Bridgestone India has expanded its Flagship Select Store network with the opening of four new Select outlets in Hyderabad. With these new outlets, the company has taken its tally of stores in Hyderabad to 46 with an aim to transform the tyre buying and servicing experience by addressing the evolving needs of Indian consumers.

The Bridgestone Select Stores, which are supported by a robust premium network, offer an engaging and instructive experience that enables consumers to choose tyres with knowledge. To assist consumers get the most out of their tyres, the business also gives demos so they can see the impact that each service offers. At the moment, Bridgestone has a strong dealer network of 3,200, which includes 820 Bridgestone Select stores in India. Bridgestone India operates a few select storefronts in important cities including New Delhi, Ghaziabad, Bangalore, Kolhapur, Chennai and Hyderabad. The Select shops are designed to address a long-standing demand for a more intelligent tyre retail structure.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “Hyderabad is an important market for us, and we’re proud to expand this pioneering concept of Select stores in the city. Bridgestone is committed to provide superior products and services to customers in line with its mission of serving society with superior quality. At Bridgestone, we’ve consistently led in enhancing customer experience, and these stores will help customers in Hyderabad to make informed tyre choices tailored to their needs. It also offers our dealers a unique, differentiated format to drive more walk-ins. As tyres are the only point of contact between a vehicle and the road, the store is designed to offer customers premium products, services and an elevated buying experience through its exclusive network.”

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The Goodyear Tire & Rubber Company has achieved the highest possible rating in the latest CDP Supplier Engagement Assessment, securing an ‘A’ score for its climate-related collaboration with vendors. This recognition from the global environmental disclosure organisation places the tyre manufacturer in the leadership tier for its supply chain emissions management.

The CDP evaluation scrutinises how corporations involve suppliers in climate strategy, focusing on emissions targets, Scope 3 greenhouse gases and cooperative initiatives. Goodyear’s top-tier score underscores its systematic approach to integrating environmental performance into procurement and partnership frameworks.

Central to this achievement is the company’s focus on value-chain emissions, supporting formal climate commitments. The firm has established science-based milestones for 2030 and a net-zero ambition for 2050. Goodyear initiated a supplier programme in 2023, mandating science-based target-setting, renewable energy adoption and transparent progress reporting from raw material providers.

The engagement strategy includes impact analyses by material type, customised development roadmaps and performance evaluations. Through structured assessments, Goodyear deepens understanding of vendor sustainability, identifies improvement areas and fosters collaboration on shared climate objectives throughout the production ecosystem.

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BKT Tires’ Waluj Plant has secured two Gold Awards for Manufacturing Innovation at the Quality Circle Forum of India’s TQM Convention 2026, hosted at the Quality Circle Excellence Centre in Pune. The recognition came in the Case Study presentation segment, where the plant’s entries stood out among a competitive field.

The awards were selected from a pool of 132 case studies, presented by 481 participants representing 38 different organisations. This achievement highlights the Waluj facility’s technical proficiency and its sustained focus on problem-solving, process optimisation and employee-driven improvements. The twin honours reflect the teams’ persistent dedication and ingenuity, reinforcing the plant’s reputation for operational resilience and manufacturing excellence.

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TyreSafe, UK’s leading independent tyre safety charity, has significantly expanded its industry backing with the formal addition of Dunlop and Falken to its roster of official supporters. The move arrives at a crucial juncture, as road safety advocates push for greater public awareness amid rising concerns over vehicle maintenance standards across the country.

Both brands bring considerable market weight to the charity, holding influential positions across premium, performance, SUV and light commercial vehicle categories throughout UK and Europe. Their entry into the TyreSafe fold does more than simply increase membership numbers; it injects fresh technical perspective and broadens the demographic of motorists who can be reached through co-branded safety messaging. This development coincides with the rollout of Britain’s first comprehensive road safety strategy in over a decade, a period in which industry-wide cooperation has become increasingly vital.

