Astute Analytica, a global analytics and advisory company, has said in its latest report that the Japan tyre market is projected to hit market valuation of USD 33.59 billion by 2032, up from USD 14.78 billion in 2023, at a CAGR of 9.74 percent by the year 2032.

The report delves deep into the macros of Japan tyre market and highlights various factors influencing the current condition and shaping the future scenario, including the top drivers of the market, the top trends emerging out of it and also the top challenges faced by the Japan tyre market.

As per the report, increasing vehicle ownership rates and urban car dependency are the major factors influencing the demand for more tyres. This is followed by government regulations promoting road safety and mandatory tyre checks and advancements in tyre technology. All of these factors are driving consistent tyre market demand growth. The report further explains the role of growing focus on sustainability in providing significant opportunities for tyre manufacturers to align their products with environmental goals, which is evident from the fact that a total 25 million eco-friendly tyres were sold in 2023. Citing that over 500,000 smart tyres were sold in 2023, the report highlights the role of digitalisation and smart technologies, as well as integration of IoT, in the automotive sector.

The top trends, according to the report, are rising adoption of environmentally-friendly tyres, growing popularity of smart and connected tyres with embedded sensors for real-time performance monitoring and a shift towards online tyre retailing platforms. Among the top challenges faced by the Japan tyre market, according to the report, are the fluctuating raw material costs, intense competition among domestic and international tyre manufacturers and the ageing population affecting vehicle ownership trends and reducing overall tyre demand growth potential.

The report further highlights the expanding role of recycled tyres in Japan's automotive industry – at a CAGR of 10.82 percent – and how they are shaping the tyre market. Japan has a robust infrastructure of over 1,000 tyre recycling facilities nationwide and repurposes approximately 80 million tyres each year, which is further boosting the recycled tyre market, the report says. The report further explains that over 50 million recycled tyres with extended lifespans were produced due to the innovations in devulcanisation and pyrolysis, adding that more than 500 patents were filed for tyre recycling innovations as of 2023. This is not only helping economically but also contributing to Japan's goal of reducing carbon emissions, thereby positioning Japan as a leader in environmental responsibility within the automotive sector.

Among its key findings, the report notes that passenger vehicles are at the forefront of Japan's tyre market and the sector is poised to take up over 63 percent market share. Annual sales of passenger vehicles have surpassed 5 million units, according to the report, resulting in more than 60 million passenger tyres sold annually. Other factors noted by the report are the proliferation of hybrid and electric vehicles in Japan, which number over 2 million, and the rise of ride-sharing services, which account for more than 1 million vehicles.

The report also highlights the rising prominence of the 15–20-inch tyre segment in Japan's tyre market because of the popularity of SUVs and larger passenger vehicles that use these tyres. More than 20 million units are sold annually for this specific size category, says the report and adds that the motorsports industry has also influenced consumer trends. Another factor influencing the popularity of 15–20-inch tyres is the governmental infrastructure projects that have expanded and improved the road network in Japan and made the roads suitable for vehicles equipped with larger tyres.

Another important point highlighted in the report is that the highly consolidated Japanese tyre market is captured by the top six established players, namely Bridgestone Corporation, Sumitomo Rubber Industries, Yokohama Tyre, Toyo Tyre, Michelin and The Goodyear Tyre & Rubber Company, who command over 72.9 percent of the market share as of 2023. Elucidating further on this topic, the report says that Bridgestone Corporation alone controls over 29 percent of the Japanese tyre market due to its longstanding presence and reputation for high-quality products. Factors such as high capital investment requirements for manufacturing facilities, extensive research and development for advanced tyre technologies and strict regulatory standards are cited by the report as major challenges for new entrants to penetrate this highly consolidated market. Apart from this, brand reliability and quality also favour domestic companies with proven track records, the report adds.

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Giti Tire made a significant contribution to a new land speed record of 472.41 kmph on 8 August 2025, achieved by the BYD Engineering Test Prototype supercar at Germany’s ATP proving grounds. The vehicle – a Yangwang U9 Track Edition – was equipped with Giti’s advanced GitiSport e.GTR2 Pro tyres, marking a major advancement in electric vehicle tyre technology and establishing a new benchmark for high-performance electric mobility.

