What does the future of tyre technology look like? The answer remains ‘pneumatic tyres’, but in the sense of greener and more digital technologies.

The ‘pneumatic tyre’ remains the only optimal long-term solution that meets expectations in all important technical parameters, even if tyre construction becomes more complex with each new vehicle generation. To the question ‘What does the future of tyre technology look like?’, the answer is still ‘pneumatic tyres’, but in the sense of greener and more digital technologies.

The increasing number of SUVs, electric cars and new types of vehicles lead to a change in tyre sizes in every markets. New vehicles come in different sizes, so the lifespan of common tyre sizes under same class vehicles available in the market is decreasing day by day. Therefore, successful SKU management and new technics are required for inventory management.

Electric cars are increasingly dominating the market with their larger load capacity, higher torque and higher requirements for tyre wear resistance. Tyres of electrical cars and SUVs are becoming larger and heavier, limiting opportunities to reduce total tyre weight on automobiles.

Electric vehicle-associated increase in average vehicle weight and acceleration speed requires changes in tyre design. Optimisation of the raw materials and chemicals used in the mix of compound formulations are certainly necessary.

Tyres are still ‘black and round’, but they are constantly evolving towards ‘more efficient, smarter and safer technologies’. Lower skid depth but better wear resistance are common approaches to higher overall efficiency. Friction requirements must be balanced with tyre pattern for safety. Minor differences of patterns might change tyre responses unpredictably.

Of course, tyres must be durable and perform properly throughout their lifetime, but there are other requirements that must be met to be accepted on the market. The basic requirements are already included in the tyre regulation. The European tyre labelling system obliges tyre manufacturers to maximise the rolling resistance, wet grip and noise level of the tyres. In addition, it is an opportunity to enter the market with better tyre ratings.

Cold working is better for endurance and for better rolling resistance, but maintaining optimum grip performance is a challenge. Optimising wet grip and tyre wear are in conflict together with tyre handling, which is critical for safety. Likewise, better aquaplaning performance does not automatically mean better wet performance, and it is difficult to optimise both at one time. The same goes for noise and traction in wet conditions. Therefore, optimising and balancing different parameters is always a science in itself.

The increasing market penetration of electric vehicles and the associated increase in average vehicle weight and acceleration speed require changes in tyre design. Noise reduction and improved rolling resistance must be balanced by improved wear resistance. Given the enormous development of new generation alternatives in recent years, optimisation of the raw materials and chemicals used in compound formulations are certainly necessary.

Improving one performance parameter in the tyre industry often has a negative impact on another metric. The use of nanomaterials in tyre tread compounds let many of the metrics get better such as durability, wear and rolling resistance and wet performance.

Lower rolling resistance means less dynamic energy is required to maximise the vehicle’s range, which is crucial for electric vehicles. Low rolling resistance tyres make it possible to increase the range of electric vehicles by up to seven percent. Continental has announced the development of a special soft rubber tread compound that helps reduce rolling resistance and noise levels simultaneously, without compromising mileage.

Current tests show that the tyres of electric vehicles wear out 20 percent faster. This is due to the additional weight, the higher engine torque and the friction effects on the tyres when energy is recovered in coasting. Reduction of RR essentially requires a lower tread depth, but it also means the tyre lasts less time and generates more noise. However, the use of nanomaterials in tyre tread compounds, which manufacturers are experimenting with, improves durability, wear resistance and extends tyre life.

Nano-silica reduces rolling resistance, thereby improving fuel efficiency, while nano-clay improves thermal stability and provides consistent performance at different temperatures. Carbon nanotubes and graphene are used to improve the mechanical and electrical properties of tyre rubber, which improves tensile strength, elasticity and compensating low conductivity caused by the high silica content in the tread compound of current tyres. However, due to high cost and low availability, their widespread application in the tyre industry is limited.

Improving one performance parameter in the tyre industry often has a negative impact on another metric, such as efficiency, and comes at the expense of another metric, such as durability or wet grip. Silica nanoparticles improve wet grip in this respect by improving the tyre’s interaction with wet surfaces, thus increasing safety in adverse weather conditions.

By 2050, all tyres will be made from direct natural sources or recycled materials, which corresponds to the global goal of net zero CO2 emissions. Growing consumer awareness is also driving demand for products made from recycled materials.

In order to achieve carbon neutrality, a ‘sharp decline in demand for fossil fuels’ is expected in the global energy sector from 2040 onwards. ISO 14068 provides principles, requirements and guidelines for achieving and demonstrating carbon neutrality, with a focus on quantifying, reducing and offsetting the carbon footprint. Growing consumer awareness is driving demand for products made from recycled materials. Industry practices and market offerings are influencing new products.

