Navigate Cost Squeeze And Tepid Demand: CRISIL’s Sethi On What Lies Ahead
- By Sharad Matade
- December 23, 2024
India’s tyre industry is bracing for a tough fiscal year, weighed down by sluggish demand, volatile raw material prices and muted export growth. Revenue is forecast to expand just 7-8 percent – supported by modest price hikes and a marginal rise in volumes – marking a second straight year of single-digit growth. However, operating margins are set to contract sharply as natural rubber prices remain elevated despite recent moderation. In a wide-ranging discussion, Anuj Sethi, Senior Director at CRISIL Ratings, unpacks the factors shaping the sector, from price pressures and replacement demand to global headwinds and evolving trade dynamics.
How would you characterise the current fiscal year for the Indian tyre industry, considering its challenges and opportunities?
With volume expected to grow just by about 3-4 percent due to sluggish demand, overall revenue growth will remain in single digit for the second straight year, this fiscal. On the other hand, high raw material prices, especially of natural rubber, rose sharply over the past 12 months and have only recently begun to moderate. To a moderate extent, tyre manufacturers are increasing tyre prices in the replacement market to offset the impact of higher input prices, albeit operating profitability will still be impacted this fiscal.
The report mentions 7-8 percent revenue growth this fiscal year, supported by a 3-4 percent increase in realisations and volume. What specific factors could push growth beyond this forecast, and what risks might undercut it?
While realisation growth due to price hikes being undertaken by tyre manufacturers is a certain given sharp increase in natural rubber prices, higher than projected volume growth could take the growth higher than expected. With about 2/3rd of the domestic demand
coming from replacement segment, and it being the primary volume driver, any significant decline in that demand can impact the growth forecast other way.
Given that replacement demand is the primary volume driver, how do you assess the longevity of this demand surge in the context of evolving consumer preferences and vehicle usage patterns?
The replacement demand is expected to sustain over the medium term driven by the strong automotive sales achieved in previous fiscals.
With operating profitability projected to drop 300 basis points, what contingency measures are tyre makers considering beyond gradual price increases to mitigate this impact?
The price of natural rubber, which constitutes about half of the raw materials, continued to surge sharply in the first half of fiscal 2025. However, ability to pass on this increase is limited due to modest volume growth. Small price hikes and continued focus at improving operating efficiencies on an ongoing basis is another way to offset the impact to some extent.
Natural rubber prices have been highly volatile, reaching record highs and then falling to around INR 170 per kg. What is your outlook for natural rubber prices in the near to medium term, and what factors will likely influence their movement?
The sharp rise in natural rubber prices is due to a global shortage caused by inclement weather in major producing countries such as Thailand and Vietnam, which account for about half of the global production. Going forward, increase in supply with improving hectarage and slowdown in global economies is likely to drive correction in international rubber prices. In the last couple of months, some moderation in natural rubber prices has happened.
China has a surplus in crude oil-derived raw materials, including carbon black and other chemicals. Do you anticipate this surplus impacting global prices for these commodities, and how might Indian tyre makers benefit or face challenges as a result?
Share of natural rubber in tyre manufacturing is 47 percent, while carbon black accounts for ~20-22 percent. Should carbon black prices remain under control, it will benefit domestic tyre manufacturers.
Export growth is expected to remain muted at 2-3 percent. How does the current geopolitical climate, including sanctions or trade restrictions, further complicate Indian tyre makers’ access to markets in North America and Europe?
Export growth is expected to remain sluggish due to challenging business conditions in US and Europe. However, certain segments like off-the-road tyres are beginning to see better prospects as stocks with dealers are moderating. This could help players with presence in the off-the road- tyre segment.
Exports to key markets such as North America and Europe are under pressure due to economic challenges and unviable operating costs, leading to plant shutdowns in regions like US, Europe and Israel. Is the Indian tyre industry at risk of facing similar challenges, or does it have structural advantages that mitigate these risks?
Indian players are better placed compared to some of the western peers due to comparatively lower cost of operations, though operating profitability has come under pressure this fiscal because of higher imported rubber prices. Also, Indian players have flexibility to supply in small batch sizes unlike Chinese peers, and hence this also works to their advantage, more prominently in higher margin segments such as off-the road tyres.
Have tyre makers explored new international markets or alternative trade routes to counter supply chain disruptions and higher freight costs?
Not really; to circumvent the difficult environment around the Suez Canal, vessels are going around the Cape of Good Hope, adding 2-3 weeks and additional freight cost on exports. Some of the costs are being shared with the customers.
The report references Extended Producer Responsibility (EPR) regulations. How significant is the financial and operational burden of compliance for tyre makers, and what progress has been made in addressing this?
Adoption of EPR regulations is not expected to have a very sizeable impact on profitability, though it will lead to investments in strengthening processes and in technology.
Tyre Runner Adds Tyres Life To Wholesale Marketplace Network
- By TT News
- January 19, 2026
Tyre Runner has added Tyres Life to its marketplace network, expanding its wholesale offering for independent tyre retailers.
The partnership brings one of the UK’s fastest-growing tyre wholesalers onto Tyre Runner’s platform, which is designed to connect retailers with suppliers while allowing retailers to retain control over pricing and purchasing decisions.
