Making a tyre is an extensive process that includes everything from formulation to testing. With the advancement in software-defined technology, tyre testing is increasing within a simulated environment. However, as real as the rubber wheel is, its testing in real-world environment stands as imminent in future course despite the current trend of simulation.

Alluding to this, Black Donuts Head of Tyre and Material Development Ilkka Lehtoranta told Tyre Trends, “Alongside the advanced laboratory equipment and various simulation methods, real-world tyre testing remains essential now and in the future. Physical testing in diverse conditions is critical for final evaluation and validation. Real-world tyre testing will continue to play a significant role moving forward. At Black Donuts, we offer comprehensive tyre testing services through our subsidiary, BD Testing. This company specialises in outdoor testing to ensure that products perform reliably in all environments.”

Commenting on the role of simulation in tyre development, he said, “Simulation plays a critical role in tyre development, offering a proven and essential part of the design process. One key type of simulation is finite element analysis (FEA), a mathematical method used to model and simulate physical phenomena. FEA is widely employed across industrial sectors including tyre manufacturing to predict and validate design performance before creating physical prototypes.”

“For tyre development, simulation tools provide significant advantages. By conducting design verification and validation virtually, companies can reduce the need to produce experimental tyre, which saves raw materials and minimises waste. This approach not only supports environmental goals but also accelerates the development timeline, allowing for faster iterations and refinements. Black Donuts integrates various simulation methods into its development process, heavily relying on the results to optimise designs,” he added.

Testing facilities

The Finnish company offers comprehensive tyre testing services with a primary focus on outdoor testing rather than indoor facilities. While indoor testing facilities are widely available globally, including in Europe, Asia, India and North America, Black Donuts has chosen to concentrate on outdoor testing. The company leverages the expertise of skilled test engineers and drivers, who understand the nuances of environmental and external factors, to deliver dependable testing outcomes. 

“We operate a proving ground in northern Sweden, where winter tyres are tested under snowy and icy conditions. Additionally, we have a testing centre in Finland’s Tampere region, which serves as a hub for evaluating tyre properties across a range of conditions. The facilities enable grip testing on ice, snow, wet and dry surfaces; noise testing for internal and external evaluations; handling and comfort assessments; aquaplaning analysis and tailored tests developed to meet specific customer needs,” informed Lehtoranta.

He mentioned that test drivers are central to Black Donuts' outdoor testing process as their expertise in assessing tyre behaviour is critical for validating designs and providing feedback to engineers. This collaboration ensures the test results are seamlessly integrated into the design and development process, allowing engineers to refine tyre properties based on real-world performance insights. 

Winter testing is conducted during the colder months to utilise natural snow and ice conditions. While the company does not have an indoor snow-testing facility, it makes use of local resources such as ice halls for ice-related evaluations. For summer tyres, the focus shifts to testing grip, handling and noise levels under both dry and wet conditions. 

In addition to testing during tyre development, Black Donuts supports homologation and certification processes. Through its subsidiary, BD Testing, the company provides accredited testing services and official test reports required for certifications by authorities. This includes European homologation tests for snow and ice performance, as well as specialised assessments such as road wear impact evaluations for studded tyres in Scandinavian markets. 

The company also conducts internal testing to collect data, monitor market trends and benchmark tyre performance. “This continuous research helps us to identify industry standards and emerging trends, ensuring that our tyre development projects remain innovative and competitive,” averred Lehtoranta.

Industry peek

Black Donuts provides end-to-end solutions for the global tyre industry, catering to both manufacturing and tyre research and development needs. Its services cover tyre design and production, materials research and development, making the company a comprehensive partner for tyre manufacturers globally. Whether supporting the establishment of new tyre plants, upgrading existing facilities or offering specific technical expertise, it has a broad portfolio of engineering and technological solutions. 

In production, Black Donuts assists manufacturers with everything from setting up greenfield projects to improving brownfield facilities. For existing manufacturing lines, the company conducts thorough audits to identify bottlenecks, inefficiencies and quality issues. The focus often includes increasing automation, enhancing productivity, reducing manufacturing costs, improving quality, minimising scrap and waste and even reducing tyre weight. These solutions are tailored to meet the specific demands of the client. 

For greenfield projects, it offers turnkey solutions. These include site selection support, plant layout design, architectural planning, defining machinery specifications, automation strategies and utility calculations. During the execution phase, an on-site engineering team supervises construction, machinery installation, commissioning and the ramp-up of production processes. The company also trains operators, troubleshoots quality issues and supports clients in improving efficiency. The level of post-production support is flexible with options for ongoing assistance tailored to the client's needs. 

Alluding to how the design and production process differ across regions, the executive said, “The design and production processes themselves are generally consistent across regions. However, automation levels may vary based on factors like labour costs and plant location. European facilities, for instance, often require higher automation levels due to higher manpower costs, though automation is increasingly being adopted in Asia as well. This trend has significantly reduced manpower requirements in tyre manufacturing globally, driven by advancements in automation technologies.”

Research and development

In tyre development, significant trends include the growing demand for sustainability, increased automation in production processes and evolving design needs tailored to regional and market-specific conditions. Tyre materials development is a subset of tyre development but is critical due to its role in addressing environmental and performance challenges. Black Donuts works on both these aspects, helping clients innovate while navigating changing demands in the tyre industry.

The push for sustainability is the most pressing challenge in tyre material development. There is an increasing emphasis on replacing fossil-based materials with sustainable alternatives like bio-based and recycled raw materials. Black Donuts plays a pivotal role in identifying and testing new materials available in the market, integrating them into tyre compounds and ensuring its compatibility with production processes.

In addition to working with existing materials, Black Donuts has initiated its own research and development efforts to explore innovative, out-of-the-box sustainable solutions. These include new bio-based raw materials currently under internal development, which are expected to be launched soon.

On the tyre development front, it offers comprehensive services for creating new tyre lines across segments like passenger car radial (PCR), truck and bus radial (TBR) and off-the-road (OTR) tyres. The designs cater to various markets including Europe, US, Asia and Africa, ensuring optimal performance under different environmental and regulatory conditions.

