CEAT Tyres has signed Bollywood actor Aamir Khan as its brand ambassador for two years. As part of an integrated marketing campaign, Aamir Khan will feature in two commercials during the course of the IPL 2020 to promote CEAT’s SecuraDrive range of premium car tyres. The first ad will be aired at the beginning of IPL and will also be rolled out/promoted across different media platforms both online and offline. The campaign based on the theme ‘don’t be a dummy’ emphasises on the usage of high quality tyres that provide complete safety in any kind of driving conditions.
The campaign is conceptualised by O&M and will propagate safety and showcase how the CEAT SecuraDrive car tyres enable a safe driving in different driving situations. CEAT’s SecuraDrive tyres are designed for premium sedans and compact SUVs such as Honda City, Skoda Octavia, Toyota Corolla, Hyundai Creta, Maruti Suzuki Vitara Brezza, Honda WR-V, and similar others. The CEAT SecuraDrive tyres with the wide longitudinal tread grooves and smart compounding technology is designed to keep the vehicle within the driver’s control on wet and dry road conditions. The enhanced tyre tread technology helps in lowering noise levels while commuting and delivers an extremely comfortable driving experience.
Amit Tolani, Chief Marketing Officer, CEAT Tyres, said, “We at CEAT have always believed in our vision of ‘Making Mobility Safer and Smarter Every day’. The launch of our new campaign articulates the same for our premium sedans and compact SUVs tyre range. The central idea is to highlight the importance of using credible, reliable and durable tyres as against using any ‘dummy’ tyre. We are delighted to have Aamir Khan on board for this campaign as he perfectly embodies CEAT’s core values of integrity, passion, perfection and innovation. With one of the best actors in the industry, associating with one of the best tyres in its segment, we believe we have a winning combination at hand. IPL offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched events in India with a massive viewership.”
Bollywood actor, Aamir Khan said, “I am proud to be associated with one of the most respected brands in India. When CEAT reached out to me for this campaign, I instantly connected with the idea and completely fell in love with the script. Playing a character of a dummy was a unique experience and I thoroughly enjoyed the shoot. I am looking forward to an exciting journey with CEAT tyres.”
Rohit Dubey, Group Creative Director, O&M said, “On a regular day CEAT tries to push the envelope of tyre advertising, so when it came to Super Bowl of India - IPL, the brand set the bar higher for itself. Disruption, with a tinge of CEAT’s trademark tongue-in-cheek approach, led us to collaborating with Aamir Khan. A big challenge was, what newness can we create with him. And hence the ‘paranoid, crash test dummy.’ Being aware of COVID production reality, we scripted it such that it doesn’t require a crowd scene and kept it contained. We hope “Baat safety ki hai, Don’t be a dummy”, strikes a chord with consumers and stands out in the crowd of IPL spots.”
Webfleet Receives Three European Fleet Awards
- By TT News
- July 09, 2025
Webfleet, Bridgestone’s globally trusted fleet management solution, has earned three prestigious awards across Europe this month. In Germany, its AI-powered tool Fleet Advisor was recognised as the ‘Rising Star’ at the Baugewerbe Produkt des Jahres 2025 awards. Meanwhile, in Poland, Fleet Advisor – which leverages generative AI to deliver swift, insightful answers to critical fleet-related queries – secured the ‘Fleet Derby 2025’ award in the Digital/AI Innovation in Management category.
Additionally, in Spain, Webfleet received the ‘Award for Excellence in the Road Transport Industry’ from Cadena de Suministro, a leading logistics publication, honouring its 25-year legacy of innovation and transformative contributions to the mobility sector. These accolades highlight Webfleet’s continued leadership and technological advancement in fleet management.
Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone, said, “Together, these awards highlight the strength of Webfleet’s dual commitment to cutting-edge innovation and customer-driven progress.”
