Navigate Cost Squeeze And Tepid Demand: CRISIL’s Sethi On What Lies Ahead

Anuj Sethi

India’s tyre industry is bracing for a tough fiscal year, weighed down by sluggish demand, volatile raw material prices and muted export growth. Revenue is forecast to expand just 7-8 percent – supported by modest price hikes and a marginal rise in volumes – marking a second straight year of single-digit growth. However, operating margins are set to contract sharply as natural rubber prices remain elevated despite recent moderation. In a wide-ranging discussion, Anuj Sethi, Senior Director at CRISIL Ratings, unpacks the factors shaping the sector, from price pressures and replacement demand to global headwinds and evolving trade dynamics.

How would you characterise the current fiscal year for the Indian tyre industry, considering its challenges and opportunities?

With volume expected to grow just by about 3-4 percent due to sluggish demand, overall revenue growth will remain in single digit for the second straight year, this fiscal. On the other hand, high raw material prices, especially of natural rubber, rose sharply over the past 12 months and have only recently begun to moderate. To a moderate extent, tyre manufacturers are increasing tyre prices in the replacement market to offset the impact of higher input prices, albeit operating profitability will still be impacted this fiscal.

The report mentions 7-8 percent revenue growth this fiscal year, supported by a 3-4 percent increase in realisations and volume. What specific factors could push growth beyond this forecast, and what risks might undercut it?

While realisation growth due to price hikes being undertaken by tyre manufacturers is a certain given sharp increase in natural rubber prices, higher than projected volume growth could take the growth higher than expected. With about 2/3rd of the domestic demand

coming from replacement segment, and it being the primary volume driver, any significant decline in that demand can impact the growth forecast other way.

Given that replacement demand is the primary volume driver, how do you assess the longevity of this demand surge in the context of evolving consumer preferences and vehicle usage patterns?

The replacement demand is expected to sustain over the medium term driven by the strong automotive sales achieved in previous fiscals.

With operating profitability projected to drop 300 basis points, what contingency measures are tyre makers considering beyond gradual price increases to mitigate this impact?

The price of natural rubber, which constitutes about half of the raw materials, continued to surge sharply in the first half of fiscal 2025. However, ability to pass on this increase is limited due to modest volume growth. Small price hikes and continued focus at improving operating efficiencies on an ongoing basis is another way to offset the impact to some extent.

Natural rubber prices have been highly volatile, reaching record highs and then falling to around INR 170 per kg. What is your outlook for natural rubber prices in the near to medium term, and what factors will likely influence their movement?

The sharp rise in natural rubber prices is due to a global shortage caused by inclement weather in major producing countries such as Thailand and Vietnam, which account for about half of the global production. Going forward, increase in supply with improving hectarage and slowdown in global economies is likely to drive correction in international rubber prices. In the last couple of months, some moderation in natural rubber prices has happened.

China has a surplus in crude oil-derived raw materials, including carbon black and other chemicals. Do you anticipate this surplus impacting global prices for these commodities, and how might Indian tyre makers benefit or face challenges as a result?

Share of natural rubber in tyre manufacturing is 47 percent, while carbon black accounts for ~20-22 percent. Should carbon black prices remain under control, it will benefit domestic tyre manufacturers.

Export growth is expected to remain muted at 2-3 percent. How does the current geopolitical climate, including sanctions or trade restrictions, further complicate Indian tyre makers’ access to markets in North America and Europe?

Export growth is expected to remain sluggish due to challenging business conditions in US and Europe. However, certain segments like off-the-road tyres are beginning to see better prospects as stocks with dealers are moderating. This could help players with presence in the off-the road- tyre segment.

Exports to key markets such as North America and Europe are under pressure due to economic challenges and unviable operating costs, leading to plant shutdowns in regions like US, Europe and Israel. Is the Indian tyre industry at risk of facing similar challenges, or does it have structural advantages that mitigate these risks?

