Michelin India is doubling down on the country’s fast-growing premium tyre segment, a niche yet rapidly expanding market. The company, which has been manufacturing radial commercial tyres at its Chennai plant, is now investing over INR 5.64 billion in a brownfield expansion to produce passenger car radial tyres at the same facility.

Today, Michelin India is not just a manufacturing hub but also a critical part of the global Michelin ecosystem, housing the company’s world AI headquarters and a state-of-the-art R&D centre, growing from a modest operation with fewer than 100 employees to a total workforce of nearly 3,000.

In an exclusive interview with Tyre Trends, Shantanu Deshpande, Managing Director, Michelin India, touches upon the company’s strategic priorities, the evolving tyre industry and its ambitious plans for the premium and electric vehicle (EV) segments.

He also sheds light on Michelin’s sustainability initiatives and how the company is leveraging India’s growing infrastructure and consumer preferences to solidify its position as a market leader in the premium segment.  The premium proposition:

Catering to discerning consumers

When Michelin first entered the Indian market, it was a niche player with a limited presence. The company’s initial focus was on introducing radial tyres to a market dominated by bias tyres. Over the years, Michelin has not only expanded its manufacturing footprint but also cemented its position as a leader in the premium tyre commercial tyre segment. 

“We started with TBR tyres (Truck and Bus Radial) over a decade ago,” Deshpande recalls. “Back then, the industry was dominated by bias tyres. Today, radial tyres account for almost 70 to 80 percent of the market, and we’re now seeing a shift from tube-type to tubeless tyres. This transformation has been driven by infrastructure improvements and the rise of e-commerce, which demands faster, more efficient logistics.” 

Currently, tubeless tyres have a 5-10 percent market share, while tube tyres own the rest.

Deshpande highlights the dramatic changes in India’s road infrastructure as a key driver of this evolution. “When I was a sales executive, the Delhi-Mumbai corridor took eight days to traverse. By the end of this year, it will take just 24 hours. Truck speeds have increased from 25-30 km/h to 40-50 km/h, and soon, they’ll reach 60 km/h, comparable to Europe. These changes have created a demand for high-performance tyres that can handle heavy loads and long distances,” he explains.

The rise of e-commerce has further accelerated this demand. “Some fleets are running 25,000 kilometres per month,” Deshpande notes. “This is a significant distance for trucks, and it underscores the need for tyres that offer durability, fuel efficiency and safety.” 

Michelin’s focus on premium tyres has been a cornerstone of its strategy in India. Deshpande emphasises that the company’s value proposition lies in offering a lower total cost of ownership (TCO) for fleet operators, particularly in the TBR segment. 

“Fuel accounts for 60 percent of a truck operator’s costs,” he explains. “Michelin intends to work with like-minded fleet operators who understand the value proposition of TCO. We are changing their tube radial tyres to tubeless radial tyres. For instance, our X Multi Energy Z+ tyre, with the lowest rolling resistance in the country, can save up to 15 percent on fuel compared to traditional tubeless radial tyres. This is a game-changer for fleet operators who understand the importance of TCO.”

Cost per kilometre Vs total cost of ownership

Deshpande elaborates on Michelin’s approach to cost per kilometre (CPK) and total cost of ownership (TCO), which are critical metrics for fleet operators.

“Cost per kilometre is one way to simplify invoicing, but it’s not the complete picture,” he explains. “While CPK focuses on the life of the tyre, we believe in a broader approach – total cost of ownership. A Michelin tyre not only lasts longer but also saves fuel, which is a significant cost for fleet operators. It’s important to look at the overall savings, not just the tyre’s lifespan.”

Michelin offers innovative service models to fleet operators, including on-site maintenance and diagnostics. “We have models where technicians are stationed at fleet yards,” Deshpande says. “We provide free diagnostics to identify issues like under-inflated or misaligned tyres, which can significantly impact costs. We then offer maintenance services to ensure optimal performance, and this is a paid service – it’s not free. We work with fleets to show them the cost savings we can bring per-truck, per-month basis.”

