The rise of e-commerce has changed the way how consumers access goods including tyres in India. With 196.3 million units sold in 2023 alone, the tyre industry is booming. Tyreplex, a B2B e-commerce platform, is harnessing technology to simplify tyre distribution, empower dealers and overcome logistical barriers, aiming to reshape the sector.

The interconnected world has practically reshaped our approach to acquiring goods online. From flowers and medicine to industrial equipment, modern consumers can easily acquire goods from the farthest corners of the world by just sitting within the four walls of a home or office.

The Indian tyre landscape is also not unknown to such ease of accessibility. According to an estimate by IMARC Group, 196.3 million units of tyres were sold in 2023 and the numbers are rising. And within such a booming market, Tyreplex is leveraging the power of modern-day technology to not only create virtual marketplace but also break the barriers of logistics.

Speaking exclusively to Tyre Trends¸ Chief Executive Officer Puneet Bhaskar said, “The Indian tyre industry is evolving. We are very good at manufacturing and creating products suitable for Indian conditions. But when it comes to distribution, especially at the dealer level, a lot still needs to be done. Around 90 percent of tyre retailers are independent and fall within the unorganised sector. These retailers need to be upgraded and digitised to prepare for the next generation of consumers, who are more digital-savvy and well-informed about products. This is where significant work is needed and it’s something we plan to address.”

He added, “TyrePlex, in essence, is a B2B e-commerce company exclusively for tyre dealers. We focus on helping them enhance margins and sales by leveraging technology. Our platform enables dealers to procure more efficiently, manage stores better and handle customer relationships effectively.”

The New Delhi-based company was established in March 2020 by Bhaskar, Chief Product Officer Nikhil Kalra, Chief Technology Officer Jiveshwar Sharma and Chief Operating Officer Rupendra Pratap Singh. During its first six to twelve months, the focus was on laying the foundation by developing its product and technology. As markets began re-opening in 2021, the company rolled out its offering in Delhi NCR. Soon, the platform had around 6,000–7,000 dealers, with 1,200–1,500 actively utilising its services to some extent.

Since early 2022, the company reported being on a growth trajectory. Operating as a hyperlocal business, it expanded in Bengaluru, where it experienced rapid growth, scaling its topline and revenues by nearly 30 times between 2022 and the last financial year.

The executive also indicated that the company had already surpassed the previous year’s figures in the current financial year. Despite operating in only two cities, it projected revenue growth of 50–60 percent for the current fiscal.

TyrePlex does not have a dedicated app for consumers, relying instead on its website and mobile site due to the infinite purchase model. For dealers, however, there is an app available and both registration and usage are entirely free. All tools provided to dealers are free of charge, a policy that extends to consumers as well. Currently, the platform has over 20,000 registered dealers.

ORDERING ONLINE

TyrePlex was initially launched with a B2C approach, drawing on the team’s extensive experience in consumer-facing businesses. However, it became evident that the low purchase frequency and limited repeat business in the tyre market presented challenges for a purely B2C model. To better understand the dynamics of the market, the team even operated a tyre store for a few months. This hands-on experience provided valuable insights into the pain points faced by both dealers and customers. It ultimately highlighted the greater potential of a B2B model as it became clear that dealers encountered significant challenges that the company could effectively address.

“While we still maintain a B2C presence to help our dealers attract customers, our primary focus is on the B2B segment. We empower them by offering them a comprehensive platform to procure tyres easily. Dealers can access all major brands and categories, covering cars, bikes, scooters, trucks, buses and tractors on a single platform. Our unique value proposition lies in our efficiency. We fulfil 90 percent of orders on the same day with 50-60 percent delivered within 2-3 hours. Moreover, our model is entirely asset-light. We don’t own inventory or warehouses. Instead, we manage procurement, delivery and payment collection, ensuring a seamless and efficient experience for dealers,” said Bhaskar.

The company aggregates supply and demand. When an order is placed, the demand is sent to a network of pre-tagged suppliers integrated into the system. This process is entirely driven by technology and happens within seconds. Once the demand is shared with the suppliers, the technology platform evaluates key factors such as price, margins, delivery costs and logistics costs to determine the most suitable supplier to fulfil the order. The system uses algorithms to decide the optimal procurement source ensuring the decision aligns with margin goals and delivery timelines.

In addition to the technology driving the procurement process, TyrePlex has built robust back-end systems incorporating machine learning and artificial intelligence to enhance operational efficiency. These technologies continuously improve as more data is gathered, allowing the company to refine its decision-making processes over time.

The company sells around 15,000–16,000 tyres a month and has a modest workforce of 50 people.

