Navigate Cost Squeeze And Tepid Demand: CRISIL’s Sethi On What Lies Ahead
- By Sharad Matade
- December 23, 2024
India’s tyre industry is bracing for a tough fiscal year, weighed down by sluggish demand, volatile raw material prices and muted export growth. Revenue is forecast to expand just 7-8 percent – supported by modest price hikes and a marginal rise in volumes – marking a second straight year of single-digit growth. However, operating margins are set to contract sharply as natural rubber prices remain elevated despite recent moderation. In a wide-ranging discussion, Anuj Sethi, Senior Director at CRISIL Ratings, unpacks the factors shaping the sector, from price pressures and replacement demand to global headwinds and evolving trade dynamics.
How would you characterise the current fiscal year for the Indian tyre industry, considering its challenges and opportunities?
With volume expected to grow just by about 3-4 percent due to sluggish demand, overall revenue growth will remain in single digit for the second straight year, this fiscal. On the other hand, high raw material prices, especially of natural rubber, rose sharply over the past 12 months and have only recently begun to moderate. To a moderate extent, tyre manufacturers are increasing tyre prices in the replacement market to offset the impact of higher input prices, albeit operating profitability will still be impacted this fiscal.
The report mentions 7-8 percent revenue growth this fiscal year, supported by a 3-4 percent increase in realisations and volume. What specific factors could push growth beyond this forecast, and what risks might undercut it?
While realisation growth due to price hikes being undertaken by tyre manufacturers is a certain given sharp increase in natural rubber prices, higher than projected volume growth could take the growth higher than expected. With about 2/3rd of the domestic demand
coming from replacement segment, and it being the primary volume driver, any significant decline in that demand can impact the growth forecast other way.
Given that replacement demand is the primary volume driver, how do you assess the longevity of this demand surge in the context of evolving consumer preferences and vehicle usage patterns?
The replacement demand is expected to sustain over the medium term driven by the strong automotive sales achieved in previous fiscals.
With operating profitability projected to drop 300 basis points, what contingency measures are tyre makers considering beyond gradual price increases to mitigate this impact?
The price of natural rubber, which constitutes about half of the raw materials, continued to surge sharply in the first half of fiscal 2025. However, ability to pass on this increase is limited due to modest volume growth. Small price hikes and continued focus at improving operating efficiencies on an ongoing basis is another way to offset the impact to some extent.
Natural rubber prices have been highly volatile, reaching record highs and then falling to around INR 170 per kg. What is your outlook for natural rubber prices in the near to medium term, and what factors will likely influence their movement?
The sharp rise in natural rubber prices is due to a global shortage caused by inclement weather in major producing countries such as Thailand and Vietnam, which account for about half of the global production. Going forward, increase in supply with improving hectarage and slowdown in global economies is likely to drive correction in international rubber prices. In the last couple of months, some moderation in natural rubber prices has happened.
China has a surplus in crude oil-derived raw materials, including carbon black and other chemicals. Do you anticipate this surplus impacting global prices for these commodities, and how might Indian tyre makers benefit or face challenges as a result?
Share of natural rubber in tyre manufacturing is 47 percent, while carbon black accounts for ~20-22 percent. Should carbon black prices remain under control, it will benefit domestic tyre manufacturers.
Export growth is expected to remain muted at 2-3 percent. How does the current geopolitical climate, including sanctions or trade restrictions, further complicate Indian tyre makers’ access to markets in North America and Europe?
Export growth is expected to remain sluggish due to challenging business conditions in US and Europe. However, certain segments like off-the-road tyres are beginning to see better prospects as stocks with dealers are moderating. This could help players with presence in the off-the road- tyre segment.
Exports to key markets such as North America and Europe are under pressure due to economic challenges and unviable operating costs, leading to plant shutdowns in regions like US, Europe and Israel. Is the Indian tyre industry at risk of facing similar challenges, or does it have structural advantages that mitigate these risks?