Customisation for specific client needs, whether summer or winter tyres, and adapting designs to suit regional preferences are also part of the company's everyday operations.

Competitive edge

The rapid evolution of technology, automation and sustainability trends demands agility and adaptability. Black Donuts maintains an active presence in the market, staying updated on global developments by leveraging its extensive partner network, including machinery and raw material suppliers, to gather insights and anticipate emerging trends.

Alluding how the company selects partners, the executive revealed, “The partner selection process is fundamental to delivering high-quality, innovative solutions. Many members of our team have decades of experience and longstanding relationships with suppliers, which provide a solid foundation for selecting trusted partners. Besides, there are several factors that are taken into account to source new partners.”

One of the most crucial factors in selecting partners is the technological capability. Black Donuts prioritises partners that offer cutting-edge technologies, which can add value to both the company and its customers. It also carefully evaluates the ability of potential partners to deliver machinery, raw materials and components as promised. Moreover, the company seeks partners who share values of sustainability.

While Black Donuts draws on its established relationships with trusted suppliers, the company remains proactive in sourcing new partners and exploring the latest advancements in technology and materials.

Sustainability

The executive noted that in the next five years, the proportion of renewable or bio-based materials in tyre production is expected to remain relatively modest. “Currently, aside from natural rubber, which makes up around 20 percent of tyre materials, the use of other renewable materials is almost negligible. While the industry faces challenges in sourcing and incorporating bio-based and recycled raw materials, it is estimated that within five years, the share of such materials could reach 30-35 percent of the total tyre content,” said Lehtoranta.

Alluding to industry goals of incorporating 100 percent renewable materials in tyres by 2050, he noted, “Incorporating 100 percent renewable materials in tyres is possible, but it will require collective action across the entire industry. All stakeholders must align and collaborate towards this common goal. Many mid-sized and smaller companies may struggle with this transition on its own, which is where industry partners can offer valuable support. This is also why companies are increasingly focusing on researching and developing new bio-based raw materials in order to expand the availability of these alternatives in the market. However, scaling these innovations to a commercial level remains a challenge as many promising ideas have not yet been fully realised on a large scale,” informed the official.

He also noted that achieving sustainability in tyre production will undoubtedly require significant investment. A key challenge is that sustainable raw materials are currently more expensive than conventional alternatives. Unfortunately, many end consumers are not yet willing to pay a premium for tyres made with sustainable materials.

Market presence

Black Donuts has a presence on all continents. “We have a strong market footprint, serving a wide range of regions. For instance, of the 25 largest tyre manufacturers, 20 have been or are currently our customers. We also have upcoming projects across Europe, Asia, North America, South America and Africa, highlighting our global reach and ongoing expansion,” said Lehtoranta.

He added, “In terms of revenue, our biggest business segment revolves around providing end-to-end solutions for tyre plants including services related to tyre factory setup and operations. This is the largest segment in terms of financial impact. Additionally, tyre and material development is another major part of our business contributing significantly to our overall revenue.”

North America is one of its largest markets, followed by Europe and Asia, though revenue distribution can vary year by year due to the nature of projects.

He also noted that regulations play a crucial role in driving the business. The regulation concerning studded tyres, for instance, which has been important in the European market. Winter tyre regulations, particularly the requirement for the snowflake symbol on tyres, are also significant, especially in Nordic countries.

Additionally, a newer regulation being prepared by the European Commission concerning tyre abrasion, which is becoming a more prominent issue due to sustainability concerns, is also slated to drive business.

Commenting on the same, the executive said, “Tyre abrasion, especially concerning microplastic emissions, has gained attention in Europe as tyres are recognised as a major contributor to microplastic pollution. The industry and authorities are now focusing on reducing this issue by improving tyre wear properties. The goal is to ensure that tyres generate less microplastic per kilometre driven. This is particularly relevant in regions with snowy and icy roads, where tyre performance and durability are critical.”

Furthermore, he highlighted that the difference between snow and ice significantly impacts tyre performance. Ice presents much lower friction than snow, which is why ice poses a more challenging driving condition. Tyres perform worse on ice, resulting in longer stopping distances. In regions with icy roads, like the Nordic countries, manufacturers often use studs to enhance grip on ice, improving safety by reducing braking distances.

Expansion and demand

The executive mentioned that the company is expanding in the Asian and North American markets. “While winter tyres are a big demand in these regions, it's important to note that winter tyre usage varies by region. In China, for example, there is a significant demand for winter tyres, particularly in colder regions, and Japan has a large market for them as well, with regulations encouraging its use. North America, especially in regions with harsh winters, also has a strong market for winter tyres,” said Lehtoranta.

“Despite the slowdown in the European market and concerns about the US market, we still see North America as a strong growth area for us. We haven't noticed any significant slowdown in our business there and the market remains promising. However, we also see great potential in Africa, where we are seeing a lot of investment activity,” he added.

Answering what factors led the company to explore avenues in Africa, he said, “Several factors are driving the growth potential in Africa. Currently, there is little local tyre manufacturing in the region and many countries are looking to establish local industries to boost the economies and create jobs. Additionally, Africa has significant natural resources including natural rubber and oil, which can be used to produce synthetic rubbers and other raw materials needed for tyre manufacturing. Local production would enable companies to add value by refining these raw materials into finished products like tyres, creating a more sustainable and profitable cycle.”

Commenting on future plans, he said, “Our focus will be on the entire tyre lifecycle, from raw materials to production, performance and ultimately, the end of life of the tyres. We are working on developing solutions that handle tyre disposal and recycling with the goal of creating a fully sustainable tyre manufacturing process. This approach would ensure that our products and services are environmentally friendly throughout the entire supply chain.”

Industry challenges

Tyre manufacturing factories often encounter several challenges when setting up greenfield and brownfield projects. One of the primary challenges is managing the project’s schedule and budget, ensuring that the project stays on track and within financial constraints. Another critical aspect is reaching the targeted capacity for the plant, which can be challenging given the complexities of large-scale projects.

