In a country grappling with mountains of waste and a pressing need for sustainable solutions, one designer in Kanpur is quietly rewriting the rules of urban innovation. Vaishali Biyani, a former recruiter-turned-upcycler, has built a company that transforms discarded truck tyres into striking urban furniture, art installations and public park infrastructure. Her start-up, De’Dzines, operates at the unlikely intersection of circular economy, rural employment and high-concept design. In spaces as diverse as five-star hotels and snowy army outposts, her creations endure and inspire. What began as a curiosity about tyre waste has grown into a bold, scalable vision for environmental reinvention.

In the snow-clad silence of Siachen, India’s highest military outpost, stands a curious piece of furniture made not of wood, nor of steel but from discarded tyres. Two years since it was installed, the chair hasn’t warped, cracked or budged. Even in snowstorms, the furniture is standing strong. It was one of many quiet validations for a project that, to many, still sounds improbable: transforming end-of-life tyres into swings, sculpture parks and stylish indoor planters.

On the dusty fringes of Kanpur, a former industrial powerhouse now known more for its mountains of discarded waste than for its textiles, an unexpected kind of manufacturing is quietly reshaping public parks and luxury hotels. The raw material? Old truck tyres.

At the heart of this transformation is an unlikely entrepreneur. Once immersed in the startup buzz of Delhi, she spent over a decade building a successful recruitment company. But a twist of fate took her to Kanpur, where she spotted something that others had learned to ignore: waste.

“Waste was everywhere, from roads, outside factories to back alleys. But tyres stood out. They were built to last and nobody knew what to do with them,” said Vaishali Biyani, Founder of De’Dzines.

Her shift from the digital corridors of Delhi to the tyre-strewn lanes of Kanpur was anything but planned. “I had no intention of starting over. My recruitment firm was doing well. But when I relocated in 2017, I began noticing the sheer scale of unutilised waste, especially tyres,” she admitted.

What followed was a period of grassroots immersion. By day, she continued recruitment work. By night, she sat with tyre scrap dealers, learning the material inside out. She recalls walking through filthy lanes where tyres lay in heaps, asking questions most dealers never expected.

In 2019, she registered her company De’Dzines and formally launched commercial operations in 2021. Her goal was to upcycle truck tyres into handmade furniture, planters and urban sculptures.

The choice of truck tyres was deliberate as they comprise better rubber composition, more wire and stronger polymers.

The early days weren’t easy. Setting up in Kanpur came with its own cultural and logistical hurdles. “People here had never heard of upcycling.

They thought I was collecting garbage, and when I tried to hire people, nobody wanted to work with tyres. Even explaining the concept was a battle,” recalled Biyani.

Her 20,000-square-foot workshop in Kanpur became ground zero for a new type of production rooted in low-tech and high-ingenuity processes. “We use small tools, not big machines. Everything is handmade, from cutting, cleaning to polishing. Each product is crafted by a team of 15 full-time workers, all from nearby villages. For larger orders, the team expands to 50,” explained Biyani.

She recalled that hiring was a nightmare. Hence, she trained locals, most of whom had never worked in manufacturing. Today, they handle everything from wire removal to final finishing.

CHANGING PERCEPTIONS

The idea didn’t start in a studio but in scrap yards and municipal back alleys, where tyres lay heaped, burnt, buried and forgotten. Starting with a handful of used tyres, the founder and his lean team began crafting swings and planters by hand. Today, the company consumes between 10–12 tonnes of tyres monthly, rising significantly during major government projects.

“We usually do two big waste to wonder parks each year. If it’s a two-acre project, it could require tonnes of tyres. We’ve done parks where the government provided tyres themselves; we just deducted that cost from the tender,” said Biyani.

She added that in these early partnerships, the team didn’t have the luxury of choosing tyre types. But now, they get to select what is needed. The company now focuses on nylon-based truck tyres, especially from buses and transport bodies.

Changing consumer perception was perhaps the biggest challenge as tyres are dirty and smelly. People don’t even want to touch them. So she launched a direct-to-consumer (D2C) model to test market acceptance. The Covid-19 lockdowns, surprisingly, helped.

“Everyone moved online. I started listing products on Amazon before I even had a website. The response was overwhelming. People liked what they saw and left great reviews. That gave us confidence to double down,” averred Biyani.

But sustainability messaging wasn’t the silver bullet as Indians don’t pay extra for eco-friendly, she contended. The company had to position the products for its durability, aesthetics and value.

She recalls the initial scepticism from customers divulging, “We had people asking that won’t this smell or will it leave black marks. So we added multiple layers of polish, built a hygiene protocol and offered an easy return policy. If you didn’t like the product, you could send it back. No questions asked,” she explained.

The strategy worked. The brand slowly built a reputation not just for environmental responsibility but also for reliability and craftsmanship.

UPCYCLED PRODUCT

At De’Dzines, each tyre begins its second life with a rigorous cleaning process. Steel wires are removed, often manually. Then comes cutting, which is a precision job to ensure the structural integrity of the product. After shaping, the rubber is treated with safe, non-toxic polish and reinforced with recycled wood or steel depending on the final design.