Giti’s involvement in this pioneering project began in April 2023, with the company leveraging its technical expertise and proven track record to become a development partner. The first prototype tyre was completed in March 2024, followed by a test run reaching 375 kmph that July at the Yangcheng Test Site. Continued refinement led to a record of 391.93 kmph for the Chinese EV market during tests at ATP in late 2024. By June 2025, advanced prototypes had already demonstrated their capability by achieving 500 km/h in controlled indoor testing, paving the way for the August record.

The GitiSport e.GTR2 Pro was specifically engineered to overcome the unique demands of electric supercars, which combine extreme weight, high horsepower and intense dynamic forces. The tyre incorporates multiple cutting-edge technologies to ensure performance and safety. These include a molecularly optimised rubber compound for strength at high speeds, ultra-high-strength aramid fibres for improved load capacity and a racing-derived profile that promotes even pressure distribution. Additional features comprise a race-grade grip formulation that significantly increases traction, a specialised structure that prevents deformation, additives for faster warm-up and a bionic sidewall design for superior cornering response. The tyre is fully certified to international standards.

This record-breaking initiative reflects Giti’s broader strategy to transfer motorsport technology to its future street-legal products, anticipating the growing electric supercar and motorsports sector. The development process for the GitiSport e.GTR2 Pro also adhered to the company's global low-carbon objectives, emphasising sustainable manufacturing.

A dedicated technical team provided comprehensive support for the record attempt, managing all tyre-related operations including usage strategy and environmental conditioning. This achievement underscores Giti Tire’s commitment to combining race-proven innovation with practical, high-performance tyre solutions for the evolving electric vehicle industry.

Ge Feng Lei, Deputy General Manager, Project Management Department, Giti Research & Development Centre, said, “We are proud to have partnered with BYD on the Engineering Test Prototype project and to have contributed to this historic achievement. This record validates our technical expertise and reinforces our commitment to enabling the next generation of sustainable, high-performance electric mobility.”

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Indian tyre manufacturer secures top grading for the second time in a comprehensive health and safety audit

Indian tyre manufacturer CEAT Limited has secured a five-star rating from the British Safety Council following a comprehensive occupational health and safety audit at its Halol manufacturing facility, the company announced on Monday.

The audit, conducted by the UK-based British Safety Council, evaluated CEAT’s health and safety policies, processes and practices through documentation reviews, management interviews and operational sampling across more than 50 component elements.

This marks the second occasion the Halol plant has achieved the prestigious five-star grading, having first earned the recognition in 2016. The latest assessment brings CEAT’s total to four facilities holding British Safety Council accolades, alongside plants in Nagpur, Chennai and Ambernath.

“The award of a five-star grading following our occupational best practice Health and Safety Audit is an outstanding achievement and is reflective of a proactive organisation which is committed to continual improvement in its health and safety arrangements and managing risks to workers’ health, safety and wellbeing,” said Mike Robinson, CEO of the British Safety Council.

The Mumbai-based company, which competes in India’s competitive tyre market alongside global manufacturers, has positioned workplace safety as a cornerstone of its operational strategy rather than merely a compliance requirement.

“Earning the Five Star rating from the British Safety Council is a significant milestone that underscores CEAT’s unwavering commitment to occupational health, safety, and wellbeing,” said Jayasankar Kuruppal, Senior Vice President, Manufacturing, CEAT. “At our Halol plant, safety is not treated as a regulatory requirement but as a core value embedded in our culture and operations.”

The recognition comes as Indian manufacturers face increasing scrutiny over workplace safety standards, particularly in heavy industrial sectors. CEAT’s achievement demonstrates the company’s focus on maintaining international safety benchmarks across its manufacturing operations.

“Through investments in advanced technologies, rigorous risk management, and active employee engagement, we are creating a benchmark for world-class manufacturing practices,” Kuruppal added.

