Every business strives to become a great-place-to-work and employee satisfaction survey is a powerful tool that Human Resource Managers use to understand the level of satisfaction of the employees. Typically, employees fill out a review describing their job, the workplace environment and the company as an employer over the past year. Usually, these surveys are developed and administered by company’s personnel department. But, if needed, there are professional services like www.GreatPlacetoWork.com who help companies survey their employees, and, when appropriate, certify companies as “Great Place to Work,” along with comparative ranking against other similar businesses. 

One of the many better-known surveys is Forbes annual list of the “World’s Best Employers.” For the latest survey, Forbes partnered with market research firm Statista to compile their fourth-annual 2021 ranking by surveying 160,000 full-time and part-time workers from 58 countries for businesses with operations in multiple nations or regions. The surveys are anonymous, allowing participants to openly share their opinions. The respondents were asked to rate their willingness to recommend their own employers to friends and family. They were asked to evaluate other employers in their respective industries that stood out either positively or negatively. They were also asked to rate their satisfaction with their employers’ Covid-19 responses, and score their employers on its image, economic footprint, talent development, gender equality and social responsibility. The final list comprised of 750 multinational and large corporations headquartered in 45 countries.

The United States dominated the list with 247 employers, followed by Europe with 224 and Asia + Oceania with 208. South Korea’s Samsung was ranked No. 1, followed closely by American Amazon and IBM at No. 2 and No. 3, respectively. Unsurprisingly, employees of IT, software and telecommunications organizations, which have seen business grow and were able to shift to working remotely more easily, tended to rate their companies more positively than workers of travel and leisure or transportation companies. Respondents from Colombia and Brazil were also much more satisfied with their employers’ handling of the pandemic than those from Japan, Singapore, South Korea or Italy.

Unique perks help higher ranking

There were some notable benefits that made employees very happy. Hewlett Packard company offered its employees a host of additional unusual perks during the pandemic. The U.S. company allowed everyone who faced a pandemic-related financial hardship to apply to receive up to $10,000,   gave access to physicians during office hours, free cooking classes and homeschooling/tutoring for children. German company Siemens, ranked 9^th on the list, embraced the remote-work lifestyle permanently, announcing that its employees can telecommute two or three days a week even after the pandemic ends. CISCO India sought to support employees, with a 24/7 hotline for its 10,000 employees in the country, connecting them to medical professionals who could provide advice and assistance in getting them quality care.

Sad reality

The well-known employee satisfaction surveys and employer rankings all involve white-collar workers. These employees work in nice environment, are generally treated well, but often expect even more from employers. There have been stories about large tech companies that provide free snacks and food, but employees still complain about not having more varieties of free food available! I suppose there is no need to conduct employee satisfaction survey for government employees. They have the best job security, great benefits, and some may allege, poor efficiency.  During the height of the pandemic in USA, 22 million private jobs were lost, but not a single government worker was laid off!

Unfortunately, we rarely, if ever, come across such surveys for workers in businesses like coal mines, metal casting, rubber molding, to name a few. In such industries, employees toil under extremely harsh conditions. These are the workers whose job satisfaction should be our top priority. (TT)

Comments (0)

ADD COMMENT

Link Copied!

The Tire Industry Project (TIP) has initiated a pilot study in collaboration with the Greater Paris Sanitation Authority (SIAAP) and the sustainability consultancy ERM to assess the potential of wastewater treatment plants to remove tyre and road wear particles. The research is being conducted at the Valenton wastewater treatment facility near Paris, which ranks as Europe’s second-largest plant and features advanced treatment technologies representative of modern municipal systems. This investigation is scheduled to continue through 2026.

In numerous urban centres globally, stormwater and road runoff are channelled into wastewater systems prior to being discharged into natural waterways. A clearer understanding of how effectively these treatment processes capture TRWP could guide the broader adoption of optimised wastewater management practices. Currently, systematic data quantifying the removal of these particles within treatment plants remains scarce, and this project aims to generate comprehensive, end-to-end evidence to bridge that knowledge deficit.

The study represents TIP’s first real-world application of a priority mitigation strategy identified in its white paper on addressing tire and road wear particles. Over the coming months, researchers will collect and analyse samples from key stages of the Valenton plant’s treatment cycle using advanced pyrolysis gas chromatography-mass spectrometry. The findings are expected to estimate the total removal efficiency across the entire process and will be submitted to a scientific journal, with publication anticipated in early 2027.

The scientific understanding of TRWP is complicated by a lack of standardised methodologies, the variable nature of the particles and their transformation products, and the diverse environmental pathways they traverse. In response, TIP and its member companies have committed to advancing research on quantification, characterisation, environmental migration and potential impacts while collaborating with value-chain stakeholders to support science-based interventions. A 2024 TIP publication reviewed over 50 mitigation measures and prioritised nine based on upstream and downstream potential, employing a prevention, containment and removal framework.

That review also concluded that no single measure has been proven effective specifically for TRWP and that on-ground validation is essential. Moreover, the paper stressed that no universal solution exists, requiring coordinated, large-scale implementation across multiple actors, including the tyre, road construction and automotive sectors, as well as municipal authorities, academia and other public and private entities. The Valenton pilot thus marks TIP’s inaugural effort to test wastewater management’s real-world efficacy, uniting diverse stakeholders from both the public and private sectors in this critical research.

Larisa Kryachkova, Executive Director, TIP, said, “This pilot is an important step in going beyond understanding the subject in the laboratory to field-based evidence. We expect to identify best practices that can be applied far beyond this project, supporting TIP’s ambition to support science-based mitigation.”

