As sustainability becomes central to the tyre industry’s evolution, the spotlight is now shifting from just recyclability and circularity to a newer, promising domain – bio-based materials. While global tyre manufacturers invest heavily in de-carbonisation strategies, companies like Shanghai Cheeshine Novel Materials Technology Co., Ltd. are at the forefront of pushing this transition further. With a growing portfolio of innovative, high-performance bio-based solutions, Cheeshine is betting on the increasing demand for greener alternatives. However, as industry adoption remains cautious, especially in replacing petroleum-derived materials, the road to mainstream acceptance of bio-based materials may still require both technological refinement and a stronger market-driven pull.

Sustainability, recyclability, circularity and renewable materials are the main keywords of the current tyre industry. Companies have invested millions in its efforts towards reaching sustainability goals and attaining a circular economy.

But there is also a new buzz word in town – bio-based raw materials. Cheeshine is confident that the tyre industry has developed an interest towards such materials in its quest towards a sustainable future.

Speaking exclusively to Tyre Trends, the company’s Director of Research and Development Centre, Hai Li, said, “Our goal is to support the rubber industry’s sustainable development. That’s why we’ve selected certain bio-based materials, and through modification, enhanced their properties to make them suitable for rubber applications. There’s growing demand for bio-based materials in tyres due to increased environmental awareness and the need for greener alternatives.”

Founded in 2005 in Shanghai, the company delivers different products and services to the rubber industry. Over more than a decade of growth, the company has expanded its footprint with factories and offices in Jiangsu Huai’an, Jiangsu Suzhou, Shandong Linyi, Hong Kong, Chongqing, Tianjin, India and France, serving a global customer base.

It maintains long-term collaboration with leading Chinese universities and in 2016 established the ‘Cheeshine Scholarship’ at the School of Polymer Materials, Qingdao University of Science and Technology to support innovation in research and development.

With strong research and development capabilities and large-scale production capacity, Cheeshine offers six core product categories including low rolling resistance silane, high-temperature resistant cross-linking agents, wet-skid resistant resins, adhesion promoters, special reinforcing fillers and environmentally friendly processing oils.

It currently holds 108 patents and several technologies for which it has filed PCTs. A standout example is its high dispersion precipitated silica by carbonisation, the precipitated silica via CO₂ substitution for sulfuric acid, a process that currently sets it apart as the only manufacturer with this capability.

MANUFACTURING PROWESS

The company focuses on the ‘magic triangle’, which, in the tyre industry, is referred to the balance between three critical performance factors viz-a-viz rolling resistance, wet grip and wear resistance.

Cheeshine Materials manufactures through its three factories in China and ships worldwide. Its research and development hubs are also located within the country. “We’re a research and development-driven company. Our largest development centre is in Suzhou with over 80 team members, most of whom hold master’s or doctoral degrees. We have a total of three R&D centres. Our teams work closely with clients to co-develop customised and high-performance solutions. We have two main production bases – one in Hua’an, Jiangsu Province, and another in Shandong Province,” said Li.

The company registered a turnover of USD 120 million in 2024 and serves a global base of over 500 customers. Within the tyre industry, it majorly works with the global top 10.

Li expressed pride in the company’s innovations and emphasised on the broad portfolio of rubber additives and sustainable materials. Claiming that the company has a strong market presence both in China and internationally, he provided an overview of the core offerings.

Under the category of bio-based products, Li highlighted a rubber processing oil derived from modified cashew nut shell oil, a product he claimed is manufactured in China only by his company. This oil not only improves compatibility with rubber compounds but also contributes to sustainability. Another innovation was the modified natural rubber (epoxidised NR), developed to serve as a bio-based alternative to synthetic SSBR, offering enhanced performance.

In terms of eco-friendly fillers, he pointed to the high-dispersion precipitated silica by carbonisation, which is more environmentally friendly than traditional sulfuric acid-derived silica and also improves dispersion in rubber compounds. He also mentioned a high-performance liquid rubber additive known for its excellent compatibility and market success.

For advanced functional additives, he cited the modified silane coupling agent, designed to replace TESPT and improve rolling resistance and silica dispersion and currently protected under a PCT patent. The company’s multi-functional cross-linking agent enhances durability and strength, while a line of environmentally friendly accelerators was developed to minimise environmental impact during vulcanisation.

The portfolio also includes speciality resins such as a tear-resistant resin for improved tyre durability and several wet skid-resistant resins, including AMS and modified AMS resin, hydrogenated resin, bio-based resin and modified C5/C9 resin, targeted at enhancing grip on wet surfaces. Additionally, the company produces various phenolic and formaldehyde resins for specific performance attributes like heat resistance and bonding, along with anti-reversion agents and silica dispersion agents that support high-performance compound development.

Among the company’s most cutting-edge innovations is a sulfur-free curing agent, an alternative that replaces traditional sulfur in rubber vulcanisation and enhance tyre ageing resistance and wear resistance while significantly boosting overall durability performance. This agent helps reduce tyre cracking over time and extend product life. Li noted that Cheeshine Materials is currently the only company globally manufacturing this agent and has secured a PCT patent for it.

