Bridgestone, a leading manufacturer of premium tyres and sustainable mobility solutions, has been chosen by Audi to develop bespoke ultra-high-performance tyres for the new Audi e-tron GT family. 

The collaboration continues Bridgestone’s long-standing relationship with Audi, with nearly every fifth car that the manufacturer sells globally equipped with Bridgestone tyres. 

The Bridgestone Potenza Sport ^A premium tyre has been developed to enhance the high-performance capabilities of the new Audi e-tron GT. As a globally OE-homologated tyre, the Bridgestone Potenza Sport ^A endured Audi’s rigorous testing. The tyre was recognised for providing the top performance required by Audi’s latest fully-electric S to RS performance models, while also delivering outstanding safety and sustainability.

The Potenza Sport ^A is Bridgestone’s first mass-produced tyre to incorporate 55 percent recycled and renewable materials, following certification from International Sustainability and Carbon Certification (ISCC) PLUS.

Steven De Bock, Vice-President Original Equipment, Bridgestone EMEA said, “Through tyres such as the Bridgestone Potenza Sport ^A, we’re proud to be making mobility more sustainable, even for super high performing and powerful vehicles such as the new Audi e-tron GT. Our innovative tyres are helping to drive the next generation of electric vehicles. The Bridgestone Potenza Sport ^A marks the latest step in our trusted and strategic partnership with Audi.”  

The company claims that the Bridgestone Potenza Sport ^A tyre delivers best-in-class energy efficiency and extended battery range. The tyre boasts an EU label A grade in rolling resistance, contributing to the Audi e-tron GT’s exceptional range of around 500km. It also delivers outstanding safety and control to drivers, achieving a best-in-class EU label A grade for wet grip. This complements the Audi e-tron GT’s highly precise steering response during dynamic driving.

The Potenza Sport ^A tyre’s sports a unique tread design, reinforcement technology and a carcass design that’s specifically tailored to the e-tron GT. Bridgestone’s premium tyre has been custom-engineered to optimise handling, performance, and ride comfort.

Robin Stettner, Tyre Development engineer at Audi, explained: “With up to 925 PS of power, the Audi RS e-tron GT performance is a blisteringly quick car that that has been fully trimmed for driving dynamics. Delivering such performance and meeting our high standards regarding safety and sustainability, the Bridgestone Potenza Sport ^A is the perfect fit.”

The Bridgestone Potenza Sport ^A premium tyre has been developed with Bridgestone’s ENLITEN Technology to improve its sustainability characteristics and make it fully EV-ready, without any compromise on safety or performance. It typically enables a lower environmental impact through CO2 emissions reduction, resource efficiency and material circularity, using recycled and renewable materials. The technology platform also enables Bridgestone to satisfy the major needs of electric vehicles such as the Audi e-tron GT, including improved energy efficiency, outstanding control, and reduced noise.

Demonstrating Bridgestone’s innovative capabilities to combine sustainability and performance, the new Potenza Sport ^A tyre marks another key milestone on the company’s journey toward using 100 percent sustainable materials by 2050. 

Developed in Europe, the Bridgestone Potenza Sport ^A will be available in 265/35 R21 101XL Y (front) and 305/30 R21 104XL Y (rear) sizes. The premium tyre will be manufactured at Bridgestone’s plant near Rome, Italy which achieved ISCC PLUS certification in 2022. The Roma plant is ISO 50001 certified for efficient energy management. The plant’s entire tyre production process is 100 percent electric, with the electricity being produced from renewable sources.

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Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

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  - Jitendra Pancholi July 04, 2025 19:47 PM

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Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.

The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.

The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.

To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future. 

Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”

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Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.

Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.

This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.

Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”

Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”

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