Passenger Vehicle Forum To Be Held On 2nd September In Pune
- By TT News
- July 09, 2025
The 3rd Edition of the Passenger Vehicle Forum (PVF), a leading forum focussing on the passenger vehicle segment, is scheduled to take place on 3 September 2025, at Hyatt Regency, Pune.
This 2025 edition of PVF will focus on a wide area of topics such as – software-defined vehicles (SDVs) and E/E architecture transformation, electrification, hybridisation & future powertrains, connected, autonomous & smart mobility technologies, sustainability, alternative fuel, customer behaviour, retail transformation and aftermarket innovation.
The idea is to understand the present and future trends reshaping the passenger vehicle industry.
The event is expected to bring together over 300 senior decision-makers, more than 60 speakers and over 40 solution providers to debate, discuss and plan the way forward.
Since its debut, the Passenger Vehicle Forum is amongst one of the key platforms that brings together various stakeholders – OEMs, auto component manufacturers, mobility providers and policy influencers, all under one roof.
Linglong Tire Gets Recognition By HKUST, Harvard Business Review And Deloitte China
- By TT News
- July 09, 2025
Chinese tyre major Linglong Tire was recently recognised as one of the Best Managed Companies in China in an event joint held by Deloitte China, the Hong Kong University of Science and Technology (HKUST) Business School and the Harvard Business Review.
The tyre maker was recognised for its capabilities in the areas of strategic leadership, operational efficiency, integrated management and sustainable growth at the annual event.
Linglong Tire stated that the Best Managed Companies program is a globally recognised initiative under the guidance of Deloitte is said to be the only international award in China for the comprehensive evaluation of enterprise management systems.
The award in its 7th year saw potential companies evaluated on the bases of complex management questions, executive interviews and neutral expert assessments based on Deloitte’s global program. The companies were assessed on four criteria – strategy, expertise, commitment and financial strength.
- Hankook Tire
- Hankook Tire Hungary
- Hankook Tyres
- Key Supporter of Saint Pantaleon Hospital
- Semmelweis Day
Hankook Tire Hungary Honoured With ‘Key Supporter Of Saint Pantaleon Hospital’ Award
- By TT News
- July 09, 2025
Hankook Tire Hungary Ltd received the ‘Key Supporter of Saint Pantaleon Hospital’ award during the hospital's Semmelweis Day ceremony in Dunaújváros, Hungary. This recognition highlights the company's longstanding commitment to enhancing local healthcare quality through consistent contributions.
Marking a new tradition, this year's ceremony expanded beyond honouring healthcare workers to acknowledge institutional supporters. Hankook earned this distinction through multiple initiatives, including recent equipment donations for the paediatric ward and installation of a nurse call system in the surgical department. The company's support extends to previous years' projects such as ventilator procurement, maternity ward renovations, and pandemic-related protective equipment donations.
The award coincides with Hungary's annual Healthcare Day celebrations on 1 July, which since 1992 has honoured medical professionals nationwide. By recognising Hankook's sustained community involvement, Saint Pantaleon Hospital underscores the vital role of corporate partnerships in maintaining quality healthcare services.
Dr Örs Szilágyi, Director General of the Saint Pantaleon Hospital, said, “We are very grateful for the help and commitment of Hankook Tire Hungary. We are working together for a joint goal to improve continuously the standard of healthcare and thus create value for local citizen, help them in maintaining their health and in getting better. Hankook’s Corporate Social Responsibility sets an example to all. We are happy to award Hankook Tire Hungary Ltd as the first company with the ’Key Supporter of Saint Pantateon Hospital’ award.
Receiving the award from Dr Szilágyi on behalf of the company, Ho Taek Lim, Managing Director of Hankook Tire's Hungary Plant, said, “We are honoured to receive this recognition from Saint Pantaleon Hospital. At Hankook, we believe in long-term partnerships and consider the health of the people living here, our employees and their families to be our most important investment, which is why we intend to continue supporting local initiatives and institutions in the future.”
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