The company also invests in equipment like tyre fitting and alignment machines at fleet yards. “We bear these costs into our service offerings,” Deshpande adds.

Premium passenger radial tyres: New target

In the passenger vehicle segment, Michelin is targeting the growing demand for premium and luxury cars.

In September 2024, Michelin India entered the passenger car radial tyre market with the launch of an INR 5.64-billion brownfield project in Thervoy kandigai, near Chennai. “This investment is over and above the existing investment of INR 28.40 billion for the company in our factory,” adds Deshpande

“We believe there is significant potential in the passenger segment for several reasons. Over the last three years, the vehicle landscape in India has significantly changed,” Deshpande says. “Today, most new SUVs and cars are being launched with bigger tyre sizes, such as 16-inch or 17-inch. This shift aligns perfectly with our focus on premium tyres.”

According to Deshpande, the shift towards premium products extends beyond automobiles. “There is a growing demand for premium products across all walks of life, not just automobiles. This includes two-wheelers, luxury bags and other high-end items. Consumers are willing to pay for quality,” adds Deshpande.

Deshpande points to the changing profile of Indian consumers as a key factor driving this trend. “The Indian consumer is evolving,” he says. “Ten years ago, a Mercedes owner was typically an industrialist or a Bollywood star. Today, young professionals in their 30s are driving BMWs and Mercedes. Last year, close to 50,000 cars priced above INR 50 lakh were sold in India, and we expect this number to double soon.” 

Improved road infrastructure has revolutionised leisure travel habits. “10 to 15 years ago, travelling from Mumbai to Delhi by car was uncommon. It’s possible to drive from Mumbai to Nagpur in eight hours today,” Deshpande said. “People now prefer driving long distances rather than flying, which has significantly changed how consumers view their cars.”

Michelin’s Chennai plant is strategically focused on producing tyres for this premium segment. “We will soon begin manufacturing car tyres in India. The size range will be 16” and above,” Deshpande says. “Our goal is to cater to the top 25-30 percent of consumers who value quality and are willing to pay for it.”

The company’s retail distribution strategy is equally focused on maintaining a premium experience. “A Michelin customer, such as a BMW owner, expects nothing less than a premium experience,” Deshpande explains. “We’re not aiming for a vast network of dealers. Instead, we’re focusing on well-branded shops that offer a superior consumer experience.” 

The company plans to open its premium retail shops for passenger car tyres in the top 15 to 20 cities to cater to the replacement market.

The EV opportunity: Balancing performance and sustainability

As the automotive industry shifts towards electrification, Michelin is positioning itself as a leader in EV tyres, and Deshpande also acknowledges the unique challenges and opportunities this transition presents. 

“EV tyres require specific designs, such as low rolling resistance and larger diameters,” he explains. “But it’s not just about range. Load-carrying capacity, noise reduction and durability are equally important. Michelin has mastered the art of balancing these performance criteria.” 

Deshpande dispels the misconception that EV tyres are fundamentally different from those used in internal combustion engine (ICE) vehicles. “Some of our tyres are excellent for ICE vehicles but even better for EVs,” he says. “We don’t design tyres purely for range. Instead, we ensure they deliver the right balance of performance, safety and comfort.” 

Michelin’s approach to EV tyres is already yielding results. “The tyres we’ve designed for ICE vehicles are being adopted by EV manufacturers globally,” Deshpande reveals. “In India, as the EV market grows, we’ll leverage our global expertise to cater to this segment.” 

Sustainability at the core

Sustainability is a key pillar of Michelin’s strategy, both globally and in India. The company’s Chennai plant is a zero-discharge facility that recycles all its water through rainwater harvesting. By the end of this year, the plant will be powered entirely by renewable energy. 

Deshpande asserts,” Our Chennai plant is one of the most high-tech and green facilities in the Michelin world. It’s a benchmark for safety, modernity and environmental responsibility.” 