Indian players are better placed compared to some of the western peers due to comparatively lower cost of operations, though operating profitability has come under pressure this fiscal because of higher imported rubber prices. Also, Indian players have flexibility to supply in small batch sizes unlike Chinese peers, and hence this also works to their advantage, more prominently in higher margin segments such as off-the road tyres.

Have tyre makers explored new international markets or alternative trade routes to counter supply chain disruptions and higher freight costs?

Not really; to circumvent the difficult environment around the Suez Canal, vessels are going around the Cape of Good Hope, adding 2-3 weeks and additional freight cost on exports. Some of the costs are being shared with the customers.

The report references Extended Producer Responsibility (EPR) regulations. How significant is the financial and operational burden of compliance for tyre makers, and what progress has been made in addressing this?

Adoption of EPR regulations is not expected to have a very sizeable impact on profitability, though it will lead to investments in strengthening processes and in technology.

India’s Tyre Recycling Industry Faces Margin Squeeze Amid Export Slump

Recycle

India’s tyre recycling industry is entering a painful consolidation phase as weakening export demand, oversupply of waste tyres and worsening shipping disruptions erode profitability across the value chain. While domestic consumption continues to provide partial support, falling realisations and rising logistics costs are squeezing processors of crumb rubber, reclaimed rubber, pyrolysis oil and recovered carbon black.

India’s tyre recycling industry is entering a period of consolidation as weakening export demand, oversupply of waste tyres and mounting shipping disruptions compress margins, even as long-term demand for sustainable materials continues to strengthen.

While volumes remained broadly stable during the March quarter, profitability deteriorated sharply across much of the sector as realisations fell in both domestic and overseas markets and logistics-related costs climbed, said Tyre and Rubber Recyclers Association of India President Chetan Joshi.

“Volumes were largely stable for most of us, but margins definitely came under pressure,” Joshi said. “Realisations dropped, especially in domestic and export markets, while logistics costs and delays increased. Domestic sales supported to some extent, but overall, it was more of a margin squeeze quarter than a volume issue.”

The industry is also facing a supply-demand imbalance in waste tyres driven by slowing exports of recycled products and softer downstream demand caused partly by elevated prices of finished recycled materials.

“There is oversupply due to low demand because finished product prices are high and exports of finished recycled products have slowed down,” Joshi said. “That is putting pressure on waste tyre pricing and also on end-product prices.”

The pricing pressure is now cascading across the recycling chain, affecting processors of crumb rubber, reclaimed rubber, pyrolysis oil and recovered carbon black (rCB), which are widely used by tyre makers, rubber goods manufacturers and industrial consumers.

However, Joshi said not all segments are under equal stress. Better-quality feedstock and certified recycled materials continue to command stronger pricing and more resilient demand despite broader weakness in commodity-grade products.

“Good quality and properly segregated material are still holding value better,” he said.

India has emerged as one of the world’s largest recycling hubs for end-of-life tyres because of its large vehicle parc, abundant feedstock availability and relatively low-cost processing ecosystem.

Domestic demand for recycled rubber materials has also expanded steadily in recent years as sustainability targets gain traction among tyre makers and industrial manufacturers.

According to Joshi, domestic consumption has helped cushion the sector from the ongoing export slowdown, though it remains insufficient to fully compensate for weakening overseas demand.

“India has strong domestic consumption in crumb rubber, reclaim, pyrolysis oil and rCB, so it does give some cushion,” he said. “But honestly, domestic demand alone cannot fully replace export markets, at least in the short term. We still need healthy exports to balance the ecosystem.”

Exporters are simultaneously grappling with worsening shipping disruptions that have increased operational uncertainty across several key overseas markets.

“Shipping has become unpredictable,” Joshi said. “Transit times are longer, freight and insurance costs have increased and planning exports has become difficult.”

He added that Europe, UK, the Gulf Cooperation Council region and parts of Africa are among the most affected markets because of freight-related disruptions and sluggish demand conditions.

“Even when orders are there, execution becomes a challenge,” he said.

The impact has been particularly severe for lower-value recycled products where freight costs form a larger share of overall realisations. Higher-quality and certified materials, however, have remained comparatively stable.