Additionally, there are technological hurdles that the company must overcome, especially in terms of innovation and research. Developing new technologies and sustainable solutions for the industry is not an easy task and requires a long-term commitment.

In terms of business challenges, the company is focused on technological innovation and research. Developing cutting-edge technologies and creating sustainable solutions for tyre manufacturing is a key priority. However, this process is often time-consuming and requires significant effort.  This is where Black Donuts’ know-how and cutting-edge solutions come into play. The company is currently focused on pushing the boundaries of what is possible within the tyre industry, particularly regarding sustainability.

Regarding operations in India, the company is in the early stages of its expansion. Although it does not have a physical office in India yet, it has begun operations under the leadership of a technical director. The goal is to develop the business in India and gradually establish a technical centre that will focus on tyre simulation and other technical areas of tyre development.

The Chinese market is another area of focus. While it is not the largest market for the company, it remains an important one, with ongoing projects and customers in China. The company recognises that China is a significant player in the global tyre industry, and it continues to engage with the market, even though it is not the biggest revenue driver.

Additionally, the company is observing a trend where manufacturing is returning from Asia to local markets, a shift that began before the pandemic and has been accelerated by it. This trend is visible in regions like Africa, North America and Europe, where companies are establishing local production to mitigate supply chain issues and reduce reliance on distant markets. This shift represents a significant opportunity for the company to expand its operations and grow its presence in these regions.

The Indian automotive landscape is currently undergoing a seismic shift. Driven by the rapid rise of rural urbanisation, an aggressive government push for electrification and the development of world-class road infrastructure, the industry is witnessing a period of robust growth. With sales of both new and used vehicles touching record highs, the demand for high-quality tyres remains in a significant upswing.

At the helm of one of the market’s most prominent players is Rajarshi Moitra, Managing Director of Bridgestone India and Vice-Chairman, Automotive Tyre Manufacturers’ Association (ATMA).

In an interaction with Tyre Trends, Moitra discusses the company’s future-ready roadmap, from its substantial capacity expansions to a ‘sharp and deep’ strategic focus designed to maintain leadership in an increasingly premium and electrified market.

A BULLISH OUTLOOK ON THE SUBCONTINENT

While global economic indicators remain varied, Moitra is unequivocally optimistic about the local trajectory. “The Indian automotive industry is at an exceptionally positive juncture from a medium-to-long-term perspective,” he asserts.

This optimism is grounded in several structural tailwinds that suggest India is slated for very strong growth. Key among these factors is the sheer room for market expansion.

“Firstly, we are still significantly under-indexed in terms of car penetration, with only 50 cars per 1,000 people – well below even some smaller developing nations,” Moitra explains.

Furthermore, the geographical spread of wealth is changing. Bridgestone is observing massive growth in Tier 2, 3 and 4 towns, a phenomenon Moitra attributes to ‘rural urbanisation’.

Bridgestone India estimates a transformative half-decade ahead for the industry. “The number of affordable households – those capable of purchasing a car – will double in India over the next five year. When you couple this with the government’s massive capital outflow into road connectivity and the rise of e-commerce, it creates a very bullish environment for both passenger and commercial mobility,” Moitra says.

THE ‘SHARP AND DEEP’ STRATEGIC PILLAR

Despite India being the world’s largest two-wheeler market, Bridgestone is famously absent from that segment – and intends to stay that way for now. Moitra clarifies that the company’s philosophy is rooted in specialisation rather than horizontal expansion. “At Bridgestone, we believe in being ‘sharp and deep’ in our strategy,” he says.

Currently, Bridgestone India’s business split is heavily weighted towards the consumer segment, with 70 percent of sales coming from Passenger Car Radial (PCR), 25 percent from Truck and Bus Radial (TBR) and 5 percent from Off-the-Road (OTR) segment.

“We see enough headroom for growth within the passenger car segment across products, channels and customer experience, so we are focusing our resources on maintaining our leadership there,” Moitra notes, dismissing any near-term plans to enter the two-wheeler space.

Instead, the company is doubling down on ‘white spaces’ within the consumer car category, specifically targeting higher rim diameters and specialised compounds for Original Equipment Manufacturers (OEMs).

INVESTING IN CAPACITY AND LOCAL INTELLIGENCE

To support this growth, Bridgestone is moving aggressively on the manufacturing front. With current operations running at 90–95 percent capacity, the company is in the midst of a major investment cycle.

At present, the company’s Pune plant has a capacity to produce 4.01 million passenger car tyres and around 693,000 truck & bus radial tyres, while the Indore plant has a capacity to produce 7.11 million radial tyres for passenger cars and light trucks.

“Our last major investment was USD 85 million in October 2024, which is being ramped up in phases through 2029,” Moitra confirms. This capital is being used to scale volumes and enhance technical capabilities at the Indore factory.

The new investment is expected to further add 1.1 million tyre production capacity in Pune by CY2029, thus taking its total production capacity to around 11.1 million units in the country.

“Our strategy is two-fold: we want to be future-ready for market demand while simultaneously sweating our current assets to drive higher efficiency,” Moitra explains. Crucially, this expansion isn’t just about physical output; it’s about local autonomy. Moitra highlights that a ‘very large part’ of procurement is now local, decided by teams on the ground in India.

The launch of a Satellite Technology Centre in 2025 has further decentralised the company’s innovation engine. According to Moitra, this centre plays a pivotal role in increasing local leverage and technical presence, allowing the Indian arm to maintain a balance between local agility and global sourcing.

EVs AND PREMIUMISATION

As the Indian market matures, consumers are demanding larger wheel sizes – a trend Moitra says is led by OEMs. “We are seeing a clear market shift towards higher inches – for example, a car like the Maruti Suzuki Swift moving from 14-inch to 15-inch and others moving from 16-inch to 17-inch,” he observes.

Bridgestone’s ‘all-inch’ strategy covers the spectrum from 12 to 20 inches, but their brand strength is most potent in these premium, higher-diameter sizes.