Similar to the rapid and massive increase in investments in renewable energy and capacity expansions, the sustainable tyre materials market is also expected to witness strong growth. Manufacturers are exploring biodegradable materials and using recycled components to reduce environmental impact while ensuring that safety and performance are not compromised.

Major tyre manufacturers have already set themselves ambitious goals: by 2050, they are committed to use 100 percent sustainable materials in their production. From that date, all tyres will be made from direct natural sources or recycled materials, which corresponds to the global goal of ‘net zero CO2 emissions by 2050’.

Today, it is technically possible to extract ultrafine carbon black and pyrolysis oil from scrap tyres. Other achievements include the use of bio-based butadiene from wood biomass and other plant waste as a replacement for butadiene from petroleum, recycled styrene from plastics and polyester yarn obtained from recycled PET. The extraction of high-quality, reusable steel, gas and other new materials from scrap tyres is currently practiced by some tyre manufacturers.

Tyre performance is experimented with virtual testing in extreme conditions and optimisation of tyre performance is possible before real prototypes come to life. Digitalisation offers endless possibilities for new horizons in tyre industry.

Digitalisation has revolutionised design, manufacturing, performance monitoring and durability of tyre technologies. ‘Smart tyres’ with ‘embedded sensors’ send real-time and continuous data such as pressure, temperature, tread depth and wear data to vehicle control systems and cloud platforms. Safety is provided by detecting early signs of wear or punctures.

Simulation in virtual environments allows understanding of tyre behaviour under different conditions such as temperature, pressure and road types. It is possible to reduce the number of physical prototypes and speed up tyre design cycles. Faster design and prototyping minimise the time spent on developing the tyre. Major tyre manufacturers already own simulator setups and software to virtually test vehicle and tyres altogether.

Virtual tyre testing and simulation uses AI for visualising tyre model behaviour and finite element analysis methods are used to calculate external heat, load or pressures impacts. Virtual models respond to forces, heat and wear effects. This enables virtual testing in extreme conditions and optimisation of tyre performance before real prototypes come to life. Digitalisation offers endless possibilities for new horizons in the tyre industry.

The tyre industry is increasingly placing emphasis on digital transformation and sustainability. ‘What’s next?’ is an open question for any technological industries. The ‘Next Step’ in tyre industry is the green and digital revolution. How this development is managed depends on the intellectual and technological capabilities of the tyre manufacturers.

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Dow Inc. said its chief executive Jim Fitterling will become executive chair of the board from 1 July , 2026, with chief operating officer Karen S Carter appointed as chief executive.

Carter will also join the board on the same date, while Richard Davis will continue as independent lead director.

The company said the changes follow a multi-year succession planning process and are intended to ensure continuity as it advances its strategy as a materials science group.

“On behalf of the Board, I want to thank Jim for his exceptional leadership and continued contributions to Dow,” Davis said. “Jim has led the company through a period of significant transformation while strengthening Dow's strategy, culture and long-term positioning. We are equally pleased to congratulate Karen on her appointment as CEO. She is a disciplined, highly respected leader with a deep understanding of Dow's businesses and customers. This appointment reflects our confidence in her ability to lead Dow forward into its next chapter of growth and value creation for customers, employees and shareholders.”

Fitterling, who has been chief executive since 2018 and chair since 2020, oversaw the company’s separation from DowDuPont and led its repositioning towards higher-growth, consumer-led markets. He also guided the group through broader macroeconomic and geopolitical challenges, while advancing its sustainability ambitions and corporate culture.

“Serving as CEO of Dow has been the privilege of a lifetime,” Fitterling said. “Together with our employees and leadership team, we have transformed Dow into a stronger, more focused company with the right strategy, capabilities and culture for the future. I look forward to continuing to support Dow as Executive Chair and working closely with Karen to help ensure continuity and strong execution.”

As executive chair, Fitterling will continue to lead the board, focusing on long-term strategy, governance and external relationships.

Carter, who has spent more than three decades at Dow, currently oversees business and operational performance across the company as chief operating officer. She previously led the packaging and specialty plastics division, the group’s largest operating segment, where she focused on capacity expansion, asset upgrades and operational reliability, alongside efforts linked to circular economy initiatives.

