Continental has launched three all-new MTB tyres in order to give riders better performance, longevity and maximum grip on any terrain. Every rider, from XC racers to trail fans, will find the ideal tyre for their preferred terrain thanks to the addition of the new Dubnital, Trinotal and Magnotal tyres to the well-known Gravity line.

Dubnital is designed for dry to moist environments and is best suited for rocky, hardpack and medium-loose soils. It is designed to fulfil the demands of XC and downhill riders seeking maximum speed. Dubnital, a direct successor to the 'Race King', offers unrivalled efficiency, grip and control at high speeds thanks to its cutting-edge tread and innovative rubber compositions. Trinotal, which replaces the popular 'Cross King', is meant to be versatile and perform well in both dry and wet circumstances. The tyre is designed for XC and downhill riders and provides excellent grip and stability, helping them to easily tackle a range of terrains. The all-rounder Magnotal, which replaces the 'Mountain King', is designed for aggressive all-mountain and trail riders and strikes the ideal mix of performance and control. It thrives. Magnotal provides excellent grip for riders in dry to wet situations, tackling hard, loose and muddy soils with ease.

Alexander Haenke, Product Manager – MTB & Gravel, Continental Tires, said: “With the introduction of Dubnital, Trinotal and Magnotal, we are proud to complete the overhaul of our MTB lineup, finally replacing our iconic 'Kings’. The new models now seamlessly fit into the nomenclature and logic of our Gravity range tyres, and give riders the freedom to use our portfolio as a playground to create their perfect setup. We’ve tested these tyres with gold-medal-winning athletes to ensure they perform at the highest level – now it’s your turn to push their limits. While our technology has already been proven in the world of gravity, we’re excited to see how riders take them to new heights across other disciplines”.

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Mitas has confirmed its role as the Main Sponsor for the 71st World Ploughing Championship, scheduled to take place from 3 to 6 September 2026 in Osijek-Baranja County, Croatia. This engagement follows the brand’s notable participation in the 2025 edition held in the Czech Republic, reinforcing its dedication to premier agricultural events that honour farming heritage.

Organised under the World Ploughing Organisation, the competition will draw participants and agricultural professionals from over 30 nations. The event serves as a global stage for ploughing proficiency, embodying precision and land stewardship – principles that resonate with Mitas’ ongoing mission to support the farming community worldwide. The company will leverage its sponsorship to secure a visible event presence, facilitating direct interaction with farmers, dealers and industry partners at its dedicated stand.

Attendees can explore the company’s latest agricultural tyre innovations, including the GRANTERRA series for high-horsepower tractors and the AGRITERRA ULTRA for transport applications. Additionally, Mitas will back the Croatian national ploughing team, aiding local competitors in their home-country challenge against elite international ploughmen and women.

Roberta D'Agnano, Global Brand Director Mitas at Yokohama TWS, said "Ploughing is one of the oldest agricultural skills, yet it remains a powerful symbol of everything that makes farming extraordinary: precision, experience and dedication to the land. That is why the World Ploughing Championship feels so close to the Mitas spirit. It brings together people who share a genuine passion for agriculture and a constant drive to do things better. We are proud to return as Main Sponsor, supporting these passionate teams and showcasing solutions that help farmers tackle today's challenges with confidence."

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has forged a new alliance with Sheffield City Council aimed at elevating tyre safety awareness among the city's motorists. This initiative specifically targets Sheffield’s substantial student demographic and its numerous newly qualified drivers, recognising their particular vulnerability on the roads.

Sheffield's urban transport network accommodates over 1.7 billion vehicle miles annually, predominantly through short, daily commutes that exert significant stress on tyres. The city's diverse vehicle fleet includes a notable proportion of older or shared cars, which underscores the critical necessity for regular tyre maintenance. The collaboration will promote straightforward, preventative checks focusing on air pressure, tread depth and overall tyre health.

This partnership will weave tyre safety education into various local road safety campaigns, aiding the Council's broader objectives to diminish casualties on city roads. By instilling good vehicle maintenance habits early, especially among learners and students, the programme aims to foster lifelong safety practices. This concerted effort supports the Council's ongoing mission to reduce the number of individuals killed or seriously injured on Sheffield's thoroughfares.

Stuart Lovatt, Chair of TyreSafe, said, “In a city like Sheffield, where traffic density is high and journeys are frequent, making sure tyres are properly maintained is essential. By partnering with Sheffield City Council, we can reinforce these vital safety messages and encourage road users to make tyre checks part of their regular routine.”