This premiumisation dovetails with the transition to electric vehicles (EVs). Bridgestone has positioned itself with an ‘EV-ready’ portfolio, exemplified by the Turanza 6i. “It balances long-lasting durability and safety with low noise and comfort – essential for EVs,” says Moitra. To ensure they capture this nascent but fast-growing market, the company expanded the range from 36 sizes in 2024 to 72 sizes by 2025.

The OEM relationship remains the cornerstone of this technological foresight. “The OEM segment allows us to see ahead of the curve regarding future vehicle technologies,” Moitra explains.

At present, 35 percent of their consumer business is OE-based and Bridgestone is in active discussions with many of the newer automotive entrants arriving in India.

While Bridgestone is aggressively expanding its footprint in new tyre technology and premium consumer segments, it is taking a markedly more conservative approach towards the retreading sector in India. Despite the potential for material circularity, the company does not view retreading as a strategic priority for the immediate future.

Moitra clarifies that Bandag, Bridgestone’s global retreading arm, is not currently active in India, and there are no plans to introduce it in the near-term. This decision is driven largely by the unique and challenging dynamics of the local market, which is currently dominated by cold retreading.

He points out that a significant pricing challenge exists when ‘cold retreads versus biased tyres versus some of the cheaper tyres’ are compared, making the business case difficult to justify at this stage. Consequently, Bridgestone has opted to remain focused on its core segments for the next two to three years rather than entering the retreading space.

SUSTAINABILITY AND THE ‘INSTITUTION OF RESPECT’

Beyond the numbers, Bridgestone is attempting to build what Moitra calls an ‘institution of respect’. This involves a heavy commitment to environmental goals. The Pune plant already holds the distinction of being the first carbon-neutral facility in the Bridgestone group.

“Sustainability is a core agenda across our entire value chain,” Moitra explains, noting a public commitment to reduce the company’s carbon footprint by 50 percent by 2030, including Scope 3 emissions. This holistic approach ranges from manufacturing processes to material circularity in the tyres themselves.

Looking ahead, the goal is to protect a dominant market share – currently over 20 percent by volume and 23 percent by value in the passenger car aftermarket. To do this, Bridgestone plans to expand its physical reach by 30 percent over the next five years, building upon its current network of over 4,000 touchpoints.

As the company transitions its branding from the Olympics to Formula E, the focus remains clear: high performance and the next era of mobility. “It’s the perfect platform to showcase our technological edge,” Moitra concludes.

Nevin Aslan-Özkan, the newly appointed Managing Director of Continental Tires India, outlines a strategy focused on ultra-high-performance tyres, a EUR 10.5 million investment and the introduction of global technology to Indian roads. She explains why India is now central to Continental’s global strategy.

India’s passenger vehicle market is moving at speed. According to data published by Autopunditz, dispatches in April stood at 441,721 units, marking a 25 percent year-on-year rise. Beneath that headline figure lies an equally consequential structural shift: SUVs now account for more than 60 percent of recent volume growth in the passenger vehicle segment – a transformation that is reshaping not just what Indians drive but what they expect from every component beneath the car.

Nevin Aslan-Özkan, who became Managing Director of Continental Tires India this year after more than eight years with the company, most recently as Chief Financial Officer, views this as a pivotal moment. “As the market moves towards premium vehicles, adventure-led driving, larger rim sizes and a stronger focus on safety, comfort and performance, we are well-positioned to bring our global technology and premium tyre portfolio to meet the evolving needs of Indian consumers while continuing to strengthen our presence in the passenger vehicle segment,” she says.

She describes her transition from CFO to Managing Director as a progression rather than a change. “Being the Chief Financial Officer in India, I have gained strong insights into the market and business operations. As I take on the new responsibility, I will focus more on knowing the consumer needs and lead Continental’s growth agenda in India, with a strategic focus on accelerating the company’s presence in the passenger vehicle segment,” says Aslan-Özkan.

Her immediate priorities are clear. “My immediate priorities will focus on leveraging evolving consumer preferences to drive profitable growth for Continental Tires in India,” she explains. “A key area of emphasis will be strengthening our presence in the UUHP segment, particularly in the above 18-inch category, going up to 22 inches, in line with the evolving car parc. In parallel, I will prioritise expanding our footprint and deepening market penetration across key regions while enhancing production capabilities to support sustained growth and operational efficiency with made-in-India 21- and 22-inch tyres,” adds Aslan-Özkan.

THE SUV IMPERATIVE

The structural shift in consumer preferences is not a peripheral consideration for Continental – it is, Aslan-Özkan insists, central to everything. “The structural shift in consumer preferences is very central to our growth blueprint. SUVs now account for over 60 percent of recent volume growth in the passenger vehicle segment. In line with this, a key area of focus for us is strengthening our presence in the UUHP segment, particularly in the above 18-inch category, going up to 22 inches,” she says.

To strengthen its position in these high-value categories, Continental is adopting a multi-pronged approach. This includes an investment of approximately INR 1 billion (EUR 10.5 million) in India to support growth in the passenger vehicle tyre segment and a focused expansion of the product portfolio, particularly in the 21- and 22-inch tyre categories.

“We are well-positioned to bring our global technology and premium tyre portfolio to meet the evolving needs of Indian consumers. As the market moves towards premium vehicles, adventure-led driving and a stronger focus on safety, comfort and performance, we will proactively adapt and enhance our portfolio to meet changing needs. We are also working towards expanding our footprint across key markets to enhance accessibility and customer reach,” elaborates Aslan-Özkan.

PREMIUMISATION’S MOMENT

For years, premium tyres in India faced a challenge: price sensitivity limited the ability to build volumes that justified sustained investment. Aslan-Özkan notes that this challenge has now eased.

Aslan-Özkan says, “The long-term outlook for the Indian tyre market remains very strong. We are seeing a structural shift in consumer preferences towards premium vehicles, adventure-led driving, larger rim sizes and a stronger focus on safety, comfort and performance. As the market matures and consumers increasingly gravitate towards premium vehicles, the conditions for premiumisation have become both viable and scalable.”