Practical benefits for everyday drivers are expected to emerge quickly, as the partnership enables larger-scale distribution of educational content on tyre care fundamentals such as proper inflation, tread evaluation and defect recognition. Beyond public awareness, the alliance creates a framework for joint research ventures and information exchange, potentially yielding richer data on accident causation and tyre performance under varied conditions. These insights are likely to inform future campaign designs and help address gaps in current road safety knowledge.

The collaboration reinforces a growing consensus within the automotive sector that preventable road incidents demand unified responses rather than isolated efforts. TyreSafe will coordinate closely with its new partners on targeted initiatives spanning driver education, industry engagement and policy advocacy. By combining the charity’s strategic oversight with the commercial reach and engineering expertise of Dunlop and Falken, the group aims to foster lasting behavioural shifts among motorists, ultimately contributing to a measurable decline in tyre-related casualties on UK roads.

Stuart Lovatt, TyreSafe Chair, said, “We are absolutely delighted to welcome both DUNLOP and FALKEN to TyreSafe. Their decision to join TyreSafe demonstrates a clear commitment to road safety. This is significant not only for TyreSafe, but for road users. The more leading manufacturers we can bring together around a shared vision for safer roads, the greater our ability to influence behaviour, share expertise, generate evidence and deliver life-saving safety messages. The publication of the Government’s new national Road Safety Strategy has created a renewed focus on casualty reduction across UK. Achieving those ambitious goals will require genuine collaboration between industry, government, enforcement and road safety organisations, and we are excited to have DUNLOP and FALKEN joining us on that journey.”

Markus Bögner, President and Managing Director, Dunlop Tyre Europe and FALKEN Tyres Europe, said, “We are delighted to join TyreSafe and become part of an organisation that has played such an important role in improving tyre safety awareness across UK for more than two decades. At DUNLOP and FALKEN, safety, innovation and performance are at the heart of everything we do. As manufacturers, we recognise that delivering world-class products is only part of the equation; helping road users understand the importance of tyre maintenance and vehicle safety is equally important. TyreSafe has built a strong reputation for bringing together industry, enforcement, government and road safety partners to drive meaningful change, and we are proud to be joining that community. We believe that by working collaboratively and sharing expertise, we can help raise awareness of the vital role tyres play in keeping people safe on the roads. We look forward to supporting TyreSafe’s mission and contributing to initiatives that encourage safer journeys for road users across UK.”

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Lassa Tyres, the flagship international brand of Brisa, Türkiye's sector leader and tyre industry export champion, recently convened its international distributors for an exclusive event aimed at celebrating enduring partnerships and articulating its strategic growth trajectory. The gathering, which coincided with The Tire Cologne, brought together representatives from over 20 companies within the brand’s global network to reinforce synergy and mutual dedication.

Central to the brand’s vision is the ongoing enrichment of its product portfolio and technological transformation, designed to bolster competitiveness in key export markets. In response to shifting consumer demands abroad, Lassa Tyres is significantly expanding its winter and all-season offerings, complementing its established summer lineup.

The company has introduced four new winter tyres and one all-season tyre, marking a comprehensive overhaul of its winter range across all segments. These new products incorporate ‘EV ready’ and ‘NextGen’ technologies, aligning with the global industry shift towards larger rim diameters and the proliferation of electric vehicles. The updated winter portfolio is projected to satisfy approximately 85 percent of European market demand, with a particular emphasis on increasing availability in sizes 18 inches and above.

Brisa Chief Executive Officer Vecih Yılmaz underscored that sustainable global expansion relies on robust partnerships, affirming that the company continues to advance in international markets through locally responsive business models. This strategic approach reinforces Lassa Tyres’ commitment to meeting diverse regional needs while solidifying its presence in critical winter tyre segments worldwide.

Yılmaz said, "Driven by our commitment to continuously investing in and expanding our product portfolio in line with customer expectations, we are establishing a closer and more powerful connection with our customers through our expanding and enriched channel structure while enhancing our brand appeal among target audiences. Today, reuniting physically with our distributors at such a large-scale event is not only a celebration of our collaboration but also the most significant indicator that we are entering the new season stronger than ever with our completely renewed winter product portfolio. In line with our shared growth vision, we will continue to deepen our strong global presence together with our partners."

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