“I am deeply honored to assume the role of CEO and lead Dow into our next chapter,” Carter said. “Dow has extraordinary people, world-class assets and leading positions in the markets we serve. Our focus remains unwavering: delivering reliable and innovative solutions for our customers, and long-term value for our employees and our shareholders, while accelerating our transformation to set a new competitive standard for best-in-class performance. I look forward to continuing my partnership with Jim in his new role as Executive Chair, and to working with the Board and all of Team Dow to advance our strategy and deliver on our priorities.”

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Nokian Tyres plc is expanding its partnership with Tata Consultancy Services (TCS) to strengthen IT operations and support ongoing transformation.

The companies will focus their expanded partnership on maintaining and developing IT applications to meet Nokian Tyres’ future needs and to increase the efficiency of its IT operations.

TCS has already handled Nokian Tyres’ service desk support, end-user services like device deliveries, and network and data centre operations. Starting June 1, 2026, TCS will also take over maintenance and development of IT applications, as well as on-site support for internal processes.

This change is part of a larger restructuring of Nokian Tyres’ IT organisation to keep up with changing business needs.

“A more extensive partnership with TCS will enable Nokian Tyres to have a globally unified, agile, and efficient operating model that supports business needs. In addition, it creates a sustainable foundation for the increasing adoption of next-generation technologies such as automation, data-driven solutions and artificial intelligence,” said Timmy McLellan, vice-president, IT and processes, and chief information officer at Nokian Tyres.

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has appointed Mandar V Deo as President – India, effective immediately.

Based in Delhi, Deo will report to the Chairman and Managing Director, Dr Raghupati Singhania, and the Managing Director, Anshuman Singhania. He joins the tyre manufacturer with more than two decades of experience in senior leadership positions, having previously served at Exide Energy Solutions, Cummins India and Cummins Inc.

He holds a bachelor’s degree in mechanical engineering from Pune University, alongside a Master’s degree and a PhD from Pennsylvania State University. He also holds an MBA from the Kelly School of Business at Indiana University.

Deo’s appointment comes as JK Tyre continues to expand its global footprint, which currently spans 105 countries and includes 11 manufacturing facilities in India and Mexico with an annual production capacity of 35 million tyres.

The company maintains a focus on technical innovation through its Raghupati Singhania Centre of Excellence in Mysore and was the first in India to introduce 'Smart Tyre' technology featuring integrated Tyre Pressure Monitoring Systems (TPMS). Additionally, JK Tyre has committed to the global RE100 initiative, aiming to transition to 100% renewable electricity by 2050.

Dr Raghupati Singhania, Chairman & Managing Director, JK Tyre, said, “I am confident that Mr. Deo will provide strong and adept leadership and steer JK Tyre on a new growth trajectory.”

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The research and development team of any tyre maker decides whether the final product will be a success or a failure. And it is prudent to say that a lot of research hours and developmental cash go into making one of the most critical components of the automobile sector. In an exclusive tete-a-tete with Tyre Trends, Vice President and Global Head of Research and Development at Omni United, Olli Seppala, shares insights into the demanding and complex world of tyre research illuminating how markets and other factors dictate team operations.

“Omni United has an experienced team and we understand the needs of different markets very well. We constantly track trends in each region because legislation and approval requirements change all the time. In Europe, for instance, there are evolving regulations and strong influence from testing. In United States, the market is also changing very quickly as it is no longer only about mileage and comfort. Performance has become equally important,” he stated.

The company sells extensively in North America and Europe as well as in countries like South Africa, Australia and several markets across Asia.

However, every market doesn’t necessarily have similar demands, and the onus falls on the research and development team to derive market-ready products.

“Every market is equally demanding in different ways. Europe requires extremely high-performance levels, but customers are also willing to pay for that performance. In Asian markets, however, you still need a certain level of performance, but you must also keep prices under control. That creates additional pressure on the research and development side,” noted Seppala.

In the tyre industry, research and development quietly determines whether a product succeeds or disappears from the market. Behind every tyre lies years of testing, complex material science and constant adaptation to changing global demands. In an exclusive interaction with Tyre Trends, Vice President and Global Head of Research and Development at Omni United, Olli Seppala, explains how the company’s development teams navigate shifting regulations, regional market expectations and sustainability pressures while striving to deliver premium performance tyres at accessible prices across diverse international markets.

He added that European developers sometimes struggle when developing tyres for US or Asian markets because they may still carry the old perception that the US market is only about comfort and mileage.

Currently, the US market is now strongly performance-oriented. Tyre makers must understand specific requirements such as wet grip, correct handling balance, rubber compound characteristics and special durability properties like resistance to cuts and chips.

