As geopolitical tensions continue to reshape global trade routes and supply chains, tyre manufacturers are being forced to rethink not only where they sell, but how they grow. For KAMA Tyres – Russia’s largest and most diversified tyre manufacturer – this reassessment has become a defining element of its international strategy.

Rather than pulling back amid sanctions and market disruption, the company is steadily opening new doors, with the Middle East emerging as its next strategic frontier.

In an exclusive interaction with Tyre Trends, Shaydullin Ildar, Deputy Director – Marketing, KAMA Tyres, spoke about how the company is looking beyond its domestic market and recalibrating its global ambitions.

“We have rich experience of cooperation with machine producers across the world. This cooperation allows us to produce tyres exactly for certain machines – tyres that are suitable for specific clients,” Ildar said.

That customer-focused manufacturing capability, coupled with a broad and diversified product portfolio, is now underpinning KAMA Tyres’ cautious yet determined push into new international markets.

FROM 50 MARKETS TO 20: A STRATEGIC RESET

Until recently, KAMA Tyres had an expansive global footprint. “Earlier, we exported our tyres to more than 50 countries,” Ildar noted. Today, that number has come down significantly – not due to waning ambition, but because of shifting geopolitical realities.

“Now, because of the situation in the global market, we are exporting our tyres to around 20 countries,” he explained.

Despite the contraction, the company has retained a presence across a geographically diverse mix of regions. “For example, Egypt, Brazil, Turkey, Mongolia, Vietnam. Russia has good relations with Vietnam, so this is one of our key markets,” Ildar said.

This pragmatic reassessment mirrors a broader trend across Russian manufacturing – prioritising markets where political alignment, trade frameworks and logistics remain workable.

“At the same time, we are trying to open new markets. Right now, we are opening for ourselves the Gulf countries,” he added.

This shift also explains KAMA Tyres’ growing presence at regional trade exhibitions. “That is why we are here at this exhibition,” Ildar said, referring to Automechanika Dubai 2025. “This is the first time we are participating here.”

For KAMA Tyres, the Middle East represents a significant opportunity – but one that requires patience. “Yes, for us it is a really big opportunity. We are trying to open it step by step,” he said.

MIDDLE EAST ENTRY: OPPORTUNITY WITH A COMPLIANCE HURDLE

While the Middle East offers scale and strategic relevance, entry into the region is far from straightforward. Regulatory compliance remains the biggest challenge.

“We haven’t started selling our tyres here yet. At the moment, we are preparing,” Ildar clarified.

That preparation, he explained, is extensive. “We are doing all the necessary procedures to start selling our tyres. This includes connecting with potential clients and preparing documents and certification for this market.”

Certification is, by far, the most demanding hurdle. “The main opportunity for us is opening a new market, new clients and new sales. The big challenge is that this market needs different certification,” he said.

Still, the company remains resolute. “We are doing it and we will do it anyway,” Ildar said firmly.

KAMA has already begun building visibility in the region through trade events. “In May, we participated in an exhibition in Riyadh – I think it was Automechanika Riyadh,” he recalled.

The timeline for commercial entry is now clearly defined. “In 2026, we are planning to start selling our tyres here,” he confirmed, with the first quarter of calendar year 2026 emerging as the tentative target.

ONE COMPLEX, EVERY TYRE SEGMENT

One of KAMA Tyres’ key competitive strengths lies in the breadth of its manufacturing capability. Unlike many tyre manufacturers that specialise in one or two segments, KAMA operates as a fully integrated tyre complex.

“We are the only tyre complex in Russia that produces all groups of tyres,” Ildar explained.

The portfolio spans passenger car tyres (PCR), light truck tyres, truck and bus radials (TBR) and off-the-road (OTR) tyres. “We are ready to offer different kinds of tyres. And potential customers are asking us for different groups,” he said.

This versatility gives KAMA considerable flexibility as it enters new markets such as the Gulf, where demand spans multiple vehicle categories. “We can offer both TBR tyres and PCR tyres,” Ildar noted, adding that OTR tyres are also part of the company’s global offering.

