Bridgestone India has expanded its Flagship Select Store network with the opening of four new Select outlets in Hyderabad. With these new outlets, the company has taken its tally of stores in Hyderabad to 46 with an aim to transform the tyre buying and servicing experience by addressing the evolving needs of Indian consumers.

The Bridgestone Select Stores, which are supported by a robust premium network, offer an engaging and instructive experience that enables consumers to choose tyres with knowledge. To assist consumers get the most out of their tyres, the business also gives demos so they can see the impact that each service offers. At the moment, Bridgestone has a strong dealer network of 3,200, which includes 820 Bridgestone Select stores in India. Bridgestone India operates a few select storefronts in important cities including New Delhi, Ghaziabad, Bangalore, Kolhapur, Chennai and Hyderabad. The Select shops are designed to address a long-standing demand for a more intelligent tyre retail structure.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “Hyderabad is an important market for us, and we’re proud to expand this pioneering concept of Select stores in the city. Bridgestone is committed to provide superior products and services to customers in line with its mission of serving society with superior quality. At Bridgestone, we’ve consistently led in enhancing customer experience, and these stores will help customers in Hyderabad to make informed tyre choices tailored to their needs. It also offers our dealers a unique, differentiated format to drive more walk-ins. As tyres are the only point of contact between a vehicle and the road, the store is designed to offer customers premium products, services and an elevated buying experience through its exclusive network.”

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Apollo Tyres Ltd has reinforced its dedication to the historic vehicle segment by extending its partnership with the 1000 Miglia for the ninth year running, with its Vredestein premium brand serving as the event's Official Tyre Partner.

The 2026 edition of the renowned Italian endurance rally, celebrated as ‘La corsa più bella del mondo’ (the most beautiful race in the world), saw over 300 vintage automobiles traverse the legendary thousand-mile circuit between Brescia and Rome. The challenging route wound through picturesque towns and mountain passes, strictly adhering to eligibility rules that required participants to be models manufactured before 1957, mirroring the original competitions from 1927 to 1957.

Vredestein’s visual presence was prominently established across the rally's entire infrastructure, from the competitive stages to the paddock and hospitality zones, further cementing the brand's strong association with European classic motoring traditions. The competitive credentials of the brand were highlighted by former Formula 1 drivers Giancarlo Fisichella and Robert Doornbos, who piloted a Siata and an Austin Healey respectively, both fitted with Vredestein Sprint Classic tyres.

This year’s event served as an ideal platform for the entire Vredestein Classic range, which successfully merges retro aesthetics with modern compound technology to ensure superior grip and safety. The comprehensive portfolio now includes the Sprint Classic, Snow Classic, Grip Classic and Transport Classic, each engineered specifically to meet the unique demands of vintage and classic automobiles.

Udyan Ghai, Head of Marketing, Apollo Tyres Ltd, said, “The 1000 Miglia remains one of the world’s most iconic celebrations of automotive heritage, and we were proud to return as Official Tyre Partner. The event reflects the spirit of the Vredestein brand, combining timeless design, engineering excellence and driving passion. Our Classic range is designed for enthusiasts who want authentic looks alongside modern levels of performance and safety, making the 1000 Miglia the ideal environment to showcase these tyres in action.”

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Hankook Tire, the exclusive electric racing tire supplier and official partner of the ABB FIA Formula E World Championship (Formula E), has launched a digital fan engagement initiative called ‘Make it Yours, Make it Race.’ The AI-powered helmet design campaign runs from June 8 to June 21, local time, during the brand’s final season as the series’ tire provider in Season 12. This marks a significant push into virtual fan experiences as the championship heads toward its concluding partnership year with Hankook.

The campaign represents a collaboration with Formula E and the DS PENSKE Formula E Team, utilizing Google Cloud’s infrastructure and advanced AI models, including Gemini, Nano Banana, and Veo. By moving activations beyond physical race venues, the tire manufacturer aims to offer global motorsport enthusiasts novel methods to interact with the racing ecosystem. The digital platform allows participants to craft personalized racing helmet designs, which are then submitted via Instagram with the dedicated hashtag #HKAIhelmet.

A public voting phase will determine the winner, with the final design officially announced on July 3 across Hankook’s social media channels. The victorious artwork will be prominently featured at the 2026 Hankook London E-Prix, where paper versions will be given to spectators and a full-scale replica will be exhibited at the Hankook Fan Village booth. The grand prize for the winning designer includes two Formula E VIP tickets, a driver-signed cap, a premium merchandise package, and a podium cap, with additional prizes for the runners-up.