The tyres manufactured in Chennai are exported to North America, Europe, Africa and the Middle East.

Michelin’s commitment to sustainability extends beyond its manufacturing processes. The company also focuses on developing tyres that increase fuel efficiency and reduce emissions. “Our X Multi Energy tyre, for instance, has a rolling resistance of just 4.5 kg per tonne, compared to the industry average of 6.5-7 kg per tonne,” Deshpande says. “This translates to significant fuel savings and a lower carbon footprint.” 

Premium two-wheeler segment: Another growing opportunity

Michelin India continues its presence in the two-wheeler tyre segment through a manufacturing arrangement with STL (Spinmax tyres Pvt Ltd) via an offtake arrangement.

 

Despite current import restrictions, the company eyes opportunities in India’s evolving motorcycle market.

“The two-wheeler segment is undergoing significant transformation,” says the Managing Director of Michelin India. “With the increasing launch of high-powered bikes like Royal Enfield and other global brands, along with Indian manufacturers producing world-class bikes for export, this segment presents a great opportunity.”

The company sees a natural overlap between its target markets. “The profile of consumers buying high-powered bikes often overlaps with those buying premium cars,” Deshpande thinks. Michelin plans to focus on motorcycles and scooters of 250 cc and above, where the company believes its brand visibility and value proposition are strongest.

The strategy mirrors Michelin’s approach in the passenger vehicle segment. The company maintains local outsourced manufacturing of two-wheeler tyres while exploring future expansion opportunities.

The French tyre maker continues to evaluate opportunities in India’s growing premium two-wheeler market as domestic manufacturers increasingly target global markets with higher-end models.

Michelin India: A place for global R&D & AI Centre

In addition to Michelin India’s manufacturing capabilities, it has also established a Global Hub in Pune focusing on next-generation technologies such as AI, data engineering, digital services and R&D centre, which supports research efforts for the Michelin Group worldwide.

Deshpande is also optimistic about the role of Indian R&D in Michelin’s global operations. “Our Pune centre is not just supporting India; it’s contributing to global markets,” he says. “The talent here is recognised for its innovation and expertise, not just cost arbitrage. At our Global Competency Center in the city, the company isn’t just optimising tyres but redefining how they’re designed, manufactured and used. This is a proud moment for us.”

As Deshpande puts it, “Michelin is not just selling tyres; we’re selling safety, comfort and peace of mind. In a market as dynamic as India, that’s a value proposition that resonates.”

Magna Tyres Group has acquired Forrez, the Belgium-based tyre specialist and mobility services provider, in its sixth strategic acquisition in recent years as the company continues to expand its international presence.

The transaction strengthens Magna Tyres Group’s position in the global tyre market and adds Forrez’s established tyre services, fleet solutions, industrial tyre and vehicle maintenance operations to the group’s portfolio.

Over recent years, Magna Tyres Group has expanded from a tyre manufacturer into an international organisation with operations, service divisions and distribution networks across Europe, Africa, Asia, Australia and the US. Its portfolio includes Magna Tyres, Fennel Tyres International, Industra Tyres & Lubricants, Tirepoint, Telescope Tyres Group, OBO Tyres and, now, Forrez.

Founded in Belgium, Forrez has built its business around tyre services, fleet solutions, industrial tyres and vehicle maintenance. The company serves customers across the transport, industrial, agricultural and automotive sectors.

Magna Tyres said the acquisition would create operational and commercial synergies by combining the group’s international scale and purchasing power with Forrez’s local market expertise and customer relationships.

Following the acquisition, the combined group is expected to generate annual turnover of approximately €275m in 2026. The deal forms part of Magna Tyres Group’s long-term strategy to build a global tyre solutions business with annual revenue of €650m by 2029 through a combination of organic growth, international expansion and acquisitions.

