Falken Tyre Europe introduced the new EUROALL SEASON AS220 PRO tyre for high-performance vehicles.

The newly launched tyre is available in 46 sizes spanning 17 to 21 inches and cross-sections from 35 to 65 with speed index options including V (up to 240 km/h) and W (up to 270 km/h). 

The EUROALL SEASON AS220 PRO features an asymmetric tread pattern designed to offer both grip and a quiet and smooth ride.

Falken’s product development focussed on ensuring the tyre would offer an excellent all-around winter performance. Performance was assessed in wet, wintery conditions with superior grip levels targeted for slushy and snowy carriageways. 

To perform on slushy and snowy surfaces, the company has created a synergistic all-season tread to provide a balanced performance in all driving conditions. Engineers developed an inner running surface optimised for snow and slush, which, when combined with the outer tread, provides optimum performance in both wet and dry conditions. Intelligent interactions between these two tread areas gives the EUROALL SEASON AS220 PRO’s mix of a sporting driving experience with heightened safety.

The new product’s tread boasts a uniform outer shoulder and two wide tread grooves throughout the circumference of the tyre – which ensure particularly good water drainage and minimise the risk of aquaplaning. 

To ensure good grip and traction when accelerating or braking on snow, step-down tread grooves are arranged on the inside in an offset configuration. In addition to the fine profile recesses, additional grooves ensure both good grip and precise handling by gripping and compressing the snow.

Understanding the needs of high-performance car drivers, Falken has optimised the tyre’s design with an improved contour. The EUROALL SEASON AS220 PRO’s construction prevents deformation of the running surface caused by centrifugal forces at high speeds – meaning the contact patch with the road is maximised. As a result, driving stability remains outstanding – even at high speeds – and the response between steering and braking remains high.

In internal comparisons of the AS220 PRO against an internal reference product, the new product not only sets the standard for wet and dry handling – as well as safety at high speeds – but also impresses in terms of its effects on fuel consumption, therefore reducing CO2 emissions.

Falken’s special advanced 4D NANO design technology ensures lower wear rates and a longer lifespan of the tyre. The label values for the EUROALL SEASON AS220 PRO – which have not yet been fully defined – are B and D for fuel consumption/rolling resistance, B for wet grip and B for noise emissions, depending on the tyre dimensions.

With appearance also an important factor when it comes to high-performance vehicles, the EUROALL SEASON AS220 PRO boasts an aerodynamic sidewall design and attractive nano-black inscription.

With XL rating, all 46 dimensions have high load-bearing capacities. Eight out of the EU’s top ten dimensions, and eight sizes specifically used for EVs are included in the programme for the new UHP all-weather tyre – with most also equipped with a rim protection strip.

Falken’s tyres are developed and manufactured according to the highest standards of quality. Should the worst happen, Falken’s warranty provides protection and, depending on the residual depth of the tread, this warranty compensates customers for product defects for a service life of five years.

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Hyundai Motor Company has selected NEXEN TIRE’s premium comfort tyre N’FERA Supreme S as original equipment (OE) for the all-new NEXO, a next-generation hydrogen fuel cell electric vehicle (FCEV).

The all-new NEXO represents its first complete redesign in seven years, featuring groundbreaking hydrogen technology that delivers an impressive 700+ km range while maintaining whisper-quiet operation. This next-generation SUV showcases a sustainability-focused design inside and out. To match these advanced capabilities, Hyundai selected the innovative N'FERA Supreme S tyres, specifically engineered for hydrogen-powered vehicles.

These high-performance tyres feature an AI-optimised structure that ensures exceptional durability and handling stability, crucial for supporting the NEXO's weight. Their advanced Level Keeping Technology maintains consistent performance throughout the tyre's lifespan, while the aerodynamic tread design enhances efficiency without compromising braking or control.

Perfectly complementing the NEXO's silent hydrogen powertrain, the tyres incorporate multiple noise-reduction technologies. These include built-in sound-absorbing materials and an AI-developed tread pattern that minimises road noise in all driving conditions. Together, these features create a harmonious blend of eco-friendly innovation and driving performance, making the new NEXO a true leader in sustainable mobility.

John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE, said, “This latest supply agreement highlights NEXEN TIRE’s technological leadership in the next generation of eco-friendly mobility. We will continue to broaden our global OE partnerships by delivering optimised tyre solutions for all powertrains – hydrogen fuel cell, electric, hybrid and internal combustion alike.”

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Giti Tire has teamed up with Volkswagen Commercial Vehicles (VWCV) to support Challenge4’s ambitious Guinness World Record attempt – visiting the most countries in a zero-emission vehicle using the fully electric VW ID. Buzz.

Spearheading the challenge is Rainer Zietlow, founder of Challenge4 GmbH and an eight-time Guinness World Record holder, known for his focus on endurance, efficiency and sustainable mobility. The journey kicks off on 1 July at Volkswagen Commercial Vehicles’ headquarters in Hannover, Germany, with the first leg covering major European cities. Throughout the expedition, the team will engage with the VW community, media, fans and Giti’s global distributor network. The epic journey will span over 80,000 kilometres across approximately 75 countries in Europe, Central Asia, Oceania, Asia and the Americas, lasting more than eight months.

