BKT will sponsor six cricket teams, namely Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals, of the Indian cricket T-20 League in the upcoming season,

The company has already been promoting this sport by supporting the KFC Big Bash League (BBL) based on an agreement with Cricket Australia.

BKT, the multinational group from India and global player in the Off-Highway tyre market has been associated with many sports -cricket, football, or the amazing stunts at Monster Jam.

The company said that BKT loves sport because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.

In particular, BKT has been supporting Indian sports, since it never forgets its origins. The company had for instance a partnership with Kabaddi teams: Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi and Haryana Steelers Kabaddi in the 2019 season – eight out of twelve teams of the VIVO Pro Kabaddi League.

“Cricket is a very popular sport in India. Everyone loves the game, and we from BKT are pleased and excited to be part of an event that is much followed in our home country. We believe in sharing values such as resolution, fairplay, persistence, and self-confidence as well as the awareness of one’s limits. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event in India,”  Rajiv Poddar, Joint Managing Director of BKT, states.

Many are the sporting events that the multinational group from India supports and follows actively all over the world. BKT has been the Official and Exclusive Tire Manufacturer for Monster Jam, the thrilling American motor show, since 2014. BKT has also been Title Sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 BKT in France, and last but not least, the company has become Official Global Partner of LaLiga, the top tier Spanish football division. All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness.

BKT loves sport and it shows! We will partner with six cricket teams of the T-20 League in the upcoming season: check them out in the video below! We’re so excited to be part of such a significant sporting event, will you join us? pic.twitter.com/CnWUzTxJlf

— BKT Tires (@BKTtires) August 31, 2020

THE TIRE COLOGNE (TTC) 2026 is adopting a new WALK OF SERVICES format that will focus not just on products but on solutions for the economic and organisational sustainability of the tyre industry. The event is scheduled to be held from 9 to 11 June 2026.

The WALK OF SERVICES addresses the dynamic change currently experienced by the tyre industry. Today, having the proper workshop equipment, specialised software architecture, good technical experience and long-term staff engagement and retention tactics are essential for surviving in a market that is becoming more and more complicated. By strategically connecting the pertinent partners, information and solutions in branded areas across the trade show, THE TIRE COLOGNE will provide visitors additional value through the WALK OF SERVICES.

Clear visitor instructions, exhibitor booths with a theme, live demonstrations and a diverse programme on the Service Stage all contribute to the WALK OF SERVICES' content-driven narrative. Employees, system and process solutions, workshop technology and tyre service, vehicle services and disposal and sustainability are the five topics covered by the WALK OF SERVICES. Additionally, the model gives exhibitors access to new prospects. They gain from more visibility, a tailored strategy for their target audiences and a pertinent content foundation for excellent conversations. This new format's emphasis on services shows a strong commitment to the trade show's continued growth.

Michelin, the world's foremost pioneer in tyre technology, has opened its first Michelin Tyres & Services shop in Lucknow, Uttar Pradesh, in collaboration with Tyre On Wheels, a top auto tyre dealer. Michelin India's emphasis on solid local connections is reflected in the new shop.

Tyre On Wheels offers a wide selection of Michelin tyres for high-end automobiles together with top-notch tools for tyre fitting, alignment and balancing. This alliance is well-positioned to meet changing consumer expectations given the continuous increase in private car ownership and the need for dependable after-sales servicing in Lucknow. Additionally, it backs Michelin India's continuous initiatives to grow its network of upscale stores and offer clients professional advice, high-quality goods and an exceptional level of customer service.

Tyre On Wheels has established itself as a reliable presence in Lucknow's automobile servicing industry by leveraging its 65 years of experience and three-generational heritage. In the city, Tyre On Wheels has two locations: one in Ashiyana Chauraha and one in Gomtinagar. The dealership, which is well-known for its knowledgeable advice, affordable prices and trustworthy after-sales support, provides a variety of services, such as alloy wheels, wheel alignment, balancing, nitrogen filling and tyre sales.

Shantanu Deshpande, Managing Director, Michelin India, said, “We are pleased to expand Michelin’s presence to Lucknow, a city that blends cultural heritage with rapid infrastructural growth. Our partnership with Tyre On Wheels reflects a shared commitment to quality, customer care and trust, values deeply embedded in both their legacy and Michelin’s brand ethos. As we continue to grow our footprint across India, this launch reinforces our commitment to bringing innovative tyre solutions and superior service experiences to emerging cities with growing mobility needs.”

Eighty-two percent of drivers in Canada want to take a day or overnight trip this summer, according to a recent Probe Research survey for the Tire and Rubber Association of Canada (TRAC). However, a majority of drivers are opting to remain in Canada rather than travel to the United States, highlights the survey.

The results of the study, which measures interest in road trips across borders and within provinces, show that only eight percent of Canadians currently have plans to cross the border, and 88 percent of them would prefer to travel inside Canada rather than travel to the United States. This year, 51 percent of drivers cancelled their scheduled road excursions to the United States. In Canada, 28 percent of respondents will drive to another region of the nation, while 69 percent want to travel by car inside their province.

The poll also brought to light the discrepancy between drivers' behaviour and their understanding of the significance of tyre care. Given the present financial strains, the majority of Canadian drivers (89 percent) concur that appropriate tyre inflation and maintenance are more advantageous than ever since they boost tyre longevity and improve fuel efficiency.

Carol Hochu, CEO, TRAC, said, “Our findings reveal that Canadian drivers need more education about how to do tyre maintenance right. This is especially true among younger drivers, who may be taking a road trip for the first time this summer. Proper tyre inflation and maintenance aren’t just safety measures – they’re economic ones. Improper tyre inflation – both underinflation and overinflation – increases fuel consumption, shortens tyre lifespan, and even increases the risk of tyre failure on poorly maintained tyres during long road trips. So, while Canadians are staying on Canadian roads this summer, they should check their tyres before embarking on a road trip adventure. It’s simple, easy, and helps keep drivers safe.”

Pirelli has announced the development of specific P Zero tyres for the new hybrid Porsche 911 GTS. This marks the latest collaboration between the tyre manufacturer and the German automaker, extending the availability of P Zero tyres across the entire 911 range.

The tyre maker states that it has engineered a unique version of the P Zero R as the primary fitment for the sports car. This tyre aims to balance performance with daily usability. A new compound provides grip across varied surfaces and weather, with an emphasis on wet conditions. The tread pattern reduces noise and low rolling resistance supports efficiency.

A dedicated P Zero Winter 2 tyre was also created for Porsche 911 owners seeking winter performance. This tyre features a directional tread pattern to improve wet and snow grip, while enhancing braking and handling on dry surfaces.

The tyre development process utilised Pirelli’s Virtual Development Center (VDC) in Breuberg, Germany. This facility employs virtual design and testing, leading to increased precision, a 30 percent reduction in development time and a 30 percent decrease in physical prototypes. The VDC facilitated the optimisation of tyre characteristics for the Porsche 911.

This joint effort represents the latest in a long-standing partnership between Pirelli and Porsche. Pirelli has achieved 338 homologations for all Porsche models, including SUVs, sedans and sports cars with internal combustion, hybrid and electric powertrains. Previous collaborations include the P Zero Trofeo RS for the 911 GT3 RS and the Pirelli Scorpion All Terrain Plus for the 911 Dakar. The P Zero R will be the main tyre for the Porsche 911 GTS.