Michael de Ruijter, president of Magna Tyres Group, said:

“The growth of Magna Tyres Group over the past years has been driven by a clear long-term vision: building a strong international organisation with local expertise at its core. Forrez is an excellent fit within our group. Their reputation, technical knowledge and customer-focused culture align perfectly with our strategy and values. Together, we will continue strengthening our position in Europe while further improving the service and support we provide to our customers worldwide. We remain focused on creating long-term value for our customers, employees, partners and shareholders.”

Christine Forrez and Geert Mertens of Forrez said:

“Joining Magna Tyres Group marks an important new chapter for Forrez. We are proud of the company we have built and the relationships we have developed with our customers and partners over many years. Becoming part of Magna Tyres Group gives us access to an international network, additional expertise and new growth opportunities, while maintaining the entrepreneurial spirit and service quality that define our organisation.”

Forrez will continue to operate under its existing name and management structure. Magna Tyres Group said it would support the business with further investment in operations, product availability and future expansion.

The global tyre industry is undergoing significant change. Geopolitical disruptions, increased sustainability requirements, supply chain shifts and the move to digital manufacturing are transforming an industry once focused on scale and efficiency. Additionally, electric mobility, smart factories and material innovation are redefining competition.

In this context, the Global Tyre & Rubber Conference (GTRC) 2026, organised by Tyre Trends and scheduled for 17–18 June in Chennai, is especially timely. More than a typical industry gathering, the conference serves as a strategic forum for business leaders, machinery suppliers, material scientists and technology specialists to shape the future of tyre manufacturing.

The timing is significant.

India’s tyre sector is rapidly evolving, driven by domestic demand, export growth and investment in advanced manufacturing. Chennai, a key hub for automotive and tyre production, is a fitting location for a conference focused on industrial transformation.

The conference will begin with an inaugural session that sets the context for these industry changes.

The opening address will be delivered by Mike Norman, Chief Commercial Officer of VMI, a leading supplier of technology for the manufacture of superior radial passenger vehicle, light truck, all-steel truck and bus tyres. As a leader in tyre manufacturing technology, Norman offers valuable insight into global manufacturing trends, highlighting the increasing importance of advanced machinery and digital systems for competitiveness.

A strategic dimension will be added by Arun Mammen, Chairman of the Automotive Tyre Manufacturers’ Association (ATMA) and Vice Chairman and Managing Director of MRF, who will deliver the key address. Few voices are better placed to contextualise the present state of the Indian tyre industry. As manufacturers navigate shifting regulatory environments, sustainability expectations and global competitive pressures, Mammen’s perspective is expected to extend beyond immediate market conditions towards the structural evolution of the sector itself.

The ceremonial lighting of the lamp will formally inaugurate proceedings, but the conference’s real momentum begins with its first major business session.

The opening business session features a CXO panel of senior executives whose organisations have significant influence in manufacturing, technology and sustainability.

Moderated by Latha Chembrakalam, CEO of AutoAscend, the panel includes Anil Gupta (COO, Yokohama Off-Highway Tires), Arun Mammen, Mike Normann and Ian Wilson (Managing Director and Co-CEO, HF Group). This session is structured to address the key commercial challenges facing the industry, rather than serving as a routine executive discussion.

The panel will discuss how manufacturers are adjusting investments, localisation strategies and technology adoption in response to global changes. The focus is shifting from efficiency alone to building industrial resilience for future disruptions.

Sanjay Chatterjee, Director General of ATMA India, will complement this discussion with a presentation on industry growth, policy and institutional perspectives. His insights will be valuable for delegates interested in the regulatory and economic factors influencing future investments in India’s tyre sector.

If the opening sessions focus on commercial realities, the conference’s technical programme turns decisively towards manufacturing transformation.

Session II, chaired by V K Misra, Technical Director of JK Tyre, examines manufacturing excellence through the lens of process engineering and industrial innovation. The session begins with the presentation of Dr Gerard Nijman, Expert Sales Manager Tyre & Rubber, Krauss Maffei, who will present a paper titled ‘50 Years of Tyre Component Extrusion: Did the Piggyback Multiplex Head Reach its End of Life?’ The presentation will revisit the introduction of the piggyback co-extrusion concept nearly 50 years ago, which improved process capability, addressed OEM requirements and reduced scrap generation.

