spent over 70 years refining its craft across international markets. But it’s India’s story that is more recent – and arguably more interesting.
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A Chinese Tyre Maker’s European Powerplay
December 10, 2025
From securing OE fitments with Stellantis, Volkswagen, Renault Group to launching a high-tech plant in Serbia, Linglong is leveraging smart manufacturing, targeted dealer engagement and sports sponsorships to elevate its brand. While most view OE as a br
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Continental’s Mount Vernon Tyre Plant Earns ISCC PLUS Certification
December 10, 2025
Continental’s Mount Vernon, Illinois, tyre facility has achieved a significant corporate milestone by becoming the company’s first US location to attain ISCC PLUS certification. This globally acknowledged standard verifies the transparent tracing and
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The Magic Of Industry 4.0
December 09, 2025
The tyre manufacturing industry is constantly evolving. Machines are becoming increasingly automated, more precise and data-driven. Recent advances based on the principles of Industry 4.0 include the aforementioned IoT, AI (artificial intelligence), robot
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BKT Awarded British Safety Council’s 2025 Sword of Honour For Safety Excellence
December 08, 2025
Balkrishna Industries Ltd (BKT), a global leader in Off-Highway tyre manufacturing, has received the British Safety Council’s 2025 ‘Sword of Honour’ for exemplary workplace health and safety management. The honour was presented during a ceremony at