Sabrina Guérin, Head of Innovation Department, SIAAP, said, “As the public authority responsible for wastewater treatment in the Paris region, SIAAP is committed to emerging science that protects waterways. By taking part in this TIP study, we will gain an early, science-based view of TRWP movement in solid waste. The findings can help inform and accompany future treatment planning and readiness for upcoming regulatory requirements.”

Comments (0)

ADD COMMENT

Link Copied!

Falken has been named the recipient of the prestigious BRV Service Award, as announced by the German Tyre Retail and Vulcanisation Trade Association during its General Meeting on 8 June 2026. As a brand operating under Dunlop Tyre Europe GmbH, Falken emerged victorious from a competitive online survey where over 250 tyre trade members cast their votes to determine the industry’s most outstanding partner.

This accolade specifically recognises Falken’s superior service standards and its commitment to fostering a reliable and cooperative relationship with its retail partners. The overwhelming vote of confidence from the trade serves as a significant form of recognition for the company, while simultaneously acting as a powerful incentive for the entire Falken workforce to maintain their high-performance levels.

Thomas Langer, Sales Director Germany, Dunlop Tyre Europe GmbH, said, “The news of a top ranking in the BRV Service Award was already a special honour, as it comes directly from the specialist tyre trade. We are now even more delighted to celebrate the overall victory. We would like to express our sincere thanks for this recognition. First place confirms our commitment to offering Falken partners not only reliable and safe products, but above all, dependable service, personalised support and a truly partnership-based collaboration. The fact that the trade has voted the entire team’s efforts into first place motivates us to continue pursuing our goals with determination.”

Comments (0)

ADD COMMENT

Link Copied!

The Alliance for the Future of Tires (AZuR) has concluded its participation at The Tire Cologne 2026 with a positive assessment, operating through a network of 19 affiliated organisations across Europe. Their shared exhibition space in Hall 7.1 emerged as a central meeting point during the industry's premier global gathering. Key episodes included a governmental visit, a strategic industry forum and recognition for emerging enterprises.

An immersive installation greeted visitors to the AZuR area, with the entire floor surface consisting of resilient tiles produced from recycled tyre rubber supplied by network affiliate MRH Mülsen. This practical display offered a compelling illustration of how discarded materials can be transformed into functional products. The collaborative exhibition model proved highly favourable among attendees and participating companies alike.

The initiative broadened its collaborative base during the fair, securing commitments from new entities in Germany, Belgium and the Netherlands to advance shared sustainability objectives. North Rhine-Westphalia's environment minister, Oliver Krischer, toured the exhibition as part of a broader initiative to spotlight regional excellence in circular practices, observing demonstrations spanning digital monitoring, alternative materials and recovery processes.

A dedicated assembly on tyre retreading drew roughly 40 specialists from manufacturing, materials supply and trade associations. Conversations revolved around the technology's track record and adaptation to market conditions, referencing recent environmental performance data. Survey feedback indicated robust confidence in retreading's financial and environmental merits, though participants identified competition from lower-cost imports as a primary obstacle.

The programme concluded with the LOOP THE TYRE competition awards. The top honour went to Machine-Vision.io from Reutlingen for its optical evaluation system streamlining used tyre assessment. Sustainable Rubber Solutions from the Netherlands received second prize for its chemical innovation enabling rubber reintegration into new compounds, while Austria's ReTyre project claimed third for developing a scalable devulcanisation method for tyre-to-tyre recycling.

Anna-Maria Guth, AZuR Network Coordinator, said, “TTC impressively demonstrated the high level of interest in a functioning tyre circular economy. We were particularly pleased with the exceptionally positive atmosphere at our joint stand. Our partners see themselves as equal contributors to a common goal and as partners in a strong alliance for the future.”

Comments (0)

ADD COMMENT

Link Copied!

Prinx Chengshan marked a significant milestone at The Tire Cologne 2026 in Germany on 9 June, where it officially introduced its Prinx-brand commercial vehicle tyres to the European market. The launch event, held during the prestigious trade fair, served as a commemorative highlight for the 50th anniversary of the Chengshan Group. While the company showcased its full portfolio of brands, including Chengshan, Austone and Fortune, the European debut of the Prinx commercial tyre line commanded the primary focus of industry attendees.

Senior company representatives provided comprehensive insights into the strategic initiative during the event. Officials from the Europe and Americas Sales Center, the R&D Center and the European Technical Center outlined the company's developmental trajectory, manufacturing scale and proprietary technological advancements. The presentations emphasised the integration of intelligent manufacturing systems and global research capabilities, with particular attention given to how the Prinx brand is developing future-oriented commercial solutions tailored specifically for European fleet operators.

The Prinx brand, positioned as a premium offering, leverages three intelligent manufacturing facilities located in China, Thailand and Malaysia, combined with the localised expertise of its European Technical Center. The company has concentrated its research efforts on six core technologies, including low rolling resistance and high wear resistance features, complemented by an intelligent tyre monitoring system. A strategic partnership with Marangoni, a prominent European retreading material manufacturer, further strengthens the brand's comprehensive service capabilities.

For its market entry, Prinx launched three initial product series covering nine tread patterns suitable for long-haul and regional mixed road conditions. Future product expansion plans include tyres for mixed-use applications, city buses, long-distance coaches and winter conditions. Since announcing its European passenger car tyre initiative in Milan in 2023, the brand has rapidly enhanced its product matrix and reinforced its market presence through branding initiatives and sponsorship of major racing championships.

With five decades of industry experience, Prinx Chengshan is accelerating its global strategy through a product-plus-service philosophy. The company aims to deliver customized solutions addressing the complete tyre lifecycle by combining Chinese manufacturing heritage with international research and development networks. This approach positions the company to precisely meet localised European market demands while inviting global partners to contribute to a sustainable transportation future.

Comments (0)

ADD COMMENT

Link Copied!