Zeon Corporation announced plans to increase production of high-grade solution-polymerised styrene-butadiene rubber (S-SBR), a key material for fuel-efficient tyres, by upgrading facilities at its Singapore plant (Zeon Chemicals Singapore Pte Ltd, ZCS). This enhancement reinforces Zeon’s dual-site S-SBR supply system, complementing its existing production at the Tokuyama Plant in Shunan City, Japan.

The newly upgraded facility in Singapore has completed installation and will enter test production ahead of full-scale commercialisation in 2026. Once operational, Zeon’s combined annual S-SBR production capacity across both plants will reach 125,000 tonnes, with an increased focus on high-grade products that enhance tyre performance, improving wet grip, rolling resistance and abrasion resistance. This move aligns with Zeon’s goal to solidify its position as the global leader in high-performance S-SBR.

Zeon has been a pioneer in S-SBR since 1986, when it began production at its Tokuyama Plant, followed by the Singapore facility in 2013. S-SBR’s precisely controlled molecular structure not only boosts automotive fuel efficiency but also reduces microplastic pollution by minimising tyre wear dust, a critical factor in combating air pollution. Recognising these benefits, Zeon has certified S-SBR as a Sustainable Development Goals (SDGs) Contribution Product and continues to advance its development and global adoption.

Comments (0)

ADD COMMENT

Link Copied!

Rathi Group, a leader in pyrolysis and end-of-life tyre (ELT) recycling, has achieved a significant milestone with its first export shipment of ISCC PLUS-certified pyrolysis oil. With over 12 years of industry expertise, the company continues to set benchmarks in sustainable recycling, innovation and circular economy practices.

This landmark export highlights Rathi Group’s ability to supply globally recognised, eco-friendly alternatives to conventional fossil fuels. The company’s integrated operations – spanning ELT shredding, continuous pyrolysis, carbon black recovery and oil distillation – adhere to stringent international sustainability standards.

The ISCC PLUS certification underscores Rathi Group’s commitment to environmental responsibility, supply chain transparency and climate-conscious solutions. The accomplishment reflects the efforts of its dedicated team and partners, reinforcing the company’s mission to drive impactful change in sustainable tyre recycling.

Comments (0)

ADD COMMENT

Link Copied!

Kraton Corporation, a global leader in speciality polymers and renewable biomaterials, has published its 2024 Sustainability Report, Innovating with Purpose. The report outlines the company’s advancements in climate action, circular product solutions and supply chain sustainability, reinforcing its commitment to a greener future.

Key achievements include a 41 percent reduction in Scope 1 & 2 emissions since 2014, a 35 percent decrease in emissions intensity and maintaining EcoVadis’ Platinum rating for the fourth straight year. Kraton also received the 2024 Nitto Supplier Sustainability Award and conducted a Double Materiality Assessment to refine its ESG strategy.

Operational milestones feature a USD 35 million upgrade to its Florida biorefinery, expanded lifecycle assessment (LCA) data covering 90 percent of its product portfolio and a new data excellence programme to enhance ESG transparency.

Aligned with GRI, SASB, UN Global Compact and TCFD frameworks, the report emphasises Kraton’s sustainability pillars: Reliable Partnerships, Planetary Stewardship and Empowering People. These efforts reflect the company’s dedication to responsible innovation and measurable environmental progress.

Marcello Boldrini, CEO, Kraton, said, “2024 marked a pivotal year in Kraton’s sustainability journey. We turned ambition into action, significantly reducing our Scope 1 and 2 emissions by 41 percent from our 2014 baseline and earned an EcoVadis Platinum rating for the fourth consecutive year. We accelerated our decarbonisation strategy, advanced biobased innovation and partnered with customers such as WJ Group and Henkel to help address global sustainability challenges. As demand for sustainable chemicals grows, our focus remains on developing the right solutions, fostering strong partnerships and cultivating the culture necessary to lead this transformation responsibly and competitively.”

Rogier Roelen, Chief Sustainability Officer, Kraton, said, “We have established new processes to scale credible, data-driven sustainability across our business. In 2024, we enhanced our ESG reporting through a data harmonisation programme and completed a Double Materiality Assessment to better align with the Corporate Sustainability Reporting Directive (CSRD). We also expanded our Life Cycle Assessment (LCA) data to cover almost 90 percent of our product portfolio, providing customers with greater transparency into the environmental impact of our products. These efforts reinforce our ability to identify where we can make the most impact and support more informed, strategic decision-making.”

Comments (0)

ADD COMMENT

Link Copied!

The German rubber industry is undergoing significant shifts, according to the German Rubber Industry Association (wdk) in its mid-2025 economic report. While order trends show improvement for the first time in years, domestic production continues to struggle, reflecting broader structural challenges.

High energy costs, excessive bureaucracy and rising labour expenses remain persistent hurdles, particularly for globally competitive firms. Although rising orders may boost annual sales slightly compared to 2024, domestic output is expected to decline by one percent. Many companies are relocating production abroad due to Germany’s worsening cost disadvantages.

The federal government’s ‘investment booster’ initiative has failed to inspire confidence, with only 27 percent of industry leaders anticipating positive effects. wdk President Michael Klein described this as an alarming sign, emphasising that businesses lack faith in current economic policies. He urged immediate relief measures rather than delayed solutions.

Klein also stressed the need for inclusive policymaking, criticising the government’s focus on large corporations while neglecting small and medium-sized enterprises (SMEs). He warned that without targeted support for these critical players, Germany risks losing its status as a key industrial hub for the rubber sector. The call for urgent action highlights growing concerns over the industry’s future viability in the country.

Comments (0)

ADD COMMENT

Link Copied!

Kuraray Co., Ltd., a global leader in speciality chemical, fibre and resin production, has unveiled its newly redesigned corporate website. This renewal aligns with the company’s ongoing five-year medium-term management plan, PASSION 2026 (2022–2026), and supports its Digital Transformation (DX) Vision to enhance competitiveness, foster continuous evolution and operate as a digitally adept global enterprise. As part of its customer experience (CX) reform, the updated website features several key improvements.

The domains for the Japanese (kuraray.co.jp) and English (kuraray.com) pages have been consolidated under a single URL, kuraray.com. The redesign prioritises improved readability and usability across devices, including smartphones and tablets. Additionally, Kuraray has strengthened web accessibility, ensuring seamless access for all users, regardless of ability, age or browsing environment.

Looking ahead, Kuraray plans to integrate key domestic and international Group websites under the kuraray.com domain, reinforcing its ‘One Kuraray’ initiative for unified global communication.

Comments (0)

ADD COMMENT

Link Copied!