The technology enabled the co-extrusion of tyre components using up to seven rubber compounds and is now used in more than 95 percent of tread and sidewall production. Dr Nijman will also discuss the limitations of current multiplex heads and provide a preview of a new co-extrusion concept for tyre compounds.

Nicola Fedele Rodolfo, Managing Director and Board Member, Rodolfo Comerio, will speak on ‘Calendering – The Heart Beat of Tyre Production’. The presentation will trace Rodolfo Comerio’s role in calendaring technology for the global tyre and rubber industry, combining market perspectives, technical innovation, company heritage and future developments. The presentation concludes by underscoring the company’s 148-year legacy in the industry, from operating the first calender for Pirelli to supporting the next generation of tyre production technologies.

Karsten Jung, Director – Sales, Rubber Machinery Division, TROESTER GmbH & Co. KG, and Saravana Kumar S, Managing Director and Member, TROESTER India Pvt Ltd, will speak on ‘Robotics and Automation’. Jung will present the latest developments in automation and robotics solutions for the tyre industry while also addressing the impact of electric vehicle requirements on compound development. Drawing on testing conducted at TROESTER’s in-house laboratory, the presentation will highlight a newly adapted screw design developed to improve the processing of new EV compounds. Saravana Kumar will outline how regional service integration supports sustainable extrusion operations. Saravana Kumar’s presentation will focus on TROESTER India’s presence in Chennai and its customer support capabilities across engineering, technical service, spare parts and after-sales support, aimed at enabling faster response times and improved operational efficiency.

This progression towards advanced manufacturing continues in the third session which is on Advancements in Tyre Manufacturing.

Dr Róbert Hula, Sales & Marketing Manager, Vipo a.s., will present his paper titled ‘Bead and Apex Solutions for Advanced Tire Manufacturing’. The presentation will explore how changing tyre production requirements, including smaller batch sizes, frequent product changes and larger rim sizes, are increasing demand for more flexible manufacturing systems.

The presentation will highlight VIPO technologies such as the LIHEXAL 8 bead winding machine and advanced apexing systems, featuring real-time monitoring, AI-supported controls, MES integration and automated material handling. It will also introduce concepts such as sensor-ready bead production and digital optimisation of manufacturing lines, focusing on the role of bead and apex technologies in advanced tyre production.

Bob Irwin, Vice President Sales & Marketing, Steelastic, will give a paper presentation titled ‘Integrating Extrusion Technology with Conventional Calendering to Elevate Tire Manufacturing Efficiency’. The paper will explore the integration of Steelastic’s advanced extrusion-based systems with conventional calendering and cutting methods in tyre reinforcement manufacturing, with a particular focus on the APAC market.

The presentation will examine how combining these technologies can enhance production efficiency, flexibility, sustainability and quality across tyre manufacturing operations.

Session IV, chaired by C Harimohan of Yokohama Off Highway Tire, is Going Green and Sustainable. Colin Clarke, Director Technical Sales, Schill+Seilacher “Struktol” GmbH, will present a paper titled ‘From Evolution to Revolution – Functional Additive Chemistry Adapted to Extreme Processing Challenges’. The presentation will examine how process additives have evolved from general processing aids into targeted solutions addressing challenges such as silica dispersion, tack, green strength, mill release and compound-to-metal adhesion. Focusing on extreme silica-filled and resin-rich tyre compounds, the presentation will introduce a new functional additive technology designed to optimise mixer and mill release while maintaining silica dispersion, improved flow behaviour, enhanced green strength and tyre performance properties.

In his presentation titled ‘Innovative Silane Grafted Liquid Rubber for Tire Compounds’, Ralph Böhm, Senior Manager, Kuraray, will share his thoughts on the role of liquid rubbers, composed of isoprene, butadiene and styrene, in improving tyre processing and performance. The paper will highlight the latest study on functionalised liquid rubbers and their advantages in natural rubber and silica formulations, focusing on processability, balancing rolling resistance, abrasion and grip and supporting formulations for next-generation TBR and EV tyres with sustainability considerations.