Continental is committed to maintaining product relevance. “We will continue to focus on introducing products and technologies that are aligned with evolving consumer preferences in India, ensuring that our offerings remain relevant, innovative and competitive,” adds Aslan-Özkan.

DEPLOYING THE EUR 10.5 MILLION

The EUR 10.5 million commitment – already made, not merely pledged – is being directed with precision. According to the new Continental India MD, the investment supported Continental’s overall growth strategy in India, with a particular focus on capacity expansion in the above 18-inch category, extending up to 22 inches, in line with evolving consumer preferences. “We are also working towards expanding our footprint across key markets to enhance accessibility and customer reach,” adds Aslan-Özkan.

Trade policy has also provided a structural advantage. “Moreover, the recently announced duty cut on German cars will enable more consumers to experience Continental’s innovations through vehicles equipped with our factory-fitted   tyres,” she notes. For premium tyre brands, this distribution channel is often more effective than retail campaigns.

Modipuram, already a significant manufacturing base for the company, will continue to be evaluated as market demand evolves. “As demand continues to grow, the company remains open to making further investments to support this growth trajectory,” adds Aslan-Özkan.

INDIA AS A GLOBAL LABORATORY

Earlier this year, Continental demonstrated its commitment to the Indian market by selecting India as the first global launch site for the CrossContact A/T2, a tyre designed for adventure and all-terrain driving. The launch was held at Continental’s Track Day 2026 in Goa.

“India’s first-to-market status for the Continental CrossContact A/T2 is a reflection of how significant India is within our global roadmap. This is led by a sharp change in the car parc and consumer preferences towards adventure driving. India offers significant growth potential, and as a strategic priority within our global roadmap, we are committed to aligning global strengths with local market needs,” says Aslan-Özkan.

This first-to-market decision exemplifies Continental’s ‘In the Market, For the Market’ philosophy. “Continental’s ‘In the Market, For the Market’ approach is at the core of how we operate in India. My experience in India enables me to effectively align global strengths with local market needs. I will work closely with our teams, partners and stakeholders to drive sustainable growth,” explains Aslan-Özkan.

Implementing this philosophy requires aligning product development closely with local demand. “We will continue to focus on introducing products and technologies that are aligned with evolving consumer preferences in India. The launch of CrossContact A/T2 in India is a clear example of this philosophy in action,” she says.

READY FOR THE ELECTRIC SHIFT

As electric vehicle adoption accelerates – particularly in the SUV segment – tyre manufacturers face a new set of engineering demands: greater load-bearing capacity, lower rolling resistance and the ability to handle the instant torque of electric powertrains. Continental says it is already positioned for this transition. “The long-term outlook for the Indian tyre market remains very strong. As the market moves towards premium vehicles, larger rim sizes and a stronger focus on safety, comfort and performance, we are well-positioned to bring the German technology and premium tyre portfolio to meet the evolving needs of Indian consumers. In the meantime, all our product offerings in India are already compatible with EVs,” says Aslan-Özkan.

The commitment to adaptation is standing, not situational. “We will continue to focus on introducing products and technologies that are aligned with evolving consumer preferences in India. As the market matures, we will proactively adapt and enhance our portfolio to meet changing needs, ensuring that our offerings remain relevant, innovative and competitive,” she says.

SCALING WITHOUT DILUTING

Scaling premium tyres in a market as price-conscious and geographically diverse as India demands both consumer education and retail depth – and doing so without eroding brand equity is a challenge Aslan-Özkan takes seriously.

“With our ‘In the Market, For the Market’ approach, we have been continually listening and understanding consumer needs. To further strengthen Continental’s presence in the Indian tyre market, we are taking a multi-pronged approach. This includes a focused expansion of our product portfolio, particularly in the 21- and 22-inch tyre categories, in line with evolving consumer preferences. We are also working towards expanding our footprint across key markets to enhance accessibility and customer reach,” says the Continental India Executive.

The destination, she says, is clear. “India is already on a strong growth trajectory for us, and we aim to build on this momentum through sustained, strategic interventions while ensuring our brand remains synonymous with premium quality and performance,” she says.

DEFINING VICTORY

Ask Aslan-Özkan what ‘winning in India’ means for Continental over the next five years, and she reaches not for a single metric but for a compound definition. “With our ‘In the Market, For the Market’ approach, we have always focused on bringing in quality innovations in the Indian market that are suitable for Indian roads,” she says.

“Continuing on that trajectory, winning in India for Continental will be defined by strengthening our presence in the passenger vehicle tyres segment while ensuring that our brand remains associated with premium quality, technology and performance. India is already on a strong growth trajectory for us, and we aim to build on this momentum through sustained, strategic interventions,” adds Aslan-Özkan.

The roadmap is specific. “This includes strengthening our presence in the UUHP segment, expanding our footprint across key markets, enhancing production capabilities and continuing to bring innovations made for Indian roads and consumer demands. As the market matures, we will proactively adapt and enhance our portfolio to meet changing needs, ensuring that our offerings remain relevant, innovative and competitive,” she says.

Magna Tyres Group has acquired Forrez, the Belgium-based tyre specialist and mobility services provider, in its sixth strategic acquisition in recent years as the company continues to expand its international presence.

The transaction strengthens Magna Tyres Group’s position in the global tyre market and adds Forrez’s established tyre services, fleet solutions, industrial tyre and vehicle maintenance operations to the group’s portfolio.

Over recent years, Magna Tyres Group has expanded from a tyre manufacturer into an international organisation with operations, service divisions and distribution networks across Europe, Africa, Asia, Australia and the US. Its portfolio includes Magna Tyres, Fennel Tyres International, Industra Tyres & Lubricants, Tirepoint, Telescope Tyres Group, OBO Tyres and, now, Forrez.

Founded in Belgium, Forrez has built its business around tyre services, fleet solutions, industrial tyres and vehicle maintenance. The company serves customers across the transport, industrial, agricultural and automotive sectors.

Magna Tyres said the acquisition would create operational and commercial synergies by combining the group’s international scale and purchasing power with Forrez’s local market expertise and customer relationships.