The ID. Buzz will be equipped with GitiSynergyH2 tyres (235/60 R18 front, 255/55 R18 rear), following Giti’s Original Equipment (OE) agreement with VWCV that began in September 2023. This marks Giti’s first EV tyre nomination in Europe, and the record attempt will serve as a real-world showcase of the company’s advanced EV tyre technology, emphasising durability, safety and sustainability. The AAA-rated GitiSynergyH2 tyres feature an innovative tread compound designed to minimise rolling resistance without sacrificing wear performance or critical safety attributes like wet and dry braking.

Zietlow said, “This is going to be a great adventure and one in which I’m proud to have Giti as my tyre partner of choice.”  

Stefan Brohs, Marketing Director – Europe, Giti Tire, said, “This marks the first joint global EV record tour for Rainer which is supported by Giti Tire and Volkswagen Commercial Vehicles, reinforcing both brands' commitment to innovation and sustainability. This magnificent opportunity allows us to reinforce Giti's leadership in EV tyre technology and amplify our global brand visibility via high-impact storytelling and brand content across global regions. It also strengthens our OE credentials through visible support in a common project, which in turn will help deepen engagement with distributors, dealers and partners around the globe.”

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South Korean tyre manufacturer Nexen Tire has opened a new flagship brand shop in Bangkok, marking a key milestone in the company’s strategic expansion across Southeast Asia’s rapidly growing automotive market.

The newly renovated store was developed in partnership with a leading Thai tyre distributor that has maintained a decade-long relationship with Nexen Tire and operates more than 800 retail outlets throughout Thailand. The flagship location features a modernised environment designed to showcase Nexen Tire’s global brand identity, with every aspect from layout to customer service aligned with the company’s visual standards and brand philosophy.

The move comes as Southeast Asia’s tyre market shows robust growth potential, with annual demand reaching approximately 90 million units for passenger car radial (PCR) and light truck radial (LTR) tyres and projected annual growth of 3.7%.

Nexen Tire is responding to this opportunity by accelerating its regional investment, particularly in high-growth markets such as Thailand, Malaysia, and Vietnam. The company plans to renew over 80 key retail locations across Southeast Asia by the end of 2025, creating a unified brand presence to support localised sales campaigns.

Recognising the region’s high digital engagement levels, Nexen Tire is also utilising influencer partnerships and digital media to reach younger, mobile-first consumers.

The company’s regional product strategy emphasises high-performance summer tyres and all-terrain models specifically designed for Southeast Asia’s hot, humid, and challenging driving conditions. Key products, including the N’FERA SU4 and ROADIAN ATX, are gaining traction among local motorists seeking durability and performance.

“Our expansion in Southeast Asia represents a pivotal step in NEXEN TIRE’s global growth journey,” said John Bosco (Hyeon Suk) Kim, chief executive of Nexen Tire. “While we’ve followed a carefully phased strategy aligned with production capacity and long-term vision, we are now entering a phase of acceleration. Our goal is to solidify our premium brand position not only in Europe and North America but across Southeast Asia, the Middle East, Latin America, and Australia through strong local partnerships and a unified brand experience.”

The investment demonstrates Nexen Tire’s long-term confidence in Southeast Asia as the company works towards becoming one of the world’s most recognised and trusted tyre brands.

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Pirelli has unveiled a limited-edition reissue of its first-ever P Zero tyre to commemorate the 40th anniversary of the iconic brand. Originally launched in 1985 for the Lancia Delta S4 Stradale, the tyre has now been faithfully recreated in a run of just 40 sets.

The re-edition mirrors the original 205/55 R16 specification developed for the road-going version of the Group B rally car. It forms part of the Pirelli Collezione line, which caters to classic vehicles from 1930 to 2000. While the tyre retains its period-correct design, it incorporates modern materials and technology to enhance safety and performance.

Derived from Pirelli’s motorsport expertise, the original P Zero was notable for its asymmetric tread pattern—a distinctive mix of features for wet, dry, and mixed conditions. “The inner shoulder, with grooves like wet-weather tyres, ensured grip on wet roads. The outer shoulder, inspired by slick tyres, provided traction in dry conditions. The central part of the tread adopted some of the hallmarks of intermediate tyres, balancing the two extremes,” Pirelli noted.

In parallel with the anniversary edition, Pirelli also highlighted the launch of the fifth-generation P Zero, tailored to meet the demands of modern high-performance and electric vehicles. Developed using artificial intelligence and virtual modelling, the latest iteration boasts improved handling and shorter braking distances.

Available in sizes ranging from 18 to 23 inches, the fifth-generation P Zero already includes over 50 variants and continues to serve as a benchmark across the premium and prestige automotive segments.

The P Zero brand has evolved into a cornerstone of Pirelli’s high-performance offering over the past four decades, adapting to key industry trends including electrification and digital integration, while maintaining its commitment to performance and safety.

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