NATRAX Aims To Become The Go-To Solution For All Tyre Industry Needs
- By Nilesh Wadhwa
- April 18, 2025
In an exclusive interaction with Tyre Trends, Dr Manish Jaiswal, Director, National Automotive Test Tracks (NATRAX), shares the key developments taking place, how the organisation is supporting the domestic tyre industry, upcoming trends and future plans.
At present, what are the services that you’re providing for the tyre industry at NATRAX?
NATRAX is a proving ground where vehicles and all their components are tested on our various tracks. A proving ground is essentially a place where a vehicle must prove itself under various challenging terrains. It needs to test and certify itself, as well as support development activities. Our tracks cater to durability, acceleration, braking, noise, endurance, high speed, grip handling and wet-grip conditions.

Tyres are the only point of contact between a vehicle and the surface. Therefore, for vehicle dynamics testing, the tyre industry is a crucial component. NATRAX supports tyre industry in terms of the testing requirement for acceleration, braking, cornering, handling and noise.
What about homologation?
We support the tyre industry in various ways when it comes to homologation. One of the key activities is tyre labelling, in line with the new AIS 142 requirements. Every tyre must be labelled, similar to safety ratings. This labelling involves testing for rolling resistance, wet handling, wet grip and noise.
All these activities take place at NATRAX, making us the default agency for tyre labelling. We are also planning to procure a rolling resistance machine, which should arrive in a month or two. Once that happens, the entire set of tyre labelling activities will be conducted at NATRAX for both commercial vehicles and passenger vehicles. This is one of our significant new developments.
What are the latest demands from the tyre industry?
We are in close contact with tyre manufacturers for various activities. One key demand is for wet handling and aquaplaning tests, for which they currently need to go abroad because such facility does not exist in India. Wet handling and aquaplaning on curves are critical safety features. For instance, when a thin film of water forms on the road, the tyre can lose its adhesion to the surface, so it’s vital to test grip in such conditions.
We are planning to build a special-purpose track for wet handling and aquaplaning and are requesting government funding for this. Once established, this will prevent the tyre industry from needing to go overseas for these tests.
Another growing concern is tyre wear and its environmental impact. Previously, emissions were only considered in terms of tailpipe emissions, but tyres also contribute to microplastic pollution and other wear particles that spread through road contact. We are collaborating closely with the tyre industry to find solutions – whether through a tyre wear machine or a specially designed track. This could become a major project, but we are committed to addressing this need.
Are you supporting tyre makers for their products designed for exports?
Tyre manufacturers often have to go to agencies in Japan and Germany for comfort testing. Developed markets have very different requirements because the driving conditions vary significantly from those in India. Comfort and ride quality are far more important in developed markets.
We are discussing how to address this need domestically. While it’s not an immediate concern, we must eventually ensure that the tyre industry can conduct 100 percent of their testing in India. Some tests, like those for snow and ice conditions, will always be challenging to replicate here due to cost and environmental factors. However, most other tests are within our long-term plans.

Has simulation reached a maturity level where it can replace physical testing?
Simulation has evolved significantly over the last 25–30 years, but we haven’t yet reached a point where it can fully replace physical testing. The complexities of vehicle systems – including OEM products, components, tyres, control systems, road conditions and driver behaviour – make complete reliance on simulation difficult.
India also faces challenges in developing high-fidelity simulation models. Accurate virtual replication requires the integration of confidential data from various partners, which is not easy to achieve. Nonetheless, we are planning for the future by developing the right simulation environment and infrastructure, such as high-fidelity simulators and virtual testing benches. This will help reduce dependence on track testing and streamline product development.
Do EV tyres require separate on-ground testing?
EV tyre testing largely follows the same procedures as conventional tyre testing, with standards remaining consistent across both types.
However, from a manufacturing and design perspective, EV tyres often use different materials and designs – including rubber, elastomers, fabric and steel – tailored to meet OEM requirements. These differences may eventually call for specific tests, but the current standards remain aligned.
In developed markets, there are separate summer and winter tyres. Do you think India needs this distinction?
Fortunately, India does not experience the extreme temperature variations seen in countries like the US, Canada or parts of Europe. In those regions, temperatures can range from 30 degrees Celsius to -10 degrees Celcius, necessitating different tyre types for safety and traction.
In India, extreme cold weather is limited to specific areas like Kashmir and only for brief periods. Given this, the added cost of maintaining separate summer and winter tyres is not justifiable.

