Navigate Cost Squeeze And Tepid Demand: CRISIL’s Sethi On What Lies Ahead

Anuj Sethi

India’s tyre industry is bracing for a tough fiscal year, weighed down by sluggish demand, volatile raw material prices and muted export growth. Revenue is forecast to expand just 7-8 percent – supported by modest price hikes and a marginal rise in volumes – marking a second straight year of single-digit growth. However, operating margins are set to contract sharply as natural rubber prices remain elevated despite recent moderation. In a wide-ranging discussion, Anuj Sethi, Senior Director at CRISIL Ratings, unpacks the factors shaping the sector, from price pressures and replacement demand to global headwinds and evolving trade dynamics.

How would you characterise the current fiscal year for the Indian tyre industry, considering its challenges and opportunities?

With volume expected to grow just by about 3-4 percent due to sluggish demand, overall revenue growth will remain in single digit for the second straight year, this fiscal. On the other hand, high raw material prices, especially of natural rubber, rose sharply over the past 12 months and have only recently begun to moderate. To a moderate extent, tyre manufacturers are increasing tyre prices in the replacement market to offset the impact of higher input prices, albeit operating profitability will still be impacted this fiscal.

The report mentions 7-8 percent revenue growth this fiscal year, supported by a 3-4 percent increase in realisations and volume. What specific factors could push growth beyond this forecast, and what risks might undercut it?

While realisation growth due to price hikes being undertaken by tyre manufacturers is a certain given sharp increase in natural rubber prices, higher than projected volume growth could take the growth higher than expected. With about 2/3rd of the domestic demand

coming from replacement segment, and it being the primary volume driver, any significant decline in that demand can impact the growth forecast other way.

Given that replacement demand is the primary volume driver, how do you assess the longevity of this demand surge in the context of evolving consumer preferences and vehicle usage patterns?

The replacement demand is expected to sustain over the medium term driven by the strong automotive sales achieved in previous fiscals.

With operating profitability projected to drop 300 basis points, what contingency measures are tyre makers considering beyond gradual price increases to mitigate this impact?

The price of natural rubber, which constitutes about half of the raw materials, continued to surge sharply in the first half of fiscal 2025. However, ability to pass on this increase is limited due to modest volume growth. Small price hikes and continued focus at improving operating efficiencies on an ongoing basis is another way to offset the impact to some extent.

Natural rubber prices have been highly volatile, reaching record highs and then falling to around INR 170 per kg. What is your outlook for natural rubber prices in the near to medium term, and what factors will likely influence their movement?

The sharp rise in natural rubber prices is due to a global shortage caused by inclement weather in major producing countries such as Thailand and Vietnam, which account for about half of the global production. Going forward, increase in supply with improving hectarage and slowdown in global economies is likely to drive correction in international rubber prices. In the last couple of months, some moderation in natural rubber prices has happened.

China has a surplus in crude oil-derived raw materials, including carbon black and other chemicals. Do you anticipate this surplus impacting global prices for these commodities, and how might Indian tyre makers benefit or face challenges as a result?

Share of natural rubber in tyre manufacturing is 47 percent, while carbon black accounts for ~20-22 percent. Should carbon black prices remain under control, it will benefit domestic tyre manufacturers.

Export growth is expected to remain muted at 2-3 percent. How does the current geopolitical climate, including sanctions or trade restrictions, further complicate Indian tyre makers’ access to markets in North America and Europe?

Export growth is expected to remain sluggish due to challenging business conditions in US and Europe. However, certain segments like off-the-road tyres are beginning to see better prospects as stocks with dealers are moderating. This could help players with presence in the off-the road- tyre segment.

Exports to key markets such as North America and Europe are under pressure due to economic challenges and unviable operating costs, leading to plant shutdowns in regions like US, Europe and Israel. Is the Indian tyre industry at risk of facing similar challenges, or does it have structural advantages that mitigate these risks?

Indian players are better placed compared to some of the western peers due to comparatively lower cost of operations, though operating profitability has come under pressure this fiscal because of higher imported rubber prices. Also, Indian players have flexibility to supply in small batch sizes unlike Chinese peers, and hence this also works to their advantage, more prominently in higher margin segments such as off-the road tyres.

Have tyre makers explored new international markets or alternative trade routes to counter supply chain disruptions and higher freight costs?

Not really; to circumvent the difficult environment around the Suez Canal, vessels are going around the Cape of Good Hope, adding 2-3 weeks and additional freight cost on exports. Some of the costs are being shared with the customers.

The report references Extended Producer Responsibility (EPR) regulations. How significant is the financial and operational burden of compliance for tyre makers, and what progress has been made in addressing this?

Adoption of EPR regulations is not expected to have a very sizeable impact on profitability, though it will lead to investments in strengthening processes and in technology.

Michelin Appoints James Dimmock As Commercial Communications Manager For UK And Ireland

Michelin Appoints James Dimmock As Commercial Communications Manager For UK And Ireland

Michelin has appointed James Dimmock as its new Commercial Communications Manager for the United Kingdom and the Republic of Ireland. Based at the company's Stoke-on-Trent headquarters, he will report to the Northern European Communications team. In this capacity, Dimmock will oversee all commercial communications, including public relations, social media and influencer partnerships.