“The design philosophy is simple. Form follows function but beauty matters. We don’t want the product to scream ‘I’m made of waste’. We want it to feel like something you’d be proud to place in your home or office,” she explained.

Some products take two days to complete. Others, like swing seats or large benches, can take over a week. The company isn’t chasing mass production but chasing quality, story and purpose.

While European and Australian companies offered to export tyre scrap to her for free, she refused. “The logistics defeat the purpose. Sustainability isn’t just about materials; it’s also about carbon footprint. Why ship tyres across oceans when Uttar Pradesh is full of them,” said Biyani.

She signed MOUs with municipal corporations across Agra, Lucknow, Prayagraj and Gorakhpur. These urban bodies provided used tyres from fleet vehicles.

While scrap tyres are generally expensive in India, this circular sourcing model keeps costs manageable. “The tyre scrap market in India is fragmented, expensive and full of middlemen. That’s why we prefer working directly with municipal bodies,” noted Biyani.

For projects with unpredictable demand, she still sources from the open scrap market.

BACKYARDS TO FIVE-STAR LOBBIES

As public confidence grew, so did the scale of projects. De’Dzines moved from retail to B2B, then to government partnerships. One milestone was supplying planters to the Shangri-La Eros Hotel in Delhi. “The hotel placed them in every room and throughout the gardens. That proved we could pitch to luxury hospitality,” said Biyani.

Today, De’Dzines has designed and completed over 10 public parks in partnership with local governments. It handles everything from concept to installation. It’s no longer just about products but transforming spaces.

In one project near Prayagraj, she repurposed over 4,000 tyres to create an entire play zone that included benches, see-saws, tyre walls and garden edges. “We turned waste into wonder. The joy on children’s faces is our biggest endorsement,” quipped Biyani.

For a country drowning in waste yet starved for sustainable innovation, De’Dzines offers a blueprint that blends environmental purpose with rural employment and scalable design. Her journey is also a quiet rebuke to the idea that innovation only happens in technological hubs.

“I didn’t come here to start a recycling revolution. I was just curious about where tyres go when they die. That one question changed everything,” she contended.

As she trains her team for their next urban park project, surrounded by stacks of discarded rubber, the message is clear that even the dirtiest waste can have a second life with beauty and durability.

HANDMADE, YET SCALABLE

One might imagine such a business struggling with scale. After all, each piece, be it a sculpture or a chair, is largely handmade. But ingenuity, it turns out, is as core to the company’s identity as sustainability.

A telling moment came during an export order. A client requested 500 customised planters with a 20-day delivery timeline. “It wasn’t our design. It was theirs and very detailed. So we built a single mould for it, trained 50 people and finished in 15 days instead of 20,” recalled a confident Biyani.

This success paved the way for future scale-ups. The team has since developed moulds for several recurring products while still retaining flexibility for custom projects.

“We now know how to train fast, hire locally and deliver in volume. It’s a hybrid of craft and light manufacturing,” she added.

Alluding to working with different government bodies, Biyani spoke candidly about the public sectors’ promise and bureaucracy. “Municipal corporations are straightforward. We sign a simple MOU that lets us collect tyres for two or five years. In return, we give them a rate list for furniture or sculptures when needed. It’s simple and direct,” she contended.

Working with state transport undertakings like BEST or DTC, however, is a different story as their procurement is through massive tenders.

So, for now, she prefers to work with cities like Prayagraj, where the team completed nine junction designs and two parks in just 45 days.

LOOKING AHEAD

Much of the company’s growth has come not from sales teams but from serendipity and design.

One of the most fruitful connections came via social media, when a CSR head from Bridgestone discovered the team’s Instagram posts. Today, the company is working with Bridgestone on a multi-year sculptural design project in Pune.

Her vision now extends beyond upcycling. “We’re exploring modular designs that can be assembled onsite for large-scale installations,” she revealed. There are also plans to set up satellite workshops in other parts of UP using the same village employment model.

Eventually, she wants to export as she believes that the products should sit in parks in Dubai or public plazas in Europe. Not because they’re Indian or upcycled but because they’re beautiful and built to last.

As demand grows, the company is moving into newer segments. The next frontier is hospitality.

“We’re now working with luxury hotels, resorts and even army cantonments. Our products survive storms in Siachen. They survive monsoons in Goa. That’s our pitch: sustainable, durable and different,” quipped a cheerful Biyani.

She’s also gearing up for a major hospitality exhibition in Greater Noida from 3–6 August, where the team will launch a new line of indoor furniture made from upcycled tyres.

But challenges remain; chief among them is pricing. “A virgin plastic chair is cheaper than our tyre-based one. Convincing someone to pay a premium for sustainability is our biggest hurdle,” she contended.

There is a poetic irony in transforming black industrial waste into playful swings and public sculptures. It is perhaps this unlikely fusion of function and imagination that distinguishes the designer.

In places like Prayagraj, Pune and even Siachen, tyres are no longer confined to roads; they are finding new meaning as symbols of transformation.