The British Safety Council’s five-star rating represents the highest tier in the organisation’s occupational health and safety audit framework, reserved for companies demonstrating best-practice standards in worker protection and safety management systems.

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Pirelli celebrated a dominant one-two finish at the Rally of Ceredigion, the penultimate round of the 2025 FIA European Rally Championship. Jon Armstrong secured a commanding victory in his Pirelli-equipped Ford Fiesta, finishing over 29 seconds ahead of fellow Pirelli driver Jürgenson Romet in another Fiesta.

The success extended beyond the podium as Andrea Mabellini delivered a powerful performance in his Pirelli- equipped Skoda Fabia, winning the Power Stage. This critical result earned him valuable points, moving him into second place in the overall championship standings ahead of the season's final round. The Welsh victory also propelled Pirelli into the lead of the Tyre Manufacturers’ championship.

This outstanding team result was made possible by the exceptional performance and consistency of the complete P Zero range, which was used in its entirety for the first time this season. Crews were equipped with P Zero tyres in hard, medium and soft compounds, perfectly suited to the cool Welsh temperatures. The versatile Cinturato wet tyre also proved indispensable, providing crucial grip on rain-soaked stages.

Pirelli’s winning weekend was further highlighted by a victory in the FIA European Historic Rally Championship, where Jari-Matti Latvala won the Greek round driving a Toyota Celica on Pirelli tyres.

Terenzio Testoni, Pirelli Rally Activity Manager, said, “Our products for both dry and wet conditions once again demonstrated their versatility across all surfaces, in extremely variable and challenging conditions. We are heading for a thrilling championship finale: both Mabellini and Armstrong remain firmly in contention for the title. In Croatia, for the final round of the season, we will undoubtedly witness a fierce battle – and tyres will once again prove decisive. In the meantime, congratulations to Jon for his victory here in Wales: he showed authority and composure, as well as talent. Our congratulations also go to Romet, another promising young driver selected through the FIA Rally Star programme, supported by Pirelli.”

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World-record holder endurance driver Rainer Zietlow embarked on the ambitious ID. Buzz World Tour on 1 July 2025, launching from Volkswagen Commercial Vehicles' headquarters in Hanover, Germany, with an objective to secure a Guinness World Record by travelling through 75 countries across six continents in a zero-emission vehicle. This eight-month, 80,000-kilometre expedition in a fully electric VW ID. Buzz is designed to demonstrate the capabilities of sustainable mobility on a global scale.

A critical partner in this endeavour is Giti Tire, which is supplying its GitiSynergy H2 tyres for the entire circumnavigation. This collaboration serves as a rigorous real-world test of durability and performance, underscoring the vital role that tyres play in the overall efficiency and success of electric vehicles. The mission aims to prove that clean, long-distance travel is a practical reality when advanced battery technology is supported by high-quality, innovative components.

The journey's initial phase saw the electrified convoy traverse diverse European landscapes. After a ceremonial send-off, the tour commenced, with early stops encompassing cultural landmarks from Shakespeare’s birthplace in the UK to the vibrant streets of Dublin. The route then challenged the team with the formidable snow-capped peaks of the Alps, a passage by Vatican City, and the rugged terrain of the Balkan Mountains. Progress was tested by severe weather, including intense storms in Spain that forced a painstakingly slow crawl through flooded roads. By the end of July, the tour had advanced through Eastern Europe into Turkey, Georgia and Armenia before pushing into the vast expanses of Central Asia, reaching Uzbekistan and the Aral region.

Looking ahead, the expedition faces its most demanding challenges. The upcoming leg will navigate the remote and harsh environments of Central Asia, Mongolia and China, where charging infrastructure is sparse. The journey will then continue through Southeast Asia before moving south to Australia and Oceania. These formidable conditions will push the vehicle and its tyres to their limits, truly testing the resilience of sustainable transportation. With every kilometre, the tour moves closer to its world record goal, delivering a powerful message that the future of global travel is unequivocally electric.

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