What are NATRAX’s immediate investment plans?
While we have not worked out the exact figures, we are in the process of investing significantly (in 2025) in form of rolling resistance machine and upgradation of two-three tracks for tyre industry requirements. Our immediate future plans include significant investments for a new wet handling and aquaplaning track.
We maintain close communication with the tyre industry, prioritising their requirements to support their growth and development.
Which companies are you currently working with?
We collaborate with almost all Indian tyre manufacturers and are also engaging with multinational and global tyre brands. The goal is to develop their R&D ecosystems in India.
As international players shift their development activities to India, local testing becomes inevitable. This shift will allow NATRAX to play a crucial role in supporting their R&D and testing needs.
What is the lead time for tyre makers to approach NATRAX for testing, and how long does testing typically take?
Many tyre manufacturers have teams stationed at NATRAX around the clock, so there is no lead time. Testing happens daily.
If they have special requirements, they approach us and we are usually able to accommodate them. Approximately one-third of our track usage comes from the tyre industry. With our 50-kilometre proving ground – the largest in India and one of the largest globally – we operate at an entirely different scale.
As we expand our facilities for ADAS (Advanced Driver Assistance System) and connected vehicle testing, even more tyre industry testing will take place at NATRAX. We aim to become the go-to solution for all tyre industry needs.
Panu Ärölä Returns To Tana Oy In Territory Business Manager Role
- By TT News
- October 07, 2026
Tana Oy has appointed Panu Ärölä as its new Territory Business Manager, a role he will assume on 2 November. In this capacity, he will focus on strengthening customer and distributor relationships across designated markets while contributing to the company’s ongoing expansion within the waste management and recycling sector.
Ärölä returns to Tana after previously serving as Sales Manager, where he developed expertise in distributor network growth. His background includes extensive international experience in sales, marketing, business development and strategic leadership. Most recently, he held the position of Head of Sales and Marketing at Jet-Tekno Oy, overseeing customer relationship development and business growth initiatives.
Gerd Schreier, VP – Sales, Marketing & Channel Development, said, “We are delighted to welcome Panu back to Tana. His industry knowledge, customer focus and experience in international sales make him a valuable addition to our team. We look forward to working with him as we continue to develop our business and create value for our customers and partners.”
Schill+Seilacher Appoints Stephan Sielaff As Chief Executive
- By Sharad Matade
- October 07, 2026
Stephan Sielaff took over as chief executive of the Schill+Seilacher Group on 1st October , as the chemicals group seeks to strengthen links between its businesses and focus more closely on customer needs.
Sielaff brings about 30 years of experience in developing international businesses and organisations. His previous roles include positions at Unilever, Symrise, Archroma, Lenzing AG and SSI SCHÄFER Plastics.
His priorities at Schill+Seilacher include getting closer to customers, encouraging greater knowledge-sharing across the group and making better use of capabilities across its businesses and locations.
“A good product alone is no longer enough. What matters is the value we create for our customers,” says Stephan Sielaff.
The group said it would seek to share knowledge, pursue opportunities jointly and strengthen connections between its locations and business areas.
Sielaff's appointment is intended to support a more integrated approach across the group as it develops its businesses in the years ahead.
Toyo Tire Announces Leadership Changes At Americas, Nitto US Units
- By TT News
- October 06, 2026
Toyo Tire Corporation of Japan (Toyo Tire) has announced executive appointments at Toyo Tire Holdings of Americas Inc. (TTHA) and Nitto Tire U.S.A. Inc. (NTU), effective 1 October 2026. Keiko Brockel has become President and Chief Executive Officer at TTHA, while Angelo Naval has beeen promoted to President and Chief Executive Officer at NTU.
Brockel, the first woman and first American to hold the TTHA role, will oversee daily North American business operations. She joined NTU in 2008 and previously served as its President and Chief Executive Officer and President and Chief Operations Officer. Over 18 years at NTU, she has held various executive leadership positions, providing strategic oversight in sales, finance, supply chain and operations, contributing significantly to the company's growth and evolution.

Angelo Naval
Naval, formerly Vice President of Sales and Business Strategy at NTU, will now oversee its business operations. He joined NTU in 2000 and also served as Vice President of Product and Business Strategy. During his 24 years with the company, he has been instrumental in shaping the business, gaining deep understanding and a unique perspective on the Nitto brand, its customers and the markets it serves.
Takashi Shimizu, President & CEO, Toyo Tire Corporation, said, “On behalf of Toyo Tire, I would like to congratulate both Keiko Brockel and Angelo Naval on their well-earned new appointments and thank them for their invaluable contributions to the growth and success of Nitto Tire in the American market.”
ContiTech Appoints Amanda Lacerda As Head Of Communications
- By TT News
- October 06, 2026
ContiTech, the group sector of Continental, has named Amanda Lacerda as its new Head of Communications, with effect from 15 September 2026. In this capacity, she will report directly to Diana Hoppe, who serves as Head of Human Relations and Communications at ContiTech. The appointment places Lacerda at the helm of the organisation’s global communications operations.
In her new position, Lacerda will act as a strategic partner focused on advancing business performance, transformation and brand value. Her responsibilities encompass corporate, executive and brand communications, alongside media and public relations, public affairs, employee communications and reputation management. She is tasked with maintaining a consistent narrative that bolsters ContiTech’s global reputation and aligns with its business priorities and strategic ambitions. Lacerda takes over from Claudia Lademann-Fleger, who has chosen to depart the company for external opportunities.
Lacerda arrives with over two decades of experience in communications, marketing, and public affairs. Her global leadership background includes roles across Brazil, Middle East, Sweden and Germany. Over her career, she has engaged with diverse international markets and industries, assisting organisations in strengthening their brands, managing change and cultivating meaningful relationships with key stakeholders.
Diana Hoppe, Head of Human Relations and Communications, ContiTech, said, “Effective communication plays a key role as ContiTech continues its transformation and prepares for its future as a standalone company. Amanda brings extensive international experience, strategic insight and domain expertise in communications that will help strengthen our brand, enhance our reputation and deepen engagement with employees, customers, partners and communities around the world. As we continue to build a strong and distinctive brand, her leadership will be instrumental in advancing our strategic ambitions and long-term success. I also want to thank Claudia for her many years of dedicated leadership and service to ContiTech, and I wish her every success in the future.”
Lacerda said, “I am excited to join ContiTech at such an important moment in its journey. ContiTech has a strong heritage, talented people and a clear vision for the future. I look forward to working with colleagues around the world to tell our story, support the company’s transformation and help create value through clear, authentic and engaging communications.”


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