His mandate involves crafting the brand's commercial narrative, fostering stronger connections with media and content creators and producing innovative digital content to support the brand's growth. He brings more than two decades of extensive experience with Michelin to the role, having held various senior marketing and communications positions both internationally and domestically. His most recent role was as Social Media and Influencer Manager. He will now lead these efforts locally while integrating with the broader communications team.

John Howe, Managing Director, Michelin UK, said, “James has already made a significant contribution to Michelin communications activity in the UK & ROI. His deep understanding of our business and products, combined with his strategic and creative approach, makes him ideally placed to lead our commercial communications as we continue to evolve our brand.”

Dimmock said, “I am excited to be taking on this new role at Michelin. It is a privilege to continue building on the work we have already achieved and to help drive the next phase of our commercial communications strategy across the UK & ROI.”

Discount Tire Earns Spot On Glassdoor's Best Places To Work 2026 List

Discount Tire Earns Spot On Glassdoor's Best Places To Work 2026 List

Discount Tire has earned a prominent position on Glassdoor's Best Places To Work 2026 list, ranking 14th in Consumer Services and within the top 100 US employers. This distinction is awarded to organisations with over 1,000 employee reviews on Glassdoor and a minimum rating of 3.5. For the Scottsdale-based retailer, with more than 1,250 locations nationally, the honour underscores a long-standing commitment to its workforce.

The company cultivates a people-first culture for its over 30,000 employees by providing substantial career growth, thorough training, leadership development and competitive benefits. This philosophy, centred on serving others and empowering personal goals, previously earned Discount Tire top Glassdoor rankings from 2018 through 2021. The latest recognition reaffirms its status as an employer dedicated to fostering a supportive and progressive workplace.

Dean Muglia, Chief Executive Officer, said, "We treat our people like family. We're honoured to be recognised by both current and former employees and Glassdoor as a best place to work. We strive every day to deliver the most inviting, easy and safe experience possible for our people and our customers."

Michael Zuieback, Executive Chairman, said, "Through six and a half decades of growth, our primary commitments have stayed true: We want to take care of people and help make more dreams come true.”

Radar Tyres Secures Strategic Multi-Year Partnership With Cricket South Africa

Radar Tyres Secures Strategic Multi-Year Partnership With Cricket South Africa

Radar Tyres has entered a significant, multi-year global partnership with Cricket South Africa, a strategic move to build its brand within a sport enjoyed by a worldwide audience. This alliance grants the company headline sponsorship for the Proteas Men’s and Women’s T20 International sides, alongside associate partnership status for their ODI and Test matches. Radar will also be the headline partner for South Africa’s Under-19 national teams.

The collaboration provides substantial visibility, featuring exclusive logo placement on both match and training kits, with the new T20I apparel already unveiled. For Radar, this investment is a key step in leveraging high-profile platforms to enhance global brand recognition, all while maintaining its commitment to providing high-quality, value-driven tyre products.

G S Sareen, President and CEO, Omni United, said, "Becoming the Global Partner of the Proteas marks a significant milestone in Radar Tyres' global brand journey and reflects our belief in sport as a powerful platform to build brand equity, strengthen dealer support, enhance trust and credibility and connect with households worldwide. Through this partnership, we are able to engage with cricket fans both locally and globally while reinforcing Radar Tyres' as a reliable, performance-driven brand committed to delivering premium-performance at an accessible price point."

Pholetsi Moseki, Chief Executive Officer, CSA, said, "CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well. This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players and delivering memorable experiences for fans. Radar Tyres' support also reinforces CSA's commitment to excellence and inclusion, strengthening our ability to drive high performance across all levels."

AZuR Shortlisted For German Award For Sustainability Projects 2026

AZuR Shortlisted For German Award For Sustainability Projects 2026

For the second consecutive year, the Alliance for the Future of Tyres (AZuR) has been shortlisted for the German Award for Sustainability Projects, following its 2025 win. This renewed nomination underscores the jury’s recognition of AZuR as a pioneering force in sustainability, particularly for its dedicated efforts to advance tyre retreading as a core component of a circular economy. The 2026 award ceremony will be held under the patronage of Brigitte Zypries on 17 September in Berlin.

AZuR’s multifaceted initiative extends well beyond theoretical advocacy. Its work gained significant international attention with the Retreading Summit, held in September 2025 at KRONE Trailer in Werlte. This event convened experts from industry, politics, academia and media for two days of intensive dialogue on the potential, challenges and necessary policy frameworks for tyre modernisation, leading to the launch of concrete action plans. Furthermore, the alliance drives progress through strategic communications and direct support for flagship projects, such as the new passenger car tyre retreading facility established by Rigdon in Pfaffenhofen.

Central to AZuR’s mission is transforming public perception by demonstrating that worn tyres are valuable resources, not waste. Through ongoing awareness campaigns, it highlights the substantial ecological and economic benefits of retreaded tyres, which can be refurbished multiple times to conserve raw materials, reduce climate impact and offer cost-effective solutions. The German Award for Sustainability Projects, judged by a panel chaired by Prof Dr Claudia Kemfert of DIW Berlin, evaluates entries based on their innovation, impact and relevance to a sustainable future. AZuR’s repeated shortlisting affirms that its model for a tyre circular economy is a replicable and exemplary system with groundbreaking potential.