In his presentation titled ‘Excellent Cord Adhesion Without Cobalt and Resorcinol – A Truly Sustainable Solution’, Dr Roberto Blanco Trillo, Global Business Development Manager, Allnex, will talk about emerging alternatives to conventional adhesion promoter systems used in tyre compounds. Dr Trillo will also talk on the challenges of eliminating resorcinol and cobalt salts from tyre formulations while maintaining vulcanisation speed, mechanical properties, cord adhesion and ageing performance. The presentation will highlight the development of resorcinol-free Novolak resins and a newly functionalised Novolak technology designed to deliver strong cord adhesion and ageing performance without the use of cobalt or resorcinol while also addressing environmental, toxicological and sustainability concerns.

As GTRC is known for providing networking opportunities, a Gala and entertainment night has been organised on the first day on the conference.

Day Two opens with one of the conference’s most contemporary themes.

Session V, explores emerging technologies and artificial intelligence within tyre manufacturing. The timing could hardly be more relevant.

Artificial intelligence (AI) has progressed rapidly from experimental concept to industrial application. Predictive maintenance, intelligent inspection systems and data-driven production management are already altering factory operations across multiple industries.

Marcel Berkers, Vice President Global Sales Tire & Rubber at VMI, is expected to share his thoughts on how these technological shifts are redefining manufacturing systems. Yet the most anticipated discussion may come from Peter Haan, Head of Global VM Tire at Siemens AG, whose presentation addresses the simple utilisation of AI in tyre manufacturing.

Hann will explore the practical adoption of artificial intelligence in tyre manufacturing through his presentation titled ‘Simple Utilisation of AI in Tyre Manufacturing’. The presentation will focus on how AI can be implemented and utilised more easily in industrial environments, particularly at a time when many AI projects struggle to achieve their intended outcomes. Highlighting the shortage of AI-skilled expertise within the industry, Haan will also discuss the importance of enabling

NEW VENUE FOR A BIGGER GTRC

The decision to host GTRC 2026 at the Chennai Trade Centre (CTC) reflects the conference’s growing scale and industry relevance. Following strong participation in the last two editions, organisers faced space constraints as GTRC evolved beyond a conventional conference into a major knowledge-sharing and networking platform for the global tyre and rubber industry.

Located in Nandambakkam and managed by the Tamil Nadu Trade Promotion Organisation (TNTPO), the Chennai Trade Centre offers modern convention and exhibition infrastructure with excellent connectivity to the airport and city transport networks. Its large, flexible facilities are designed to host international trade fairs and business events.

“The move to CTC also responds to industry demand. Many participating companies increasingly view GTRC not only as a forum for technical discussions but also as a platform to showcase innovations and technologies through exhibition booths. The venue’s integrated conference and exhibition facilities make it an ideal setting for GTRC’s next stage of growth,” said Antony Powath, President, Pin 365.

AI adoption by non-specialists. The presentation will also touch upon how AI can accelerate process optimisation in emerging areas such as electrical curing and tyre recycling.

The conference subsequently turns towards quality assurance through Session VI, chaired by UnniKrishnan P K, Global Head – R&D, Tyre Testing at Apollo Tyres.

Testing technologies increasingly determine both production quality and operational efficiency. As artificial intelligence gains traction across tyre manufacturing, autonomous inspection systems are emerging as a key area of innovation. At GTRC 2026, Dr Shaun M Immel of Micropoise will present the latest developments in autonomous tyre defect detection through X-ray image analysis. The paper will focus on advances in Autonomous Defect Recognition (ADR), highlighting a new software solution designed to streamline tyre X-ray inspection. Unlike conventional systems that rely on expensive master tyres and lengthy calibration procedures to achieve millimetre-level screening accuracy, the new approach eliminates these requirements. According to Micropoise, the technology significantly reduces the time and effort involved in creating and managing inspection recipes, cutting preparation times from hours to minutes. By integrating AI and Deep Learning (DL) techniques, the system enables more accurate autonomous tyre inspection and defect classification.