Asian markets are also highly complex. Conditions can vary dramatically by region. For example, southern China is very different from northern China, so specialised approaches are necessary.

The Japanese market is another example, said Seppala, as Japanese winter tyres are a category of their own and one really has to understand the specific expectations there. In addition, tyres must be durable and resistant to environmental factors such as ozone and pollutants.

WORKING THE WORKS

“When we talk about all-season tyres with the snowflake symbol, European all-season or North American all-weather tyres pose a significant challenge,” noted Seppala.

“Such tyres must balance strong wet grip, stable dry handling in high temperatures and reliable performance in snow and cold conditions. The main challenge is developing a rubber compound that remains flexible in freezing temperatures while maintaining handling stability at around 30 degrees Celsius,” he added.

On the other hand, working with different manufacturing partners also raises certain concerns, which the executive describes as ‘complex situation’. “The process is complex and involves several challenges. When developing a new product, we carry out the design work internally including building the construction and conducting in-house testing. Most of the development work is completed within the company before moving forward to the production stage. However, the advantages generally outweigh the challenges,” noted Seppala.

The company develops its own tyre compounds in-house and is now entering a deeper phase of rubber compounding through a new materials development initiative focused specifically on compounding.

“The goal is to deliver premium tyre performance at accessible prices. Key research and development priorities include improving wet grip, increasing mileage and reducing rolling resistance to balance the tyre industry’s ‘magic triangle’. Sustainability is also becoming essential with growing work on recycled and bio-based materials. Currently, development efforts are focused mainly on passenger car and 4x4 tyres, although we also produce truck and commercial tyres,” he added.

Nonetheless, he noted that shorter development timelines are an everyday challenge for research and developmental teams. While Omni United already has one of the shortest development cycles in the industry, efforts are ongoing to make the process even faster.

However, Seppala averred that the approach depends on the situation. Completely new concepts can be developed quickly, but when replacing a product at the end of its lifecycle, it is often better to allow more time for testing and gradual improvements. In such cases, the focus is not just speed but improving the overall efficiency of the development process.

TECHNOLOGICAL ADVENT

Seppala noted that digital tools and artificial intelligence (AI) are expected to play a very significant role in tyre research and development, particularly in construction design and compound development.

Machine learning can help improve compound recipes by analysing large datasets generated from continuous testing. Using non-linear analysis and specialised software, the company processes accumulated testing data to refine and optimise compound formulations over time.

Seppala also noted that tyre development today must address broader environmental challenges, including noise pollution. With electric vehicles becoming quieter, tyre noise is becoming more noticeable.

At the same time, regulations such as Euro 7 are increasing attention on particle emissions. He explained that noise is an important factor in tyre design. While the European tyre label mainly measures external pass-by noise, the company also focuses on reducing noise inside the cabin to improve driver and passenger comfort, alongside minimising environmental noise pollution.

Over the next three years, one of the main priorities of the company will be taking materials development to the next level, making it a major focus for the research and development team.

Another key area will be expanding the company’s testing operations. While he did not disclose detailed strategic plans, he noted that testing capabilities will increase significantly, covering outdoor track testing, indoor tyre testing and laboratory testing of materials. All three areas will play an important role in future development.

Alluding to the areas pertaining to tyre performance that the company plans to focus on in the future, he said, “Tyre performance involves many factors, making it difficult to rank them strictly, but improving safety will remain a key focus in the coming years. While current products already perform at a high level, we aim to further enhance safety performance.”

Seppala also highlighted ongoing work on replacing 6PPD, noting that progress has been promising. The goal is to become the best-performing tyre brand in ozone resistance, addressing ozone cracking issues seen in many manufacturers globally, while developing a solution that is both sustainable and effective.

Commenting on key trends that will influence the company’s future, Seppala said, “Three major trends will shape the company’s research and development work going forward. First, market expectations in Europe and US are gradually converging. The US market is placing greater emphasis on safety and wet grip, while Europe is increasingly focusing on abrasion resistance and tyre mileage, creating pressure to improve durability. Secondly, sustainability will remain a constant industry priority. Thirdly, the key challenge will be developing tyres with advanced materials that deliver premium performance while keeping prices accessible for customers.”

For Omni United, the future of tyre development lies in balancing performance, durability and affordability amid tightening regulations and sustainability demands. As markets converge and technologies like AI reshape research and development, the company’s challenge will be clear as it harnesses advanced materials and faster development cycles to deliver safer, longer-lasting tyres without compromising accessibility.

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