DRIVING WITH DATA

Tyreplex’s data-driven approach is helping to reshape the tyre industry in India by providing deep insights into market trends and customer behaviour, which directly impacts distribution strategy. “We collect and triangulate data from various sources including our website, where we monitor customer behaviour such as the areas from which customers are coming, what kind of tyres they’re buying and the preferred brands. This real-time, organic consumer data gives us valuable insights into regional demand, brand preferences and tyre sizes in different parts of India,” averred the executive.

“Additionally, we gather B2B data by tracking tyre sales including pricing and sales patterns. A third layer of data comes from the invoices generated by dealers through our platform, providing us with insights into their actual sales transactions. These insights with macro data help predict demand and optimise our distribution strategies. For instance, we shared these insights with Michelin during their visit to India, and they were so impressed that they partnered with us for B2B distribution in Delhi NCR,” he added.

TyrePlex is exploring opportunities to expand its product offering into other categories. A key area of focus is tyre recycling, particularly in light of the government’s mandate for 100 percent extended producer responsibility in the sector. The reverse supply chain for car and bike tyres remains fragmented wherein the company aims to leverage its existing supply chain to streamline and improve this process.

The company is also exploring opportunities in other categories like accessories, batteries and garage-related products. “Around 15-20 percent of our dealers already sell accessories or batteries and many of them also operate their own garages. While expanding into these categories is projected to be a few years down the line, our immediate priorities are geographical expansion, entering the tyre recycling market and eventually diversifying into additional product categories,” revealed Bhaskar.

UPCOMING LAUNCHES

The company is continually enhancing its technology stack with a particular emphasis on artificial intelligence (AI) and machine learning (ML). On the dealer side, the company is introducing computer vision to simplify inventory management. Soon, dealers will be able to scan or photograph their invoices, removing the need for manual entry into the system. Additionally, TyrePlex is developing customer relationship management (CRM) tools for dealers to help them provide targeted services such as alignment or balancing, based on customer history.

On the consumer side, TyrePlex is working on products that leverage AI and ML to enhance the customer experience. One such product in development will allow consumers to photograph a tyre to determine how much tread life remains, helping them make informed decisions about when to replace their tyres. These consumer-facing features are expected to be launched within the current financial year.

Moreover, to address the significant knowledge gap within consumers, TyrePlex is focusing on educating and empowering consumers by expanding its content library on the website and introduce more educational tools.

EXPANDING FOOTPRINT

Alluding to the plans to expand footprint, the executive noted, “We are planning to expand into 25 of India’s top cities and the goal is to be present in at least four to five additional cities by the end of FY26. The cities we are targeting for expansion include Hyderabad, Chennai, Ahmedabad and Mumbai. After that, we plan to extend our reach to other cities based on our market analysis.”

“Our strategy is to focus on cities with high vehicle density and a strong concentration of digital-native dealers as these cities offer a conducive environment for our business. Once we are present in these top cities, we will use them as central hubs to fulfil orders for surrounding cities within a 50-100 km radius. This will allow us to streamline our supply chain and make deliveries more efficient,” he added.

He explained that to overcome the unique challenges of each market, the company has developed a playbook based on experience. Acknowledging that the company will face challenges such as regional preferences, local competition and logistical nuances, he noted that the solutions will be based on data accumulated through website and other sources.

On the industry side, he noted the need for improvement of distribution channels and creation of a more accessible supply chain. Building a strong ecosystem that connects dealers, brands and other stakeholders is crucial for fostering growth and ensuring greater efficiency in the tyre market. Looking ahead, the company plans to continue strengthening its ecosystem with dealers, brands and stakeholders. The goal is to position the company for an IPO on the main board within the next five years, setting the stage for long-term growth and continued market leadership.

Hana Technologies, Inc. (Hana RFID) has strengthened its leadership in the Asian market with the appointment of industry veteran Jason Chang as Sales Director for Asia. Based in Shanghai, he will be responsible for managing key customer relationships and driving strategic growth throughout the region.

Chang brings a wealth of relevant experience to the role, with over 15 years in the RFID sector following a successful career in IT. His proven track record includes significant tenures at leading firms like Xerafy, Stora Enso and Beontag. His accomplishments range from pioneering the development of innovative flexible anti-metal tags to launching groundbreaking RFID-based retail solutions that gained widespread adoption in China and Europe. He has also demonstrated a strong capacity for growth, most recently achieving remarkable business expansion in the APAC market.

This appointment is a strategic milestone for Hana RFID, underscoring its commitment to supporting global customers with high-performance technology and expert, on-the-ground leadership. This move highlights Hana RFID's focused strategy on deepening its regional support and providing partners with sophisticated RAIN RFID inlay and embeddable tag solutions, backed by local expertise.