Lubos Hodal, Head of Sales Department at Micro-Epsilon, will present the company’s latest developments in tyre inspection systems. Hodal’s presentation will highlight offline profiling with compound measurement, online profiling with auto-correlation functionality, tyre letter inspection and tyre mould inspection technologies aimed at improving manufacturing accuracy and defect detection. Hodal will also underline Micro-Epsilon’s ‘Made in India’ approach, reflecting the growing role of localised manufacturing in supporting the tyre industry.

Michael Müller, Senior Sales and Key Account Manager at ZF, will present a technical paper titled ‘Tyre High Speed Uniformity Measurement – Interpretation Regarding Quality & Vehicle Comfort in R&D and Virtual Tyre Development’.

As tyre manufacturers increasingly rely on virtual development and advanced modelling techniques, accurate high-speed uniformity (HSU) measurement has become central to evaluating tyre performance, ride comfort and quality.

Müller’s presentation will examine the state of the art in HSU measurement and analysis, addressing how key tyre characteristics are incorporated into tyre modelling and comparing measurement approaches using speed ramps and constant speeds. The session will also explore the different machine types used for HSU measurement, including the influence of machine natural frequencies on measurement outcomes.

Further discussion will focus on typical HSU evaluations, the impact of varying road wheel surfaces and the available concepts for testing across different surfaces. The presentation will additionally highlight the tyre model parameters derived from HSU measurements and review both recent technological advances and ongoing developments shaping the future of high-speed tyre testing.

The session is expected to offer valuable insight into the evolving role of HSU measurement in tyre R&D, quality assurance and virtual tyre development.

With sustainability moving to the forefront of tyre manufacturing, curing technologies are under increasing scrutiny. Anil Nair, Director of Curing Press Sales for HF Group in India, will present ‘HF eCuring – The Next Level of Electrical Tyre Curing, in the final technical session. In his presentation, Nair will highlight how HF Group’s electrical curing technology could significantly reduce the curing room’s carbon footprint while delivering operational gains such as higher throughput, improved tyre quality, enhanced safety and lower maintenance costs. The presentation will also highlight the role of online condition monitoring and predictive maintenance in supporting long-term efficiency.

As the tyre industry accelerates its shift towards circularity, end-of-life tyre traceability is becoming increasingly important. Arthur Wagner, CEO, REGOM, will discuss how data-driven traceability solutions can improve transparency and efficiency across the recycling value chain. The presentation will tell how structured data and material flow tracking can support compliance, improve decision-making and enhance the quality of recovered materials, helping build a more circular tyre ecosystem.

Sustainable material innovation will also feature prominently at GTRC 2026, with Black Donuts presenting a novel approach to replacing fossil-based tyre components. Aki Nurminen from Black Donut will throw light on a new premix material combining natural rubber and microfibrillated cellulose (MFC), a plant-derived reinforcement material. Designed to overcome compatibility challenges in tyre manufacturing, the technology promises improved usability while reducing reliance on carbon black and other fossil-based inputs.

The conference closes with a panel discussion that may ultimately prove its most candid conversation.

Moderated by Srikanth Chakravarthy, Managing Director of Eonix, the discussion on crisis, sustainability and the green transition brings together Nikhil Puri of Yokohama and procurement leaders from other tyre companies. Their conversation is expected to confront the difficult questions underpinning contemporary industry strategy: how manufacturers balance sustainability with cost realities, navigate geopolitical disruptions and maintain competitiveness amid rapidly changing technological and environmental expectations.

For the tyre industry, GTRC 2026 arrives not simply as another conference but as a reflection of an industry in transition. Chennai may provide the venue, but the themes under discussion – automation, circularity, artificial intelligence and manufacturing resilience – are unmistakably global.