“Lower-value products are affected more, while higher-quality and certified materials are relatively stable,” Joshi said.

Despite near-term pressures, the long-term demand trajectory for recycled tyre-derived materials remains positive as global tyre manufacturers accelerate sustainability initiatives and seek alternatives to increasingly expensive virgin raw materials.

“The long-term trend is very clear and recycled materials are gaining,” Joshi said. “With higher natural rubber prices and sustainability targets of tyre companies, demand for reclaimed rubber, micronised powder and rCB will increase.”

At the same time, he noted that buyers are becoming significantly more selective, shifting purchasing decisions beyond price considerations towards quality consistency, certification and compliance standards.

UNIT ECONOMICS

The tyre pyrolysis industry is witnessing a sharp improvement in margins and investment sentiment as geo-political tensions in the Middle East push up crude-linked fuel prices, creating stronger demand for tyre-derived pyrolysis oil, according to Apchemi Chief Executive Officer Suhas Dixit.

The recent conflict involving Iran has emerged as the single biggest factor influencing the sector’s performance, triggering steep price increases for tyre pyrolysis oil (TPO) and reviving expansion plans across the industry after years of compressed profitability.

Tyre pyrolysis oil prices in India have climbed dramatically in recent months, rising from about INR 35–40 per kilogramme to nearly INR 60 per kilogramme, according to Dixit, reflecting stronger demand and tighter energy market conditions linked to higher crude oil prices.

Dixit said the price increase has fuelled fresh enthusiasm among investors and operators looking to expand existing facilities or establish new projects.

The company, which positions itself as a global technology and engineering player rather than a purely domestic recycler, said overseas demand remains robust despite continuing disruptions in international shipping and trade routes.

While the conflict in the Middle East and shipping disruptions around key trade routes such as the Strait of Hormuz have raised concerns about freight costs and export uncertainty for many Indian recyclers, Dixit said Apchemi remains relatively insulated because of its global operating model.

The company is currently executing multiple large-scale international projects including three 150-tonne-per-day tyre pyrolysis facilities for clients in developed markets, according to Dixit.

Even so, Dixit acknowledged that the industry remains exposed to broader geo-political uncertainty, particularly because energy prices and shipping costs directly influence the economics of pyrolysis-derived fuels.

At the same time, he believes the current environment is creating a rare opportunity for operators to strengthen profitability after years of weak returns.

On the other hand, reclaim rubber manufacturers seem to be facing renewed uncertainty as rising raw material costs linked to geo-political tensions continue to pressure pricing and destabilise downstream demand.

“Market is a little scary right now,” said a Gujarat-based crumb rubber manufacturer. The spokesperson attributed the instability largely to the ongoing tensions in the Middle East, which have triggered higher costs across the raw material chain and pushed up prices for finished reclaim rubber products.

“Reclaim rubber manufacturers are particularly vulnerable to swings in raw material pricing because margins in the segment are often thin and highly sensitive to changes in energy, logistics and waste tyre procurement costs,” he noted.

Despite the ongoing volatility, he indicated that the broader market trajectory for the current fiscal year is unlikely to differ significantly from the previous year, suggesting that industry participants may continue to operate in a challenging but manageable environment.

PULLING THROUGH

Joshi said India continues to enjoy structural advantages because of its scale and feedstock availability but warned that the industry could lose competitiveness if it fails to improve quality consistency and formalisation.

He added that the next growth cycle in tyre recycling is likely to favour companies investing in compliance, process control, certification and value-added products rather than those competing purely on trading volumes and low-cost exports.

“The opportunity is huge, but discipline in the industry will decide who benefits,” Joshi said.

Looking ahead to FY27, Joshi expects margin recovery to remain uneven across the industry with larger and technologically stronger companies likely to outperform smaller operators focused on low-margin export trading.

For India’s recycling industry, the current downturn may ultimately accelerate a broader structural transition already underway from volume-led commodity processing towards a more formalised, quality-focused and sustainability-driven circular materials ecosystem.