Mike Hetric, Senior Vice President – Sales & Marketing, Hana RFID, said, “The appointment of Jason Chang is a significant step forward in improving local availability and supporting our key partners in Asia. Jason’s track record in driving innovation, his deep market knowledge and his commitment to customer success will be invaluable as we expand our footprint in this dynamic region.”

Chang said, “I’m excited to be part of the Hana RFID team, which is recognised in the market as both a key player and a trusted partner for an ever-growing network of label converters, service bureaus and system integrators. I look forward to working alongside our partners in Asia to deliver innovative solutions and exceptional service.”

Ralson Tire North America (RTNA) has expanded its leadership team with the appointment of two seasoned tyre industry professionals.

As per the new development, Billy Dorsey Jr has been appointed as Vice President of Sales – South and Jamie McSwaney has been appointed as Vice President of Sales – North. Both the new appointments bring a combined 45 years of tyre industry experience to the company.

Brian Sheehey, President, RTNA, said, “These additions signal our unwavering commitment to accelerating Ralson’s growth in the US and Canada. We’re building a leadership team that knows how to compete, win and deliver results. Their deep industry relationships and ability to execute will be instrumental as we continue to grow our footprint in the North American trucking industry.”

Scandinavian tyre service provider Citira sees robust potential for premium tyres in the Nordic region, driven by seasonal demands and safety priorities. CEO David Boman highlights that premium tyres including Pirelli’s offerings hold a significant share in passenger car, light truck and truck tyre segments supported by harsh winter conditions that emphasise performance and reliability. Despite a slight recent decline amid broader economic pressures and rising price sensitivity, premium brands remain relevant. Citira’s new long-term partnership with Pirelli and acquisition of Dackia AB aims to consolidate and optimise premium tyre distribution across Sweden.

Scandinavian tyre service company Citira recently told Tyre Trends that Nordic countries have excellent potential for premium tyres during a discussion over its partnership with Italian tyre major Pirelli.

Speaking on the market potential, Chief Executive Officer David Boman said, “When it comes to the Nordic markets, Scandinavia in particular has a relatively high share of premium tyres across categories including passenger car, light truck and TBR segments. Compared to other global regions, the demand for premium tyres here is notably strong.

“One of the main reasons for this is the seasonal nature of our market. Winter tyres, in particular, drive a more premium-oriented approach because of the need for high performance and safety under harsh conditions. While we’ve observed a slight decline in the premium tyre share over the past few years, it still holds a significant portion of the market. This demand is closely tied to seasonal safety concerns, especially in winter, autumn and early spring. Drivers here prioritise safety and reliability, which naturally supports the continued relevance of premium brands like Pirelli.”

He noted that the decline is likely tied to broader financial challenges in the market, especially following the Covid period. Both consumers and companies have become more price-sensitive, making cost a bigger factor in purchase decisions.

As a result, there’s been a gradual increase in demand for lower-cost, imported non-European tyre brands, while the market share of European premium tyre brands has slightly decreased.

Pirelli and Citira have entered a long-term strategic partnership aimed at enhancing their market presence in Sweden. As part of the deal, Citira will acquire Dackia AB that has a network of 102 retail outlets from Pirelli.

In return, Pirelli and Dackia have signed a supply agreement extending to 2030, ensuring Pirelli remains the main tyre supplier. The transaction, pending regulatory approval, is expected to close by 2025. The partnership will boost Pirelli’s distribution and market coverage while supporting Citira’s goal of expanding a sustainable, flexible and high-quality customer service network.

THE PACT

Citira currently runs over 50 tyre shops and over five retreading units across Scandinavia and Poland. “Citira is actively working towards creating a more efficient and consolidated tyre market. While our current focus is primarily on the Scandinavian region, it’s not out of the question that we may consider expanding beyond this geographic perimeter in the future. This agreement is part of a broader industry trend where partnerships and acquisitions are used to enhance efficiency, strengthen distribution networks and provide end customers with better service coverage,” revealed Boman.

Nonetheless, the deal specifically pertains to the Swedish market, and as part of the regulatory process, Citira has conducted a market analysis to understand the potential implications on market share. However, the specifics of that study were said to be confidential and could not be disclosed prior to the official closing of the deal.

Explaining how this partnership will influence the supply chain of premium tyre in the Nordics, Boman said, “We do anticipate some changes, particularly within Citira. We operate a number of logistics centres, and this partnership presents an opportunity to optimise our overall supply chain setup. Enhancing logistics will be a key enabler of better service and responsiveness in premium tyre distribution.”

He added, “This particular deal is unlikely to have a direct or immediate impact on independent retailers or smaller distributors. More broadly, the Scandinavian tyre retail sector is undergoing consolidation. Several players are actively reshaping the competitive landscape and that trend could gradually influence the positioning of independents. But again, this specific acquisition is not a disruptive event in that context.”