Tyre Runner said the move comes as independent retailers face continued margin pressure and are seeking greater flexibility in how they source tyres. The company’s marketplace enables wholesale ordering from multiple suppliers through a single platform.
Tyres Life has established nationwide coverage from three warehouse locations and holds more than 100,000 tyres in stock. The company is the exclusive UK distributor of Lassa, Tomket and Waterfall, and also supplies brands including Pirelli, Continental, Goodyear and Michelin.
Founded in 2019 by Bryan MacMillan, a former Kwik Fit software engineer, Tyre Runner has developed from a tyre sales marketplace into a broader software platform focused on tyre health awareness, supply chain connectivity and digital tools for the tyre trade.
Bryan MacMillan, chief executive of Tyre Runner, said: “We’re delighted to add Tyres Life to our growing list of wholesale partners. This partnership exemplifies how our sales platform can connect high-quality wholesalers with independent retailers, helping both grow stronger together.
“The tyre market remains digitally immature, and to compete in an increasingly omnichannel world, online is just one part of the puzzle. Our mission has always been to empower the trade, not compete against it. That’s why we are focused on bringing a range of tools to market to help retailers compete better, not just online, but offline as well.”
Tommie Owens, commercial director at Tyres Life, said: “Tyre Runner opens reach like never before. Bryan and his team have a very clear vision for what the future of tyre retail will look like, and we’re excited to see Tyres Life’s products access even more markets efficiently.”
Tyre Runner said the addition of Tyres Life strengthens its marketplace model, which aims to streamline wholesale access while preserving retailer margins. The company added that the partnership aligns both businesses around shared priorities of efficiency, profitability and safety across the tyre supply chain.
CarbonX Appoints Rohan Patel To Advisory Board
- By TT News
- January 16, 2026
CarbonX has appointed Rohan Patel to its Advisory Board, gaining a distinguished strategist at a crucial phase of the company’s growth in sustainable battery materials. His profound understanding of regulatory frameworks and supply-chain strategy will directly support CarbonX’s collaborations with major cell manufacturers and its expansion of local, scalable production.
Patel’s career spans top-tier leadership in industry and government. He previously served as Vice President of global public policy and business development at Tesla, where he was part of the executive leadership team. Prior to his work in the private sector, he was a special assistant to the President and a senior advisor for climate and energy during the Obama Administration, shaping pivotal transportation and power sector policies while coordinating with state and local officials. His earlier contributions include roles at the White House Council on Environmental Quality and staff positions for political campaigns and elected officials.
Currently residing in Kensington, Maryland, Patel consults for global companies and nonprofits dedicated to decarbonisation. His appointment equips CarbonX with essential guidance for navigating complex policy landscapes and strengthening value chains in both the United States and European markets.
Rutger van Raalten, CEO, CarbonX, said, “With Patel’s extensive experience in global policy and deep understanding of Electric Vehicle and US regulatory landscapes, his guidance will be invaluable as we establish ourselves as a supplier of quality materials into US Giga factories and navigate US policy, battery-manufacturing regulations and emerging tariff frameworks.”
Patel said, “The team is strong, the technology is proven, US capacity is established and Tier-1 cell manufacturers in the US are taking notice. CarbonX’s disruptive supply-chain solution arrives at exactly the right time. Strengthening domestic supply chains for critical battery materials is essential, and I am pleased to support CarbonX’s mission to deliver local, scalable and sustainable solutions.”
Goodyear Appoints David Cichocki For Key Americas Leadership Role
- By TT News
- January 16, 2026
The Goodyear Tire & Rubber Company has appointed David Cichocki to the dual role of Managing Director for the Americas and Chief Sales Officer for the Americas Consumer business, effective 19 January 2026. He will report directly to CEO and President Mark Stewart. In these positions, Cichocki is tasked with enhancing sales execution and driving profitable growth for the consumer division across the region. His broader regional leadership duties will focus on strategic governance, operational excellence and ensuring financial performance aligns with Goodyear's global objectives.
Cichocki joins Goodyear with over 30 years of commercial expertise from prominent consumer and industrial brands. He previously served as Senior Vice President of US Sales at Whirlpool Corporation, where he managed a multi-billion dollar North American consumer business spanning several key sales channels. Prior to that, he held numerous senior roles during a more than 20-year tenure with Kraft Foods and Nabisco.
Mark Stewart, CEO and President, said, "Throughout his career, David has built high-performing teams and delivered strong, sustainable results through customer-centric, brand-driven strategies. His experience leading large organisations through transformation – including simplifying portfolios, modernising go-to-market models and designing sales strategies for profitable growth – closely aligns with the changes we are making at Goodyear to drive long-term success for our company and our customers."
Marangoni Strengthens OTR Team With Two Key Appointments
- By TT News
- January 15, 2026
Marangoni has reinforced its OTR division as of January 2026 with the key hires of Eduard Mundt and Dominik Hörmann. Mundt will apply his extensive technical knowledge and industry experience to serve and build partnerships with OTR customers across Southern Germany. Hörmann, an expert in both OTR and TBR segments with specialised retreading knowledge, will oversee operations in Northern, Central and Western Germany, supporting the core OTR business and segments of the TBR market.
This strategic expansion underscores the company’s commitment to deepening its local engagement with both dealers and end users. By enhancing direct customer relationships and fortifying its regional footprint, Marangoni aims to solidify and sustainably grow its standing in the market.

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