Goodyear Announces CFO Christina Zamarro’s Departure, Names Scott Deakin As Interim Replacement

Goodyear Announces CFO Christina Zamarro’s Departure, Names Scott Deakin As Interim Replacement

The Goodyear Tire & Rubber Company has announced the impending departure of Executive Vice President and Chief Financial Officer Christina Zamarro, effective 10 July. To ensure continuity, Scott Deakin has been appointed as interim CFO, assuming his duties on 1 July, just over a week prior to Zamarro’s exit.

Deakin brings over 25 years of financial and operational expertise to the role, having previously served as a public company CFO and operating executive across multiple industries. His most recent tenure was as CFO at Gypsum Management & Supply, a wholesale distributor of interior construction products, a position he held from 2019 until 2026. Concurrently, Goodyear has initiated a comprehensive external and internal search to secure a permanent successor for the top finance position.

Mark Stewart, Chief Executive Officer, said, “I want to thank Christina for her leadership and strong contributions to Goodyear during her 20 years of service, three of them as CFO. She has been a valued partner across the business, helping advance important initiatives and positioning the company for continued progress. We remain focused on executing Goodyear's operating strategy. As interim CFO, Scott is well positioned to provide continuity in the company's financial leadership and support execution of operational, transformation and capital allocation priorities.”

Vipo Drives The Future Of Bead Manufacturing In India

Vipo

From market leadership in single wire bead winding machines to advanced apexing technologies and integrated solutions, VIPO continues to shape the tyre manufacturing across India.

With a dominant presence across MCR, PCR, TBR and OTR segments, VIPO combines engineering precision, digital innovation and strong local support through VIPO INDIA PRIVATE LIMITED to deliver high-performance bead and apex solutions tailored to the evolving needs of the Indian tyre industry.

VIPO STRENGTHENS ITS TECHNOLOGICAL FOOTPRINT IN INDIA

India has emerged as one of the most dynamic tyre manufacturing hubs globally, demanding not only high production capacity but also consistent quality, process stability and long-term operational reliability. Rapid investments in manufacturing capabilities, combined with increasing performance expectations, are driving tyre producers to adapt more advanced and reliable technologies. In this environment, VIPO a.s. stands out as a trusted and forward-looking partner, recognised for its expertise in bead winding and bead apexing technologies.

Over the years, VIPO has built a dominant position in the Indian market, particularly in the segment of single wire bead winding machines, covering the full spectrum of tyre applications – from MCR and PCR to TBR and OTR. This strong market presence is not accidental; it is the result of long-term cooperation with leading tyre manufacturers and a deep understanding of their production challenges. The company’s success is rooted in its ability to deliver machines that ensure precise wire placement, optimised tension control and repeatable bead geometry, all essential factors influencing tyre safety, uniformity and overall performance.

VIPO’s bead winding machines are engineered with a focus on process stability and mechanical precision. Advanced control of wire feeding, tension regulation systems and optimised winding kinematics allow for consistent production even at high operating speeds. The machines are designed to minimise variation, reduce scrap rates and ensure long-term repeatability, which is critical in high-volume manufacturing environments. Flexibility is another key advantage, enabling manufacturers to adapt quickly to different bead sizes and tyre specifications without compromising efficiency.

Beyond bead winding, VIPO’s apexing solutions for TBR and OTR provide advanced process integration, enabling accurate and consistent application of apex profiles. By combining extrusion, material handling and application technologies into a unified system, VIPO ensures high process efficiency, strong bonding quality and reliable output, even in demanding production conditions. The precise control of apex geometry, temperature conditions and application pressure contributes to improved adhesion and structural integrity of the bead area, directly impacting tyre durability and performance under real operating conditions.

In addition, VIPO continuously enhances its apexing technologies by integrating auxiliary systems such as strip handling, profile guiding and application synchronisation. These elements ensure smooth process flow, eliminate inconsistencies and further reduce operator dependency. The result is a highly stable and repeatable process that meets the strict quality requirements of modern tyre production.