Rather than rushing to push specific products, the approach is deliberately measured. “We want to understand the market first. And then offer what is needed,” he said.

This mindset reflects KAMA’s longstanding experience of working closely with OEMs and equipment manufacturers. “Our cooperation with machine producers allows us to make tyres exactly suitable for the machines,” Ildar reiterated.

SANCTIONS, SUPPLY CHAINS AND PREPAREDNESS

Sanctions have been a defining force shaping Russian industry over the past decade. For KAMA Tyres, however, preparedness has significantly softened the impact.

“About sanctions – we are prepared for this situation from 2014,” Ildar said.

This long-term approach has been especially critical in securing raw material supplies, an area where many global tyre manufacturers continue to face volatility.

“At the moment, we don’t have problems with supplying raw materials. We have producers of raw materials in the Russian market and in the Asian market too,” he explained.

By diversifying its sourcing base early, KAMA has ensured continuity even during periods of global disruption. “We are searching for different ways to be ready for any problems in the future,” he said.

As a result, the company has largely avoided the supply crunch faced by several global peers. “So now we have suppliers of raw materials and we don’t have a problem with it,” Ildar added.

In an industry increasingly shaped by geopolitical uncertainty, this resilience has become a competitive advantage.

INDIA ON THE HORIZON, BUT NO SHORTCUTS

Given the historically strong ties between India and Russia, the Indian market naturally features in discussions around KAMA Tyres’ longer-term expansion plans. However, Ildar is careful to manage expectations.

“We are moving step by step, starting with the Persian Gulf. If everything goes well, we will look at the Indian market,” he said.

The key constraint, he explained, is production capacity. “It depends on one thing – we have to sell Russian products. If we have free resources, we are ready to look at the Indian market.”

He is also realistic about the competitive intensity in India. “We understand that there are a lot of good products and strong competition in the Indian market,” Ildar noted.

Certification remains another important consideration. “At the moment, we do not export tyres to India because the Indian market needs BIS certification,” he confirmed.

Still, the door remains open. “If in the future we find potential clients who are interested in our products after studying the market, we will be glad to apply for this certification. We will be glad to open the Indian market too.”

For now, execution takes precedence over expansion promises. “Our strategy is to work step by step,” Ildar reiterated.

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From market leadership in single wire bead winding machines to advanced apexing technologies and integrated solutions, VIPO continues to shape the tyre manufacturing across India.

With a dominant presence across MCR, PCR, TBR and OTR segments, VIPO combines engineering precision, digital innovation and strong local support through VIPO INDIA PRIVATE LIMITED to deliver high-performance bead and apex solutions tailored to the evolving needs of the Indian tyre industry.

VIPO STRENGTHENS ITS TECHNOLOGICAL FOOTPRINT IN INDIA

India has emerged as one of the most dynamic tyre manufacturing hubs globally, demanding not only high production capacity but also consistent quality, process stability and long-term operational reliability. Rapid investments in manufacturing capabilities, combined with increasing performance expectations, are driving tyre producers to adapt more advanced and reliable technologies. In this environment, VIPO a.s. stands out as a trusted and forward-looking partner, recognised for its expertise in bead winding and bead apexing technologies.

Over the years, VIPO has built a dominant position in the Indian market, particularly in the segment of single wire bead winding machines, covering the full spectrum of tyre applications – from MCR and PCR to TBR and OTR. This strong market presence is not accidental; it is the result of long-term cooperation with leading tyre manufacturers and a deep understanding of their production challenges. The company’s success is rooted in its ability to deliver machines that ensure precise wire placement, optimised tension control and repeatable bead geometry, all essential factors influencing tyre safety, uniformity and overall performance.