Cllr Alexi Dimond, Chair of the Transport, Regeneration and Climate Policy Committee at Sheffield City Council, said, “Tyre safety is a fundamental part of road safety, but it’s something many road users – particularly those newer to driving and riding – don’t always remember to check. I’m pleased to announce this new partnership with TyreSafe, which will help ensure that practical tyre safety advice reaches road users at all stages. This scheme will give them the knowledge and confidence to keep vehicles safe and roadworthy in all weather conditions. Tyre safety can help reduce collisions and contribute to Vision Zero: our ambition to have no fatalities on Sheffield’s roads.”

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Atturo Tires has entered into a multiyear agreement to serve as the exclusive tyre brand for Mecum Auctions, the host of the World’s Largest Collector Car Auction. This strategic alliance positions Atturo at the heart of a dedicated automotive community that includes collectors, builders and daily drivers who value performance, style, durability and affordability – principles that have guided the tire manufacturer since its inception in 2009.

As the category-exclusive tyre sponsor for Mecum’s 2026-27 auction calendar, Atturo will benefit from extensive branding and promotional integration. This includes visibility across live events, television broadcasts, digital platforms, print media and social channels, all aimed at increasing brand recognition among consumers who actively seek Atturo products through dealerships.

The auction’s diverse lineup of muscle cars, luxury vehicles and off-road models aligns perfectly with Atturo’s target audience, showcasing Trail Blade and AZ tyres alongside enthusiast favourites. To support its dealer network, Atturo will provide co-brandable materials, event photography and sponsorship talking points via the dealer portal, reinforcing the brand’s national presence and its message of accessible performance.

Michael Mathis, President, Atturo Tires, said, “Mecum's audience is our audience. The people who show up to watch a Challenger cross the block or a built Bronco roll through the lot are the same drivers who trust Atturo on their daily vehicle, their weekend build and everything in between. This partnership puts our Trail Blade and AZ lines directly in front of them – and gives our dealer network another example of how Atturo is becoming the best-known private brand in the country.”

Breeann Poland, Director – Marketing and Communications, Mecum, said, “Mecum Auctions is excited to join forces with Atturo Tires by bringing them on as our official and exclusive tyre partner. Atturo has earned a reputation for delivering high-quality tyres for automotive enthusiasts of every kind, from racers and off-road enthusiasts to the everyday driver and weekend cruiser. That diverse range of customers they serve makes Atturo an excellent choice for our equally wide-ranging Mecum community.”

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Avon Tyres has expanded its motorcycle tyre portfolio with the introduction of 11 new specifications across its Cobra Chrome, Spirit ST and 3D Supersport product lines. The release comprises seven completely new sizes and four established dimensions that have been technically refined to broaden vehicle compatibility. This strategic enlargement is designed to align the company’s offerings more closely with contemporary market demands.

The most substantial growth occurs within the Cobra Chrome family, which accounts for seven of the new entries. Four pre-existing sizes have received upgrades, including enhanced load and speed ratings or a construction shift to bias belted technology, aimed at delivering superior stability and wet-weather braking for cruiser riders. Additionally, three entirely new sizes have been introduced, extending fitment to popular models such as the Harley-Davidson Fat Boy, Sport Glide, Low Rider S and ST, alongside the current Honda GL1800 Gold Wing series.

To address the needs of younger commuters who often depend on their motorcycles as primary transport, Avon has launched Spirit ST sizes in 110/70ZR17 and 150/60ZR17. These dimensions are tailored for a variety of small to medium-displacement machines released over the past decade, with the tyre’s advanced tread compound and extended mileage characteristics making it a suitable option for daily use.

Finally, the 3D Supersport range gains two new fitments: a 120/60ZR17 front and a 190/50ZR17 rear. These additions are aimed at owners of older sports bikes and roadsters, as well as riders of contemporary Japanese sport-touring motorcycles, allowing them to benefit from the tyre’s refined handling dynamics and superior grip characteristics.

Don Argento, Manager Motorcycle Sales & Marketing North America, Avon Tyres, said, “These latest additions are designed not only to enhance the riding experience for our loyal customers but also to reach the next generation of riders by expanding fitment across the models they ride most. Avon Tyres remains committed to delivering unparalleled quality and ability, and it is exciting to extend the availability of three of our most popular road tyre ranges to an even broader selection of motorcycles. With its distinctive design and proven performance, Cobra Chrome continues to complement cruisers and tourers in both curb appeal and riding experience, and these new size additions represent a significant step forward for the range.”

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