For a small design company with ambitious ideas, it seemed that the path forward might indeed be paved, quite literally, with rubber. 

The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for August 2025, providing an overview of key developments in the global natural rubber sector.

According to the report, a number of reasons, including limited supply and rising demand, contributed to the volatile pattern in natural rubber prices this month. Consumption was increased by seasonal considerations, especially in China, where stronger demand was evidenced by inventory reductions at key ports. However, tapping efforts were restricted due to manpower shortages and rains in producing regions, which tightened supplies.

Global natural rubber (NR) output is expected to increase slightly by 0.5 percent in 2025 compared to 2024, according to recent data from ANRPC member countries. At the same time, a 1.3 percent increase in demand for natural rubber is anticipated in 2025. As buying demand increased, the market sentiment got more positive, especially when the customary peak season for natural rubber, notably for heavy-duty vehicles and all-steel tyres, began.

Tokai Carbon Co., Ltd. has finalised the strategic acquisition of Bridgestone Carbon Black (Thailand) Co., Ltd. from Bridgestone Corporation and Asahi Carbon Co., Ltd. The transaction, valued at roughly THB 2.05 billion (USD 56 million approximately), was officially completed on 30 September 2025. This move represents a significant expansion of Tokai Carbon's carbon black operations within the key Southeast Asian market.

Subsequent to the deal's closure, the newly acquired entity has been rebranded as Thai Tokai Carbon Product Rojana Co., Ltd. The company's ownership is now held by Thai Tokai Carbon Product Co., Ltd. at 99 percent and Tokai Carbon Co., Ltd. at one percent, making it a consolidated subsidiary. Tokai Carbon has appointed its Executive Officer, Tatsuhiko Yamazaki, as the new Managing Director to lead the organisation.

This acquisition is a calculated step in Tokai Carbon's wider plan to bolster its global presence and reinforce its production and supply chain capabilities. The company anticipates that this will solidify its standing in the international carbon black sector, which serves the tyre, rubber and various industrial markets. While the specific financial effect on its 2025 results is still being assessed, the move is a clear part of its ongoing growth strategy across Asia.

Hana Technologies Inc., a manufacturer of radio-frequency identification inlays, has joined the board of Auburn University’s RFID Lab, marking its deeper engagement in setting industry standards for the technology.

The appointment positions the California-based company, which holds ARC Quality certification, alongside other industry participants in shaping research and standards development at the Alabama-based laboratory, which is recognised as a leading academic centre for RFID testing and certification.

RFID technology uses electromagnetic fields to identify and track tags attached to objects automatically and has seen growing adoption in the retail, logistics, and manufacturing sectors for inventory management and supply chain tracking.

“I am excited and honoured to once again collaborate with the Auburn RFID Lab Board, representing Hana RFID,” said Jeremy Liu, chief technology officer of Hana RFID. “This opportunity allows us to contribute to the future of RFID by ensuring quality remains a top priority. Hana is proud of its strong position in the RFID world, and we are committed to supporting our partners with the finest, smartest products available. Together, we will keep moving the industry forward.”

John Erdmann, president and chief executive of Hana RFID, said: “The Auburn RFID Lab has been a key contributor since the very beginning, helping to create a strong and trustworthy RFID ecosystem. We are grateful for this foundation and see our board membership as a chance to give back to the community. Hana will be a fully engaged member – providing continuous feedback, and sharing our knowledge to ensure RFID adoption continues to grow on a solid, reliable base.”

The company, which operates manufacturing facilities globally, did not disclose the term of the board appointment or specific initiatives it plans to pursue in the role.

Kuraray Co., Ltd. has announced a significant step in its renewable energy transition through a 10-year virtual power purchase agreement (VPPA) between Kuraray Holdings U.S.A., Inc. and Tokyo Gas America Ltd. (a subsidiary of TOKYO GAS CO., LTD.). This agreement, which commences in October 2025, involves the procurement of renewable energy from a solar power project located in Wharton County, Texas.

Annually, the arrangement will supply Kuraray with renewable energy certificates equivalent to 300 gigawatt-hours of electricity. The company projects this initiative will yield a substantial reduction in its greenhouse gas emissions, cutting the Kuraray Group's US emissions by nearly 70 percent. Furthermore, this shift is expected to lower the entire Group's global electricity-related emissions by approximately 40 percent.

This VPPA is a core component of Kuraray's broader environmental strategy, which identifies climate action as a critical priority. The Group has established a long-term objective of achieving carbon neutrality for its Scope 1 and Scope 2 emissions by 2050. To ensure meaningful near-term progress, a new interim target has been set to reduce these emissions by 63 percent by 2035, using 2021 as the baseline year.

Beyond securing external renewable power, Kuraray is implementing a multi-faceted approach to decarbonisation. This includes enhancing energy conservation and operational efficiency across its production facilities, transitioning in-house power generation to natural gas and developing carbon capture, utilisation and storage technologies. The company will also collaborate with its supply chain to encourage a broader shift towards cleaner utility fuels. For advisory services related to this specific VPPA, Kuraray engaged Kinect Energy, Inc., a subsidiary of World Kinect Corporation.