VIPO’s bead winding machines are engineered with a focus on process stability and mechanical precision. Advanced control of wire feeding, tension regulation systems and optimised winding kinematics allow for consistent production even at high operating speeds. The machines are designed to minimise variation, reduce scrap rates and ensure long-term repeatability, which is critical in high-volume manufacturing environments. Flexibility is another key advantage, enabling manufacturers to adapt quickly to different bead sizes and tyre specifications without compromising efficiency.

Beyond bead winding, VIPO’s apexing solutions for TBR and OTR provide advanced process integration, enabling accurate and consistent application of apex profiles. By combining extrusion, material handling and application technologies into a unified system, VIPO ensures high process efficiency, strong bonding quality and reliable output, even in demanding production conditions. The precise control of apex geometry, temperature conditions and application pressure contributes to improved adhesion and structural integrity of the bead area, directly impacting tyre durability and performance under real operating conditions.

In addition, VIPO continuously enhances its apexing technologies by integrating auxiliary systems such as strip handling, profile guiding and application synchronisation. These elements ensure smooth process flow, eliminate inconsistencies and further reduce operator dependency. The result is a highly stable and repeatable process that meets the strict quality requirements of modern tyre production.

What truly differentiates VIPO is its ability to deliver complete, future-ready solutions. The company goes beyond machinery, offering integrated systems that include automation, digitalisation and intelligent process control. These solutions are designed to enhance productivity, reduce operator dependency and support data-driven manufacturing environments aligned with latest modern industrial principles. By implementing advanced control architectures and data acquisition systems, VIPO enables manufacturers to monitor key process parameters in real time, identify deviations early and optimise performance across the entire production line.

Digitalisation plays an increasingly important role in VIPO’s portfolio. The integration of diagnostics, condition monitoring and predictive maintenance tools allows customers to minimise unplanned downtime and improve overall equipment effectiveness (OEE). These capabilities are particularly valuable in large-scale production facilities where even small inefficiencies can lead to significant operational losses.

A crucial element of VIPO’s success in India is its strong local presence through VIPO INDIA PRIVATE LIMITED and local agency represented by POLYPLAS company. Close collaboration with customers enables continuous performance optimisation and long-term reliability of installed equipment. The local team provides end-to-end support, including service, diagnostics, installation, commissioning, operator training and ramp-up support. This hands-on approach ensures that customers achieve faster start-ups, higher efficiency and improved machine lifecycle performance.

The close proximity to customers also allows VIPO to respond quickly to operational needs, provide immediate technical assistance and adapt solutions to specific plant conditions. This level of responsiveness is highly valued in the Indian market, where production continuity and flexibility are key success factors. The cooperation extends beyond standard service activities and often evolves into long-term partnerships focused on continuous improvement and process optimisation.

VIPO’s commitment to the region is further demonstrated by its active engagement with the industry. As a lunch sponsor at the GTRC 2026 conference in Chennai, VIPO will also contribute to the technical programme, presenting its latest solutions in material stock preparation area, bead and apex manufacturing technologies. This reflects the company’s role not only as a supplier but as a partner to technological progress within the tyre manufacturing community. By sharing know-how and engaging with industry experts, VIPO actively supports the exchange of knowledge and the development of best practices across the sector.

Looking ahead, VIPO continues to invest heavily in research and development, focusing on the bead and apex solutions. The company’s R&D activities are driven by the need to respond to increasing complexity in tyre design, new material requirements and higher expectations for automation and digital integration. Key development areas include advanced automation architectures, digital process monitoring, predictive diagnostics and enhanced material processing technologies. Additional focus is placed on improving energy efficiency, reducing material waste and increasing overall process sustainability.

These innovations aim to deliver higher efficiency, improved transparency and greater operational intelligence for tyre manufacturers. By combining mechanical engineering expertise with modern digital tools, VIPO is creating solutions that are not only reliable but also adaptable to future industry requirements. The ability to integrate new functionalities and upgrade existing systems ensures long-term value for customers and protects their investment in technology.