Indian players are better placed compared to some of the western peers due to comparatively lower cost of operations, though operating profitability has come under pressure this fiscal because of higher imported rubber prices. Also, Indian players have flexibility to supply in small batch sizes unlike Chinese peers, and hence this also works to their advantage, more prominently in higher margin segments such as off-the road tyres.
Have tyre makers explored new international markets or alternative trade routes to counter supply chain disruptions and higher freight costs?
Not really; to circumvent the difficult environment around the Suez Canal, vessels are going around the Cape of Good Hope, adding 2-3 weeks and additional freight cost on exports. Some of the costs are being shared with the customers.
The report references Extended Producer Responsibility (EPR) regulations. How significant is the financial and operational burden of compliance for tyre makers, and what progress has been made in addressing this?
Adoption of EPR regulations is not expected to have a very sizeable impact on profitability, though it will lead to investments in strengthening processes and in technology.
JK Tyre Launches New Off-The-Road Tyres For Construction And Mining Sectors
- By TT News
- September 15, 2026
JK Tyre & Industries Ltd has launched four new off-the-road (OTR) tyre products for construction, material handling and mining applications, as the company expands its portfolio in performance-focused segments.
The products were unveiled at BAUMA CONEXPO INDIA 2026, held at the India Expo Centre in Greater Noida, and are designed to improve durability, load-carrying capacity, traction and operational efficiency in demanding conditions.
The new range includes tyres for self-loading concrete mixers, backhoe loaders, telehandlers and mining tippers. JK Tyre said the additions are intended to meet evolving requirements across India’s construction, infrastructure and mining sectors.
Srinivasu Allaphan, Director of Sales And Marketing at JK Tyre & Industries Ltd, said: “India’s infrastructure and industrial growth is creating a growing need for high-performance, reliable and application-specific mobility solutions. At JK Tyre, we are committed to developing OTR solutions that address the specific needs of our customers and the demanding conditions in which their equipment operates. Our latest range combines durability, reliability and performance to help customers maximise equipment uptime and operational efficiency. As we continue to strengthen our premium OTR portfolio, we remain committed to delivering solutions that create value for our customers and support the growth of India’s construction, infrastructure and mining sectors.”
The company said the MPT 45 tyre pattern has been developed for traction and stability in mixed terrain, while the MPT117 range is designed for construction and material-handling operations, with a focus on grip and durability. A separate JDO XD tyre has been introduced for mining tippers, with reinforced construction aimed at resisting cuts and abrasions.
JK Tyre said the products were developed with Indian operating conditions in mind and are intended to improve machine performance and reduce operating costs in demanding applications.
The group added that the launch supports its expansion in off-the-road tyres across construction, mining and specialised industrial segments.
Ascenso To Invest USD 100 Million To Expand Mining Tyre Manufacturing In India
- By TT News
- September 15, 2026
Ascenso Tyres will invest USD 100 million to build manufacturing capability for large mining tyres in India, as the company seeks to expand its presence in the domestic off-the-road (OTR) segment.
The investment will support the development of all-steel radial tyre production at Ascenso’s Indian facility, including manufacturing infrastructure, product development and engineering capacity. The move comes as India’s mining sector scales up output of coal, iron ore and critical minerals, driven by government initiatives to boost domestic production.
Ascenso said the expansion would allow it to produce tyres of up to 49 inches, with larger sizes under development. The company stated that large-format mining tyres in India have historically been sourced from overseas manufacturers, with limited domestic production capability.
The group has begun deploying field application engineers across key mining regions to work directly with operators, monitoring tyre performance and feeding data into research and development.
Yogesh Mahansaria, Managing Director of Ascenso Tyres, said: “India's mining sector is scaling up like never before, and the equipment that powers it needs tyres that can match that ambition. Building this capability in India, for India as well as the rest of the world, has been central to our thinking from the start. Our US$100 million investment is about building world class radial mining tyre engineering and manufacturing capability within the country, not simply adding capacity. We want Indian mining operators to have access to global standard performance without having to look overseas for it, and we intend to compete on that performance, not on price alone.”
