Yokohama Rubber to Introduce ADVAN Sport V107 Via Online Event

Tata Motors’ Mega Product Launch

The Yokohama Rubber Co., Ltd. has announced that it will stream an online event introducing its new global flagship tyre, the ADVAN Sport V107. The event will introduce the tyre’s development story and testing at Yokohama Rubber’s Nürburgring Test Centre in Germany. The contents are designed to increase global understanding and interest in ADVAN Sport V107 and the Yokohama tyre brand.

The event will be streamed from 8pm on 24 February (Japan time) on the ADVAN Sport V107 dedicated website as well as the Yokohama Rubber channel on YouTube.

The ADVAN Sport V107 dedicated website is https://www.y-yokohama.com/brand/tire/advan/v107lp/ while the Yokohama Rubber official YouTube channel address is https://www.youtube.com/user/TheYokohamaRubber. 

The online video eent will be produced at a studio in Japan with a live link from Nürburgring, Germany. It will be moderated by radio DJ and narrator Sascha in Japan with female racing driver and Europe race presenter Eve Scheer joining from Germany, the company said in a release.  

The viewers with get an inside look at Yokohama Rubber’s Nürburgring Test Centre and the tyre’s evaluation by Yokohama Rubber test drivers at Nürburgring. Other contents will include an interview with Jörg Müller, former BMW Works driver and current participant in the Nürburgring 24-hour Endurance Race; former F1 driver Ukyo Katayama’s impressions of the ADVAN Sport V107; and a talk show featuring Jörg Müller and the test drivers. 

The ADVAN Sport V107 has been developed for use on premium high-performance cars, premium high-performance SUVs, and premium electric vehicles (EVs), the release said. Following joint development projects with leading premium car manufacturers and testing at Yokohama Rubber’s test center at the Nürburgring, widely considered the world’s most demanding race course, delivery of special OE ADVAN Sport V107 tires began in 2020, including tires for Mercedes-AMG and BMW M premium cars. (TT) 

Volkswagen Crafter To Run On Hankook’s e-Vantra FlexClimate Tyres

Volkswagen Crafter To Run On Hankook’s e-Vantra FlexClimate Tyres

Hankook Tire has launched its new e-Vantra FlexClimate all-season tyre as original equipment for the popular Volkswagen Crafter van. Supplied in the size 205/75 R16C 113/111R, this development marks a significant expansion of the company's portfolio within the light commercial vehicle sector. While debuting on the Crafter with conventional drive technology, the tyre was engineered to address the specific demands of both electric and internal combustion engine vans. A release on the replacement market is also planned for the near future.

The tyre’s design prioritises core commercial vehicle requirements, including high load capacity, exceptional durability and resistance to wear. A key feature is its reinforced sidewall, which is constructed to reliably absorb high transverse forces and ensure stable and safe handling, even when the vehicle is fully loaded. This structural integrity is further enhanced by a multi-reinforced bead structure and an optimised bead filler height, providing outstanding stability across diverse driving conditions.

Performance is augmented by a tread compound with a high silica content, functionalised polymers and special resins. This combination is engineered to deliver excellent wet braking performance, high durability and reduced rolling resistance. The tread pattern itself incorporates advanced 3D sipe technology to improve block rigidity, promote a uniform wear pattern and ensure reliable traction. An innovative zigzag sipe pattern provides added grip on snow and mud. Consequently, the Hankook e-Vantra FlexClimate carries the Three-Peak Mountain Snowflake (3PMSF) certification, confirming its suitability for use in severe winter conditions.

Jongho Park, President and COO, Hankook Tire Europe, said, “With our appointment as an original equipment manufacturer for the VW Crafter, we are underlining our commitment to continuing to expand our product portfolio in the van segment and to offering innovative solutions to meet the diverse requirements of our commercial customers. The Hankook e-Vantra FlexClimate combines numerous characteristics that make it ideal for demanding everyday use. This product focuses on state-of-the-art technologies that enhance efficiency and safety, ensuring it is well equipped to meet changes in the sector.”

Lamborghini’s Limited-Edition Fenomeno Supercar To Run On Bridgestone Potenza Sport UHP Tyres

Lamborghini’s Limited-Edition Fenomeno Supercar To Run On Bridgestone Potenza Sport UHP Tyres

Bridgestone, a global leader in high-performance tyres and sustainable mobility solutions, has been selected as the sole tyre supplier for Lamborghini’s new Fenomeno supercar. This exclusive partnership reinforces Bridgestone’s role as Lamborghini’s Official Technical Partner, a collaboration spanning five years and covering the entire Lamborghini lineup, including the Huracán STO, Revuelto and now the ultra-exclusive Fenomeno.