With its combination of engineering excellence, market experience and customer-centric approach, VIPO is not only responding to the needs of the Indian tyre industry but actively shaping its future as a global BEAD and APEX equipment manufacturer. n

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Balkrishna Industries (BKT) has appointed Saroj Kumar Khuntia as chief financial officer with effect from June 18, following the retirement of Madhusudan Bajaj, who stepped down after attaining the age of superannuation.

The board approved Khuntia's appointment at its meeting on June 17, based on the recommendations of the nomination and remuneration committee and the audit committee.

Bajaj ceased to serve as chief financial officer and key managerial personnel at the close of business on June 17 in accordance with the company's retirement policy.

The company said his departure was not a resignation. Following his retirement, Bajaj will continue to assist the company as special adviser to the chairman and managing director.

The board recorded its appreciation for Bajaj's contribution and leadership during his tenure.

Khuntia assumes the role of chief financial officer and key managerial personnel from June 18. He will also serve as compliance officer.

A fellow chartered accountant, Khuntia has more than 24 years of experience in corporate finance, strategy, capital markets, treasury, taxation, governance and finance transformation.

He has previously worked with CG Power, the Mahindra & Mahindra Group, IBM and Hindustan Lever.

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As cost pressures tighten across the global tyre industry, manufacturers are increasingly turning inward to extract efficiencies from processes they can control. While raw material volatility remains unavoidable, machinery performance has emerged as a decisive lever in balancing cost and quality. Companies like Comerio Ercole position themselves as critical enablers in this shift, promising precision, consistency and waste reduction. However, the extent to which advanced machinery alone can offset broader market uncertainties warrants closer scrutiny.

It is no news that the global tyre industry is looking at every angle of its procurement to supply ecosystem for being more conservative from a price point. Nonetheless, it is a prudent reality of today’s volatile global market that certain aspects within tyre manufacturing process, such as raw material prices, cannot be controlled or influenced.

Hence, manufacturers look more inwards, and that call is being addressed by the other players of the value chain such as machine manufacturers. Italian tyre machinery maker Comerio Ercole makes machines that minimise variability in production, reducing scrap and optimising material usage.

Speaking to Tyre Trends exclusively, Managing Director Riccardo Comerio said, “Our machines derive their credibility in the market because of their high precision and long-term reliability. Our machines minimise variability in production, reducing scrap and optimising material usage. Their durability also ensures lower maintenance costs and long-term investment value.”

Comerio Ercole was founded in 1885 and headquartered in Busto Arsizio, specialising in high-end machinery for the rubber, plastics and nonwovens industries with a particularly strong global reputation in calendering technology, which is one of the most critical processes in tyre manufacturing.

It operates upstream as a key technology partner, supplying advanced calender lines, mixing systems, coating and lamination equipment and turnkey plant solutions to leading tyre manufacturers worldwide, thereby acting as an enabler of tyre production.

The company combines mechanical engineering with process expertise, digital Industry 4.0 capabilities and research and development-driven innovation, including patented systems and award-winning solutions like the ZEUS calender line, while also expanding into sustainability through recycling technologies such as devulcanisation systems.

Its last notable move being a 2022 strategic stake in Sasmac International (Saspol Technology) to expand capabilities in presses and retreading systems, recent efforts have focused on digital platforms like Hercules40, continuous product innovation and global market engagement.

“The company continuously improves mechanical precision and process stability, ensuring excellent uniformity. The combination of high-quality machine construction, advanced control systems and super precise roll geometry allows for very tight tolerances and consistent output over time,” added Comerio.  

NEW REQUIREMENTS

According to Comerio, the main challenges that tyre makers face today include managing complexity, ensuring precision and consistency, reducing waste and maintaining efficiency. This makes high-performance, precise and durable machinery more important than ever.

He noted that the future of tyre making technology will focus on precision, durability and efficiency, combined with automation and sustainability. “Companies like Comerio Ercole, together with complementary partners such as Saspol, are well positioned to support the evolution of the tyre industry with very reliable, high-quality solutions,” he noted.