Dhaval Nanavati, Chief Executive of Ascenso Tyres, added: “Over the past four years, our foundation in Agriculture, Forestry and Construction taught us how important it is to stay close to customers on the ground, and that is exactly the approach we are bringing to mining. We are placing field application engineers directly in India's key mining belts, from the coalfields of Jharkhand and Odisha to the iron ore regions of Chhattisgarh and Karnataka, so that we can respond to real operating conditions as they happen. Reaching 49-inch giant mining tyres, engineered here in India, is a significant milestone, not just for Ascenso but for what Indian manufacturing is capable of in this space. We see this as the start of a long-term commitment to mining customers in India and around the world.”
The company said its radial OTR portfolio, launched in 2023, would expand through to 2027 and 2028, with additional sizes and applications across mining and earthmoving equipment.
KraussMaffei Names Ren To Lead Extrusion Unit Alongside China Role
- By TT News
- September 08, 2026
KraussMaffei has appointed Xinting Ren as Managing Director of its extrusion business, effective 1 September, 2026, combining the role with his existing leadership of the group’s China operations.
Ren succeeds Ralf Benack, who left the company at his own request on 31st August , ending a tenure of about two years.
The company said the dual appointment is intended to strengthen integration between its extrusion activities and international operations.
Ren has led KraussMaffei China for the past three years, overseeing cross-technology activities in the Chinese market. Before joining the group, he held several management roles in the chemical industry, including Assistant General Manager at KraussMaffei Company Limited, now operating as Sinochem Equipment Technology Qingdao Co., and most recently served as general manager of Shanxi China Coal Pingshuo Energy Chemical Co., Ltd.
Benack took over leadership of KraussMaffei Extrusion in 2024 and was responsible for the group’s global extrusion business. During his tenure, the company focused on operational processes and customer orientation, reducing delivery times and further developing the Technology Center at its Laatzen site.
The facility now offers 26 pilot lines for development and customer projects, and the company said it also expanded its extrusion technology portfolio.
From September, responsibility for the extrusion business and management of the China business will be combined under Ren’s leadership.
Nokian Tyres Launches Summer Tyre With Top EU Label Ratings Across Range
- By TT News
- September 08, 2026
Nokian Tyres plc has introduced a new premium summer tyre, the Powerproof E, designed for Central and Southern European markets, with A-class ratings in all three European Union tyre label categories across its full range.
The company said the tyre achieves top grades for rolling resistance, wet grip and external rolling noise, reflecting a development approach aimed at balancing efficiency, safety and comfort within a single product.
“Whether the priority is maximizing range and efficiency or achieving confidence and comfort in wet conditions, drivers should not have to compromise on safety. The new Nokian Tyres Powerproof E is designed to deliver outstanding performance in the areas that matter most to drivers,” said Tommi Alhola, Senior Vice-President for Passenger Car tyres in Central Europe.
Samu Lepistö, development manager at the company, added: “Achieving A-class ratings in all three EU tire label categories across the entire range is a significant result. These characteristics are all important to today's drivers yet improving one can often affect another. Nokian Tyres Powerproof E was developed to deliver balanced performance across all three areas.”
The tyre incorporates what the company calls Motion Control Technology, combining tread design, compound development and structural engineering to support efficiency and wet-weather performance.
Depending on size, between 40.9 percent and 42.8 percent of the tyre’s material content consists of recycled and renewable inputs, including rice husk ash, recycled carbon black and recycled steel.
Production takes place at the group’s factory in Oradea, Romania, which opened in 2024 and operates with zero direct carbon dioxide emissions, powered by renewable energy.
The Powerproof E is designed for passenger cars, sport utility vehicles and crossover vehicles, including electric, hybrid and internal combustion models. It will be available in sizes ranging from 16 to 20 inches for the 2027 summer season in Central and Southern Europe.


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