- Tire Industry Project
- Australian Tyre Industry Council
- British Tyre Manufacturers’ Association
- Automotive Tyre Manufacturers’ Association
- Larisa Kryachkova
- Silvio de Denaro
- Anshuman Singhania
- Graham Wilson
ATMA, ATIC and BTMA Join Tire Industry Project
- By TT News
- January 16, 2024

The Tire Industry Project (TIP) has recently welcomed new members, including the Australian Tyre Industry Council (ATIC), the British Tyre Manufacturers’ Association (BTMA), and the Automotive Tyre Manufacturers’ Association (ATMA) of India. These organizations join others like the European Tyre and Rubber Manufacturers’ Association (ETRMA), the Japan Automobile Tyre Manufacturers Association (JATMA), and more.
“We are pleased to welcome ATIC, ATMA and BTMA to our growing network,” said TIP Executive Director Larisa Kryachkova. “Tyre Trade Associations are instrumental to the realization of a sustainable tyre value-chain, and their regional expertise and insights are invaluable in understanding regulatory developments and offering global approaches to tyre lifecycle sustainability. TIP builds strength with an increasingly diverse membership that is united by a vision of a world in which the tyre value chain has a positive impact on people and the planet.”
As Affiliate Members, these organizations collaborate with TIP to address global environmental, social, and governance (ESG) issues related to the tyre industry. However, they don’t participate in governing the project.
TIP, established in 2005, focuses on a science-driven and collaborative approach to sustainability in the tyre sector. In 2022, TIP renewed its commitment to sustainability, including a new mission, governance structure, and an effort to recruit additional members. The organization’s updated structure involves research, action, engagement, and communication, with projects focusing on tyre emissions, end-of-life tyre management, and sustainability assessments.
This expansion reflects TIP’s dedication to addressing global challenges and promoting sustainability in the tyre industry through research and collaborative efforts.
“Directors and Members of the Australian Tyre Industry Council are delighted that the cooperation, with WBCSD and TIP in particular, has finally been formalized. The challenges faced by the tyre industry are becoming increasingly complex and global in their nature and their potential solutions. We have always held TIP in the highest esteem as one of the most active organizations in this domain. Personally, I very much look forward to working with international colleagues and staff from TIP in our common pursuit of a strong and sustainable reality for our industry,” said Silvio de Denaro, Chairman of the Council, ATIC.
“The Automotive Tyre Manufacturers’ Association (ATMA), India, is excited to join TIP as an Affiliate Member. TIP’s work, with an enhanced focus on sustainability-driven topics of interest and relevance to the global tyre industry, such as end-of-life tyres and tyre abrasion, will provide an excellent platform for discussion and research on areas of common interest as well as for best-practice sharing among stakeholders. We look forward to being a part of TIP discussions to address key ESG challenges and issues faced by the global tyre industry,” said Anshuman Singhania, Chairman, ATMA.
“Informal ties between the British Tyre Manufacturers’ Association (BTMA) and TIP have been developing over recent years. We are delighted to enter a fuller and more structured relationship and look forward to the mutual benefits this will bring,” said Graham Wilson, Chief Executive, BTMA.
Vaculug Acquires Scotland's Tyrefair To Drive Northern Expansion
- By TT News
- September 11, 2025

Vaculug, Europe’s largest independent retreader producing high-quality OTR and truck retread tyres for fleets across the UK and Europe, has expanded its UK presence by acquiring Tyrefair in Kinross, Scotland.
This strategic acquisition extends the company's award-winning service further north, ensuring Scottish customers receive the same high-quality OTR and truck retread tyres Vaculug has supplied for 75 years. Since the purchase, the Kinross location has already grown by 25 percent, with an ambitious target to double its business within a year and then double it again.
This move is a key part of Vaculug's 2026 growth strategy, focused on strategic acquisitions that enable better, faster and more sustainable customer service. The acquisition reinforces Vaculug’s long-standing environmental mission, marking a new chapter of sustainable growth with a strengthened Scottish operation.
- Nokian Tyres
- American Tyre Distributors
- All-Season Tyres
- All-Weather Tyres
- All-Terrain Tyres
- Winter Tyres
Nokian Tyres Partners With American Tire Distributors
- By TT News
- September 11, 2025

Nokian Tyres is expanding its US presence through a new nationwide partnership with American Tire Distributors (ATD). This agreement provides Nokian access to ATD’s vast network of over 110 distribution centres, serving roughly 80,000 customers.
The collaboration will efficiently supply tyre shops with Nokian’s complete product lineup, enabling dealers to broaden their inventory. Both companies bring 90 years of experience and a shared dedication to innovation, safety and sustainability. This partnership will offer drivers more choices, supported by Nokian’s award-winning Tennessee factory and ATD’s technology-driven logistics.
This enhanced distribution capability ensures that consumers will have greater access to a full spectrum of high-performance tyres, meeting diverse driving needs and conditions. The alliance strengthens both brands' market positions by combining premium products with an unparalleled delivery system, ultimately improving service for dealers and drivers alike across the country.
Chris Ostrander, SVP, North America, Nokian Tyres, said, “The partnership with ATD enables us to reach more tyre shops and more drivers than ever before. ATD’s robust distribution network, customer service and responsiveness strengthen our agility to serve both new and existing customers.”
- USTMA
- U.S. Tire Manufacturers Association
- Tire Recycling Foundation
- Tyre Circularity
- End-Of-Life Tyres
- Tyre Industry Webinars
USTMA Announces Webinar Series To Advance Circular Economy For ELTs
- By TT News
- September 11, 2025