What truly differentiates VIPO is its ability to deliver complete, future-ready solutions. The company goes beyond machinery, offering integrated systems that include automation, digitalisation and intelligent process control. These solutions are designed to enhance productivity, reduce operator dependency and support data-driven manufacturing environments aligned with latest modern industrial principles. By implementing advanced control architectures and data acquisition systems, VIPO enables manufacturers to monitor key process parameters in real time, identify deviations early and optimise performance across the entire production line.

Digitalisation plays an increasingly important role in VIPO’s portfolio. The integration of diagnostics, condition monitoring and predictive maintenance tools allows customers to minimise unplanned downtime and improve overall equipment effectiveness (OEE). These capabilities are particularly valuable in large-scale production facilities where even small inefficiencies can lead to significant operational losses.

A crucial element of VIPO’s success in India is its strong local presence through VIPO INDIA PRIVATE LIMITED and local agency represented by POLYPLAS company. Close collaboration with customers enables continuous performance optimisation and long-term reliability of installed equipment. The local team provides end-to-end support, including service, diagnostics, installation, commissioning, operator training and ramp-up support. This hands-on approach ensures that customers achieve faster start-ups, higher efficiency and improved machine lifecycle performance.

The close proximity to customers also allows VIPO to respond quickly to operational needs, provide immediate technical assistance and adapt solutions to specific plant conditions. This level of responsiveness is highly valued in the Indian market, where production continuity and flexibility are key success factors. The cooperation extends beyond standard service activities and often evolves into long-term partnerships focused on continuous improvement and process optimisation.

VIPO’s commitment to the region is further demonstrated by its active engagement with the industry. As a lunch sponsor at the GTRC 2026 conference in Chennai, VIPO will also contribute to the technical programme, presenting its latest solutions in material stock preparation area, bead and apex manufacturing technologies. This reflects the company’s role not only as a supplier but as a partner to technological progress within the tyre manufacturing community. By sharing know-how and engaging with industry experts, VIPO actively supports the exchange of knowledge and the development of best practices across the sector.

Looking ahead, VIPO continues to invest heavily in research and development, focusing on the bead and apex solutions. The company’s R&D activities are driven by the need to respond to increasing complexity in tyre design, new material requirements and higher expectations for automation and digital integration. Key development areas include advanced automation architectures, digital process monitoring, predictive diagnostics and enhanced material processing technologies. Additional focus is placed on improving energy efficiency, reducing material waste and increasing overall process sustainability.

These innovations aim to deliver higher efficiency, improved transparency and greater operational intelligence for tyre manufacturers. By combining mechanical engineering expertise with modern digital tools, VIPO is creating solutions that are not only reliable but also adaptable to future industry requirements. The ability to integrate new functionalities and upgrade existing systems ensures long-term value for customers and protects their investment in technology.

With its combination of engineering excellence, market experience and customer-centric approach, VIPO is not only responding to the needs of the Indian tyre industry but actively shaping its future as a global BEAD and APEX equipment manufacturer. n

BKT Appoints Saroj Kumar Khuntia As CFO

BKT Appoints Saroj Kumar Khuntia As CFO

Balkrishna Industries (BKT) has appointed Saroj Kumar Khuntia as chief financial officer with effect from June 18, following the retirement of Madhusudan Bajaj, who stepped down after attaining the age of superannuation.

The board approved Khuntia's appointment at its meeting on June 17, based on the recommendations of the nomination and remuneration committee and the audit committee.

Bajaj ceased to serve as chief financial officer and key managerial personnel at the close of business on June 17 in accordance with the company's retirement policy.

The company said his departure was not a resignation. Following his retirement, Bajaj will continue to assist the company as special adviser to the chairman and managing director.

The board recorded its appreciation for Bajaj's contribution and leadership during his tenure.

Khuntia assumes the role of chief financial officer and key managerial personnel from June 18. He will also serve as compliance officer.

A fellow chartered accountant, Khuntia has more than 24 years of experience in corporate finance, strategy, capital markets, treasury, taxation, governance and finance transformation.

He has previously worked with CG Power, the Mahindra & Mahindra Group, IBM and Hindustan Lever.