This initiative is part of Hankook’s broader strategy throughout its four-season tenure with Formula E, which has included interactive Fan Village experiences showcasing the ‘iON’ electric vehicle tire lineup and the ‘iON Race’ tire. The company also supports the FIA Girls on Track program through lectures and workshops, reinforcing its commitment to nurturing future talent. These efforts collectively enhance brand visibility while deepening customer connections globally.

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Webfleet, Bridgestone’s advanced fleet management solution, has closed a strategic agreement with Volkswagen Group Info Services AG. The collaboration leverages OEM.connect, the company’s original-equipment telematics programme, to erase the need for physical device installations across Volkswagen Group brands. Operators running Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Škoda, Seat, Cupra or Audi models can now channel real-time machine data straight into the Webfleet ecosystem.

Once a compatible vehicle’s identification number is registered, the system activates full-service functionality in under an hour. This digital-first approach accelerates fleet onboarding while unlocking analytics that drive cost reduction, operational refinement and eco-friendly driving habits. Crucially, the interface does not discriminate by brand mix, granting unified oversight of diverse fleets through a single dashboard or companion application, regardless of whether units come from one marque or several manufacturers.

Among the practical tools now available to European customers are fuel-level surveillance, electric-battery tracking for range assurance, granular performance dashboards and early-warning mechanical alerts to curb unplanned stoppages. Every feature is accessible across the continent, giving mixed and single-brand fleets equal command over their daily logistics without legacy hardware barriers.

Jan-Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “We always aim to make connecting vehicles to Webfleet as quick and easy as possible. Adding six Volkswagen Group brands to OEM.connect serves that goal perfectly. Fleet operators get immediate access to valuable data that helps them optimise their operations. This collaboration represents an important step in expanding our OEM.connect ecosystem, enabling fleets to adopt connected services faster and with less complexity.”

Lasse Schmidt van Hülst, Lead Sales & Key Account Management, Volkswagen Group Info Services AG, said, “Combining our vehicle data with Webfleet’s advanced fleet solutions supports the continued development of connected fleet services across Europe. By making vehicle data available through trusted partners, we are helping fleet operators improve performance while ensuring secure and compliant data use.”

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Pirelli has finalised its gravel tyre lineup with the debut of the CINTURATO Gravel RH and CINTURATO Gravel RM, manufactured at the Milan-Bollate plant using FSC-certified natural rubber. These additions arrive as gravel cycling evolves towards faster racing, rougher courses and heightened performance expectations from riders. The ‘R’ designation signals a race-focused philosophy, while the ‘H’ and ‘M’ suffixes align with Pirelli's existing off-road naming system, indicating suitability for hard-packed or mixed terrain, respectively.

The company leveraged its motorsport pedigree and cross-country mountain biking expertise to engineer both tyres, which are positioned within the High-Performance Line. This premium category represents the pinnacle of Pirelli's gravel technology, with all design and production occurring in Italy. The HP-Line distinguishes itself through advanced materials and manufacturing methods, setting a new benchmark for the brand's gravel offerings.

For hard-packed surfaces where speed and efficiency reign supreme, the CINTURATO Gravel RH employs a tread design featuring a smooth centre section to maximise rolling efficiency on tarmac and compact gravel, while aggressive shoulder knobs deliver precise cornering grip. Its 120 TPI ProWALL casing, borrowed from XC racing, enhances ride feel and puncture defence. Internal testing has recorded a 17 percent decrease in rolling resistance compared to the previous Performance Line tyre, establishing it as one of the fastest options in Pirelli's gravel range.

Conversely, the CINTURATO Gravel RM caters to riders navigating a mixture of fast sections and technical terrain, offering a balanced compromise between traction and rolling economy. Its familiar tread pattern, previously known as RC, ensures cornering stability and dependable braking and acceleration on loose surfaces. With the same robust casing and sizes extending up to 700 x 55 mm, the RM serves as a singular solution for varied gravel races, maintaining a smooth and controlled ride. Pirelli's tests indicate a 20 percent improvement in rolling resistance over the Performance Line counterpart.

Both tyres incorporate the newly developed SmartEVO GR compound, tailored specifically for high-performance gravel applications. This formulation aims to reconcile low rolling resistance with trustworthy grip across wet and dry conditions, enabling riders to balance speed and control effectively. The complete range now spans from pure racing scenarios to adventure riding, covering everything from high-speed hardpack routes to muddy and technically demanding trails.

The portfolio is divided into the HP-Line for uncompromising performance and the P-Line, which utilises 60 TPI casings and SpeedGRIP compound for versatile all-round use. The CINTURATO Gravel RH and RM are currently available online and at select retailers, with the HP-Line offered in four sidewall finishes including a new Team Edition with yellow Racing labels. Sizes range from 700 x 40 mm to 700 x 55 mm, representing one of the most extensive size selections in the gravel market.

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