Bridgestone India has expanded its Flagship Select Store network with the opening of four new Select outlets in Hyderabad. With these new outlets, the company has taken its tally of stores in Hyderabad to 46 with an aim to transform the tyre buying and servicing experience by addressing the evolving needs of Indian consumers.

The Bridgestone Select Stores, which are supported by a robust premium network, offer an engaging and instructive experience that enables consumers to choose tyres with knowledge. To assist consumers get the most out of their tyres, the business also gives demos so they can see the impact that each service offers. At the moment, Bridgestone has a strong dealer network of 3,200, which includes 820 Bridgestone Select stores in India. Bridgestone India operates a few select storefronts in important cities including New Delhi, Ghaziabad, Bangalore, Kolhapur, Chennai and Hyderabad. The Select shops are designed to address a long-standing demand for a more intelligent tyre retail structure.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “Hyderabad is an important market for us, and we’re proud to expand this pioneering concept of Select stores in the city. Bridgestone is committed to provide superior products and services to customers in line with its mission of serving society with superior quality. At Bridgestone, we’ve consistently led in enhancing customer experience, and these stores will help customers in Hyderabad to make informed tyre choices tailored to their needs. It also offers our dealers a unique, differentiated format to drive more walk-ins. As tyres are the only point of contact between a vehicle and the road, the store is designed to offer customers premium products, services and an elevated buying experience through its exclusive network.”

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Tegeta Motors is marking World Zero Waste Day with a dedicated environmental initiative at its Batumi branch, running from 30 March through 5 April 2026. During this period, the company invites citizens to responsibly dispose of used automotive products such as batteries, tyres and oil at the on-site ‘Tegeta Green Planet’ collection point. Rather than discarding these items, participants contribute to a sustainable cycle, as Tegeta Motors arranges for the collected materials to be transported to licensed recycling facilities where they are processed in full compliance with technical regulations.

To encourage participation, the company is offering several incentives for those who bring in their used items. Contributors will receive specially designed gifts featuring the Tegeta Green Planet logo, crafted from recycled banners previously used in the company’s own campaigns. Additionally, participants can benefit from a 25 percent cashback on new automotive products, including batteries, oils and tyres. As a special recognition, the individual who brings in the largest quantity of tyres and the greatest weight of batteries will be awarded a 300 GEL voucher from Tegeta Motors.

This effort reflects Tegeta Motors’ longstanding commitment to environmental responsibility. Through its ongoing partnership with Tegeta Green Planet, the company has for years promoted effective automotive waste management aligned with technical standards. The collection point at the Batumi branch, located at 1 Yuri Gagarin Street, will be open from 30 March to 4 April between 10:00 a.m. and 6:00 p.m., and on 5 April from 10:00 a.m. to 4:00 p.m., welcoming all who wish to contribute to this green initiative.

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Zeon initiated the first iteration of its ZEON ACADEMY, known as the German/International Elastomer course, with a gathering held in Italy during March. This educational programme was originally established by Zeon’s technical team in 2015 with the core mission of disseminating expertise surrounding the company’s speciality elastomers and associated product lines. The curriculum is designed to illuminate practical applications and to explore emerging opportunities where these advanced materials can be effectively utilized.

Over the course of two days in Sarnico, the Zeon Europe team engaged with a diverse group of attendees representing a broad spectrum of industries, who demonstrated strong support for the seminar. The sessions facilitated in-depth discussions covering Zeon’s product portfolio, real-world applications and evolving market trends. For those interested in participating in future training opportunities, reaching out to a Zeon representative is the recommended way to express interest or register colleagues.

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Nokian Tyres is putting the question of North America’s roughest roads directly to drivers, launching a voting campaign that runs from 30 March to 10 April 2026. The initiative invites the public to cast votes for the state or province they believe has the most challenging surfaces, with the conversation playing out across the tyremaker’s social media channels on Instagram, Facebook and TikTok under the handle @NokianTyresNA.

This bracket-style competition brings back champions and notable contenders from previous years, with the semifinal matchups now set. Quebec faces off against Massachusetts, while Colorado takes on Oregon. For those living outside these regions, the company encourages participation through a write-in option on its dedicated contest website, where drivers can also make their case for why their local roads deserve the title.

Central to the campaign is Nokian Tyres’ use of aramid fibres, the lightweight yet incredibly strong material found in aerospace and defence applications. By weaving these fibres into the sidewalls and sometimes the tread, the company strengthens its tyres against punctures and blowouts. This technology features prominently in the new Hakkapeliitta 01, a studded winter tyre debuting this fall, and qualifies the tyres for the brand’s Pothole Protection warranty, which offers a free replacement if a tyre is damaged beyond repair by a road hazard.

The campaign will be amplified through social media content, testimonials from North American brand ambassadors and messaging from business partners. Drivers following @NokianTyresNA can vote directly on posts and stories, while those entering the tyre giveaway or submitting their regional nomination can do so on the contest website. The company, renowned for inventing the winter tyre, continues to serve the North American market with its full range of all-season, all-weather and winter products.

Hans Dyhrman, Director of Marketing, Nokian Tyres North America, said, “Our tyres come with a Pothole Protection warranty because we understand the unique challenges of North American roads. While the ‘Worst Roads’ contest offers a chance to complain about potholes and rough surfaces, it’s also an opportunity for consumers to learn about the ways Nokian Tyres helps keep them safe thanks to our aramid-reinforced products.”

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Tyrecycle has announced the upcoming implementation of a pioneering conveyor belt system at its East Rockingham facility in Western Australia, marking a significant step forward in sustainable industrial practices. This particular product, the Infinity Series, was developed by Fenner Conveyors and holds the distinction of being the first conveyor belt manufactured in Australia using locally sourced recycled materials. The material used in its production was supplied through an established strategic partnership between the two companies, underscoring a collaborative foundation that prioritises resource efficiency and domestic manufacturing.

By integrating this locally manufactured belt into its own operations, Tyrecycle is transforming its facility into a living demonstration of the shared environmental vision it holds with Fenner Conveyors. The deployment at East Rockingham serves a dual purpose: it not only upholds the rigorous performance standards required for such critical infrastructure but also actively nurtures a novel closed loop ecosystem. This system represents a first of its kind approach where industrial components are deliberately reclaimed and repurposed, reinforcing the viability of circular economy principles within heavy industries like mining.

Together, the two organisations are effectively closing the loop by converting end-of-life conveyor belts into robust new products that maintain high durability standards. This collaborative effort directly supports mining operations seeking to advance their decarbonisation strategies and circularity targets. Their work illustrates how a combined focus on innovation and corporate responsibility can yield tangible solutions, proving that industrial advancement and environmental stewardship can indeed move forward on a parallel and mutually reinforcing path.

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