Navigate Cost Squeeze And Tepid Demand: CRISIL’s Sethi On What Lies Ahead

Anuj Sethi

India’s tyre industry is bracing for a tough fiscal year, weighed down by sluggish demand, volatile raw material prices and muted export growth. Revenue is forecast to expand just 7-8 percent – supported by modest price hikes and a marginal rise in volumes – marking a second straight year of single-digit growth. However, operating margins are set to contract sharply as natural rubber prices remain elevated despite recent moderation. In a wide-ranging discussion, Anuj Sethi, Senior Director at CRISIL Ratings, unpacks the factors shaping the sector, from price pressures and replacement demand to global headwinds and evolving trade dynamics.

How would you characterise the current fiscal year for the Indian tyre industry, considering its challenges and opportunities?

With volume expected to grow just by about 3-4 percent due to sluggish demand, overall revenue growth will remain in single digit for the second straight year, this fiscal. On the other hand, high raw material prices, especially of natural rubber, rose sharply over the past 12 months and have only recently begun to moderate. To a moderate extent, tyre manufacturers are increasing tyre prices in the replacement market to offset the impact of higher input prices, albeit operating profitability will still be impacted this fiscal.

The report mentions 7-8 percent revenue growth this fiscal year, supported by a 3-4 percent increase in realisations and volume. What specific factors could push growth beyond this forecast, and what risks might undercut it?

While realisation growth due to price hikes being undertaken by tyre manufacturers is a certain given sharp increase in natural rubber prices, higher than projected volume growth could take the growth higher than expected. With about 2/3rd of the domestic demand

coming from replacement segment, and it being the primary volume driver, any significant decline in that demand can impact the growth forecast other way.

Given that replacement demand is the primary volume driver, how do you assess the longevity of this demand surge in the context of evolving consumer preferences and vehicle usage patterns?

The replacement demand is expected to sustain over the medium term driven by the strong automotive sales achieved in previous fiscals.

With operating profitability projected to drop 300 basis points, what contingency measures are tyre makers considering beyond gradual price increases to mitigate this impact?

The price of natural rubber, which constitutes about half of the raw materials, continued to surge sharply in the first half of fiscal 2025. However, ability to pass on this increase is limited due to modest volume growth. Small price hikes and continued focus at improving operating efficiencies on an ongoing basis is another way to offset the impact to some extent.

Natural rubber prices have been highly volatile, reaching record highs and then falling to around INR 170 per kg. What is your outlook for natural rubber prices in the near to medium term, and what factors will likely influence their movement?

The sharp rise in natural rubber prices is due to a global shortage caused by inclement weather in major producing countries such as Thailand and Vietnam, which account for about half of the global production. Going forward, increase in supply with improving hectarage and slowdown in global economies is likely to drive correction in international rubber prices. In the last couple of months, some moderation in natural rubber prices has happened.

China has a surplus in crude oil-derived raw materials, including carbon black and other chemicals. Do you anticipate this surplus impacting global prices for these commodities, and how might Indian tyre makers benefit or face challenges as a result?

Share of natural rubber in tyre manufacturing is 47 percent, while carbon black accounts for ~20-22 percent. Should carbon black prices remain under control, it will benefit domestic tyre manufacturers.

Export growth is expected to remain muted at 2-3 percent. How does the current geopolitical climate, including sanctions or trade restrictions, further complicate Indian tyre makers’ access to markets in North America and Europe?

Export growth is expected to remain sluggish due to challenging business conditions in US and Europe. However, certain segments like off-the-road tyres are beginning to see better prospects as stocks with dealers are moderating. This could help players with presence in the off-the road- tyre segment.

Exports to key markets such as North America and Europe are under pressure due to economic challenges and unviable operating costs, leading to plant shutdowns in regions like US, Europe and Israel. Is the Indian tyre industry at risk of facing similar challenges, or does it have structural advantages that mitigate these risks?

Indian players are better placed compared to some of the western peers due to comparatively lower cost of operations, though operating profitability has come under pressure this fiscal because of higher imported rubber prices. Also, Indian players have flexibility to supply in small batch sizes unlike Chinese peers, and hence this also works to their advantage, more prominently in higher margin segments such as off-the road tyres.

Have tyre makers explored new international markets or alternative trade routes to counter supply chain disruptions and higher freight costs?

Not really; to circumvent the difficult environment around the Suez Canal, vessels are going around the Cape of Good Hope, adding 2-3 weeks and additional freight cost on exports. Some of the costs are being shared with the customers.

The report references Extended Producer Responsibility (EPR) regulations. How significant is the financial and operational burden of compliance for tyre makers, and what progress has been made in addressing this?