He added that as a global leader in calenders, open mills and internal mixers for the tyre and rubber industry, their machines are designed for high performance, extreme precision and long operational life.

To meet evolving compound requirements, Comerio Ercole focuses on robust engineering, precise control of process parameters and the ability to handle increasingly complex and high-performance rubber formulations, especially for major tyre manufacturers in markets like India.

The calenders and mills are built to process high-performance and speciality compounds with stability and accuracy. Their robust design and precision allow customers to consistently achieve the required performance standards.

Moreover, automation enhances the inherent strengths of the machines such as precision and reliability by ensuring consistent operation, reducing human error and improving overall production efficiency.

Commenting on the evolving systems to process recycled and sustainable rubber materials, Comerio said, “Processing recycled materials requires even greater control and stability. Our machines are well suited to handle these challenges while maintaining product quality. We also offer compact plants for rubber devulcanisation and for the re-work of non-vulcanised rubber scraps.”

The demand from the retreading industry is also shaping the company’s market strategy. “The growing importance of retreading highlights the need for durable and reliable equipment. Through companies like Saspol, which offers long-lasting and high-quality compression presses, it is possible to address this segment effectively and complement Comerio Ercole’s core technologies,” noted the executive.

“Saspol specialises in high-quality rubber compression presses, known for their durability and reliability over time. It provides solutions for solid tyres, tyre retreading and conveyor belt presses. There is no competition between the two companies as Saspol complements Comerio Ercole’s offering, allowing us to cover additional applications in the rubber industry and serve a wider range of customers also in India,” he added.

Ultimately, while high-precision machinery offers tangible gains in efficiency and cost control, it is not a standalone solution to the tyre industry’s challenges. The real impact lies in how effectively manufacturers integrate such technologies with broader operational strategies, especially as sustainability, recycling and evolving material demands reshape the production landscape.

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India’s growing importance in the global tyre and rubber industry received a strong endorsement with HF Group announcing a EUR 20 million investment in a new state-of-the-art manufacturing facility in Bengaluru.

The announcement was made during the inauguration of HF India’s new Assembly Hall Unit II, a milestone that reflects the company’s long-term commitment to India and its confidence in the country’s manufacturing future.

The proposed greenfield facility will be developed on a 10-acre site near Bengaluru Airport and is scheduled for completion by 2028. Spread across nearly 20,000 sq. metres, the new factory will be almost four times larger than the current assembly operations and will incorporate digital manufacturing, automation, smart production systems, and advanced engineering capabilities.

The upcoming facility will focus on productivity, precision engineering, sustainability, and smart manufacturing while supporting both the Indian market and HF’s global operations. The investment underlines the company’s confidence in India as a major manufacturing hub for the global tyre and rubber industry.

Ian Wilson, Managing Director & Co-CEO, HF Group, said, “This is not the end of our investment in India. It is perhaps the end of the beginning. India is entering a take-off decade and the economy runs on tyres. We see tremendous opportunities for growth and are committed to investing in the future of the Indian market.”

With more than 175 years of global experience, HF Group has steadily strengthened its presence in India. The journey began in 1995 with the establishment of Indus to serve the growing rubber processing industry. The partnership with HF Mixing Group in 2011 brought global mixing technology expertise to India, while the complete acquisition of the Indian subsidiary in 2024 marked another important milestone in the company’s India strategy.

Today, HF India manufactures and supports a broad portfolio of mixing and rubber processing equipment, including intermeshing and tangential mixers, banbury technology, mills, curing presses, and aftermarket services. The company also offers process support, training, upgrades, inspections, and spare parts under its customer-centric philosophy of ‘Holding the Customer’s Hand.’

Emphasising the importance of customer partnerships, Wilson said, “We are not here simply to sell machinery. We want to hold our customers’ hands throughout the entire lifecycle of their equipment and support them through process optimisation, performance improvements and future growth.”

As HF embarks on its next chapter in India, the new facility represents not only an investment in manufacturing capacity but also a long-term commitment to localisation, technology and customer partnerships.

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