Following the acquisition, the combined group is expected to generate annual turnover of approximately €275m in 2026. The deal forms part of Magna Tyres Group’s long-term strategy to build a global tyre solutions business with annual revenue of €650m by 2029 through a combination of organic growth, international expansion and acquisitions.

Michael de Ruijter, president of Magna Tyres Group, said:

“The growth of Magna Tyres Group over the past years has been driven by a clear long-term vision: building a strong international organisation with local expertise at its core. Forrez is an excellent fit within our group. Their reputation, technical knowledge and customer-focused culture align perfectly with our strategy and values. Together, we will continue strengthening our position in Europe while further improving the service and support we provide to our customers worldwide. We remain focused on creating long-term value for our customers, employees, partners and shareholders.”

Christine Forrez and Geert Mertens of Forrez said:

“Joining Magna Tyres Group marks an important new chapter for Forrez. We are proud of the company we have built and the relationships we have developed with our customers and partners over many years. Becoming part of Magna Tyres Group gives us access to an international network, additional expertise and new growth opportunities, while maintaining the entrepreneurial spirit and service quality that define our organisation.”

Forrez will continue to operate under its existing name and management structure. Magna Tyres Group said it would support the business with further investment in operations, product availability and future expansion.

The global tyre industry is undergoing significant change. Geopolitical disruptions, increased sustainability requirements, supply chain shifts and the move to digital manufacturing are transforming an industry once focused on scale and efficiency. Additionally, electric mobility, smart factories and material innovation are redefining competition.

In this context, the Global Tyre & Rubber Conference (GTRC) 2026, organised by Tyre Trends and scheduled for 17–18 June in Chennai, is especially timely. More than a typical industry gathering, the conference serves as a strategic forum for business leaders, machinery suppliers, material scientists and technology specialists to shape the future of tyre manufacturing.

The timing is significant.

India’s tyre sector is rapidly evolving, driven by domestic demand, export growth and investment in advanced manufacturing. Chennai, a key hub for automotive and tyre production, is a fitting location for a conference focused on industrial transformation.

The conference will begin with an inaugural session that sets the context for these industry changes.

The opening address will be delivered by Mike Norman, Chief Commercial Officer of VMI, a leading supplier of technology for the manufacture of superior radial passenger vehicle, light truck, all-steel truck and bus tyres. As a leader in tyre manufacturing technology, Norman offers valuable insight into global manufacturing trends, highlighting the increasing importance of advanced machinery and digital systems for competitiveness.

A strategic dimension will be added by Arun Mammen, Chairman of the Automotive Tyre Manufacturers’ Association (ATMA) and Vice Chairman and Managing Director of MRF, who will deliver the key address. Few voices are better placed to contextualise the present state of the Indian tyre industry. As manufacturers navigate shifting regulatory environments, sustainability expectations and global competitive pressures, Mammen’s perspective is expected to extend beyond immediate market conditions towards the structural evolution of the sector itself.

The ceremonial lighting of the lamp will formally inaugurate proceedings, but the conference’s real momentum begins with its first major business session.

The opening business session features a CXO panel of senior executives whose organisations have significant influence in manufacturing, technology and sustainability.

Moderated by Latha Chembrakalam, CEO of AutoAscend, the panel includes Anil Gupta (COO, Yokohama Off-Highway Tires), Arun Mammen, Mike Normann and Ian Wilson (Managing Director and Co-CEO, HF Group). This session is structured to address the key commercial challenges facing the industry, rather than serving as a routine executive discussion.

The panel will discuss how manufacturers are adjusting investments, localisation strategies and technology adoption in response to global changes. The focus is shifting from efficiency alone to building industrial resilience for future disruptions.

Sanjay Chatterjee, Director General of ATMA India, will complement this discussion with a presentation on industry growth, policy and institutional perspectives. His insights will be valuable for delegates interested in the regulatory and economic factors influencing future investments in India’s tyre sector.

If the opening sessions focus on commercial realities, the conference’s technical programme turns decisively towards manufacturing transformation.

Session II, chaired by V K Misra, Technical Director of JK Tyre, examines manufacturing excellence through the lens of process engineering and industrial innovation. The session begins with the presentation of Dr Gerard Nijman, Expert Sales Manager Tyre & Rubber, Krauss Maffei, who will present a paper titled ‘50 Years of Tyre Component Extrusion: Did the Piggyback Multiplex Head Reach its End of Life?’ The presentation will revisit the introduction of the piggyback co-extrusion concept nearly 50 years ago, which improved process capability, addressed OEM requirements and reduced scrap generation.

The technology enabled the co-extrusion of tyre components using up to seven rubber compounds and is now used in more than 95 percent of tread and sidewall production. Dr Nijman will also discuss the limitations of current multiplex heads and provide a preview of a new co-extrusion concept for tyre compounds.

Nicola Fedele Rodolfo, Managing Director and Board Member, Rodolfo Comerio, will speak on ‘Calendering – The Heart Beat of Tyre Production’. The presentation will trace Rodolfo Comerio’s role in calendaring technology for the global tyre and rubber industry, combining market perspectives, technical innovation, company heritage and future developments. The presentation concludes by underscoring the company’s 148-year legacy in the industry, from operating the first calender for Pirelli to supporting the next generation of tyre production technologies.

Karsten Jung, Director – Sales, Rubber Machinery Division, TROESTER GmbH & Co. KG, and Saravana Kumar S, Managing Director and Member, TROESTER India Pvt Ltd, will speak on ‘Robotics and Automation’. Jung will present the latest developments in automation and robotics solutions for the tyre industry while also addressing the impact of electric vehicle requirements on compound development. Drawing on testing conducted at TROESTER’s in-house laboratory, the presentation will highlight a newly adapted screw design developed to improve the processing of new EV compounds. Saravana Kumar will outline how regional service integration supports sustainable extrusion operations. Saravana Kumar’s presentation will focus on TROESTER India’s presence in Chennai and its customer support capabilities across engineering, technical service, spare parts and after-sales support, aimed at enabling faster response times and improved operational efficiency.