Adoption of EPR regulations is not expected to have a very sizeable impact on profitability, though it will lead to investments in strengthening processes and in technology.

ZC Rubber Receives China State Science Award For Tyre Manufacturing Technologies

ZC Rubber Receives China State Science Award For Tyre Manufacturing Technologies

ZC Rubber has received the Second Prize of China's State Science and Technology Progress Award for a project focused on high-performance tyre technologies and green intelligent manufacturing, developed jointly with Harbin Institute of Technology. The award recognises the project, titled Key Technologies and Green Intelligent Manufacturing of High-Performance Tires.

According to the company, ZC Rubber is the only Chinese tyre manufacturer to receive the State Science and Technology Progress Award at the Second Prize level or above during the past decade. The award is among China's highest state honours for scientific and technological innovation.

The company said the recognition reflects its investment in research and development and its efforts to integrate tyre development with intelligent manufacturing. In 2025, ZC Rubber invested RMB 1.54 billion in research and development, equivalent to 3.43 percent of annual revenue, according to its annual report.

The award recognises technologies that have moved beyond laboratory research into industrial application, linking high-performance tyre development with green and intelligent manufacturing processes.

Central to the company's research strategy are two proprietary technology platforms: the X-Tech System for truck and bus radial tyres and the Phecda Tech System for passenger car radial tyres. The platforms combine compound formulation, tyre structure design, process engineering, simulation, testing and intelligent manufacturing within a single development framework.

Rather than adapting an existing product architecture, the platforms define performance targets according to vehicle application, operating conditions and customer requirements before developing compounds, structures and manufacturing processes. ZC Rubber said this enables it to develop tyres for different duty cycles, climates, road conditions and regional requirements rather than using a standardised design.

Henry Shen, Senior Vice President of ZC Rubber, said: “Our objective is not simply to develop an individual material, tread pattern or manufacturing process. X-Tech and Phecda are complete development systems that connect user requirements with simulation, materials, tire engineering, manufacturing and validation. This award recognizes the direction we have pursued through sustained R&D investment.”

The company has applied the X-Tech and Phecda platforms across products developed for different regions. In Asia, the X-Tech System underpins the X-Elite truck tyre series. In Europe, it is used in the WESTLAKE Gen II commercial tyre range, while the Phecda Tech System supports passenger car tyres including the WESTLAKE ZuperAce Z-007 and GOODRIDE Solmax 1. Technologies from both platforms have also been applied across ARISUN's truck and passenger car tyre ranges in the Americas.

Shen said: “International markets do not have identical requirements. A tire developed for European highway fleets, Southeast Asian transport operations or passenger vehicles in the Americas must respond to different vehicles, roads, climates and customer priorities. Our technology platforms allow us to address those differences through a consistent and systematic development process.”

The company said the award-winning project incorporates green and intelligent manufacturing technologies intended to improve product consistency, production efficiency and energy performance. It added that the X-Tech and Phecda platforms will continue to support original equipment and replacement market product development across its WESTLAKE, GOODRIDE, ARISUN and other brands.

IRMRI Appoints Professor Abhijit Bandyopadhyay As New Director

IRMRI Appoints Professor Abhijit Bandyopadhyay As New Director

The Indian Rubber Materials Research Institute (IRMRI) has officially announced the appointment of Professor (Dr) Abhijit Bandyopadhyay as its new Director. This decision marks a significant leadership transition for the institute, as it prepares to welcome a figure with extensive expertise in polymer science and rubber technology.

Professor Bandyopadhyay brings a distinguished academic and technical background to his new position. He currently serves as a full Professor in the Department of Polymer Science and Technology at the University of Calcutta and holds the role of Director, Technical at the South Asia Rubber and Polymers Park in West Bengal. His prior experience includes a tenure as Assistant Professor at the Rubber Technology Centre, IIT Kharagpur, and he has recently been appointed as a Technical Consultant for Rubber products at Berzelius Materials Performance Inc. in the United Kingdom.

Stepping into his new role, the new Director is expected to prioritise research advancement, indigenisation of technologies and sustainable development within the rubber sector. The IRMRI leadership and members have expressed confidence in his visionary guidance, anticipating that his leadership will drive the institute toward greater innovation and research excellence in the coming years.

BIS Grants Three-Year Recognition To D Banerjee Centre of Excellence in Mysuru

BIS Grants Three-Year Recognition To D Banerjee Centre of Excellence in Mysuru

The Bureau of Indian Standards (BIS) has granted laboratory recognition to M/s D. Banerjee Centre of Excellence (DBCOE), based at the JSS Technical Institutions Campus in Mysuru, Karnataka, for a three-year period from 8 July 2026 to 7 July 2029.