The U.S. Tire Manufacturers Association (USTMA) has announced a new webinar series designed to advance the circular economy for end-of-life tyres (ELTs) in collaboration with the Tire Recycling Foundation. Titled ‘The Road to 100% Tire Circularity: ELTs Going Full Circle’, the initiative aims to foster the development of scalable and profitable markets for recycled tyres. The series will launch in September 2025 and continue through February 2026.
Hosted by John Sheerin, USTMA’s Senior Director of ELT Programs, each session will convene industry experts, recyclers and state policymakers. Their discussions will focus on the latest research and real-world applications that transform waste tyres into valuable resources, thereby diverting them from landfills and generating environmental, industrial and economic benefits.
The programme will explore three of the most promising markets for end-of-life tyres. It begins on 23 September 2025 with a session on tyre-derived aggregate (TDA), examining its use in civil engineering projects like structural fill and stormwater management. A subsequent webinar on 30 October 2025 will cover the growing market for moulded and extruded products made from recycled rubber.
A significant portion of the series will be dedicated to rubber-modified asphalt (RMA), a material known for creating longer-lasting and more sustainable roadways. An introductory session on 20 November 2025 will review the overall performance and benefits of RMA. This will be followed by two regional deep dives: one on 14 January 2026, focusing on practical applications in Midwestern states like Michigan and Ohio, and another on 28 January 2026, exploring its adoption in Southern states including Kentucky and Georgia. The series will culminate on 24 February 2026 with a capstone session providing a comprehensive overview of grant and funding opportunities available to support the growth of these ELT markets.
This initiative addresses a critical need. While tyres are one of the most recycled products in US, and stockpiles have been reduced by 94 percent over the past three decades, the generation of end-of-life tyres continues to outpace their consumption in recycling markets. The webinar series is presented as a strategic pathway to bridge this gap by promoting innovative and sustainable end-use applications.
Those interested in shaping the future of tyre management are encouraged to register for any or all of the webinars through the USTMA website. Attendees will receive a resource kit after each session to help facilitate further discussion and action.
Anne Forristall Luke, President & CEO, USTMA, said, “We view these webinars as a crucial opportunity to connect key leaders across the country and show them that sustainability and economic growth go hand-in-hand. By showcasing proven applications and providing the tools to act, we can collectively turn ELTs from a waste challenge into an economic engine.”
Sheerin said, “As we look to expand ELT markets and unlock the full environmental and economic potential of end-of-life tyres, collaboration is essential. And no one can do it alone. State DOTs, regulators, recyclers and manufacturers must work together to help grow ELT markets through targeted investment, supportive policy and continued research.”
Continental Advances Sustainable Tyre Production With Used Cooking Oil
- By TT News
- September 10, 2025

Continental is accelerating its commitment to sustainability by integrating a growing proportion of renewable and recycled materials into its tyre manufacturing. The company’s current average of 26 percent is projected to rise by several percentage points within the year, with a strategic goal of reaching at least 40 percent by 2030. A central pillar of this initiative involves rethinking the sourcing of two essential components: rubber and resins.
Rubber is a fundamental material, constituting up to 40 percent of a modern high-performance tyre’s weight. Continental utilises a complex blend of up to 100 different raw materials, engineered into numerous customised rubber compounds for each tyre. The portfolio includes both natural rubber, prized for its durability and resistance in critical areas like truck treads, and synthetic rubber, which enhances braking performance and rolling resistance in passenger vehicles. The company is now progressively replacing conventional fossil-based synthetic rubber with more sustainable alternatives. This includes synthetic rubber derived from used cooking oil and pyrolysis oil from end-of-life tyres, sourced from certified partners like Synthos and TotalEnergies Cray Valley.
Complementing rubber, specialised resins are vital for optimising a tyre’s performance characteristics. These resins help fine-tune the balance between elasticity and resilience, which directly improves wet grip, abrasion resistance and energy efficiency. Continental is incorporating circular resins, also certified under the ISCC PLUS standard, which originate from renewable feedstocks like vegetable oil or used cooking oil.
Furthermore, the company is adopting sustainable alternatives for key additives. For instance, it is the first tyre manufacturer to use a certified biocircular version of the antioxidant TMQ. Produced from waste materials such as recycled cooking oil, this additive achieves a carbon footprint over 30 percent lower than its conventional counterpart.
To systematically track and scale the use of these sustainable materials, Continental employs a mass balance approach. This method allows fossil-based, renewable and recycled feedstocks to be mixed in production while accurately attributing the sustainable content to the final product. This system provides verifiable documentation and enables Continental to continuously increase its use of certified materials across its entire tyre range.
Jorge Almeida, Head of Sustainability at Continental Tires, said, “We’re closing the loop: Continental is ramping up its commitment to a circular economy and mapping out its path for the future. Innovative solutions enable us to use more sustainable raw materials, such as synthetic rubber made from used cooking oil or resins based on certified renewable feedstocks originally derived from vegetable oil.”
Matthias Haufe, Head of Material Development and Industrialisation at Continental Tires, said, “The mass balance approach enables us to efficiently manage the complexity of the raw materials portfolio and track how these raw materials are used at multiple production sites in a wide range of markets. In this way, we can steadily increase the share of renewable and recycled materials in our tyre production – and transparently document the progress we make.”
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