This progression towards advanced manufacturing continues in the third session which is on Advancements in Tyre Manufacturing.

Dr Róbert Hula, Sales & Marketing Manager, Vipo a.s., will present his paper titled ‘Bead and Apex Solutions for Advanced Tire Manufacturing’. The presentation will explore how changing tyre production requirements, including smaller batch sizes, frequent product changes and larger rim sizes, are increasing demand for more flexible manufacturing systems.

The presentation will highlight VIPO technologies such as the LIHEXAL 8 bead winding machine and advanced apexing systems, featuring real-time monitoring, AI-supported controls, MES integration and automated material handling. It will also introduce concepts such as sensor-ready bead production and digital optimisation of manufacturing lines, focusing on the role of bead and apex technologies in advanced tyre production.

Bob Irwin, Vice President Sales & Marketing, Steelastic, will give a paper presentation titled ‘Integrating Extrusion Technology with Conventional Calendering to Elevate Tire Manufacturing Efficiency’. The paper will explore the integration of Steelastic’s advanced extrusion-based systems with conventional calendering and cutting methods in tyre reinforcement manufacturing, with a particular focus on the APAC market.

The presentation will examine how combining these technologies can enhance production efficiency, flexibility, sustainability and quality across tyre manufacturing operations.

Session IV, chaired by C Harimohan of Yokohama Off Highway Tire, is Going Green and Sustainable. Colin Clarke, Director Technical Sales, Schill+Seilacher “Struktol” GmbH, will present a paper titled ‘From Evolution to Revolution – Functional Additive Chemistry Adapted to Extreme Processing Challenges’. The presentation will examine how process additives have evolved from general processing aids into targeted solutions addressing challenges such as silica dispersion, tack, green strength, mill release and compound-to-metal adhesion. Focusing on extreme silica-filled and resin-rich tyre compounds, the presentation will introduce a new functional additive technology designed to optimise mixer and mill release while maintaining silica dispersion, improved flow behaviour, enhanced green strength and tyre performance properties.

In his presentation titled ‘Innovative Silane Grafted Liquid Rubber for Tire Compounds’, Ralph Böhm, Senior Manager, Kuraray, will share his thoughts on the role of liquid rubbers, composed of isoprene, butadiene and styrene, in improving tyre processing and performance. The paper will highlight the latest study on functionalised liquid rubbers and their advantages in natural rubber and silica formulations, focusing on processability, balancing rolling resistance, abrasion and grip and supporting formulations for next-generation TBR and EV tyres with sustainability considerations.

In his presentation titled ‘Excellent Cord Adhesion Without Cobalt and Resorcinol – A Truly Sustainable Solution’, Dr Roberto Blanco Trillo, Global Business Development Manager, Allnex, will talk about emerging alternatives to conventional adhesion promoter systems used in tyre compounds. Dr Trillo will also talk on the challenges of eliminating resorcinol and cobalt salts from tyre formulations while maintaining vulcanisation speed, mechanical properties, cord adhesion and ageing performance. The presentation will highlight the development of resorcinol-free Novolak resins and a newly functionalised Novolak technology designed to deliver strong cord adhesion and ageing performance without the use of cobalt or resorcinol while also addressing environmental, toxicological and sustainability concerns.

As GTRC is known for providing networking opportunities, a Gala and entertainment night has been organised on the first day on the conference.

Day Two opens with one of the conference’s most contemporary themes.

Session V, explores emerging technologies and artificial intelligence within tyre manufacturing. The timing could hardly be more relevant.

Artificial intelligence (AI) has progressed rapidly from experimental concept to industrial application. Predictive maintenance, intelligent inspection systems and data-driven production management are already altering factory operations across multiple industries.

Marcel Berkers, Vice President Global Sales Tire & Rubber at VMI, is expected to share his thoughts on how these technological shifts are redefining manufacturing systems. Yet the most anticipated discussion may come from Peter Haan, Head of Global VM Tire at Siemens AG, whose presentation addresses the simple utilisation of AI in tyre manufacturing.

Hann will explore the practical adoption of artificial intelligence in tyre manufacturing through his presentation titled ‘Simple Utilisation of AI in Tyre Manufacturing’. The presentation will focus on how AI can be implemented and utilised more easily in industrial environments, particularly at a time when many AI projects struggle to achieve their intended outcomes. Highlighting the shortage of AI-skilled expertise within the industry, Haan will also discuss the importance of enabling

NEW VENUE FOR A BIGGER GTRC

The decision to host GTRC 2026 at the Chennai Trade Centre (CTC) reflects the conference’s growing scale and industry relevance. Following strong participation in the last two editions, organisers faced space constraints as GTRC evolved beyond a conventional conference into a major knowledge-sharing and networking platform for the global tyre and rubber industry.

Located in Nandambakkam and managed by the Tamil Nadu Trade Promotion Organisation (TNTPO), the Chennai Trade Centre offers modern convention and exhibition infrastructure with excellent connectivity to the airport and city transport networks. Its large, flexible facilities are designed to host international trade fairs and business events.

“The move to CTC also responds to industry demand. Many participating companies increasingly view GTRC not only as a forum for technical discussions but also as a platform to showcase innovations and technologies through exhibition booths. The venue’s integrated conference and exhibition facilities make it an ideal setting for GTRC’s next stage of growth,” said Antony Powath, President, Pin 365.

AI adoption by non-specialists. The presentation will also touch upon how AI can accelerate process optimisation in emerging areas such as electrical curing and tyre recycling.

The conference subsequently turns towards quality assurance through Session VI, chaired by UnniKrishnan P K, Global Head – R&D, Tyre Testing at Apollo Tyres.