When asked about the source of their materials, Li acknowledged that while many of the older products were petrochemical-based, the company is now strongly shifting towards bio-based alternatives including bio-oils, resins and natural rubber modifications, in alignment with the industry’s evolving sustainability goals.

MARKET TALK

While the company has a kitty of impressive offerings that might cater to the emerging and evolving demands of the tyre industry, replacing traditional materials completely is a matter that is to be taken up in the near future. Of all the raw materials that go into a tyre, replacing synthetic rubber seems to be a very vague concept for many.

Alluding to why the industry will choose modified natural rubber over SSBR, Li explained, “Modified natural rubber offers higher bio-based content, which supports sustainability goals. Through our proprietary modifications, we enhance its ageing, physical and dynamic properties, making it a strong alternative to synthetic rubber.”

Commenting on challenges, Li said, “Our main challenge is the constant push to develop better products and solutions. Innovation is an ongoing effort. We’re continually working to modify bio-based materials like lignin. Many projects are ongoing, focused on improving sustainability and performance. On the cost front, we aim to keep the cost of our new products on par with conventional ones while providing the added value of sustainability.”

Li described that the business is fairly balanced between domestic and international markets. In terms of global expansion, he mentioned that growth is being driven through a network of affiliates and distributors. The company already has team members based in Paris, Copenhagen and Mumbai and are actively engaging with international partners to access new markets.

In response to questions about the shifting dynamics in Europe, particularly with some local plants shutting down, Li noted that the company is continuing to expand its manufacturing capacity in China. He cited the country’s cost advantages and strong pool of research and development talent as key factors. Looking ahead, the company plans to strengthen its presence in Europe by hiring more local technical support staff to better serve the region.

As for establishing a manufacturing plant in Europe, Li shared that there are no immediate plans to do so. However, the company may consider this move in about two or three years, particularly after the full commissioning of the new domestic plant as part of a longer-term strategy to navigate tariffs and support local demand.

When asked about the future vision, Li stated that Cheeshine Materials’ ambition is to become a true pioneer of the unexplored territories in the rubber industry. The focus remains on leading innovation and continually expanding the company’s global influence.

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French group targets fast-growing SUV segment with INR 6.86 billion

Michelin has produced its first premium passenger car tyre in India, marking a strategic shift for the French manufacturer’s Chennai facility, which previously focused exclusively on commercial vehicle production.

The plant unveiled the made-in-India passenger tyres on Tuesday, with commercial availability planned for the first half of 2026. The company will target the premium segment with products ranging from 16 to 22 inches, including its Primacy 5 range as the initial offering.

Michelin will manufacture its LTX Trail ST, Pilot Sport 4 SUV, Pilot Sport 5, and Primacy 5 ranges in India.

The move follows Michelin’s September 2024 announcement of an INR5.64 billion investment in passenger car tyre manufacturing. The group has since added over INR 1 billion for subsequent phases, bringing total investment to INR 6.86 billion, supplementing the INR 28 billion already deployed at the Chennai site.

India’s passenger car market, valued at USD 18.13 billion in 2024, is projected to reach USD 33.85 billion by 2030, representing a compound annual growth rate of approximately 11 percent. Sport utility vehicles now account for more than half the market, a trend that Michelin is positioning itself to capitalise on.

“Better infrastructure, rising disposable income, changing consumer preference of the growing Indian middle class’s desire for more versatile, spacious, and feature-rich vehicles are fuelling growth and premiumisation of the car park,” the company said in a statement.

Michelin scaled production in 12 months from announcement to first output, including 50,000 hours of employee training at various Michelin factories overseas. The new passenger car line spans 22,000 square metres and incorporates what the company describes as “Industry 5.0” automation.

The facility requires only 200 employees, compared to the industry standard of 500 for comparable capacity, according to Michelin. The Chennai plant already produces 38 tyre variants for trucks, buses and defence applications, with all business-to-business products fitted with radio-frequency identification tags.

Michelin has expanded its retail presence to 75 standalone service centres across India and opened what it terms an “experience store” in Nashik. The company plans to expand this network as production increases.

The Chennai facility operates with a zero carbon footprint, zero liquid discharge, and complete recycling, sourcing 80 per cent of its water from rainwater harvesting while drawing 45 per cent of its energy from renewable sources.

The company, which employs 129,800 people across 175 countries, positions itself as a “world-leading manufacturer of life-changing composites” with operations spanning mobility, construction, aeronautics and healthcare sectors.

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In a strategic move to bolster its position in the United States, Balkrishna Industries Ltd. (BKT Tires) has announced two key executive appointments for its American operations. The company has named Jay Dhillon as the President of BKT USA and appointed Minoo Mehta as a Senior Advisor.

With more than two decades of international experience in the tyre sector, Dhillon will be responsible for leading the Ohio-based subsidiary. His mandate is to drive long-term growth by expanding into new and existing markets, aligning all business units with strategic objectives and cultivating profitable partnerships to ensure sustainable industry leadership.

