Hankook Tire has launched the fourth generation Ventus evo, a sporty ultra-high-performance summer tyre for changeable conditions.

Featuring a new mixture developed using artificial intelligence (AI), the tyre provides excellent wet grip and low rolling resistance. The wide drainage grooves work in tandem with the optimised tyre contact area to facilitate good evacuation of water and reduce the risk of aquaplaning, while the extra-rigid sidewalls and tread blocks provide stability during cornering and shorten the dry braking distance by six percent compared to the third-generation tyre. The innovative mixture, on the other hand, ensures low rolling resistance despite the high grip. This reduces fuel consumption and provides a 32 percent increase in mileage compared to the third-generation tyre.

Klaus Krause, Vice President and Head of Europe Technical Centre, Hankook, said, “With the fourth generation of the Ventus evo, we are setting new standards. We decided early on to leverage AI in the development of tyre mixtures and were able to successfully transform the laboratory results into high-quality industrial processes. Today, we’re seeing the benefits of that effort. With its innovative mixture ratio, the Ventus evo overcomes traditional trade-offs, delivering uncompromising excellence in performance, safety and mileage.”

The new Ventus evo and Ventus evo SUV will be available in stores in 58 sizes by this summer, with plans to expand the offering to 94 sizes – from 17 to 23 inches in widths from 205 to 325 in the 65 to 30 series and with speed indexes from V to (Y) – by the end of next year.

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Falken Tyre Europe GmbH is embarking on a new brand initiative designed to put its all-terrain capabilities to the test in a practical, real-world environment. The Falken Adventure Camp, set to take place in New York State from 28 May to 7 June 2026, will place the Falken WILDPEAK A/T AT3WA tyre at the heart of an immersive driving experience. Participants will navigate a curated route through a diverse range of landscapes, from bustling urban settings to serene forests, gravel paths and remote countryside trails, showcasing the tyre’s adaptability.

The WILDPEAK A/T AT3WA is engineered for drivers whose journeys frequently shift between paved roads and unpaved terrain. This event aims to make that transition tangible, demonstrating the tyre’s competence in both everyday commuting and more rugged off-road conditions. Its selection for the camp is bolstered by a recent industry accolade; in September 2025, the tyre secured first place overall in a prestigious off-road tyre test, outperforming six competing all-terrain models. It was specifically praised for its exceptional performance on loose surfaces, including reliable traction, short braking distances and consistent lateral grip.

The Adventure Camp’s philosophy steers clear of extreme off-road challenges, instead focusing on authentic driving scenarios that highlight the tyre’s versatility. The planned journey is intended to illustrate how modern mobility can harmoniously coexist with nature-focused exploration. Enthusiasts interested in participating can submit their applications through the dedicated campaign website until the end of March 2026.

This initiative represents Falken’s broader strategic shift towards more experiential marketing. By moving beyond traditional product presentations, the company seeks to create memorable encounters where drivers can directly experience product performance. The goal is to make the tyre’s strengths tangible within genuine, relatable driving contexts, fostering a deeper connection between the consumer and the brand.

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The Association of Natural Rubber Producing Countries (ANRPC) hosted representatives from NOMURA JIMUSHO, INC. at its Kuala Lumpur Secretariat on 12 February 2026. The visit facilitated strategic discussions between ANRPC Secretary-General Dr Suttipong Angthong, his team and the firm’s Yoshiyuki Hosaka and Taichi Nomura.

Deliberations focused on ANRPC’s core strategic objectives, which include boosting productivity and lowering production costs. Other key areas of discussion involved strengthening downstream value addition, creating diversified income sources and tapping into the environmental value of natural rubber. Central to the dialogue was the overarching goal of improving livelihoods for smallholder farmers.

The exchange highlighted a mutual commitment to advancing sustainable growth and circular economy models within the sector. The meeting underscored the critical role of enhanced partnerships in navigating current industry challenges and capitalising on emerging global opportunities.

The collaborative spirit of the visit reinforced a shared dedication to fostering a more sustainable, resilient, and environmentally conscious future for the natural rubber industry.

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Trelleborg Tires is set to introduce a significant performance assurance programme at the upcoming Commodity Classic in San Antonio, scheduled from 25 to 27 February. This new initiative guarantees up to 5,000 hours of certified tread wear for several of its key rear tyre ranges, including the TM1060, TM1000, TM900 and TM800 ProgressiveTraction models. The offer underscores the company’s dedication to providing durable solutions that deliver tangible value, enabling farmers to extend equipment operation, minimise downtime and safeguard their investments under rigorous field conditions.

Access to this guarantee is provided exclusively through the Trelleborg Premium Care Portal. This platform not only facilitates secure registration but also connects customers with expert support and personalised advice aimed at optimizing tyre longevity and performance.

Attendees at Booth #1171 will have the opportunity to explore the company’s latest advancements in agricultural tyres, particularly for high-horsepower tractors. Featured exhibits will include the TM1000 ProgressiveTraction in size VF800/70R38, the TM900 ProgressiveTraction in 710/70R42 and the TM800 PowerFlex in VF650/65R38, which showcases a newly engineered tread pattern for improved roadability and field performance. Additionally, the TM200 ProgressiveTraction for vineyard and orchard applications will be on display in size VF440/65R24.

Each of these products integrates Trelleborg’s patented ProgressiveTraction technology, characterised by a distinctive double-edge lug design. This innovation enhances traction, stability and self-cleaning capabilities, effectively reducing slippage and vibration while boosting fuel efficiency and prolonging tread life. Visitors can also learn about Pressure Field Operation (PFO) technology, which allows tyres to perform optimally at lower inflation pressures in specific conditions without sacrificing load capacity. Through these farmer-centric innovations, Trelleborg continues to reinforce its leadership in the agricultural sector by helping producers achieve greater productivity and operational efficiency over the long term.

Tom Rodgers, Commercial Director, Trelleborg Tires, said, “We know that tyre replacement represents a significant operational cost for farmers. With this 5,000-hour performance guarantee, we stand firmly behind our ProgressiveTraction technology and offer a clear commitment to long-term performance.”

Andrea Masella, Marketing Director Agriculture North America, said, “With every innovation, we design our tyres from the soil up to perform where it matters most — in our customers’ fields. By combining advanced engineering with a 5,000-hour certified performance commitment, we provide farmers with solutions that maximise productivity, protect their investment and support long-term operational success.”

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Magna Tyres has expanded its portfolio with the launch of the LH32, a new tyre engineered specifically for trailer use in long-haul and regional transport operations. Designed to address the rigorous demands of modern logistics, the tyre delivers a balanced combination of durability, consistent performance and safety across diverse road conditions. Its advanced tread pattern is optimised to provide reliable traction and even mileage on both highways and regional routes, supporting safe and efficient travel regardless of the terrain.

The LH32 features a robust radial casing constructed with a specially formulated compound, which enhances load-bearing capacity and contributes to improved fuel efficiency. This structural integrity not only promotes longer tyre life but also boosts driver confidence through stable handling. Importantly, the tyre holds full ECE approval, confirming its compliance with strict European safety and performance standards. By integrating these technical attributes, the LH32 enables transport companies to elevate operational efficiency while maintaining high safety benchmarks, making it a practical solution for fleets aiming to optimise performance without compromise.

Key specifications of the Magna LH32

Application: Trailer
Segment: Long haul / Regional
Size: 385/65R22.5
PR: 24
Load/Speed Index: 164K
Fuel Efficiency Class: B
Wet Grip Class: B
Markings: 3PMSF & M+S
Noise Level: 73 dB, Class B

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