Testing technologies increasingly determine both production quality and operational efficiency. As artificial intelligence gains traction across tyre manufacturing, autonomous inspection systems are emerging as a key area of innovation. At GTRC 2026, Dr Shaun M Immel of Micropoise will present the latest developments in autonomous tyre defect detection through X-ray image analysis. The paper will focus on advances in Autonomous Defect Recognition (ADR), highlighting a new software solution designed to streamline tyre X-ray inspection. Unlike conventional systems that rely on expensive master tyres and lengthy calibration procedures to achieve millimetre-level screening accuracy, the new approach eliminates these requirements. According to Micropoise, the technology significantly reduces the time and effort involved in creating and managing inspection recipes, cutting preparation times from hours to minutes. By integrating AI and Deep Learning (DL) techniques, the system enables more accurate autonomous tyre inspection and defect classification.

Lubos Hodal, Head of Sales Department at Micro-Epsilon, will present the company’s latest developments in tyre inspection systems. Hodal’s presentation will highlight offline profiling with compound measurement, online profiling with auto-correlation functionality, tyre letter inspection and tyre mould inspection technologies aimed at improving manufacturing accuracy and defect detection. Hodal will also underline Micro-Epsilon’s ‘Made in India’ approach, reflecting the growing role of localised manufacturing in supporting the tyre industry.

Michael Müller, Senior Sales and Key Account Manager at ZF, will present a technical paper titled ‘Tyre High Speed Uniformity Measurement – Interpretation Regarding Quality & Vehicle Comfort in R&D and Virtual Tyre Development’.

As tyre manufacturers increasingly rely on virtual development and advanced modelling techniques, accurate high-speed uniformity (HSU) measurement has become central to evaluating tyre performance, ride comfort and quality.

Müller’s presentation will examine the state of the art in HSU measurement and analysis, addressing how key tyre characteristics are incorporated into tyre modelling and comparing measurement approaches using speed ramps and constant speeds. The session will also explore the different machine types used for HSU measurement, including the influence of machine natural frequencies on measurement outcomes.

Further discussion will focus on typical HSU evaluations, the impact of varying road wheel surfaces and the available concepts for testing across different surfaces. The presentation will additionally highlight the tyre model parameters derived from HSU measurements and review both recent technological advances and ongoing developments shaping the future of high-speed tyre testing.

The session is expected to offer valuable insight into the evolving role of HSU measurement in tyre R&D, quality assurance and virtual tyre development.

With sustainability moving to the forefront of tyre manufacturing, curing technologies are under increasing scrutiny. Anil Nair, Director of Curing Press Sales for HF Group in India, will present ‘HF eCuring – The Next Level of Electrical Tyre Curing, in the final technical session. In his presentation, Nair will highlight how HF Group’s electrical curing technology could significantly reduce the curing room’s carbon footprint while delivering operational gains such as higher throughput, improved tyre quality, enhanced safety and lower maintenance costs. The presentation will also highlight the role of online condition monitoring and predictive maintenance in supporting long-term efficiency.

As the tyre industry accelerates its shift towards circularity, end-of-life tyre traceability is becoming increasingly important. Arthur Wagner, CEO, REGOM, will discuss how data-driven traceability solutions can improve transparency and efficiency across the recycling value chain. The presentation will tell how structured data and material flow tracking can support compliance, improve decision-making and enhance the quality of recovered materials, helping build a more circular tyre ecosystem.

Sustainable material innovation will also feature prominently at GTRC 2026, with Black Donuts presenting a novel approach to replacing fossil-based tyre components. Aki Nurminen from Black Donut will throw light on a new premix material combining natural rubber and microfibrillated cellulose (MFC), a plant-derived reinforcement material. Designed to overcome compatibility challenges in tyre manufacturing, the technology promises improved usability while reducing reliance on carbon black and other fossil-based inputs.

The conference closes with a panel discussion that may ultimately prove its most candid conversation.

Moderated by Srikanth Chakravarthy, Managing Director of Eonix, the discussion on crisis, sustainability and the green transition brings together Nikhil Puri of Yokohama and procurement leaders from other tyre companies. Their conversation is expected to confront the difficult questions underpinning contemporary industry strategy: how manufacturers balance sustainability with cost realities, navigate geopolitical disruptions and maintain competitiveness amid rapidly changing technological and environmental expectations.

For the tyre industry, GTRC 2026 arrives not simply as another conference but as a reflection of an industry in transition. Chennai may provide the venue, but the themes under discussion – automation, circularity, artificial intelligence and manufacturing resilience – are unmistakably global.

WHAT INDUSTRY LEADERS SAY ABOUT GTRC PAST EDITIONS

“Over and above it, GTRC is a great networking opportunity.”

Satish Sharma, Senior President & Director – Business Development & Strategy, Balkrishna Industries Ltd (BKT)

“I loved the conference a lot, and I thank you, Antony, and the team. Looking forward to attending more conferences.”

Pravin Joshi, Vice President at Yokohama Off-Highway Tyre

“First, we are very happy to be here; it’s always good to be with our friends and customers for a couple of days. It gives us the opportunity to discuss in a very nice atmosphere. I also think the presentations are very good and high level. It helps us connect with our customers and understand their needs better so we can help them and support them even better. This year (2024) , a record number of people have come here, so all in all, it is very good.”

Harm Voortman, VMI Group

“I think it is a very interesting event to get to meet major role players from the Indian tyre industry in one room where they can see all the new developments and trends within the industry – having this conference once every two years is great, as developments take time.”

Warren Rudman, HF

“I like the interaction. The setup, speakers and high-quality audience are all good combinations.”

Erik Lapre, VMI

“On behalf of our company (Vipo), I would like to thank you for organising GTRC and for bringing some great people and topics related to the tyre industry. It is a unique place for networking. I recommend GTRC to everyone in the industry.”

Andrej Bencel, PhD, Vipo A.S.

“I would like to thank the team for hosting GTRC and bringing all the industry leaders together on a common platform. It is a great knowledge-sharing platform as well as a productive one. The topics covered on sustainability and AI are great and very useful. To be frank, it is the need of the hour.”

Vashni R, SRF Limited

“I thought it would be like any other conference, but it was beyond that, and I learned many things from GTRC. Not only the content but also the hospitality was very good. It was just perfect.”

Sahana, Assistant Manager R&D, Yokohama