WHAT INDUSTRY LEADERS SAY ABOUT GTRC PAST EDITIONS

“Over and above it, GTRC is a great networking opportunity.”

Satish Sharma, Senior President & Director – Business Development & Strategy, Balkrishna Industries Ltd (BKT)

“I loved the conference a lot, and I thank you, Antony, and the team. Looking forward to attending more conferences.”

Pravin Joshi, Vice President at Yokohama Off-Highway Tyre

“First, we are very happy to be here; it’s always good to be with our friends and customers for a couple of days. It gives us the opportunity to discuss in a very nice atmosphere. I also think the presentations are very good and high level. It helps us connect with our customers and understand their needs better so we can help them and support them even better. This year (2024) , a record number of people have come here, so all in all, it is very good.”

Harm Voortman, VMI Group

“I think it is a very interesting event to get to meet major role players from the Indian tyre industry in one room where they can see all the new developments and trends within the industry – having this conference once every two years is great, as developments take time.”

Warren Rudman, HF

“I like the interaction. The setup, speakers and high-quality audience are all good combinations.”

Erik Lapre, VMI

“On behalf of our company (Vipo), I would like to thank you for organising GTRC and for bringing some great people and topics related to the tyre industry. It is a unique place for networking. I recommend GTRC to everyone in the industry.”

Andrej Bencel, PhD, Vipo A.S.

“I would like to thank the team for hosting GTRC and bringing all the industry leaders together on a common platform. It is a great knowledge-sharing platform as well as a productive one. The topics covered on sustainability and AI are great and very useful. To be frank, it is the need of the hour.”

Vashni R, SRF Limited

“I thought it would be like any other conference, but it was beyond that, and I learned many things from GTRC. Not only the content but also the hospitality was very good. It was just perfect.”

Sahana, Assistant Manager R&D, Yokohama

MAXAM Tire North America has promoted Ed Petros to Forestry & Port Segment Manager, a move that bolsters the company’s leadership in two critical speciality tyre divisions. The promotion underscores MAXAM’s focus on deepening its expertise in these sectors.

With over four decades in the commercial tyre industry, Petros brings a background rooted in a family tyre business and a degree from the University of Pittsburgh. His career includes senior roles at a major OTR tyre dealer, a leading retreading organisation and Bridgestone/GCR, covering Earthmoving, Mining, Forestry and Port applications. Over seven years at MAXAM, he has helped drive customer support, growth and market strength.

Jimmy McDonnell, Senior Vice President, MAXAM Tire North America, said, “Ed’s promotion is a reflection of the tremendous impact he has made throughout his time at MAXAM. His decades of industry knowledge, unwavering commitment to our customers and dedication to continuous improvement have helped shape our success. Ed is well-positioned to lead the continued growth and development of our Forestry and Port segments.”

HF Group has promoted Dr M N Aji to the position of General Manager – Process Technology, elevating him from his previous role as Senior Manager – Process Technology. The appointment reflects his extensive contribution to process technology and mixing solutions across Asian markets and global operations.

Dr Aji has been associated with HF Group since 2013, leading process technology initiatives and supporting tyre manufacturers worldwide with advanced mixing solutions and technical troubleshooting. Over the course of nearly three decades in the rubber and tyre industry, he has built expertise spanning tangential, intermeshing, tandem, kneader and open mill mixing technologies.

Before joining HF Group, Dr Aji held roles at Satya Sai Polymers, Mold Teck Plastics and MRF Tyres, where he gained experience across scooter, motorcycle, passenger vehicle, truck radial, off-the-road and aircraft tyre segments.

A recognised speaker and academic contributor in the field of rubber processing and mixing technology, Dr Aji holds a PhD in Polymer and Rubber Processing and Characterisation Techniques from the UK, along with MTech, BTech and Diploma qualifications in Polymer Technology. He has conducted workshops and delivered lectures for universities, research institutions and tyre manufacturers in India and overseas.