The recognition, issued under the BIS Laboratory Recognition Scheme (LRS), enables the centre to undertake testing activities in accordance with BIS requirements. The laboratory's details have been uploaded to the BIS Laboratory Information Management System (LIMS), with sample receipt, testing and report generation to be managed through the online platform. The recognition remains subject to compliance with the provisions of the BIS LRS 2020.

Established by the Indian Institute of Rubber (IRI) in collaboration with JSS Technical Institutions, the centre is intended to strengthen industry-academia collaboration in polymer science and rubber technology while supporting research, testing, training and technology development for the tyre and wider rubber industry.

The facility has developed capabilities in material characterisation, wet chemistry and forensic failure analysis. Its laboratories can analyse raw materials including carbon black, rubber chemicals, elastomers, accelerators and antioxidants, while also supporting material specification development, plant audits and quality approvals. Plans are also in place to expand failure analysis services for manufacturers, particularly small and medium-sized enterprises (MSMEs).

DBCOE also aims to support manufacturers adapting to changing automotive requirements, including electric vehicles, through research into advanced materials and sustainable alternatives. Its stated focus includes bio-based materials, tyre recycling, steel reuse and low-emission polymers, alongside technical support for regulatory compliance and homologation.

Alongside its testing infrastructure, the centre has established a training ecosystem for the rubber sector. It offers two flagship programmes: a Diploma in Rubber Technology for diploma holders and new recruits, and a Postgraduate Diploma in Rubber Technology for science and engineering graduates. Both programmes combine online theory modules with practical training and laboratory sessions at the Mysuru campus, with final examinations conducted by IIT Kharagpur.

The centre is also developing a series of short-duration industry courses covering mixing, compounding, extrusion, calendering, tyre building, moulding, retreading, footwear, conveyor belts and latex products. These programmes combine classroom instruction with practical demonstrations, testing methodologies and failure analysis.

According to the centre, more than 40 industry experts contribute to its training programmes. Several tyre manufacturers, including Apollo Tyres, Yokohama, BKT and JK Tyre, recognise completion of the diploma programme as part of their employee development initiatives.

The centre primarily serves the tyre industry but also aims to support non-tyre rubber manufacturers, particularly MSMEs that lack access to advanced testing facilities and technical expertise. Through consultancy, training and laboratory services, it seeks to improve technical capability, product quality and compliance across the broader rubber sector.

Dag Teigland Returns To Elkem As Chief Executive Officer

Dag Teigland Returns To Elkem As Chief Executive Officer

Elkem ASA, a global leader in advanced silicon-based materials, has announced the appointment of Dag Teigland as its new Chief Executive Officer, effective 3 August 2026. The board’s decision coincides with the departure of Helge Aasen, who will step down after leading the company since 2009 to take on the role of Chairman of the Board.

Bringing more than two decades of industrial and investment expertise, Teigland currently serves as executive chairman of Tekna Holding ASA, a firm known for advanced metal powders. His career includes senior executive positions at Tinfos AS and Holta Invest AS, where he managed an active investment platform. Previously, he held multiple leadership roles at Elkem from 1998 to 2002, culminating as Managing Director for the chrome business area, providing him with direct familiarity with the company’s operations.

Marianne E Johnsen, Interim Chair of the Board of Elkem, said, “The Board is pleased to appoint Dag Teigland as CEO of Elkem. He brings deep industrial expertise and a proven track record of driving development and transformation. With his background spanning both international industrial operations and investment environments, Dag is well suited to lead Elkem into its next phase of growth and development.

“At the same time, the Board would like to thank Helge Aasen for his strong leadership and significant contribution to Elkem over many years. During his tenure, Elkem has strengthened its strategic position, expanded its global footprint and developed world-leading positions in silicon, ferrosilicon, foundry alloys and carbon solutions. Helge has also led Elkem through major portfolio and financing measures, including the divestment of the Silicones division. We are very pleased that he will continue to contribute to the company’s development as chairperson of the board.”

Teigland said, “It is a great honour to return to Elkem and take on the role of chief executive officer. Elkem is a company with a strong industrial heritage and a leading position within its respective segments. I look forward to working with the Board, the Elkem leadership team and colleagues worldwide to build on this foundation, accelerate sustainable growth, advance safety and innovation and ensure that Elkem continues to supply the strategic materials needed for a cleaner, smarter and more resilient future.”

Aasen said, “It has been a privilege to lead Elkem as CEO over the past 17 years. I am proud of what the organisation has accomplished during this period and confident that the company is well positioned for long-term, sustainable value creation. I look forward to continuing to support Elkem in my new role as chairperson of the board and to work closely with Dag in the transition.”