Mehta, taking charge from 1 October 2025, will focus specifically on the truck and bus radial tyre segment, providing expertise to support the development and launch of new product lines. This dual appointment is designed to strengthen the company's overall strategy and market presence across its key off-highway and radial tyre businesses in the US.

Dhillon said, “I am excited to join the BKT team and contribute to its forward-looking growth. With over 20 years in the tyre industry and an engineering background, my goal is to lead the team and drive success during this dynamic time while upholding the company’s commitment to quality, innovation and excellence.”

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Mumbai-based Balkrishna Industries (BKT), a major player in the global Off-Highway Tyre (OHT) market, is making a significant move to expand its footprint in the on-road vehicle tyre segment with the inauguration of a new ‘Vehicle Dynamics & Testing’ (VD&T) base at the National Automotive Test Tracks (NATRAX) facility in Indore.

The new base leverages India's premier automotive testing grounds – Asia's second-largest and longest – to enhance BKT’s product development, particularly across the two-wheeler, passenger car radial (PCR) and commercial vehicle radial segments.

BKT's strategic decision to establish the VD&T base, inaugurated by Satish Sharma, Sr President & Director - Business Development and Strategy, marks a major step in the company's commitment to enter new segments.

By tapping into NATRAX's state-of-the-art infrastructure, BKT aims to accelerate new product development, enhance performance & reliability and address evolving needs by utilising real-world testing scenarios to cater to the specific demands of Indian and international consumers.

The facility is equipped with advanced machinery and an expert R&D team, providing a critical hub for high-quality, innovative tyre development across all mobility segments.

Access to NATRAX will enable BKT to test its tyres across a comprehensive range of real-world driving conditions and parameters, including – ride & handling, comfort, braking performance, durability and off-road terrain simulation.

These robust testing capabilities are crucial for meeting the requirements of both Original Equipment Manufacturers (OEMs) and the replacement market. The goal is to ensure that every tyre offers world-class quality and gives everyday consumers confidence in its performance.

By investing in dedicated R&D at NATRAX, BKT is not only reinforcing its position in the global tyre industry but is also signalling its serious intent to become a formidable competitor in the rapidly growing on-road vehicle tyre market.

Satish Sharma, said, “At BKT, we are leveraging our decades of expertise in off-highway tyres as we expand into on-road vehicle segment. Our entry into the consumer space is guided by a clear commitment: developing tyres that users can trust for safety, comfort, mileage and reliability on every journey. The establishment of dedicated VD&T base at NATRAX marks a pivotal step in our journey to deliver world-class tyres across segments. This facility empowers us to simulate real-world conditions and rigorously test our products for performance, safety and durability. By addressing key consumer pain point, be it ride comfort, braking efficiency, or terrain adaptability; we are committed to engineering solutions that truly elevate the driving experience.”

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Continental AG’s Supervisory Board is experiencing a significant transformation in the wake of its Aumovio spin-off. This restructuring involves several high-profile departures and new appointments. Stefan E Buchner resigned on 4 September 2025 to assume the role of Chairman of the Supervisory Board at the newly independent Aumovio SE. Shortly thereafter, on 17 September, Dr Gunter Dunkel also stepped down.

The most significant new appointment is that of Sabrina Soussan, who is slated to join as a shareholder representative. Subject to her anticipated formal appointment by the local court at the end of September 2025, Soussan will then be nominated for election at the Annual Shareholders’ Meeting on 30 April 2026. Following that meeting, the Supervisory Board is expected to elect her as its new Chairperson. She will succeed the long-serving Prof Wolfgang Reitzle, who is scheduled to conclude his 16-year tenure at the close of the 2026 meeting.

Soussan is a German-French executive with over 25 years of experience in the automotive and transport sectors. Her extensive background includes leadership roles such as CEO of Siemens Mobility, senior positions at Siemens VDO and Continental, and most recently, serving as CEO and Chair of the French SUEZ Group. She also holds a position on the Shareholders’ Committee at Henkel.

Substantial changes are also occurring among the employee representatives. Petra Hartwig, Sabine Kühn, Michael Linnartz and Nicole Werner have been nominated for appointment, which is also expected to be finalised by the court in late September. Their appointments follow the resignations of several individuals, including Christiane Benner and Dr Matthias Ebenau, who stepped down because their roles at IG Metall no longer encompass responsibility for Continental. Furthermore, the employee representatives from the spun-off automotive business have also departed.

Assuming all anticipated court appointments proceed, the reconstituted Supervisory Board will comprise a blend of continuing and new members, including Prof Reitzle until his departure, and the newly appointed representatives.

Wolfgang Reitzle, Chairman of the Continental Supervisory Board, said, “Following the successful spin-off of Aumovio, we are now paving the way for an orderly succession. In Sabrina Soussan, the Nomination Committee has secured a highly qualified candidate for this role. I look forward to working with her and the other new Supervisory Board members. I would also like to thank the departing members for their commitment during this intense phase of transformation and for many years of trusted collaboration on the board.”

Soussan said, “Being nominated to the Continental Supervisory Board is a great honour for me. I look forward to becoming part of this outstanding team and supporting the Executive Board in implementing its strategy.”

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