Limited to just 29 units, the Fenomeno commemorates two decades of Lamborghini’s in-house design excellence. Powered by a record-breaking 1080 CV V12 engine, it accelerates from 0-100 kmph in 2.4 seconds and 0-200 kmph in 6.7 seconds, making it the fastest Lamborghini ever. To match this performance, Bridgestone developed custom Potenza Sport tyres, engineered for ultra-high-speed stability, precise handling and optimal grip. Available in 265/30 ZRF21 (front) and 355/25 ZRF22 (rear) sizes, these tyres also feature Run Flat Technology, allowing drivers to travel up to 80 km at 80 kmph even after a puncture.

For enthusiasts seeking track-level performance on public roads, Bridgestone offers a semi-slick variant, homologated for street use while delivering race-inspired grip. Both tyre options were developed using Bridgestone’s Virtual Tyre Development (VTD) technology, which enhances sustainability by reducing prototype waste, cutting testing time by 50 percent and lowering CO2 emissions by up to 60 percent during production.

Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA, said, “Our longstanding partnership with Lamborghini is rooted in a shared passion for innovation, excellence and top performance. With the Fenomeno, our team had the challenge of unleashing the full potential of Lamborghini’s most powerful V12 ever – and they’ve delivered. The custom-engineered Bridgestone Potenza tyres offer the control, grip and precision needed to enhance this car’s exceptional capabilities – on both the road and track.”

Christian Mastro, Lamborghini’s Marketing Director, said, “At Lamborghini, design and performance go hand in hand – and with Bridgestone, we have a partner who understands both. Tyres are a vital part of how a supercar performs: outside of technical updates, 70 percent of the improvements in these cars today come from advances in the tyres they sit on. Bridgestone’s bespoke Potenza line-up ensures that every drive in the Fenomeno can deliver against this vehicle’s stunning speed and power.”

Bridgestone Tyres Shine At Lamborghini Temerario Global Launch Event

Bridgestone participated in the global launch of the Lamborghini Temerario in Estoril, Portugal, as the Official Technical Partner of Automobili Lamborghini S.p.A., reinforcing their exclusive collaboration. As the sole tyre supplier for the new model, Bridgestone developed a tailored tyre range to enhance the Temerario’s capabilities, featuring the Potenza Sport and Potenza Race for summer road and track performance, alongside the Blizzak LM005 winter variant.

During the event, approximately 400 attendees experienced firsthand the synergy between the Temerario and its custom Bridgestone tyres, testing their performance on the track. Guests also visited the Bridgestone Corner, where they interacted with the engineers behind the tyre development and gained insights into the technology powering these high-performance solutions. The occasion showcased the pinnacle of innovation and partnership, highlighting Bridgestone’s commitment to delivering excellence for Lamborghini’s latest supercar.

Nexen Tire Secures Key OE Partnership With Stellantis For Citroën Models

Nexen Tire Secures Key OE Partnership With Stellantis For Citroën Models

Nexen Tire has strengthened its position in the European original equipment (OE) market through a new partnership with Stellantis, supplying high-performance tyres for the Citroën C5 and C5 Aircross SUVs. The agreement highlights Nexen’s growing influence among global automakers.

The approved tyre, the N'FERA Sport (size 225/60R18 104V XL), is a summer tyre designed for superior high-speed stability, wet grip and braking performance – qualities that complement the Citroën C5 series’ dynamic driving experience. Produced at Nexen’s Czech Republic facility, the tyres meet stringent OE standards for quality, sustainability and supply chain efficiency.

The N'FERA Sport has earned widespread acclaim, securing top ratings in 2025 tests by leading European automotive organisations. Germany’s ADAC and AutoBild Sportscars awarded it a ‘Good’ rating, while Switzerland’s TCS deemed it ‘Very recommendable’. Austria’s ÖAMTC also recognised its strong performance, reinforcing its reputation as a premium summer tyre.

This collaboration reflects Nexen Tire’s strategic push to expand its OE business with top-tier automakers, further solidifying its global footprint in the competitive tire industry.

Edwin van der Stad, Vice President Europe Original Equipment at Nexen Tire, said, “We are proud to strengthen our partnership with Stellantis by being selected as an OE supplier for the Citroën C5/C5 Aircross. This collaboration highlights our technological capabilities and commitment to delivering high-performance, reliable tyres to global automakers.”