Alluding to the current demand for replacement tyres, he said, “In general, the tyre market has proven to be quite non-cyclical. Even in challenging economic conditions, it tends to remain stable. That said, I believe we’re entering a phase where circularity and life-extension solutions will gain more momentum. We’re likely to see increased focus on services that extend tyre life, especially for larger fleets. This shift won’t just be driven by cost or fleet uptime concerns but increasingly by environmental responsibilities.”

THE BUSINESS

According to Boman, Pirelli represents a very minimal share of Citira’s overall sales, currently. However, the strategic partnership mainly revolves around Dackia and Pirelli, and the former is intended to become part of the Citira Group. “Moving forward, there is definitely an opportunity to deepen the collaboration with Pirelli and potentially grow their share within our overall brand mix,” added Boman.

Citira currently follows a multi-brand strategy and will continue with it even after closing of the deal. Besides, it is also involved in process and sales of retreaded TBR tyres and wheel rims.

“We operate a facility in Poland where we refurbish truck and bus rims. The process involves media blasting and repainting the rims to restore its appearance and functionality. The logic behind it is quite similar to retreading. In most cases, the structural integrity of the rim is still intact; it’s just the surface or aesthetics that degrade over time. By restoring these rims, we’re able to extend the life and reduce waste,” said Boman.

The company operates five retreading facilities collectively, located in Finland, Sweden and Poland. It uses both hot-cure and cold-cure retreading methods. Hot-cure is used in Poland and cold retreading in Finland and Sweden. Annually, it retreads around 160,000 tyres, averaging about 13,000 per month. While its current focus is on retreading, Citira is actively exploring expansion into tyre recycling as part of a broader push towards sustainability and circularity.

The company also manages tyre distribution for fleets across countries. Its circular tyre distribution approach involves not only delivering new tyres to customers but also collecting used tyre casings from them. These casings are then sent back to its retreading facilities, creating a closed-loop system. Besides, Citira has different suppliers across Europe for sourcing tyres for retreading.

MARKET WATCH

Citira sees a strong willingness in the market for consolidation and it has already engaged in several partnerships. Commenting on market challenges, Boman said, “One key challenge is the need for a player capable of driving consolidation at a larger scale. In the Scandinavian markets, this kind of brand-independent consolidation hasn’t really taken place over the last 10 to 15 years. Previously, consolidation efforts were primarily led by tyre manufacturers or affiliate networks players. However, consolidation has largely been on hold recently, leaving space for an independent actor to step in. We see that opportunity clearly and believe it is well received both by other market participants and customers. The challenge lies in successfully executing this consolidation while maintaining trust and delivering value across a diverse market.”

Commenting on the demand for retreading, he said, “The Scandinavian market has a long tradition of retreading heavy vehicle tyres. Currently, there is a growing shift towards pay-per-kilometre or tyre-as-a-service models, especially among large fleets like bus companies and hauliers. Notably, public tenders increasingly require a certain share of retreaded tyres, reflecting a strong environmental focus. Retreading extends the life of a tyre by reusing about 70 percent of its original material, making it a significant sustainability tool. The market share of retreaded tyres is gradually increasing with expectations that the retread market will grow faster than the new tyre market in the coming years.”

“The main challenges for the retreading industry lie in overcoming the longstanding perception that retreaded tyres are merely a low-cost option rather than an environmentally friendly and sustainable product. This is mostly prevalent is Scandinavia and it is crucial to shift this mindset by educating customers and the broader market about the true benefits of retreading. Moving away from a purely price-driven sales approach to one that highlights quality, durability and positive environmental impact remains a significant hurdle for the industry,” he added.

MRF reported a 12 percent decline in first-quarter consolidated net profit as rising input costs offset a 7percent  increase in total income.

Consolidated net profit fell to INR 5 billion for the quarter ended 30 June from INR 5.7 billion a year earlier, the Chennai-based company said in a statement. Total income rose to INR 70.82 billion from INR 72.80 billion in the same period last year.

Profit before tax dropped to INR 6.7 billion from INR 7.6 billion year-on-year, with the company booking a tax provision of INR 1.7 billion for the quarter.

“Despite the increase in total income, profits for the quarter ended 30 June 2025 declined due to an increase in input costs,” MRF said in its press release.

The results come amid challenging market conditions that weighed on demand. “April 2025 started with a tariff issue, which was followed by a war in May and then early monsoons. This led to subdued market sentiments,” the company said.

Original equipment (OE) vehicle sales across most categories were either negative or flat, except for the farm segment, which remained unaffected by the disruptions, MRF noted.

Despite the headwinds, the company posted nine percent quarter-on-quarter growth in total income compared to the previous three-month period.